Mackenzieltd.com - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
88% 
Page structure
79% 
Link structure
27% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.73 s
File size
466.20 kB
Words
868
Media files
25
Number of links
191 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Gourmet Foods & Prepared Meals | Mackenzie Limited
The length of the page title is perfect. (491 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Importers and purveyors of the world's finest gourmet foods, including desserts, salmon, caviar, meals & appetizers. Get prepared meals delivered.
The length of the meta description is perfect. (904 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mackenzieltd.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleGourmet Foods & Prepared Meals | Mackenzie Limited
descriptionImporters and purveyors of the world's finest gourmet foods, including desserts, salmon, caviar, meals & appetizers. Get prepared meals delivered.
keywordsMackenzie, Mackenzie Limited, Mackenzie Ltd, gourmet, gourmet foods, smoked salmon, caviar, fine food, desserts, salmon, caviar, meals, appetizers, Chesapeake Fine Food Group
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1
cf-2fa-verifyHMhgZTF5akuFCYyKuhmo
google-site-verificationbOLw9v01v0NbwuZBQ2F1GNNmOlM1UaCG2FveiZMIRgU
p:domain_verify96a1ba083a55b7efa82644585133149e
facebook-domain-verification43kxex8wke6qcqvcf844e6ar4rdqjg
langen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 868 words. That's ok.
27.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.3 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mackenzie-old/en_US/images/logo/logo.svgLogo
data:[...] Base64Shop now Vanilla-Bourbon Bacon "Lollipops" Photo
data:[...] Base64Shop now Peach and Blueberry Crostata Photo
data:[...] Base64Shop now Lemon Créme Cake Roll Photo
...ntent/pictures/default/MK_CHD66_full.pngNew Arrivals - Gourmet Cheese Spreads
data:[...] Base64Halloween - Halloween Chocolate Truffle Box
data:[...] Base64Entrees - Italian Pasta Trio
data:[...] Base64Brunch
data:[...] Base64Sides
data:[...] Base64Soups & Stews
data:[...] Base64Halloween
data:[...] Base64New Arrivals
data:[...] Base64Comfort Foods
...media/homepage/mackenzie/about-image.pngNo alt attribute provided
...media/homepage/mackenzie/about-image.pngNo alt attribute provided
...media/homepage/mackenzie/about-icons.pngNo alt attribute provided
data:[...] Base64Gifts
data:[...] Base64Best Sellers
data:[...] Base64Sides
data:[...] Base64Complete Dinners
data:[...] Base64Appetizers
.../mackenzie-old/en_US/images/loader-1.gifLoading...
...m/media/homepage/mackenzie/icon-chef.pngNo alt attribute provided
...ia/wysiwyg/ChefsPick/SCP88_ChefsPick.jpgCherry Peach Tart
...ia/wysiwyg/ChefsPick/SCP88_ChefsPick.jpgCherry Peach Tart

