Mcconnellassociates.org - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
66% 
Page structure
20% 
Link structure
63% 
Server
66% 
External factors
100% 
SEO Score
Response time
0.95 s
File size
95.20 kB
Words
977
Media files
14
Number of links
89 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Sports Construction & Commercial Paving Contractor | MAC
The length of the page title is perfect. (539 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Trusted commercial paving contractor specializing in asphalt, concrete, and sports construction. Serving Midwest communities since 1965.
The length of the meta description is perfect. (853 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mcconnellassociates.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionTrusted commercial paving contractor specializing in asphalt, concrete, and sports construction. Serving Midwest communities since 1965.
robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
google-site-verificationBEMSXwE823SqxEywYr3Ay4yIwEutLfkvATJQY-smDHo
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
facebook-domain-verification3gsbfnkiygaoq1bdo7z3i0w0veb8l6
msapplication-TileImagehttps://mcconnellassociates.org/wp-content/uploads/2024/04/cropped-MAC_Logomark_4Color-270x270.png
article:published_time2024-10-31T17:05:23+00:00
article:modified_time2024-12-13T14:00:09+00:00
twitter:cardsummary_large_image
twitter:titleSports Construction & Commercial Paving Contractor | MAC
twitter:descriptionTrusted commercial paving contractor specializing in asphalt, concrete, and sports construction. Serving Midwest communities since 1965.
twitter:imagehttps://mcconnellassociates.org/wp-content/uploads/2024/06/mac-grading-drainage-2-1024x683.jpg
twitter:label1Written by
twitter:data1RSM
twitter:label2Time to read
twitter:data29 minutes
og:localeen_US
og:typewebsite
og:titleSports Construction & Commercial Paving Contractor | MAC
og:descriptionTrusted commercial paving contractor specializing in asphalt, concrete, and sports construction. Serving Midwest communities since 1965.
og:urlhttps://mcconnellassociates.org/
og:site_nameMcConnell & Associates | Asphalt & Concrete Paving Contractor
og:updated_time2024-12-13T14:00:09+00:00
og:imagehttps://mcconnellassociates.org/wp-content/uploads/2024/06/mac-grading-drainage-2-1024x683.jpg
og:image:secure_urlhttps://mcconnellassociates.org/wp-content/uploads/2024/06/mac-grading-drainage-2-1024x683.jpg
og:image:width1024
og:image:height683
og:image:alttennis court contractor
og:image:typeimage/jpeg
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 977 words. That's ok.
29.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.55 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: learn more
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
At least one javascript file was found, which is not integrated via HTTPS.
This website uses HTTPS to protect privacy and integrity of the exchanged data.

