Macroarc.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
69% 
Page structure
45% 
Link structure
80% 
Server
87% 
External factors
66% 
SEO Score
Response time
3.57 s
File size
224.40 kB
Words
689
Media files
16
Number of links
53 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Macromolecules & Soft Matter Materials Laboratory - Macroarc
The length of the page title is perfect. (563 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Our lab is situated at the interface of organic, macromolecules and materials science. The Macroarc lab houses 40+ active researchers. Explore our research.
The length of the meta description is perfect. (972 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.macroarc.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-au
Server location: United States of America
The following language is defined by HTML: en-au
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionOur lab is situated at the interface of organic, macromolecules and materials science. The Macroarc lab houses 40+ active researchers. Explore our research.
format-detectiontelephone=no
generatorElementor 3.22.3; features: e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto
msapplication-TileImagehttps://www.macroarc.org/wp-content/uploads/macroarc_logo_softmatter_final_blau_60d_icon.png
article:modified_time2021-02-19T01:02:15+00:00
langen-au
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleMacromolecules & Soft Matter Materials Laboratory - Macroarc
og:descriptionOur lab is situated at the interface of organic, macromolecules and materials science. The Macroarc lab houses 40+ active researchers. Explore our research.
og:urlhttps://www.macroarc.org/
og:site_nameMacroarc
og:imagehttps://www.macroarc.org/wp-content/uploads/[email protected]
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 31.18 words is high.
This page contains 689 words. That's ok.
31.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/[email protected]No alt attribute provided
data:[...] Base64No alt attribute provided
/wp-content/uploads/patrick.webpNo alt attribute provided
/wp-content/uploads/APS-1.webpNo alt attribute provided
/wp-content/uploads/Picture2-3.webpNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
/wp-content/uploads/[email protected]No alt attribute provided

Page structure

H1 heading
(Critically important)
Soft Matter Materials Laboratory - Shining Light on Soft Matter
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Soft Matter Materials Laboratory - Shining Light on Soft Matter
H1 Congratulations to Patrick!
H1 38APS 2024, Auckland
H1 End of Year Party 2023
H2 Latest News
H2 Our Mission
H2 Latest Publications
H2 Beyond Absorption Maxima: The Impact of Wavelength-Resolved Photochemistry on Materials Science
H2 Quantification of Synergistic Two-Color Covalent Bond Formation
H2 Polystyrene Chain Geometry Probed by Ion Mobility Mass Spectrometry and Molecular Dynamics Simulations
H2 Sequence-Defined Main-Chain Photoswitchable Macromolecules with Odd-Even Effect Controlled Properties
H2 Members
H2 We’ve partnered with 156 institutions & 26 countries.
H2 Tweets
H2 Shining Light on Soft Materials
H3 Distinguished Prof. Christopher Barner-Kowollik
H3 A/Prof. James Blinco
H3 A/Prof. Hendrik Frisch
H3 Dr. Bryan Tuten
H3 Christopher Synatschke
H3 Bart Dervaux
H3 Edgar Espinosa
H3 Kristian Kempe
H4 Members Duplicate text
H4 Members Duplicate text
H4 Research
H4 Research Duplicate text
H4 Publications
H4 Publications Duplicate text
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.
LinkAttributesAnchor text
https://www.macroarc.org/Anchor Skip to content
A-TITLE Skip to content
https://www.macroarc.org/Subdomain No Text
https://www.macroarc.org/Subdomain Home
/who-we-are/Subdomain Who We Are
/who-we-are/group-pictures/Subdomain Group Pictures
/who-we-are/doctor-gallery/Subdomain Doctor Gallery
/our-team/Subdomain Our Team
/our-publications/Subdomain Our Publications
/synthesis/Subdomain Our Research
/synthesis/Subdomain Synthesis
/characterisation/Subdomain Characterisation
/real-world-applications/Subdomain Real World Applications
/the-blue-sky-beyond/Subdomain The Blue Sky & Beyond
/our-equipment/Subdomain Our Equipment
/our-partners/Subdomain Our Partners
/news-events/Subdomain News & Events
https://www.macroarc.org/contact/Subdomain Contact
/synthesis/Subdomain Explore Our Research
/our-team/Subdomain Meet Our Members
/congratulations-to-patrick/Subdomain No Text
/congratulations-to-patrick/Subdomain Congratulations to Patrick!
/congratulations-to-patrick/Subdomain Read full article
/38aps-2024-auckland/Subdomain No Text
/38aps-2024-auckland/Subdomain 38APS 2024, Auckland
/38aps-2024-auckland/Subdomain Text duplicate Read full article
/end-of-year-party-2023/Subdomain No Text
/end-of-year-party-2023/Subdomain End of Year Party 2023
/end-of-year-party-2023/Subdomain Text duplicate Read full article
/our-team/Subdomain Find Out More
/our-team/Subdomain Text duplicate Find Out More
/synthesis/Subdomain Text duplicate Find Out More
/synthesis/Subdomain Text duplicate Find Out More
/our-research/Subdomain Text duplicate Find Out More
/our-publications/Subdomain Text duplicate Find Out More
/who-we-are/Read Our Story
/our-publications/Subdomain View all publications
/our-team/Subdomain View all of our members
/team/prof-christopher-barner-...Subdomain A-TITLE Distinguished Prof. Christopher Barner-Kowollik
/team/prof-christopher-barner-...Subdomain View Full Bio
/team/dr-james-blinco/Subdomain A-TITLE A/Prof. James Blinco
/team/dr-james-blinco/Subdomain Text duplicate View Full Bio
/team/dr-hendrik-frisch/Subdomain A-TITLE A/Prof. Hendrik Frisch
/team/dr-hendrik-frisch/Subdomain Text duplicate View Full Bio
/team/dr-bryan-tuten/Subdomain A-TITLE Dr. Bryan Tuten
/team/dr-bryan-tuten/Subdomain Text duplicate View Full Bio
/team/christopher-synatschke/Subdomain Text duplicate View Full Bio
/team/bart-dervaux/Subdomain Text duplicate View Full Bio
/team/edgar-espinosa/Subdomain Text duplicate View Full Bio
/team/kristian-kempe/Subdomain Text duplicate View Full Bio
/our-team/Subdomain Text duplicate View all of our members
/synthesis/Subdomain Text duplicate Explore Our Research
/our-team/Subdomain Text duplicate Meet Our Members
https://www.macroarc.org/Subdomain No Text
https://www.excitemedia.com.au...New window External Subdomain Excite Media

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.macroarc.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (3.57 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (224 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 02 Jul 2024 06:13:08 GMT
content-typetext/html; charset=UTF-8
content-length38901
x-powered-byPHP/8.1.29
referrer-policysame-origin
last-modifiedMon, 01 Jul 2024 22:06:21 GMT
varyAccept-Encoding
content-encodinggzip
cache-controlmax-age=0
expiresTue, 02 Jul 2024 06:13:08 GMT
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 19 referring domains.
This page only has 50 backlinks.
This page only has few backlinks from 18 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.macroarc.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

www.macroarc.org
Macromolecules & Soft Matter Materials Laboratory - Macroarc
Our lab is situated at the interface of organic, macromolecules and materials science. The Macroarc lab houses 40+ active researchers. Explore our research.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Materials77%Check
lab72%Check
Matter Materials71%Check
MACROARC70%Check
Soft Matter Materials70%Check
Soft Matter Materials Laboratory69%Check
Macromolecules Soft Matter Materials69%Check
Soft66%Check
Soft Matter65%Check
Materials Science65%Check

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