Page structure

H1 heading
(Critically important)
Gourmet Foods & Prepared Meals
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Gourmet Foods & Prepared Meals
H2 Shopping cart
H2 Exclusive Samples Under $30
H2 Fine Gourmet Foods, Frozen
H2 Sign Up for Our Emails
H2 Shop the Mackenzie Food Catalog
H3 Vanilla-Bourbon Bacon "Lollipops&quot...
H3 Peach and Blueberry Crostata
H3 Lemon Swirl Cake
H3 Join Our Gourmet Food Family!
H3 Our Customers Come First
H3 Cherry Peach TartA summer dessert that's delicious year ‘round
H5 CHEF'S GOURMET FOOD OF THE WEEK
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
https://www.mackenzieltd.com/Subdomain IMG-ALT Logo
/customer/accountMy Account
/trackorder/Track Order
/edigital-catalogDigital Catalog
/salmonSubdomain Smoked Salmon
/salmonSubdomain Text duplicate Smoked Salmon
/salmonSubdomain View All
/salmon/mackenzie-scottishSubdomain Mackenzie Scottish Smoked Salmon
/salmon/ducktrap-riverSubdomain Ducktrap River Smoked Salmon
/salmon/giftsSubdomain Salmon Gifts & Samplers
/caviarSubdomain Caviar
/caviarSubdomain Text duplicate Caviar
/caviarSubdomain Text duplicate View All
/caviar/all-caviarSubdomain Caviar & Accompaniments
/caviar/serverwareSubdomain Caviar Serveware
/caviar/samplersSubdomain Caviar Samplers
/caviar/faqSubdomain Caviar FAQ
/hors-d-oeuvresSubdomain Appetizers
/hors-d-oeuvresSubdomain Text duplicate Appetizers
/hors-d-oeuvresSubdomain Text duplicate View All
/hors-d-oeuvres/individualSubdomain Individual
/hors-d-oeuvres/assortmentsSubdomain Assortments
/hors-d-oeuvres/dips-spreadsSubdomain Dips & Spreads
/hors-d-oeuvres/cheeseSubdomain Cheese
/side-dishes/breadsSubdomain Breads
/entreesSubdomain Entrées
/entreesSubdomain Text duplicate Entrées
/entreesSubdomain Text duplicate View All
/entrees/seafoodSubdomain Seafood
/entrees/beefSubdomain Beef
/entrees/soupsSubdomain Soups & Stews
/entrees/poultrySubdomain Poultry
/entrees/pork-lambSubdomain Pork & Lamb
/entrees/pastaSubdomain Pasta & Risotto
/complete-dinnersSubdomain Complete Dinners
/side-dishesSubdomain Sides
/side-dishesSubdomain Text duplicate Sides
/side-dishesSubdomain Text duplicate View All
/side-dishes/casseroleSubdomain Casseroles
/side-dishes/individualSubdomain Text duplicate Individual
/side-dishes/vegetablesSubdomain Vegetables
/side-dishes/breadsSubdomain Text duplicate Breads
/brunchText duplicate View All
/brunch/ready-to-bakeSubdomain Ready to Bake
/brunch/individualSubdomain Text duplicate Individual
/brunch/party-fareSubdomain Party Fare
/brunch/thaw-serveSubdomain Thaw & Serve
/brunch/pastriesSubdomain Pastries
/sweetsSubdomain Sweets
/sweetsSubdomain Text duplicate Sweets
/sweetsSubdomain Text duplicate View All
/sweets/gourmet-cakesSubdomain Cakes
/sweets/gourmet-piesSubdomain Pies
/sweets/individualSubdomain Text duplicate Individual
/sweets/thaw-serveSubdomain Text duplicate Thaw & Serve
/sweets/chocolateSubdomain Chocolate
/sweets/cupcakes-cookiesSubdomain Cookies
/giftsSubdomain Gifts
/giftsSubdomain Text duplicate Gifts
/giftsSubdomain Text duplicate View All
/gifts/gifts-under-60Subdomain Gifts Under $60
/gifts/gifts-under-100Subdomain Gifts Under $100
/gifts/corporateSubdomain Corporate
/all-gift-cardsGift Cards
/gifts/baskets-collectionsSubdomain Baskets and Collections
/halloweenSubdomain Halloween
/best-sellersSubdomain Best Sellers
/5-star-customer-favoritesSubdomain 5 Star Favorites
/collaborationsSubdomain Collaborations
/collaborationsSubdomain Text duplicate Collaborations
/warner-bros-collection/ted-lassoSubdomain Ted Lasso™
/warner-bros-collection/harry-...Subdomain Harry Potter™
/complete-dinnersSubdomain Text duplicate Complete Dinners
/curated-samplersSubdomain Curated Collections
/new-productsSubdomain New Arrivals
/featured-products/saleSubdomain Sale
/featured-products/saleSubdomain Text duplicate Sale
/featured-products/saleSubdomain Text duplicate View All
/sale/under-30Subdomain Under $30
/sale/under-50Subdomain Under $50
/sale/limited-inventorySubdomain Limited Inventory
/sale/seasonalSubdomain Seasonal
/customer/accountText duplicate My Account
/trackorder/Text duplicate Track Order
