Mainstreet.org - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
80% 
Page structure
87% 
Link structure
53% 
Server
79% 
External factors
100% 
SEO Score
Response time
1.58 s
File size
120.50 kB
Words
1605
Media files
33
Number of links
116 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Main Street America :: Home
The length of the page title is perfect. (257 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Main Street America leads a movement committed to strengthening communities through preservation-based economic development in older and historic downtowns and neighborhood commercial districts.
The meta description is too long: 1262 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mainstreet.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
view-transitionsame-origin
msapplication-TileColor#0090a5
theme-color#ffffff
descriptionMain Street America leads a movement committed to strengthening communities through preservation-based economic development in older and historic downtowns and neighborhood commercial districts.
imagehttps://msa.cdn.rygn.io/media/system/_1200x675_crop_center-center_none_ns/2954/default-card-dark.jpg?v=1739192536
langen-us
twitter:urlhttps://mainstreet.org/
twitter:cardsummary_large_image
twitter:titleMain Street America :: Home
twitter:descriptionMain Street America leads a movement committed to strengthening communities through preservation-based economic development in older and historic downtowns and neighborhood commercial districts.
twitter:imagehttps://msa.cdn.rygn.io/media/system/_1200x600_crop_center-center_none_ns/2954/default-card-dark.jpg?v=1739192537
og:urlhttps://mainstreet.org/
og:localeen-US
og:typewebsite
og:titleMain Street America :: Home
og:descriptionMain Street America leads a movement committed to strengthening communities through preservation-based economic development in older and historic downtowns and neighborhood commercial districts.
og:imagehttps://msa.cdn.rygn.io/media/system/_1200x630_crop_center-center_none_ns/2954/default-card-dark.jpg?v=1739192536
og:image:typeimage/jpeg
og:image:width1200
og:image:height630
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 10 text duplicates on this page:
  • Duplicate 1: We work in collaboration with thousands of local partners and grassroo...
  • Duplicate 2: Made up of small towns, mid-sized communities, and urban commercial di...
  • Duplicate 3: Looking for strategies and tools to support you in your work? Delve in...
  • Duplicate 4: Your one-stop-shop for all the latest stories, news, events, and oppor...
  • Duplicate 5: Join us in our work to advance shared prosperity, create strong econom...
This page contains 1605 words. That's ok.
24.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
36 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 18.87 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: after
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ny_Jackie.jpg?v=1739192556,0.8037,0.7038Three Main Street America Staff members standing in front of a mural in Marion, Iowa.
...one_ns/LiveLocal-Selfie.jpg?v=1739192557Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"
...119374/IMG_0420.jpg?v=1739192558,0.5,0.5Dionne Baux and MSA partner working in Bronzeville, Chicago.
...2_2304460483639272509_n.jpg?v=1739192559People riding e-scooters in Waterloo, Iowa
...-mercados.jpg?v=1739192560,0.3929,0.1557Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.
...ny_Jackie.jpg?v=1739192556,0.8037,0.7038Three Main Street America Staff members standing in front of a mural in Marion, Iowa.
