Mcm.uni-wuerzburg.de - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
86% 
Page structure
48% 
Link structure
45% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
45.10 kB
Words
557
Media files
8
Number of links
71 internal / 79 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Institut Mensch-Computer-Medien - Mensch-Computer-Medien
There are word repetitions in the page title.
The length of the page title is perfect. (561 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mcm.uni-wuerzburg.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
generatorTYPO3 CMS
viewportwidth=device-width, initial-scale=1.0
date2024-05-07
theme-color#ffffff
langde-de
twitter:cardsummary
x-ua-compatibleIE=edge
charsetutf-8

Test up to 1.000 webpages of mcm.uni-wuerzburg.de with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 557 words. That's ok.
23% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ces/Public/Images/uni-wuerzburg-logo.svgZur Startseite
..._53784391570_bc2b005dd8_o_25903403e3.jpgNo alt attribute provided
.../csm_netzwerktreffen_KIDT_a27985b894.pngNo alt attribute provided
...ssed_/0/9/csm_Panel_CSEDU_8f614fee00.jpgNo alt attribute provided
...Images/Share/dummy_facebook_share_de.pngAuf Facebook teilenAuf Facebook teilen
...es/Public/Images/Share/dummy_twitter.pngAuf Twitter teilenAuf Twitter teilen
...rces/Public/Images/Share/dummy_email.pngPer E-Mail weiterempfehlenPer E-Mail weiterempfehlen
/fileadmin/uniwue/maps/9082.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Mensch-Computer-Medien
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Mensch-Computer-Medien
H1 Institut Mensch-Computer-Medien
H2 Herzlich willkommen beim Institut Mensch-Computer-Medien!
H2 Arbeitsbereiche
H2 Studium
H2 Institutsleitung
H2 News
H2 Hinweis zum Datenschutz
H2 Hinweis zum Datenschutz Duplicate text
H3 Pepper auf dem University:Future Festival 2024
H3 Erstes Netzwerktreffen des Forums künstliche Intelligenz und digitale Transformation
H3 Prof. Birgit Lugrin im Panel zum Thema "Sustaining Educational Futures with Intelligent Technologies"
H3 Bildnachweise
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (79) on this page.
LinkAttributesAnchor text
https://www.mcm.uni-wuerzburg.de/Institut
A-TITLE Institut
/kp/Kommunikationspsychologie und Neue Medien
A-TITLE Kommunikationspsychologie und Neue Medien
/mwk/Medien- und Wirtschaftskommunikation
A-TITLE Medien- und Wirtschaftskommunikation
/mp/Medienpsychologie
A-TITLE Medienpsychologie
https://hci.uni-wuerzburg.de/New window External Subdomain Mensch-Computer-Interaktion
A-TITLE Mensch-Computer-Interaktion
/psyergo/Psychologische Ergonomie
A-TITLE Psychologische Ergonomie
/piis/Psychologie Intelligenter Interaktiver Systeme
A-TITLE Psychologie Intelligenter Interaktiver Systeme
https://www.informatik.uni-wue...New window External Subdomain Socially Interactive Agents
A-TITLE Socially Interactive Agents
https://www.wiwi.uni-wuerzburg...New window External Subdomain Wirtschaftsjournalismus und Wirtschaftskommunikation
A-TITLE Wirtschaftsjournalismus und Wirtschaftskommunikation
/forschung/Forschung
A-TITLE Forschung
/forschung/aktuelle-projekte/Aktuelle Projekte
A-TITLE Aktuelle Projekte
/forschung/aktuelle-publikatio...Aktuelle Publikationen
A-TITLE Aktuelle Publikationen