Media list

URLAlt attributeTitle
data:[...] Base64McConnell & Associates Logo
...uploads/2024/11/Website-Header-2560.webpSports Courts
...oads/2024/11/MAC_Logomark_White-Blue.pngMAC Logomark White Blue Home McConnell & Associates
...oads/2024/11/MAC_Logomark_White-Blue.pngMAC Logomark White Blue Home McConnell & Associates
data:[...] Base64tennis-courts-1tennis-courts-1
data:[...] Base64asphalt-maintenance-1asphalt-maintenance-1
data:[...] Base64concrete-paving-1concrete-paving-1
data:[...] Base64mac-grading-drainage-4mac-grading-drainage-4
data:[...] Base64How Our Employee Stock Ownership Plan Fuels Success at McConnell & Associates
data:[...] Base64What Is the Difference Between Concrete and Cement?
data:[...] Base64No alt attribute provided
data:[...] Base64LinkedIn Icon
data:[...] Base64Facebook Icon
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Home
H1 The Midwest's Trusted Commercial Paving and Sports Construction Experts
H2 Our Work
H2 Quality Services for Every Surface
H2 Sports Construction & Maintenance
H2 Asphalt Paving Maintenance & Repairs
H2 Commercial Concrete Services
H2 Grading & Drainage Services
H2 Rooted in Your Community, Focused on Excellence
H2 Commitment Driven by Employee Ownership
H2 Work with MAC
H2 Blogs
H2 Contact Us
H4 KANSAS CITY, MO
H4 SAINT LOUIS, MO
H4 PEVELY, MO
H4 WICHITA, KS
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://mcconnellassociates.org/IMG-ALT McConnell & Associates Logo
A-TITLE McConnell & Associates
/pavement-maintenance/Pavement
/asphalt/Asphalt
/asphalt/maintenance-sealcoati...Maintenance & Sealcoating
/concrete/Concrete
/concrete-repair-services/Concrete Repair
/grading-drainage/Grading & Drainage
/sports-recreation/Sports Construction
/pickleball-courts/Pickleball Courts
/tennis/Tennis Courts
/running-tracks/Running Tracks
/futsal-basketball/Futsal & Basketball
/about/About
/about/who-we-serve/Who We Serve
/about/news/News
/about/value-advantage/Mac Value Advantage
/about/testimonials/Testimonials
/about/careers/Careers
/about/our-work/Our Work
/about/esop/ESOP
/cooperative-purchasing/Cooperative Purchasing
/contact/Contact
/contact/schedule-an-estimate/Schedule an Estimate
/locations/kansas-city-missouri/— Pavement Services KC
/sports-construction-court-mai...— Sports KC
/locations/st-louis-missouri/— Pavement Services STL
/sports-construction-court-mai...— Sports STL
/about/careers/Text duplicate Careers
/about/careers/Text duplicate Careers
/pavement-maintenance/Text duplicate Pavement
/asphalt/Text duplicate Asphalt
/asphalt/maintenance-sealcoati...Text duplicate Maintenance & Sealcoating
/concrete/Text duplicate Concrete
/concrete-repair-services/Text duplicate Concrete Repair
/grading-drainage/Text duplicate Grading & Drainage
/sports-recreation/Text duplicate Sports Construction
/pickleball-courts/Text duplicate Pickleball Courts
/tennis/Text duplicate Tennis Courts
/running-tracks/Text duplicate Running Tracks
/futsal-basketball/Text duplicate Futsal & Basketball
/about/Text duplicate About
/about/who-we-serve/Text duplicate Who We Serve
/about/news/Text duplicate News
/about/value-advantage/Text duplicate Mac Value Advantage
/about/testimonials/Text duplicate Testimonials
/about/careers/Text duplicate Careers
/about/our-work/Text duplicate Our Work
/about/esop/Text duplicate ESOP
/cooperative-purchasing/Text duplicate Cooperative Purchasing
/contact/Text duplicate Contact
/contact/schedule-an-estimate/Text duplicate Schedule an Estimate
/locations/kansas-city-missouri/Text duplicate — Pavement Services KC
/sports-construction-court-mai...Text duplicate — Sports KC
/locations/st-louis-missouri/Text duplicate — Pavement Services STL
/sports-construction-court-mai...Text duplicate — Sports STL
/pavement-maintenance/Pavement Maintenance
/sports-construction/Text duplicate Sports Construction
https://mcconnellassociates.org/Home
https://mcconnellassociates.org/Text duplicate Home
/contact/schedule-an-estimate/SCHEDULE AN ESTIMATE
https://mcconnellassociates.org/Anchor Services
/contact/schedule-an-estimate/Text duplicate Schedule an Estimate
/about/our-work/See Our Decades of Work
/sports-recreation/Learn More
/asphalt/maintenance-sealcoati...Text duplicate Learn More
/concrete/Text duplicate Learn More
/grading-drainage/Text duplicate Learn More
/locations/kansas-city-missouri/Kansas City Pavement Services
/sports-construction-court-mai...Kansas City Sports Construction
/locations/st-louis-missouri/St Louis Pavement Services
/sports-construction-court-mai...St Louis Sports Construction
/about/esop/Learn More About Our ESOP
/about/careers/Explore Careers
/employee-stock-ownership-plan...A-TITLE How Our Employee Stock Ownership Plan Fuels Success at McConnell & Associates
/employee-stock-ownership-plan...Trivial anchor text
Read More
/employee-stock-ownership-plan...Text duplicate A-TITLE How Our Employee Stock Ownership Plan Fuels Success at McConnell & Associates
/employee-stock-ownership-plan...Text duplicate How Our Employee Stock Ownership Plan Fuels Success at McConnell & Associates
A-TITLE How Our Employee Stock Ownership Plan Fuels Success at McConnell & Associates
/what-is-the-difference-betwee...A-TITLE What Is the Difference Between Concrete and Cement?
/what-is-the-difference-betwee...Text duplicate Trivial anchor text
Read More
/what-is-the-difference-betwee...Text duplicate A-TITLE What Is the Difference Between Concrete and Cement?
/what-is-the-difference-betwee...Text duplicate What Is the Difference Between Concrete and Cement?
A-TITLE What Is the Difference Between Concrete and Cement?
https://mcconnellassociates.org/No Text
/about/careers/kansas-city/KANSAS CITY, MO
https://goo.gl/maps/KcryAKNaSk...New window External 1225 Iron Street Kansas City, MO 64116Open in a new window
/about/careers/st-louis/SAINT LOUIS, MO
https://goo.gl/maps/eHjKG9H8yY...New window External 9241 Manchester Rd. Rock Hill, MO 63144 Open in a new window
https://goo.gl/maps/M4Dn37uih2...New window External 2262 Front Street Pevely, MO 63070 Open in a new window
https://www.google.com/maps/di...New window External Subdomain 1912 W. Harry Ct. Wichita, KS 67213Open in a new window
/pavement-maintenance/Text duplicate Pavement
/sports-recreation/Text duplicate Sports Construction
/about/Text duplicate About
/contact/Text duplicate Contact
https://www.linkedin.com/compa...New window External Subdomain Connect to our Linkedin (open in a new window)
IMG-ALT LinkedIn Icon
A-TITLE Connect to our Linkedin
https://www.facebook.com/McCon...New window External Subdomain Like us on Facebook (open in a new window)
IMG-ALT Facebook Icon
A-TITLE Like us on Facebook
https://www.instagram.com/mac....New window External Subdomain Follow us on Instagram (open in a new window)
A-TITLE Follow us on Instagram
/privacy-policy/Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mcconnellassociates.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.95 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (95 kB).