/edigital-catalogText duplicate Digital Catalog
/vanilla-bourbon-bacon-lollipo...Subdomain IMG-ALT Shop now Vanilla-Bourbon Bacon "Lollipops" Photo
/vanilla-bourbon-bacon-lollipo...Subdomain Vanilla-Bourbon Bacon "Lollipops&quot...
A-TITLE Vanilla-Bourbon Bacon "Lollipops"
/peach-and-blueberry-crostata-...Subdomain IMG-ALT Shop now Peach and Blueberry Crostata Photo
/peach-and-blueberry-crostata-...Subdomain Peach and Blueberry Crostata
A-TITLE Peach and Blueberry Crostata
/lemon-creme-swirl-cake-sampleSubdomain IMG-ALT Shop now Lemon Créme Cake Roll Photo
/lemon-creme-swirl-cake-sampleSubdomain Lemon Swirl Cake
A-TITLE Lemon Swirl Cake
/salmonSubdomain Text duplicate Smoked Salmon
/salmon/mackenzie-scottishSubdomain Text duplicate Mackenzie Scottish Smoked Salmon
/salmon/ducktrap-riverSubdomain Text duplicate Ducktrap River Smoked Salmon
/salmon/giftsSubdomain Text duplicate Salmon Gifts & Samplers
/caviarSubdomain Text duplicate Caviar
/caviar/all-caviarSubdomain Text duplicate Caviar & Accompaniments
/caviar/serverwareSubdomain Text duplicate Caviar Serveware
/caviar/samplersSubdomain Text duplicate Caviar Samplers
/caviar/faqSubdomain Text duplicate Caviar FAQ
/hors-d-oeuvresSubdomain Text duplicate Appetizers
/hors-d-oeuvres/individualSubdomain Text duplicate Individual
/hors-d-oeuvres/assortmentsSubdomain Text duplicate Assortments
/hors-d-oeuvres/dips-spreadsSubdomain Text duplicate Dips & Spreads
/hors-d-oeuvres/cheeseSubdomain Text duplicate Cheese
/entreesSubdomain Text duplicate Entrées
/entrees/seafoodSubdomain Text duplicate Seafood
/entrees/beefSubdomain Text duplicate Beef
/entrees/soupsSubdomain Text duplicate Soups & Stews
/entrees/poultrySubdomain Text duplicate Poultry
/entrees/pork-lambSubdomain Text duplicate Pork & Lamb
/entrees/pastaSubdomain Text duplicate Pasta & Risotto
/side-dishesSubdomain Text duplicate Sides
/side-dishes/casseroleSubdomain Text duplicate Casseroles
/side-dishes/individualSubdomain Text duplicate Individual
/side-dishes/vegetablesSubdomain Text duplicate Vegetables
/side-dishes/breadsSubdomain Text duplicate Breads
/brunchBrunch
/brunch/ready-to-bakeSubdomain Text duplicate Ready to Bake
/brunch/individualSubdomain Text duplicate Individual
/brunch/party-fareSubdomain Text duplicate Party Fare
/brunch/thaw-serveSubdomain Text duplicate Thaw & Serve
/brunch/pastriesSubdomain Text duplicate Pastries
/sweetsSubdomain Text duplicate Sweets
/sweets/gourmet-cakesSubdomain Text duplicate Cakes
/sweets/gourmet-piesSubdomain Text duplicate Pies
/sweets/individualSubdomain Text duplicate Individual
/sweets/thaw-serveSubdomain Text duplicate Thaw & Serve
/sweets/chocolateSubdomain Text duplicate Chocolate
/sweets/cupcakes-cookiesSubdomain Text duplicate Cookies
/sweets/ice-creamSubdomain Ice Creams
/giftsSubdomain Text duplicate Gifts
/gifts/gifts-under-60Subdomain Text duplicate Gifts Under $60
/gifts/gifts-under-100Subdomain Text duplicate Gifts Under $100
/gifts/baskets-collectionsSubdomain Text duplicate Baskets and Collections
/gifts/corporateSubdomain Text duplicate Corporate
/all-gift-cardsText duplicate Gift Cards
/featured-products/saleSubdomain Text duplicate Sale
/sale/under-30Subdomain Text duplicate Under $30
/sale/under-50Subdomain Text duplicate Under $50
/sale/limited-inventorySubdomain Text duplicate Limited Inventory
/sale/seasonalSubdomain Text duplicate Seasonal
/best-sellersSubdomain Text duplicate Best Sellers
/5-star-customer-favoritesSubdomain Text duplicate 5 Star Favorites
/complete-dinnersSubdomain Text duplicate Complete Dinners
/complete-dinners/dinners-for-twoSubdomain Dinners for Two
/complete-dinners/dinners-for-...Subdomain Dinners for Four
/complete-dinners/dinners-for-5Subdomain Dinners for 5+
/collaborationsSubdomain Text duplicate Collaborations
/warner-bros-collection/ted-lassoSubdomain Text duplicate Ted Lasso™
/warner-bros-collection/harry-...Subdomain Text duplicate Harry Potter™
/new-productsSubdomain Text duplicate New Arrivals
/halloweenSubdomain Text duplicate Halloween
/new-productsIMG-ALT New Arrivals - Gourmet Cheese Spreads
/halloweenIMG-ALT Halloween - Halloween Chocolate Truffle Box