...one_ns/LiveLocal-Selfie.jpg?v=1739192557Two community members in Emporia Kansas pose with a sign saying "I'm a Main Streeter"
...119374/IMG_0420.jpg?v=1739192558,0.5,0.5Dionne Baux and MSA partner working in Bronzeville, Chicago.
...2_2304460483639272509_n.jpg?v=1739192559People riding e-scooters in Waterloo, Iowa
...-mercados.jpg?v=1739192560,0.3929,0.1557Woman and girl at a festival booth in Kendall Whittier, Tulsa, Oklahoma.
...do_Mexican_Independence.jpg?v=1739193638Ballet folklorico dancer swirls the skirt of her bright pink dress.
...s/metuchen-breakdancing.jpg?v=1739192562Kids breakdancing in front of an audience.
...e-image-2.jpg?v=1739192563,0.6538,0.2167Downtown city, black and white image.
...tton-Avenue-Plaza_Macon.jpg?v=1739192564People lounge in chairs, sit at bistro tables, and stroll through a large plaza dotted with trees and surrounded by historic brick buildings.
...n-Street-Fountain-Alley.jpg?v=1739192566A woman smiles while watering plants in a vintage bathtub-turned-planter placed outside her store.
...se-Square.jpg?v=1739192567,0.5011,0.6111Aerial view of the Monroeville Courthouse Square.
..._DSC_7958.jpg?v=1739192569,0.4028,0.4923People shopping at an indoor farmers market.
...e_ns/07_JamesAllenPlaza.jpg?v=1739192570Two historic brick buildings flank the entrance to an outdoor plaza with a square, metal and stained glass gateway.
...azaar-Lauren-Beischer-4.jpg?v=1739192571Four people stand shoulder to shoulder in front of a large red "M" structure. Behind them, a plaza is filled with visitors and white pop-up canopy tents staffed by vendors participating in a spring bazaar event.
...n-2024-09-05T132047.542.png?v=1739192573Volunteers in a downtown park cleaning up fallen tree limbs and other debris
...g-Meeting.jpg?v=1739456476,0.4957,0.1999A man participates in a community engagement session by placing post it notes on poster boards
...n-2025-02-11T101647.918.png?v=1739306760Two women process inventory and packages for a small business
...NCEDAY2-BIRMINGHAMAL-63.jpg?v=1739309144People attending a large session take notes while listening to a presenter (out of frame).
...oreAfter-Gif-Columbia-1.png?v=1739192538Three people gather around an informational kiosk in a downtown area
...-center_none_ns/malvern.png?v=1739192542Photo 1: a light up snowman in front of a library Photo 2: people add their thoughts to an interactive science poster Photo 3: Volunteers pose at an informational desk
...en-skating.png?v=1739192539,0.5123,0.337Three children skating on roller skates at an outdoor park
...Grant-BeforeAfter-Gif-1.png?v=1739192541Open pedestrian area with tables, chairs, and strung lights
...Stock-936140320_reduced.jpg?v=1739192540Bronze statue on a tall pedestal with Independence Hall in the background.
...one_ns/2025-Predictions.png?v=1739192540Man stands in front of podium holding microphone. In the top right corner, the Main Street Business Insights podcast logo is placed on a blue background. In the bottom right corner, text reads, "2025 Predictions" with a yellow background.
...rant-Mailchimp-Header-3.png?v=1739192541Graphic with text reading, "Backing Small Businesses Enhancement Grant Presented by American Express" with the Main Street America and America Express logos.
...423820782.jpg?v=1739192543,0.4825,0.5525An elderly couple exploring a beautiful historic downtown
...ns/alabama-volunteers-2.jpg?v=1739192543A group of people wearing blue shirts reading "Sweet Home Alabama"
...ter_none_ns/Florence-2.jpeg?v=1739192548People dancing in the street in Florence, South Carolina.

