Marketplace.walmart.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
79% 
Page structure
58% 
Link structure
88% 
Server
68% 
External factors
100% 
SEO Score
Response time
0.92 s
File size
208.70 kB
Words
786
Media files
33
Number of links
39 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Sell your products on Walmart Marketplace - Walmart.com
There are word repetitions in the page title.
The length of the page title is perfect. (522 pixels out of 580 max pixel length)
Meta description
(Critically important)
It's easy to sell online with Walmart.com. Partner with the largest multi-channel retailer and put your products in front of millions of Walmart shoppers.
The length of the meta description is perfect. (917 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://marketplace.walmart.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionIt's easy to sell online with Walmart.com. Partner with the largest multi-channel retailer and put your products in front of millions of Walmart shoppers.
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
apple-mobile-web-app-titleWalmart Marketplace - Walmart Marketplace
msapplication-TileImagehttps://marketplace.walmart.com/wp-content/uploads/2020/01/cropped-favicon-3-270x270.png
article:publisherhttps://www.facebook.com/WalmartSellers/
article:modified_time2024-04-09T00:02:34+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@WalmartSellers
og:localeen_US
og:typewebsite
og:titleSell your products on Walmart Marketplace - Walmart.com
og:descriptionIt's easy to sell online with Walmart.com. Partner with the largest multi-channel retailer and put your products in front of millions of Walmart shoppers. As a Marketplace seller, you can boost your online growth with full control over your business including inventory, retail pricing, fulfillment and customer care.
og:urlhttps://marketplace.walmart.com/
og:site_nameWalmart Marketplace
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 786 words. That's ok.
30.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: 50% on referral fees and walmart fulfillment services
Image SEO
(Somewhat important)
31 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ent/uploads/2021/06/wmp-horizontal-b.svgNo alt attribute provided
...ent/uploads/2021/06/wmp-horizontal-b.svgwmp-horizontal-b
.../04/Seller-Summit_Homepage-banner_V2.pngNo alt attribute provided
...2024/01/NSS-24_homepage-slider_blank.svgNo alt attribute provided
...s/2023/02/NSS_homepage-slider-scaled.jpgNo alt attribute provided
...ontent/uploads/2024/04/roadmap_hp_04.pngNo alt attribute provided
...content/uploads/2022/08/wmplogo-blue.svgNo alt attribute provided
/wp-content/uploads/2022/08/wmp-hpbl.jpgNo alt attribute providedwmp-hpbl
...ontent/uploads/2022/08/WCM_Logo_V4-1.svgNo alt attribute provided
...ontent/uploads/2022/08/pa-wmp-scaled.jpgNo alt attribute providedwmp-hpbl
/wp-content/uploads/2022/01/wfs-logo.svgNo alt attribute provided
...nt/uploads/2022/08/Asset-1182-scaled.jpgNo alt attribute providedwmp-hpbl
/wp-content/uploads/2022/08/Asset-1186.svgNo alt attribute providedAsset 1186
/wp-content/uploads/2022/08/Asset-1184.svgNo alt attribute providedAsset 1184
/wp-content/uploads/2022/08/Asset-1183.svgNo alt attribute providedAsset 1183
/wp-content/uploads/2022/08/Asset-1185.svgNo alt attribute providedAsset 1185
/wp-content/uploads/2022/08/Asset-1182.svgNo alt attribute providedAsset 1182
/wp-content/uploads/2022/08/Asset-968.pngNo alt attribute providedAsset 968
...nt/uploads/2022/08/Asset-964-300x300.pngNo alt attribute providedAsset 964
...nt/uploads/2022/08/Asset-962-292x300.pngNo alt attribute providedAsset 962
...nt/uploads/2022/08/Asset-961-292x300.pngNo alt attribute providedAsset 961
...nt/uploads/2022/08/Asset-963-300x300.pngNo alt attribute providedAsset 963
...ntent/uploads/2022/08/comm-eb-300x48.pngNo alt attribute providedcomm-eb
...ent/uploads/2022/08/com-toms-300x199.pngNo alt attribute providedcom-toms
.../uploads/2022/08/com-packable-300x54.pngNo alt attribute providedcom-packable
...t/uploads/2022/08/com-hasbro-300x162.pngNo alt attribute providedcom-hasbro
...ent/uploads/2022/08/com-dell-300x104.pngNo alt attribute providedcom-dell
...tent/uploads/2022/08/com-bcp-300x300.pngNo alt attribute providedcom-bcp
/wp-content/uploads/2021/05/social-li-y.svgNo alt attribute provided
/wp-content/uploads/2021/05/social-yt-y.svgNo alt attribute provided
/wp-content/uploads/2021/05/social-tw-y.svgNo alt attribute provided
/wp-content/uploads/2021/05/social-fb-y.svgNo alt attribute provided
Video URLWidthHeight
...ube.com/embed/oUIoWPDVElE?feature=oembed500281

Page structure

H1 heading
(Critically important)
Walmart Marketplace Home
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Walmart Marketplace Home
H1 Reach more. Sell better.
H1 The Complete Guide to Leveling Up is here.
H1 Let’s Grow! 2024 our premier seller summit is coming up.
H1 Your business’s ultimate kickstarter pack is here.
H1 Reach more. Sell better. Duplicate text
H2 Your business’s ultimate kickstarter pack is here. Duplicate text
H2 Offer your products to millions of customers with no setup or monthly fee.
H2 Go from a fresh newcomer to a Marketplace master with our guide.
H2 Apply to join us August 26-28 at the Moscone Center in San Francisco, California and uncover what’s possible for your business this year and beyond.
H2 Offer your products to millions of customers with no setup or monthly fee. Duplicate text
H2 You bring great products. We bring millions of customers.
H3 Access eCommerce tools that drive business growth
H3 Site experience
H3 Join our community of professional sellers today!
H4 Save up to 50% on referral fees and Walmart Fulfillment Services when you join today!
H4 NEW-SELLER SAVINGS
H4 About Walmart.com
H4 Seller Resources
H4 Get to know us!
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (27) on this page.

