Matcotools.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
54% 
Page structure
79% 
Link structure
76% 
Server
71% 
External factors
100% 
SEO Score
Response time
0.83 s
File size
264.50 kB
Words
317
Media files
25
Number of links
65 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Automotive Tools for Mechanics & Technicians | Matco Tools
The length of the page title is perfect. (537 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Upgrade your tool collection with best-selling automotive tools and equipment from Matco. Shop deals before they're gone!
The length of the meta description is perfect. (752 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionUpgrade your tool collection with best-selling automotive tools and equipment from Matco. Shop deals before they're gone!
keywordsEmpty
next-head-count8
langen
og:titleAutomotive Tools for Mechanics & Technicians | Matco Tools
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 317 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 31.75 words is high.
22.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Matcotools
data:[...] Base64Matcotools
data:[...] Base64Hand Tools
data:[...] Base64Tool Boxes and Storage
data:[...] Base64Power Tools
data:[...] Base64Specialty Tools & Shop Equipment
data:[...] Base64Diagnostics
data:[...] Base64Gifts & Apparel
data:[...] Base64Matco logo
data:[...] Base64application link logo
data:[...] Base64application link logo
data:[...] Base64Instagram
data:[...] Base64Facebook
data:[...] Base64Youtube
data:[...] Base64Twitter
data:[...] Base64Tiktok
data:[...] Base64Pinterest
data:[...] Base64Matco logo
.../visa.png?branch=commerce_mvp1&auto=webpVisa
...rcard.png?branch=commerce_mvp1&auto=webpMastercard
...cover.png?branch=commerce_mvp1&auto=webpDiscover
...ge_47.png?branch=commerce_mvp1&auto=webpAmerica Express
...0/bbb.png?branch=commerce_mvp1&auto=webpbadge1
...ected.svg?branch=commerce_mvp1&auto=webpbadge2
...ecure.svg?branch=commerce_mvp1&auto=webpbadge3