Page structure

H1 heading
(Critically important)
Main Street America
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Main Street America
H2 Building Stronger Communities Together
H2 Programs and resources just for you
H2 Destination: Main Street
H2 Main Street Disaster and Resilience Toolkit
H2 Recent News and Stories
H2 “Our downtown would not be the thriving ecosystem it is today without our community’s steadfast alignment with the Main Street Approach.”
H2 Join a National Network of Community-Builders
H3 Register today!
H3 Events & Opportunities
H3 Register: Intro to Grant Writing — How to Define the Problem
H3 Register: Intro to Grant Writing — Turning Ideas into Actionable Outcomes
H3 Register: How to Use the Main Street Disaster and Resiliency Toolkit
H3 Macon, Georgia
H3 Madison, Indiana
H3 Monroeville, Alabama
H3 Danville, Virginia
H3 Florence, South Carolina
H3 Metuchen, New Jersey
H3 Main Street Disaster Resilience: Planning for the Next Disaster in Three Steps
H3 12 Tips for Navigating Tariffs: A Guide for Main Street Businesses
H3 Main Spotlight: Connect, Learn & Celebrate – Preview the 2025 Main Street Now Conference Schedule
H3 Community Spotlight: GM on Main Street Grant Recipient Columbia, Tennessee
H3 Science on Main: Holiday Science with Main Street Malvern
H3 Main Spotlight: Reclaiming East Oakland
H3 Community Spotlight: GM on Main Street Grant Recipient Holly, Michigan
H3 Don’t Miss Out: Our Biggest Savings for Main Street Now 2025 Ends February 4!
H3 Small Business Predictions for 2025
H3 25 Small Business Owners Receive $30,000 Grants through Backing Small Businesses Program
H3 Main Spotlight: What Can Main Streets and Small Businesses Expect in 2025?
H3 Community Spotlight: Main Street Enterprise Makes the Case for Volunteer Investment
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mainstreetnow.org/External Subdomain Secure Your Spot!
https://mainstreet.org/Anchor Skip to content
https://mainstreet.org/Anchor English
https://mainstreet.org/Anchor Español
https://mainstreet.org/No Text
https://mainstreet.org/aboutOverview
/about/who-we-areWho We Are
/about/how-we-workHow We Work
/about/partner-collaborationsPartner Collaborations
/about/partners-supportersOur Supporters
/about/our-teamOur Team
/get-involved/job-opportunitiesJob Opportunities
/about/contact-usContact Us
/our-networkText duplicate Overview
/our-network/coordinating-prog...Coordinating Programs
/our-network/main-street-commu...Main Street Communities
/our-network/collective-impactCollective Impact
/our-network/awards-and-recogn...Awards & Recognition
/our-network/community-evaluat...Community Evaluation Framework
/get-involved/join-usJoin the Movement
https://mainstreet.org/resourcesText duplicate Overview
/resources/knowledge-hubKnowledge Hub
/resources/field-servicesField Services
/resources/government-relationsGovernment Relations
/resources/main-street-now-con...Main Street Now Conference
/resources/main-street-america...Main Street America Institute
/the-latest/events-opportuniti...New window Funding Opportunities
/resources/small-business-supportSmall Business Support
http://allieddirectory.mainstr...New window External Subdomain Allied Member Services
https://thepoint.mainstreet.or...New window External Subdomain The Point
https://www.mdpins.com/histori...New window External Subdomain Main Street Insurance
/members-areaMembers Area
https://mainstreet.org/the-latestText duplicate Overview
/the-latest/newsNews & Stories
/the-latest/events-opportunitiesEvents & Opportunities
/the-latest/subscribeSubscribe
/get-involvedText duplicate Overview
/get-involved/join-usJoin Us
/get-involved/renew-your-membe...Renew Your Membership
https://nmsc.app.neoncrm.com/n...External Subdomain Donate
/get-involved/partner-with-usPartner With Us
/get-involved/job-opportunitiesText duplicate Job Opportunities
https://mainstreet.org/aboutText duplicate Overview
/about/who-we-areText duplicate Who We Are
/about/how-we-workText duplicate How We Work
/about/partner-collaborationsText duplicate Partner Collaborations
/about/partners-supportersText duplicate Our Supporters
/about/our-teamText duplicate Our Team
/get-involved/job-opportunitiesText duplicate Job Opportunities
/about/contact-usText duplicate Contact Us
/our-networkText duplicate Overview
/our-network/coordinating-prog...Text duplicate Coordinating Programs
/our-network/main-street-commu...Text duplicate Main Street Communities
/our-network/collective-impactText duplicate Collective Impact
/our-network/awards-and-recogn...Text duplicate Awards & Recognition
