Mclainskc.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
66% 
Page structure
70% 
Link structure
77% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.38 s
File size
114.80 kB
Words
815
Media files
14
Number of links
50 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
McLain's | Local Bakery in Kansas City
The length of the page title is perfect. (347 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We are a family owned bakery, cakery, eatery & coffee shop serving the greater Kansas City area and Lawrence, Kansas.
The length of the meta description is perfect. (748 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mclainskc.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1
descriptionWe are a family owned bakery, cakery, eatery & coffee shop serving the greater Kansas City area and Lawrence, Kansas.
msvalidate.0126FB81A9DA383DDEF3EAD133ED6996C8
p:domain_verifye264bb8951b9ba14249047007b9a533c
langen-us
twitter:titleMcLain's | Local Bakery in Kansas City
twitter:imagehttp://static1.squarespace.com/static/5af42f802487fdb93f016fa8/t/5b350e672b6a281d8ab830a1/1652965245684/McLain%27s_NewLogo_Icon.png?format=1500w
twitter:urlhttps://www.mclainskc.com
twitter:cardsummary
twitter:descriptionWe are a family owned bakery, cakery, eatery & coffee shop serving the greater Kansas City area and Lawrence, Kansas.
og:site_nameMcLain's
og:titleMcLain's | Local Bakery in Kansas City
og:urlhttps://www.mclainskc.com
og:typewebsite
og:descriptionWe are a family owned bakery, cakery, eatery & coffee shop serving the greater Kansas City area and Lawrence, Kansas.
og:imagehttp://static1.squarespace.com/static/5af42f802487fdb93f016fa8/t/5b350e672b6a281d8ab830a1/1652965245684/McLain%27s_NewLogo_Icon.png?format=1500w
og:image:width341
og:image:height382
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 815 words. That's ok.
31% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...VNB0HBWHTN03H/McLain's_NewLogo_white.pngMcLain's
...VNB0HBWHTN03H/McLain's_NewLogo_white.pngMcLain's
...e2-9b69-114d25c6db5e/img_2755-1+copy.jpgNo alt attribute provided
...835e-412b-82de-fa56076bf885/DSC_1959.jpgNo alt attribute provided
...097a-4623-9edb-82f4f2a4dbcc/IMG_6368.jpgNo alt attribute provided
...40e8-4e0d-9e4d-526292ec2b27/IMG_5295.jpgNo alt attribute provided
...7225-4949-a342-57f2cbdb37aa/DSC_6038.jpgNo alt attribute provided
...b1fd-2e5568e1c562/OP+Event+Feb+24-25.jpgNo alt attribute provided
...8251-42b3-bfae-dd22c94ceae6/IMG_7637.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
August Cakery Decorating Class - Lawrence, KS
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 August Cakery Decorating Class - Lawrence, KS
H1 Making Life’s Moments Sweeter.
H1 HAPPENINGS + EVENTS
H2 FRESH + LOCAL COFFEE
H2 HOST AN EVENT WITH US
H2 LET US CATER!
H2 CAKES, COOKIES, + DESSERTS FOR EVERY OCCASION!
H2 ORDER ONLINE
H3 discover a historic and local kansas city bakery
H3 FRESH PASTRIES + BREAD
H3 BREAKFAST + LUNCH
H3 FRESHLY ROASTED COFFEE
H3 CAKES, COOKIES + DESSERTS
H3 PRIVATE EVENTS
H3 TO-GO CATERING
H3 Be part of something sweet!
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mclainskc.com/IMG-ALT McLain's
https://www.mclainskc.com/searchNo Text
/cateringTo-Go Catering
/privateeventsPrivate Events
https://www.mclainskc.com/cakeryCakery
https://www.toasttab.com/locat...New window External Subdomain Anchor Order
https://www.mclainskc.com/storyOur Story
/communityCommunity + Giving
/employmentEmployment
/sway-coffee-roastersSway Coffee Roasters
https://www.mclainskc.com/contactContact
https://www.mclainskc.com/waldoWaldo
/overland-parkOverland Park
https://www.mclainskc.com/shawneeShawnee
/lawrence-iowastLawrence - Iowa St
https://www.mclainskc.com/stanleyStanley - NOW OPEN!
https://www.mclainskc.com/nkcNorth Kansas City - coming soon!
/corporate-giftingCorporate Gifting
/gift-cardsGift Cards
https://www.facebook.com/swayc...New window External Subdomain No Text
https://www.instagram.com/sway...New window External Subdomain No Text
https://www.mclainskc.com/about-1About
https://www.mclainskc.com/storyText duplicate Our Story