/forschung/ethikkommission/Ethikkommission
A-TITLE Ethikkommission
/studium/Studium
A-TITLE Studium
https://mcs.phil2.uni-wuerzbur...External Subdomain Mensch-Computer-Systeme Bachelor
A-TITLE Mensch-Computer-Systeme Bachelor
https://mcs.phil2.uni-wuerzbur...External Subdomain Human-Computer Interaction Master
A-TITLE Human-Computer Interaction Master
https://www.hw.uni-wuerzburg.d...External Subdomain Medienkommunikation
A-TITLE Medienkommunikation
/studium/media-entertainment/Media Entertainment
A-TITLE Media Entertainment
/studium/media-entertainment/s...Studieninformationen
A-TITLE Studieninformationen
/studium/media-entertainment/s...Studieninhalte und Studienaufbau/-verlaufsplan
A-TITLE Studieninhalte und Studienaufbau/-verlaufsplan
/studium/media-entertainment/a...Arbeitsbereiche
A-TITLE Arbeitsbereiche
/studium/media-entertainment/s...Studienberatung und Anrechnung von Prüfungen
A-TITLE Studienberatung und Anrechnung von Prüfungen
/studium/media-entertainment/p...Praktikum
A-TITLE Praktikum
/studium/media-entertainment/r...Regelungen zum Nachteilsausgleich
A-TITLE Regelungen zum Nachteilsausgleich
/studium/psychologie-digitaler...Psychologie digitaler Medien
A-TITLE Psychologie digitaler Medien
/studium/psychologie-digitaler...Text duplicate Studieninformationen
A-TITLE Studieninformationen
/studium/psychologie-digitaler...Studieninhalte und Studienverlaufsplan
A-TITLE Studieninhalte und Studienverlaufsplan
/studium/psychologie-digitaler...Text duplicate Arbeitsbereiche
A-TITLE Arbeitsbereiche
/studium/psychologie-digitaler...Studienberatung und Anrechnung von Leistungen
A-TITLE Studienberatung und Anrechnung von Leistungen
/studium/psychologie-digitaler...Text duplicate Praktikum
A-TITLE Praktikum
/studium/psychologie-digitaler...Text duplicate Regelungen zum Nachteilsausgleich
A-TITLE Regelungen zum Nachteilsausgleich
/studium/auslandsstudium/Auslandsstudium
A-TITLE Auslandsstudium
/studium/sona-versuchspersonen...SONA-Versuchspersonensystem
A-TITLE SONA-Versuchspersonensystem
https://www.mcm.uni-wuerzburg.de/Anchor A-TITLE Navigation schließen
https://www.uni-wuerzburg.de/s...External Subdomain Intern
A-TITLE Intern
https://www.uni-wuerzburg.de/s...External Subdomain A-TITLE Zusammenfassung der Webseite in leichter Sprache
https://www.uni-wuerzburg.de/s...External Subdomain A-TITLE Zusammenfassung der Webseite in Gebärdensprache
https://www.mcm.uni-wuerzburg.de/Anchor A-TITLE Navigation öffnen oder schließen
https://www.uni-wuerzburg.de/External Subdomain IMG-ALT Zur Startseite
https://www.uni-wuerzburg.de/s...External Subdomain Text duplicate Intern
A-TITLE Intern
https://www.uni-wuerzburg.de/s...External Subdomain Text duplicate A-TITLE Zusammenfassung der Webseite in leichter Sprache
https://www.uni-wuerzburg.de/s...External Subdomain Text duplicate A-TITLE Zusammenfassung der Webseite in Gebärdensprache
https://www.mcm.uni-wuerzburg.de/Text duplicate Institut
A-TITLE Institut
/kp/Text duplicate Kommunikationspsychologie und Neue Medien
A-TITLE Kommunikationspsychologie und Neue Medien
/mwk/Text duplicate Medien- und Wirtschaftskommunikation
A-TITLE Medien- und Wirtschaftskommunikation
/mp/Text duplicate Medienpsychologie
A-TITLE Medienpsychologie
https://hci.uni-wuerzburg.de/New window External Subdomain Text duplicate Mensch-Computer-Interaktion