/our-network/community-evaluat...Text duplicate Community Evaluation Framework
/get-involved/join-usText duplicate Join the Movement
https://mainstreet.org/resourcesText duplicate Overview
/resources/knowledge-hubText duplicate Knowledge Hub
/resources/field-servicesText duplicate Field Services
/resources/government-relationsText duplicate Government Relations
/resources/main-street-now-con...Text duplicate Main Street Now Conference
/resources/main-street-america...Text duplicate Main Street America Institute
/the-latest/events-opportuniti...New window Text duplicate Funding Opportunities
/resources/small-business-supportText duplicate Small Business Support
http://allieddirectory.mainstr...New window External Subdomain Text duplicate Allied Member Services
https://thepoint.mainstreet.or...New window External Subdomain Text duplicate The Point
https://www.mdpins.com/histori...New window External Subdomain Text duplicate Main Street Insurance
/members-areaText duplicate Members Area
https://mainstreet.org/the-latestText duplicate Overview
/the-latest/newsText duplicate News & Stories
/the-latest/events-opportunitiesText duplicate Events & Opportunities
/the-latest/subscribeText duplicate Subscribe
/get-involvedText duplicate Overview
/get-involved/join-usText duplicate Join Us
/get-involved/renew-your-membe...Text duplicate Renew Your Membership
https://nmsc.app.neoncrm.com/n...External Subdomain Text duplicate Donate
/get-involved/partner-with-usText duplicate Partner With Us
/get-involved/job-opportunitiesText duplicate Job Opportunities
https://mainstreet.org/Anchor Text duplicate English
https://mainstreet.org/Anchor Text duplicate Español
https://nmsc.app.neoncrm.com/n...External Subdomain Member Login
https://nmsc.app.neoncrm.com/n...External Subdomain Text duplicate Member Login
https://mainstreet.org/aboutLearn More
/resources/knowledge-hubText duplicate Knowledge Hub
/resources/main-street-america...Professional Development
/resources/field-servicesText duplicate Field Services
/the-latest/events/intro-to-gr...Register: Intro to Grant Writing — How to Define the Problem
A-TITLE Register: Intro to Grant Writing—How to Define the Problem
/the-latest/events/intro-to-gr...Register: Intro to Grant Writing — Turning Ideas into Actionable Outcomes
A-TITLE Register: Intro to Grant Writing—Turning Ideas into Actionable Outcomes
/the-latest/events/register-ho...Register: How to Use the Main Street Disaster and Resiliency Toolkit
A-TITLE Register: How to Use the Main Street Disaster and Resiliency Toolkit
/the-latest/events-opportunitiesView all
A-TITLE View all
https://mainstreet.org/member network
/our-network/awards-and-recogn...Macon, Georgia
/our-network/awards-and-recogn...Madison, Indiana
/our-network/awards-and-recogn...Monroeville, Alabama
/our-network/awards-and-recogn...Danville, Virginia
/our-network/awards-and-recogn...Florence, South Carolina
/our-network/awards-and-recogn...Metuchen, New Jersey
/resources/knowledge-hub/toolk...Download the toolkit here.
/the-latest/news/main-street-d...Main Street Disaster Resilience: Planning for the Next Disaster in Three Steps
A-TITLE Main Street Disaster Resilience: Planning for the Next Disaster in Three Steps
/the-latest/news/main-street-d...Disaster planning in Denham Springs, Louisiana. © City of Denham Springs
IMG-ALT A man participates in a community engagement session by placing post it notes on poster boards
/the-latest/news/tips-for-main...12 Tips for Navigating Tariffs: A Guide for Main Street Businesses
A-TITLE 12 Tips for Navigating Tariffs: A Guide for Main Street Businesses
/the-latest/news/tips-for-main...Preparing for potential tariffs can help reduce the impact they have on your small business. © demaerre
IMG-ALT Two women process inventory and packages for a small business
/the-latest/news/main-spotligh...Main Spotlight: Connect, Learn & Celebrate – Preview the 2025 Main Street Now Conference Schedule
A-TITLE Main Spotlight: Connect, Learn & Celebrate – Preview the 2025 Main Street Now Conference Schedule
/the-latest/news/main-spotligh...© Tosha Gaines Photography
IMG-ALT People attending a large session take notes while listening to a presenter (out of frame).
/the-latest/news/community-spo...Community Spotlight: GM on Main Street Grant Recipient Columbia, Tennessee
A-TITLE Community Spotlight: GM on Main Street Grant Recipient Columbia, Tennessee
/the-latest/news/community-spo...After
IMG-ALT Three people gather around an informational kiosk in a downtown area
/the-latest/news/science-on-ma...Science on Main: Holiday Science with Main Street Malvern
A-TITLE Science on Main: Holiday Science with Main Street Malvern