HTTP Response Header

NameValue
x-xss-protection1
x-fw-hashzuy1a5ms0s
link<https://mcconnellassociates.org/wp-json/>; rel="https://api.w.org/"
x-fw-dynamicTRUE
content-encodinggzip
x-content-type-optionsnosniff
x-fw-version5.0.0
content-typetext/html; charset=UTF-8
referrer-policyno-referrer-when-downgrade
x-fw-serverFlywheel/5.1.0
serverFlywheel/5.1.0
x-cacheableYES
fastly-restarts1
accept-rangesbytes
dateWed, 05 Feb 2025 10:49:40 GMT
x-served-bycache-fra-etou8220151-FRA, cache-fra-etou8220083-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1738752580.791983,VS0,VE789
varyAccept-Encoding
x-fw-serveTRUE
x-fw-staticNO
x-fw-typeFLYWHEEL_BOT
content-length24209
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 195 referring domains.
This page has 380 backlinks.
This page has backlinks from 161 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://mcconnellassociates.org/sitemap_index.xml

Similar sites

Search preview

mcconnellassociates.org
Sports Construction & Commercial Paving Contractor | MAC
Trusted commercial paving contractor specializing in asphalt, concrete, and sports construction. Serving Midwest communities since 1965.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Paving72%Check
Sports68%Check
Commercial Paving68%Check
Sports Construction Commercial Paving68%Check
Construction66%Check
Commercial66%Check
Sports Construction66%Check
Construction Commercial66%Check
Asphalt Paving65%Check
Concrete Paving65%Check
Show more keywords and terms

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