Materials.princeton.edu - SEO Checker

Overview of the SEO Check
Meta information
74% 
Page quality
89% 
Page structure
66% 
Link structure
58% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
83.60 kB
Words
763
Media files
18
Number of links
112 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Princeton Materials Institute
The length of the page title is perfect. (251 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://materials.princeton.edu/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:widgets:cspon
og:site_namePrinceton Materials Institute
og:descriptionEmpty
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 26.43 words is high.
This page contains 763 words. That's ok.
25.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Princeton Materials Institute
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Princeton Materials Institute
H1 Princeton Materials Institute Duplicate text
H2 Main Menu
H2 Search
H2 Howard Stone named University Professor : Read more
H2 Saien Xie wins Packard Fellowship : Read more
H2 A new guide unfolds origami’s principles for beginners and experts alike : Read more
H2 Alumni profile: Allan Chang *04 : Read more
H2 Princeton’s world-class microscopes are making a giant impact in the realm of the minuscule : Read more
H2 Areas of Research
H2 Partnership
H2 Education
H2 MSE Undergraduate Program : Learn More
H2 Joint Ph.D. Degree Program : Learn More
H2 Core Facilities
H2 Core Facilities : Learn More
H2 Footer
Some anchor texts are used more than once.
8 links don't have an anchor text.
There are 5 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.
LinkAttributesAnchor text
https://materials.princeton.edu/Anchor Off screen link: Skip to content
https://materials.princeton.edu/Anchor Off screen link: Skip to search
http://www.princeton.edu/External Subdomain IMG-ALT Princeton University
A-TITLE Princeton University
https://materials.princeton.edu/IMG-ALT Home
A-TITLE Home
/aboutAbout
/researchResearch
/research/areas-researchAreas of Research
/research/areas-research/advan...Advanced Manufacturing and Integration for Scalable Structures
/research/areas-research/livin...Living and Soft Materials
/research/areas-research/natur...Natural and Engineered Materials for Energy, Environment, and Sustainability
/research/areas-research/optic...Optical Materials and Light Matter Interactions
/research/areas-research/quant...Quantum Materials Science
/research/research-centersResearch Centers
/research/research-centers/pri...Princeton Center for Complex Materials (PCCM)
/educationEducation
/education/undergraduateUndergraduate
/education/undergraduate/what-...What is Materials Science?
/education/undergraduate/mse-m...MSE Minor Program
/education/undergraduate/progr...Program Courses
/education/undergraduate/stude...Student Awards
/education/undergraduate/stude...Outstanding Materials Student Award
/education/undergraduate/stude...Senior Thesis Award
/education/undergraduate/stude...Leadership in Materials Award
/education/undergraduate/mse-a...MSE Alumni
/education/graduateGraduate
/education/graduate/graduate-c...Graduate Courses
/teaching-opportunitiesTeaching Opportunities
/education/graduate/seminar-se...Seminar Series
/education/student-organizationsStudent Organizations
/education/student-organizatio...Princeton Blacksmith Club
/education/student-organizatio...Princeton Electrochemical Society (ECS)
/education/student-organizatio...Princeton Materials Research Society (PUMRS)
/education/student-organizatio...Princeton Optica Student Chapter
/education/industry-and-entrep...Industry and Entrepreneurship
/education/industry-and-entrep...Startup Companies
/core-facilitiesCore Facilities
/core-facilities/imaging-and-a...Imaging and Analysis Center
/core-facilities/micronanofabr...Micro/Nanofabrication Center
/partnershipPartnership
/partnership/proposal-and-proj...Proposal and Project Administration
/peoplePeople
/people/leadershipLeadership
/people/leadership/administrationAdministration
/people/leadership/executive-c...Executive Committee
/people/leadership/education-c...Education Committee
/people/leadership/external-ad...External Advisory Council
/people/facultyFaculty
/people/faculty/associated-fac...Associated Faculty
/people/faculty/emeritus-facultyEmeritus Faculty
/people/staffStaff
/people/staff/administrative-s...Administrative Staff
/people/staff/research-and-tec...Research and Tech Staff
/people/staff/visitingpostdoct...Visiting/Postdoctoral Fellows and Research Associates
/people/job-opportunitiesJob Opportunities
/newsNews
/eventsEvents
/events/symposium-2021Symposium 2021
/events/symposium-2021/newsText duplicate News
/events/symposium-2021/programProgram
/events/symposium-2021/speakersSpeakers
/events/symposium-2021/videosVideos
/events/symposium-2022Symposium 2022
/symposium-2022/programText duplicate Program