A-TITLE Mensch-Computer-Interaktion
/psyergo/Text duplicate Psychologische Ergonomie
A-TITLE Psychologische Ergonomie
/piis/Text duplicate Psychologie Intelligenter Interaktiver Systeme
A-TITLE Psychologie Intelligenter Interaktiver Systeme
https://www.informatik.uni-wue...New window External Subdomain Text duplicate Socially Interactive Agents
A-TITLE Socially Interactive Agents
https://www.wiwi.uni-wuerzburg...New window External Subdomain Text duplicate Wirtschaftsjournalismus und Wirtschaftskommunikation
A-TITLE Wirtschaftsjournalismus und Wirtschaftskommunikation
/forschung/Text duplicate Forschung
A-TITLE Forschung
/forschung/aktuelle-projekte/Text duplicate Aktuelle Projekte
A-TITLE Aktuelle Projekte
/forschung/aktuelle-publikatio...Text duplicate Aktuelle Publikationen
A-TITLE Aktuelle Publikationen
/forschung/ethikkommission/Text duplicate Ethikkommission
A-TITLE Ethikkommission
/studium/Text duplicate Studium
A-TITLE Studium
https://mcs.phil2.uni-wuerzbur...External Subdomain Text duplicate Mensch-Computer-Systeme Bachelor
A-TITLE Mensch-Computer-Systeme Bachelor
https://mcs.phil2.uni-wuerzbur...External Subdomain Text duplicate Human-Computer Interaction Master
A-TITLE Human-Computer Interaction Master
https://www.hw.uni-wuerzburg.d...External Subdomain Text duplicate Medienkommunikation
A-TITLE Medienkommunikation
/studium/media-entertainment/Text duplicate Media Entertainment
A-TITLE Media Entertainment
/studium/psychologie-digitaler...Text duplicate Psychologie digitaler Medien
A-TITLE Psychologie digitaler Medien
/studium/auslandsstudium/Text duplicate Auslandsstudium
A-TITLE Auslandsstudium
/studium/sona-versuchspersonen...Text duplicate SONA-Versuchspersonensystem
A-TITLE SONA-Versuchspersonensystem
https://www.mcm.uni-wuerzburg.de/Mensch-Computer-Medien
https://www.hw.uni-wuerzburg.d...New window External Subdomain Text duplicate Medienkommunikation
/studium/media-entertainment/Text duplicate Media Entertainment
/studium/psychologie-digitaler...Text duplicate Psychologie digitaler Medien
https://mcs.phil2.uni-wuerzbur...New window External Subdomain Mensch-Computer-Systeme
https://mcs.phil2.uni-wuerzbur...New window External Subdomain Human-Computer Interaction
/kp/Text duplicate Kommunikationspsychologie und Neue Medien
/mwk/Text duplicate Medien- und Wirtschaftskommunikation
/mp/Text duplicate Medienpsychologie
https://hci.uni-wuerzburg.de/New window External Subdomain Text duplicate Mensch-Computer-Interaktion
/psyergo/Text duplicate Psychologische Ergonomie
/piis/Text duplicate Psychologie Intelligenter Interaktiver Systeme
https://www.informatik.uni-wue...External Subdomain Socially Interactive Agents,
https://www.wiwi.uni-wuerzburg...External Subdomain Text duplicate Wirtschaftsjournalismus und Wirtschaftskommunikation
https://www.hw.uni-wuerzburg.d...New window External Subdomain Text duplicate Medienkommunikation
/studium/media-entertainment/New window Text duplicate Media Entertainment
/studium/psychologie-digitaler...Text duplicate Psychologie digitaler Medien
https://mcs.phil2.uni-wuerzbur...New window External Subdomain Text duplicate Mensch-Computer-Systeme
A-TITLE Opens external link in new window
https://mcs.phil2.uni-wuerzbur...New window External Subdomain Text duplicate Human-Computer Interaction