/entreesIMG-ALT Entrees - Italian Pasta Trio
/brunchSubdomain Text duplicate Brunch
/side-dishesSubdomain Text duplicate Sides
/entrees/soupsSubdomain Text duplicate Soups & Stews
/halloweenSubdomain Text duplicate Halloween
/new-productsSubdomain SHOP NOW
/comfort-foodsSubdomain Text duplicate SHOP NOW
/salmon/mackenzie-scottishNew window Subdomain Scottish Smoked Salmon
/hors-d-oeuvresNew window Subdomain gourmet frozen appetizers
/entrees/seafoodNew window Subdomain seafood
/sweetsNew window Subdomain desserts
/giftsSubdomain Text duplicate SHOP NOW
/best-sellersSubdomain Text duplicate SHOP NOW
/side-dishesSubdomain Text duplicate SHOP NOW
/complete-dinnersSubdomain Text duplicate SHOP NOW
/hors-d-oeuvresSubdomain Text duplicate SHOP NOW
/termsTerms and Conditions
A-TITLE Terms and conditions
/cherry-peach-tartNew window Subdomain Text duplicate SHOP NOW
/cherry-peach-tartNew window Subdomain IMG-ALT Cherry Peach Tart
/termsText duplicate Terms and Conditions
A-TITLE Terms and conditions
/edigital-catalogView our online gourmet food catalog
/customer/account/Text duplicate My Account
/all-gift-cardsPurchase a Gift Card
/giftcardextended/checkbalance...Check Gift Card Balance
/requestcatalogSubdomain Request Catalog
/media/orderform/CFFG_2022_ORD...Order Form
/trackorder/Track Your Order
/about-usSubdomain About Us
/testimonialsSubdomain Testimonials
/covid-19-safety-updatesSubdomain COVID-19 Safety Updates
https://www.mackenzieltd.com/faqsSubdomain FAQ
/shipping-and-orderingSubdomain Shipping & Ordering
/privacy-policySubdomain Privacy Policy
/termsSubdomain Terms of Use
/accessibilitySubdomain Accessibility
https://www.facebook.com/Macke...External Subdomain Facebook
https://www.instagram.com/mack...External Subdomain Instagram
https://www.pinterest.com/ches...External Subdomain Pinterest
/termsNew window Privacy and Cookie Policy
A-TITLE Mackenzieltd Privacy and Cookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mackenzieltd.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (466 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length62586
access-control-allow-headersX-Requested-With
access-control-allow-methodsHEAD, GET
access-control-allow-origin*
cache-controlmax-age=0, must-revalidate, no-cache, no-store
content-encodinggzip
content-security-policy-report-onlyscript-src 'self' 'unsafe-eval' 'unsafe-hashes' 'unsafe-inline' mackenzieltd.com *.mackenzieltd.com impromptugourmet.com *.impromptugourmet.com cbcrabcakes.com *.cbcrabcakes.com *.cloudmaestro.com cdn.attn.tv tags.wdsvc.net www.lightboxcdn.com static.criteo.net *.adroll.com track.securedvisit.com dev.visualwebsiteoptimizer.com staticw2.yotpo.com *.adroll.mgr.consensu.org js.klevu.com connect.facebook.net lightboxapi.azurewebsites.net sslwidget.criteo.com www.google.com www.gstatic.com www.googletagmanager.com *.cloudfront.net bat.bing.com www.googleadservices.com www.google-analytics.com *.yimg.com js.b1js.com js.alocdn.com tag.rmp.rakuten.com jscdn.appier.net script.crazyegg.com googleads.g.doubleclick.net tags.b1js.com cdn.id5-sync.com tags.crwdcntrl.net *.zenclerk.com ut.ra.linksynergy.com b1img.com widget.us.criteo.com js-agent.newrelic.com bam.nr-data.net *.online-metrix.net cdn.inspectlet.com t.p.mybuys.com cdn.evgnet.com magnetic.t.domdex.com ajax.cloudflare.com static.cloudflareinsights.com macke11122.pcapredict.com waves.retentionscience.com *.bluecore.app *.bluecore.com view.publitas.com; worker-src blob:; report-uri /.webscale/csp-report
dateMon, 23 Sep 2024 13:32:28 GMT
expiresSat, 23 Sep 2023 05:01:49 GMT
pragmano-cache
servernginx
set-cookie113 Characters
strict-transport-securitymax-age=31557600
varyAccept-Encoding
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1
x-cacheMiss from cloudfront
via1.1 d0a36dbd6f5cc87855296f2852cab3ec.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P7
x-amz-cf-id-rq6I3qthM7c148lu2mjaGVwoOXoXv2JwhJbeE9pIRYKFD9YVK1TdQ==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 708 referring domains.
This page has 4,097 backlinks.
This page has backlinks from 611 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 10