Found links on this page

LinkAttributesAnchor text
https://marketplace.walmart.com/Anchor Skip to content
https://marketplace.walmart.com/Subdomain IMG-ALT wmp-horizontal-b
/about-walmart-marketplace/Getting started
/india-sell-on-walmart/Subdomain Sell from India
/referral-fees/Subdomain Referral fees
/seller-academy/Subdomain Seller Academy
/solution-providers/Subdomain Solution Providers
/shipping-and-fulfillment/Shipping and fulfillment
/solutions-providers/walmart-f...Subdomain Walmart Fulfillment Services
/walmart-fulfillment-services-...Subdomain Walmart Fulfillment Services pricing
/shipping-templates/Subdomain Shipping Templates
/smart-tags/Smart Tags
/expedited-delivery/Subdomain Expedited Delivery
/tools/Tools and programs
/sponsored-search-ads/Sponsored Search
/assortment-growth-dashboard/Subdomain Assortment Growth
/brand-portal/Brand Portal
/enhanced-returns/Enhanced Returns
/fedex-advantage/FedEx Advantage
/listing-quality/Listing Quality
/payoneer-capital-advance/Payoneer Capital Advance
/pro-seller-badge/Pro Seller Badge
/repricer/Repricer
/review-accelerator/Subdomain Review Accelerator
/review-syndication-program/Subdomain Review Syndication
/search-engine-marketing/Subdomain Search Engine Marketing
/success-hub/Subdomain Success Hub
/walmart-marketplace-capital/Marketplace Capital
https://developer.walmart.com/External Subdomain Developer Portal
https://seller.walmart.com/External Subdomain Seller Center
https://sellerhelp.walmart.com/External Subdomain Seller Help
/sellbetterblog/Sell Better Blog
https://seller.walmart.com/signupNew window External Subdomain Join Marketplace
https://www.walmartmarketplace...New window External Subdomain Apply to attend
/new-seller-savings-2024/New window Get offer
https://seller.walmart.com/signupNew window External Subdomain Text duplicate Join Marketplace
/roadmap-for-success/New window Subdomain Get the guide
/roadmap-for-success/Subdomain No Text
https://www.walmartmarketplace...New window External Subdomain Text duplicate Apply to attend
A-TITLE Read now
/new-seller-savings-2024/New window Text duplicate Get offer
https://seller.walmart.com/sig...New window External Subdomain Text duplicate Join Marketplace
/about-walmart-marketplaceLearn more
/sponsored-search-ads/Text duplicate Learn more
A-TITLE Walmart Sponsored Products
/walmart-fulfillment-services/...Text duplicate Learn more
https://seller.walmart.com/signupNew window External Subdomain Text duplicate Join Marketplace
A-TITLE Request to sell
/referral-fees/New window Subdomain commission
/walmart-fulfillment-services-...New window Subdomain fulfillment fees
https://seller.walmart.com/signupNew window External Subdomain Get started
https://seller.walmart.com/signupNew window External Subdomain Text duplicate Join Marketplace
A-TITLE Request to sell
https://marketplace.walmart.com/Anchor No Text
https://ccpa-ui-dev.walmart.co...External Subdomain Do Not Sell My Personal Information
https://corporate.walmart.com/...External Subdomain Privacy Policy
https://seller.walmart.com/External Subdomain Text duplicate Seller Center
https://sellerhelp.walmart.com/s/External Subdomain Text duplicate Seller Help
https://developer.walmart.com/External Subdomain Text duplicate Developer Portal
https://www.walmartmarketplace...External Subdomain Let’s Grow! 2024 Walmart Marketplace Seller Summit
https://www.walmart.com/External Subdomain Shop Walmart.com
https://corporate.walmart.com/External Subdomain Corporate
https://www.walmartlabs.com/External Subdomain @WalmartLabs
https://www.walmartmuseum.com/External Subdomain The Walmart Digital Museum
https://www.linkedin.com/compa...External Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
https://twitter.com/WalmartSel...External No Text
https://www.facebook.com/Walma...External Subdomain No Text
https://wpml.org/External wpml.org
https://wpml.org/faq/how-to-re...External remove this banner

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://marketplace.walmart.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.92 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (209 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 27 Apr 2024 21:05:48 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
expiresThu, 19 Nov 1981 08:52:00 GMT
p3pCP="ALL DSP NID CURa ADMa DEVa HISa OTPa OUR NOR NAV DEM"
link<https://marketplace.walmart.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 3987
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,470 referring domains.
This page has 41,495 backlinks.
This page has backlinks from 1,143 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 949 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://marketplace.walmart.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

marketplace.walmart.com
Sell your products on Walmart Marketplace - Walmart.com
It's easy to sell online with Walmart.com. Partner with the largest multi-channel retailer and put your products in front of millions of Walmart shoppers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Walmart95%Check
Walmart Marketplace90%Check
Marketplace83%Check
Sell72%Check
Walmart Fulfillment71%Check
products70%Check
Walmart Fulfillment Services62%Check
sell online57%Check
million54%Check
shop51%Check
Show more keywords and terms

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