A-TITLE Opens external link in new window
/piis/people/prof-dr-carolin-w...Prof. Dr. Carolin Wienrich
/kp/personen/prof-dr-markus-ap...New window Prof. Dr. Markus Appel
A-TITLE Opens internal link in current window
/aktuelles/meldungen/single/ne...A-TITLE Pepper auf dem University:Future Festival 2024
/aktuelles/meldungen/single/ne...Text duplicate Pepper auf dem University:Future Festival 2024
A-TITLE Pepper auf dem University:Future Festival 2024
/aktuelles/meldungen/single/ne...Trivial anchor text
Mehr
A-TITLE Pepper auf dem University:Future Festival 2024
/aktuelles/meldungen/single/ne...A-TITLE Erstes Netzwerktreffen des Forums künstliche Intelligenz und digitale Transformation
/aktuelles/meldungen/single/ne...Text duplicate Erstes Netzwerktreffen des Forums künstliche Intelligenz und digitale Transformation
A-TITLE Erstes Netzwerktreffen des Forums künstliche Intelligenz und digitale Transformation
/aktuelles/meldungen/single/ne...Text duplicate Trivial anchor text
Mehr
A-TITLE Erstes Netzwerktreffen des Forums künstliche Intelligenz und digitale Transformation
/aktuelles/meldungen/single/ne...A-TITLE Prof. Birgit Lugrin im Panel zum Thema "Sustaining Educational Futures with Intelligent Technologies"
/aktuelles/meldungen/single/ne...Text duplicate Prof. Birgit Lugrin im Panel zum Thema "Sustaining Educational Futures with Intelligent Technologies"
A-TITLE Prof. Birgit Lugrin im Panel zum Thema "Sustaining Educational Futures with Intelligent Technologies"
/aktuelles/meldungen/single/ne...Text duplicate Trivial anchor text
Mehr
A-TITLE Prof. Birgit Lugrin im Panel zum Thema "Sustaining Educational Futures with Intelligent Technologies"
https://www.mcm.uni-wuerzburg.de/Anchor IMG-ALT Auf Facebook teilen
https://www.mcm.uni-wuerzburg.de/Anchor IMG-ALT Auf Twitter teilen
https://www.uni-wuerzburg.de/r...External Subdomain No Text
https://www.uni-wuerzburg.de/r...External Subdomain No Text
https://www.uni-wuerzburg.de/r...External Subdomain No Text
https://www.uni-wuerzburg.de/r...External Subdomain No Text
https://www.uni-wuerzburg.de/r...External Subdomain No Text
https://www.uni-wuerzburg.de/r...External Subdomain No Text
https://www.uni-wuerzburg.de/s...External Subdomain Kontakt
https://wueaddress.uni-wuerzbu...New window External Subdomain Suche Ansprechpartner
https://www.uni-wuerzburg.de/s...External Subdomain Anfahrt
https://wueaddress.uni-wuerzbu...New window External Subdomain No Text
https://www.uni-wuerzburg.de/External Subdomain Startseite
https://www.uni-wuerzburg.de/u...External Subdomain Universität
A-TITLE Universität
https://www.uni-wuerzburg.de/s...External Subdomain Text duplicate Studium
A-TITLE Studium
https://www.uni-wuerzburg.de/f...External Subdomain Text duplicate Forschung
A-TITLE Forschung
https://www.uni-wuerzburg.de/l...External Subdomain Lehre
A-TITLE Lehre
https://www.uni-wuerzburg.de/e...External Subdomain Einrichtungen
A-TITLE Einrichtungen
https://www.uni-wuerzburg.de/i...External Subdomain International
A-TITLE International
https://www.uni-wuerzburg.de/External Subdomain Text duplicate Universität
https://www.uni-wuerzburg.de/s...External Subdomain Fristen und Termine
A-TITLE Fristen und Termine
https://www.uni-wuerzburg.de/s...External Subdomain Studienangebot
A-TITLE Studienangebot