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Discover Automotive Tools & Equipment
H3 Free shipping over $75*
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.matcotools.com/IMG-ALT Matcotools
/catalog/wishlistA-TITLE Wishlist
/catalog/shopping-cartA-TITLE Cart
https://www.matcotools.com/A-TITLE Account
/toolboxconfiguratorBUILD TOOL BOX
/diagnosticsDiagnostics
/customercareCustomer service
/find-a-distributorFind a distributor
/diagnosticsText duplicate Diagnostics
/customercareText duplicate Customer service
/find-a-distributorText duplicate Find a distributor
https://www.matcotools.com/Text duplicate IMG-ALT Matcotools
/catalog/wishlistText duplicate A-TITLE Wishlist
/catalog/shopping-cartText duplicate A-TITLE Cart
https://www.matcotools.com/Text duplicate A-TITLE Account
/toolboxconfiguratorText duplicate BUILD TOOL BOX
/franchiseOWN A TOOL FRANCHISE
/catalogSEE ALL CATEGORIES
A-TITLE cta
/catalog/hand-toolsHand Tools
IMG-ALT Hand Tools
/catalog/tool-boxes-and-storageTool Boxes and Storage
IMG-ALT Tool Boxes and Storage
/catalog/power-toolsPower Tools
IMG-ALT Power Tools
/catalog/specialty-tools-and-s...Specialty Tools & Shop Equipment
IMG-ALT Specialty Tools & Shop Equipment
/catalog/diagnosticsText duplicate Diagnostics
IMG-ALT Diagnostics
/catalog/gifts-and-apparelGifts & Apparel
IMG-ALT Gifts & Apparel
/catalogText duplicate SEE ALL CATEGORIES
A-TITLE cta
/catalogProduct Catalog
/catalog/tool-saleTool Deals
/toolboxconfiguratorToolbox Configurator
/catalog/whatisnewNew Tools
/catalog/top-selling-toolsTop Sellers
/catalog/top-tool-setsMechanic Tool Sets
/catalog/clearance-discounted-...Clearance
/franchiseOwn a Franchise
/tech-edStudent Program
/find-a-distributorFind a Distributor
/financialservices/verify.jspFinancial Services
/diagnosticsText duplicate Diagnostics
/account/profile/dashboardMy Account
/catalog/wishlist/Text duplicate Wishlist
/customercare/product-returnsReturns
/customercare/warranty-info/Warranty
https://www.matcotools.com/aboutAbout Us
/customercareCustomer Services
https://careers.vontier.com/us...External Subdomain Careers
/commercialCommercial / Industrial
https://blog.matcotools.com/External Subdomain Blog
/catalogText duplicate Product Catalog
/catalog/tool-saleText duplicate Tool Deals
/toolboxconfiguratorText duplicate Toolbox Configurator
/catalog/whatisnewText duplicate New Tools
/catalog/top-selling-toolsText duplicate Top Sellers
/catalog/top-tool-setsText duplicate Mechanic Tool Sets
/catalog/clearance-discounted-...Text duplicate Clearance
/franchiseText duplicate Own a Franchise
/tech-edText duplicate Student Program
/find-a-distributorText duplicate Find a Distributor
/financialservices/verify.jspText duplicate Financial Services
/diagnosticsText duplicate Diagnostics
/account/profile/dashboardText duplicate My Account
/catalog/wishlist/Text duplicate Wishlist
/customercare/product-returnsText duplicate Returns
/customercare/warranty-info/Text duplicate Warranty
https://www.matcotools.com/aboutText duplicate About Us
/customercareText duplicate Customer Services
https://careers.vontier.com/us...External Subdomain Text duplicate Careers
/commercialText duplicate Commercial / Industrial
https://blog.matcotools.com/External Subdomain Text duplicate Blog
https://apps.apple.com/us/app/...External Subdomain IMG-ALT application link logo
https://play.google.com/store/...External Subdomain Text duplicate IMG-ALT application link logo
https://www.instagram.com/matc...External Subdomain IMG-ALT Instagram
https://www.facebook.com/matco...External Subdomain IMG-ALT Facebook
https://www.youtube.com/matcot...External Subdomain IMG-ALT Youtube
https://twitter.com/matcotoolsExternal IMG-ALT Twitter
https://www.tiktok.com/@matco_...External Subdomain IMG-ALT Tiktok
https://www.pinterest.com/matc...External Subdomain IMG-ALT Pinterest
/trustcenterPrivacy Policy
/customercare/termsTerms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.matcotools.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.83 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (265 kB).

HTTP Response Header

NameValue
cache-controlpublic, s-maxage=300, stale-while-revalidate=500
x-powered-byNext.js
etag"sl5qw7nau25szf"
content-typetext/html; charset=utf-8
varyAccept-Encoding
content-encodinggzip
dateThu, 20 Mar 2025 00:33:11 GMT
serverGoogle Frontend
via1.1 google
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,155 referring domains.
This page has 7,003 backlinks.
This page has backlinks from 848 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Robots.txt file created 
# For domain: http://www.matcotools.com

# All robots will spider the domain
User-agent: *
Disallow: 

# Disallow directory /distributor/
User-agent: *
Disallow: /distributor/

# Disallow directory /extranet/
User-agent: *
Disallow: /extranet/

# Disallow directory /suppextranet/
User-agent: *
Disallow: /suppextranet/

# Disallow directory /imagemgr/
User-agent: *
Disallow: /imagemgr/

User-agent: *
Disallow: */search.jsp?*

#link to sitemap.xml file for search engine
Sitemap: https://www.matcotools.com/overall-sitemap.xml
Sitemap: https://www.matcotools.com/toolcatalog-sitemap.xml

Similar sites

Search preview

www.matcotools.com
Automotive Tools for Mechanics & Technicians | Matco Tools
Upgrade your tool collection with best-selling automotive tools and equipment from Matco. Shop deals before they're gone!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
TOOLS75%Check
Matco Tools73%Check
Matco70%Check
Automotive Tools68%Check
Automotive Tools Equipment62%Check
Power Tools56%Check
Hand Tools56%Check
Tool Box56%Check
Equipment52%Check
Shop48%Check
Show more keywords and terms

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Cookie Policy

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