/symposium-2022/speakersText duplicate Speakers
/events/symposium-2022/parkingParking
/events/symposium-2022/visitorsVisitors
/events/symposium-2023Symposium 2023
/symposium-2023/programText duplicate Program
/symposium-2023/speakersText duplicate Speakers
/symposium-2023/location_parkingLocation and Parking
/events/symposium-2023/sponsorsSponsors
/events/symposium-2024Symposium 2024
/symposium-2024/programText duplicate Program
/symposium-2024/speakersText duplicate Speakers
/symposium-2024/sponsorsText duplicate Sponsors
/symposium-2024/parkingText duplicate Parking
/contactContact
/news/2024/howard-stone-named-...Howard Stone named University Professor : Read more
/news/2024/howard-stone-named-...Trivial anchor text
Read more
/news/2024/howard-stone-named-...No Text
/news/2024/saien-xie-wins-2024...Saien Xie wins Packard Fellowship : Read more
/news/2024/saien-xie-wins-2024...Text duplicate Trivial anchor text
Read more
/news/2024/saien-xie-wins-2024...No Text
/news/2024/new-guide-unfolds-o...A new guide unfolds origami’s principles for beginners and experts alike : Read more
/news/2024/new-guide-unfolds-o...Text duplicate Trivial anchor text
Read more
/news/2024/new-guide-unfolds-o...No Text
/news/2024/alumni-profile-alla...Alumni profile: Allan Chang *04 : Read more
/news/2024/alumni-profile-alla...Text duplicate Trivial anchor text
Read more
/news/2024/alumni-profile-alla...No Text
/news/2024/princeton’s-world-c...Princeton’s world-class microscopes are making a giant impact in the realm of the minuscule : Read more
/news/2024/princeton’s-world-c...Text duplicate Trivial anchor text
Read more
/news/2024/princeton’s-world-c...No Text
/research/areas-research/advan...IMG-ALT Advanced Manufacturing image
/research/areas-research/advan...Text duplicate Advanced Manufacturing and Integration for Scalable Structures
/research/areas-research/livin...IMG-ALT Living and Soft Materials image
/research/areas-research/livin...Text duplicate Living and Soft Materials
/research/areas-research/natur...IMG-ALT Natural and Engineered Materials image
/research/areas-research/natur...Text duplicate Natural and Engineered Materials for Energy, Environment, and Sustainability
/research/areas-research/optic...IMG-ALT Optical materials image
/research/areas-research/optic...Text duplicate Optical Materials and Light Matter Interactions
/research/areas-research/quant...IMG-ALT Quantum materials science image
/research/areas-research/quant...Text duplicate Quantum Materials Science
/partnership/proposal-and-proj...Learn more about Proposal and Project Administration
/educationMSE Undergraduate Program : Learn More
/educationLearn More
/educationNo Text
/education/graduateJoint Ph.D. Degree Program : Learn More
/education/graduateText duplicate Learn More
/education/graduateNo Text
/core-facilitiesCore Facilities : Learn More
/core-facilitiesText duplicate Learn More
/core-facilitiesNo Text
/cdn-cgi/l/email-protection[email protected]
https://engineering.princeton....External Subdomain IMG-ALT Princeton Engineering (2024 rebrand)
https://twitter.com/PrincetonMSEExternal Twitter
A-TITLE Twitter
https://www.facebook.com/Princ...External Subdomain Facebook
A-TITLE Facebook
https://www.linkedin.com/compa...External Subdomain LinkedIn
A-TITLE LinkedIn
https://accessibility.princeto...External Subdomain Accessibility Help
http://www.princeton.edu/External Subdomain Text duplicate IMG-ALT Princeton University
A-TITLE Princeton University

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://materials.princeton.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (84 kB).

HTTP Response Header

NameValue
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content-typetext/html; charset=UTF-8
cache-controlmax-age=60, public, s-maxage=86400
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x-content-type-optionsnosniff
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSun, 03 Nov 2024 15:23:54 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
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External factors

This website has excellent links from other websites.
This page has backlinks from 75 referring domains.
This page has 216 backlinks.
This page has backlinks from 71 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: SemrushBot
Disallow: /
User-agent: SiteAuditBot
Disallow: /

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Pager links
Disallow: /*?page=
Disallow: /*&page=

Search preview

materials.princeton.edu
Princeton Materials Institute

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Materials86%Check
Princeton Materials85%Check
Princeton84%Check
Princeton Materials Institute80%Check
Institute70%Check
Princeton University64%Check
Materials Research64%Check
Quantum Materials64%Check
Materials Science63%Check
Facilities44%Check

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