/the-latest/news/science-on-ma...Celebrating snow with Main Street Malvern. © Main Street Malvern
IMG-ALT Photo 1: a light up snowman in front of a library Photo 2: people add their thoughts to an interactive science poster Photo 3: Volunteers pose at an informat...
/the-latest/news/main-spotligh...Main Spotlight: Reclaiming East Oakland
A-TITLE Main Spotlight: Reclaiming East Oakland
/the-latest/news/main-spotligh...Children skate at the UMOJA Outdoor Skate Park in East Oakland. © Malcolm Wallace of Malcolm Wallace Images.
IMG-ALT Three children skating on roller skates at an outdoor park
/the-latest/news/community-spo...Community Spotlight: GM on Main Street Grant Recipient Holly, Michigan
A-TITLE Community Spotlight: GM on Main Street Grant Recipient Holly, Michigan
/the-latest/news/community-spo...Text duplicate After
IMG-ALT Open pedestrian area with tables, chairs, and strung lights
/the-latest/news/dont-miss-out...Don’t Miss Out: Our Biggest Savings for Main Street Now 2025 Ends February 4!
A-TITLE Don't Miss Out: Our Biggest Savings for Main Street Now 2025 Ends February 4!
/the-latest/news/dont-miss-out...Independence Hall © Sean Pavone/​iStock
IMG-ALT Bronze statue on a tall pedestal with Independence Hall in the background.
/the-latest/news/small-busines...Small Business Predictions for 2025
A-TITLE Small Business Predictions for 2025
/the-latest/news/small-busines...IMG-ALT Man stands in front of podium holding microphone. In the top right corner, the Main Street Business Insights podcast logo is placed on a blue background. In ...
/the-latest/news/25-small-busi...25 Small Business Owners Receive $30,000 Grants through Backing Small Businesses Program
A-TITLE 25 Small Business Owners Receive $30,000 Grants through Backing Small Businesses Program
/the-latest/news/25-small-busi...IMG-ALT Graphic with text reading, "Backing Small Businesses Enhancement Grant Presented by American Express" with the Main Street America and America Express logos.
/the-latest/news/main-spotligh...Main Spotlight: What Can Main Streets and Small Businesses Expect in 2025?
A-TITLE Main Spotlight: What Can Main Streets and Small Businesses Expect in 2025?
/the-latest/news/main-spotligh...The growing retired population will need accessible housing in safe, walkable communities like Main Streets. © Page Light Studios
IMG-ALT An elderly couple exploring a beautiful historic downtown
/the-latest/news/community-spo...Community Spotlight: Main Street Enterprise Makes the Case for Volunteer Investment
A-TITLE Community Spotlight: Main Street Enterprise Makes the Case for Volunteer Investment
/the-latest/news/community-spo...Main Street Enterprise showing Alabama pride at the Main Street Now 2024 opening plenary. © Main Street Enterprise
IMG-ALT A group of people wearing blue shirts reading "Sweet Home Alabama"
/get-involved/join-usText duplicate Join Us
/the-latest/subscribeText duplicate Subscribe
https://www.instagram.com/natl...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/NatlM...New window External Subdomain No Text
https://www.youtube.com/user/N...New window External Subdomain No Text
https://twitter.com/NatlMainSt...New window External No Text
/privacy-policyPrivacy Policy
/terms-of-useTerms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mainstreet.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.58 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (121 kB).

HTTP Response Header

NameValue
servernginx/1.26.0
dateFri, 14 Feb 2025 04:38:29 GMT
content-typetext/html; charset=UTF-8
x-powered-byCraft CMS
x-fastcgi-cacheBYPASS
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,923 referring domains.
This page has 990,256 backlinks.
This page has backlinks from 1,288 different ip addresses.

Links from Wikipedia

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Robots.txt

sitemap: https://mainstreet.org/sitemap.xml

User-agent: *
Disallow: /cpresources/
Disallow: /admin/

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mainstreet.org
Main Street America :: Home
Main Street America leads a movement committed to strengthening communities through preservation-based economic development in older and historic downtowns and neighborhood commercial districts.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Main85%Check
Street85%Check
Main Street85%Check
Main Street America81%Check
America77%Check
Main Street America leads72%Check
Main Street America Institute69%Check
Main Street Businesses69%Check
Main Street Grant69%Check
Main Street Conference68%Check
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