# Directories
Disallow: /app/
Disallow: /bin/
Disallow: /dev/
Disallow: /lib/
Disallow: /phpserver/
Disallow: /setup/
Disallow: /update/
Disallow: /var/
Disallow: /vendor/

# Paths (clean URLs)
Disallow: /index.php/
Disallow: /catalog/product_compare/
Disallow: /catalog/category/view/
# Disallow: /catalog/product/view/
Disallow: /catalogsearch/
Disallow: /checkout/
Disallow: /control/
Disallow: /contacts/
Disallow: /customer/
Disallow: /customize/
Disallow: /newsletter/
Disallow: /sendfriend/
Disallow: /wishlist/
Disallow: /review/product/list/

# Files
Disallow: /composer.json
Disallow: /composer.lock
Disallow: /CONTRIBUTING.md
Disallow: /CONTRIBUTOR_LICENSE_AGREEMENT.html
Disallow: /COPYING.txt
Disallow: /Gruntfile.js
Disallow: /LICENSE.txt
Disallow: /LICENSE_AFL.txt
Disallow: /ISSUE_TEMPLATE.md
Disallow: /nginx.conf.sample
Disallow: /package.json
Disallow: /php.ini.sample
Disallow: /RELEASE_NOTES.txt

# Do not index pages that are sorted or filtered.
Disallow: /*?*product_list_mode=
Disallow: /*?*product_list_order=
Disallow: /*?*limit=
Disallow: /*?*product_list_dir=

# Some filters regarding to attributes
Disallow: /*?*color=
Disallow: /*?*manufacturer=
Disallow: /*?*price=
Disallow: /*?*category=

# Do not index session ID
Disallow: /*.php$
Disallow: /*?SID=

# CVS, SVN directory and dump files
Disallow: /*.cvs
Disallow: /*.zip$
Disallow: /*.svn$
Disallow: /*.idea$
Disallow: /*.sql$
Disallow: /*.sql.gz$
Disallow: /*.tgz$
Disallow: /*.tar.gz$
Disallow: /*.tar.bz2$

Search preview

www.mackenzieltd.com
Gourmet Foods & Prepared Meals | Mackenzie Limited
Importers and purveyors of the world's finest gourmet foods, including desserts, salmon, caviar, meals & appetizers. Get prepared meals delivered.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Gourmet79%Check
Foods79%Check
Gourmet Foods79%Check
Prepared Foods78%Check
Gourmet Foods Prepared Meals78%Check
gourmet meals78%Check
food76%Check
Meals73%Check
Prepared73%Check
Prepared Meals73%Check

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