/communityText duplicate Community + Giving
/employmentText duplicate Employment
/sway-coffee-roastersText duplicate Sway Coffee Roasters
https://www.mclainskc.com/contactText duplicate Contact
/locationsLocations
https://www.mclainskc.com/waldoText duplicate Waldo
/overland-parkText duplicate Overland Park
https://www.mclainskc.com/shawneeText duplicate Shawnee
/lawrence-iowastText duplicate Lawrence - Iowa St
https://www.mclainskc.com/stanleyText duplicate Stanley - NOW OPEN!
https://www.mclainskc.com/nkcText duplicate North Kansas City - coming soon!
/cateringText duplicate To-Go Catering
/privateeventsText duplicate Private Events
https://www.mclainskc.com/giftsGifts
/corporate-giftingText duplicate Corporate Gifting
/gift-cardsText duplicate Gift Cards
https://www.mclainskc.com/cakeryText duplicate Cakery
https://www.toasttab.com/locat...New window External Subdomain Anchor Text duplicate Order
https://www.mclainskc.com/Text duplicate IMG-ALT McLain's
https://www.swaycoffeeroasters...External Subdomain No Text
https://www.swaycoffeeroasters...External Subdomain IMG-ALT FRESH + LOCAL COFFEE
/privateeventsNo Text
/privateeventsIMG-ALT HOST AN EVENT WITH US
/cateringNo Text
/cateringIMG-ALT LET US CATER!
https://www.mclainskc.com/cakeryNo Text
https://www.mclainskc.com/cakeryIMG-ALT CAKES, COOKIES, + DESSERTS FOR EVERY OCCASION!
https://order.toasttab.com/onl...External Subdomain Anchor No Text
https://order.toasttab.com/onl...External Subdomain Anchor IMG-ALT ORDER ONLINE
https://www.eventbrite.com/e/t...New window External Subdomain TICKETS
https://swaycoffeeroasters.com/External Text duplicate Sway Coffee Roasters
/employmentapply today!
https://www.mclainskc.com/Anchor Homepage Banners
https://www.mclainskc.com/Anchor New Page
https://www.mclainskc.com/Anchor Introducing McLains
https://www.mclainskc.com/Anchor Happenings at McLain's
https://www.google.com/maps/di...New window External Subdomain 201 E Gregory Blvd Kansas City, MO 64114
https://www.google.com/maps/di...External Subdomain 10695 Roe Ave Overland Park, KS 66207
https://www.google.com/maps/di...External Subdomain 5833 Nieman Rd Shawnee, KS 66203
https://www.google.com/maps/di...External Subdomain 2412 Iowa St Lawrence, KS 66046
https://www.google.com/maps/pl...External Subdomain 15102 Travis St Overland Park, KS 66223
/our-storyText duplicate Our Story
https://www.toasttab.com/locat...External Subdomain Anchor Text duplicate Order
https://swaycoffeeroasters.com/External Text duplicate Sway Coffee Roasters

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mclainskc.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (115 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age155299
content-encodinggzip
content-typetext/html;charset=utf-8
dateFri, 09 Aug 2024 23:31:03 GMT
etagW/"e9dea281bc085f49868596a685213b16"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=0
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidebAzIL8r/WjOiM28p
content-length21700
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 188 referring domains.
This page has 859 backlinks.
This page has backlinks from 159 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

User-agent: GPTBot
User-agent: ChatGPT-User
User-agent: CCBot
User-agent: anthropic-ai
User-agent: Google-Extended
User-agent: FacebookBot
User-agent: Claude-Web
User-agent: cohere-ai
User-agent: PerplexityBot
User-agent: Applebot-Extended
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://www.mclainskc.com/sitemap.xml

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Search preview

www.mclainskc.com
McLain's | Local Bakery in Kansas City
We are a family owned bakery, cakery, eatery & coffee shop serving the greater Kansas City area and Lawrence, Kansas.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
cake68%Check
Kansas66%Check
City66%Check
McLain66%Check
bakery66%Check
Kansas City66%Check
Lawrence66%Check
Local Bakery63%Check
Cakery62%Check
North Kansas City57%Check
Show more keywords and terms

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