https://www.uni-wuerzburg.de/a...External Subdomain Nachrichten
A-TITLE Nachrichten
https://www.uni-wuerzburg.de/k...External Subdomain Karriereportal
A-TITLE Karriereportal
https://www.uni-wuerzburg.de/b...External Subdomain Beschäftigte
A-TITLE Beschäftigte
https://www.uni-wuerzburg.de/v...External Subdomain VerwaltungsABC
A-TITLE VerwaltungsABC
https://www.uni-wuerzburg.de/a...External Subdomain Amtliche Veröffentlichungen
A-TITLE Amtliche Veröffentlichungen
https://www.uni-wuerzburg.de/e...External Subdomain Service
https://www.bibliothek.uni-wue...External Subdomain Universitätsbibliothek
A-TITLE Universitätsbibliothek
https://www.rz.uni-wuerzburg.de/External Subdomain IT-Dienste
A-TITLE IT-Dienste
https://www.hochschulsport-wue...External Subdomain Hochschulsport
A-TITLE Hochschulsport
https://www.uni-wuerzburg.de/s...External Subdomain Studienberatung
A-TITLE Studienberatung
https://www.uni-wuerzburg.de/s...External Subdomain Prüfungsamt
A-TITLE Prüfungsamt
https://www.uni-wuerzburg.de/s...External Subdomain Studierendenkanzlei
A-TITLE Studierendenkanzlei
https://www.uni-wuerzburg.de/s...External Subdomain Studierendenvertretung
A-TITLE Studierendenvertretung
https://www.uni-wuerzburg.de/c...External Subdomain Career Centre
A-TITLE Career Centre
https://www.uni-wuerzburg.de/s...External Subdomain Dienste
https://wuestudy.uni-wuerzburg...External Subdomain WueStudy
A-TITLE WueStudy
https://wuecampus.uni-wuerzbur...External Subdomain WueCampus
A-TITLE WueCampus
https://www.uni-wuerzburg.de/s...External Subdomain Vorlesungsverzeichnis
A-TITLE Vorlesungsverzeichnis
https://www.uni-wuerzburg.de/s...External Subdomain Online-Bewerbung und Online-Einschreibung
A-TITLE Online-Bewerbung und Online-Einschreibung
http://katalog.bibliothek.uni-...External Subdomain Katalog der Bibliothek
A-TITLE Katalog der Bibliothek
https://www.uni-wuerzburg.de/s...External Subdomain Text duplicate Kontakt
https://wueaddress.uni-wuerzbu...External Subdomain Telefon- und Adressverzeichnis
A-TITLE Telefon- und Adressverzeichnis
https://www.uni-wuerzburg.de/s...External Subdomain Standorte und Anfahrt
A-TITLE Standorte und Anfahrt
https://www.uni-wuerzburg.de/p...External Subdomain Presse
A-TITLE Presse
https://www.uni-wuerzburg.de/s...External Subdomain Text duplicate Studienberatung
A-TITLE Studienberatung
https://www.uni-wuerzburg.de/v...External Subdomain Störungsannahme
A-TITLE Störungsannahme
https://www.uni-wuerzburg.de/v...External Subdomain Technischer Betrieb
A-TITLE Technischer Betrieb
https://www.uni-wuerzburg.de/v...External Subdomain Hilfe im Notfall
A-TITLE Hilfe im Notfall
/sonstiges/sitemap/Sitemap
https://www.mcm.uni-wuerzburg.de/Anchor Bildnachweise
https://www.mcm.uni-wuerzburg.de/Anchor Nach oben
/index.php?id=104073Nofollow Seite:
https://www.uni-wuerzburg.de/s...External Subdomain Impressum
A-TITLE Impressum
https://www.uni-wuerzburg.de/s...External Subdomain Datenschutz
A-TITLE Datenschutz
https://www.uni-wuerzburg.de/s...External Subdomain Barrierefreiheit
A-TITLE Erklärung zur Barrierefreiheit

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mcm.uni-wuerzburg.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.13 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (45 kB).

HTTP Response Header

NameValue
dateFri, 23 Aug 2024 14:04:42 GMT
serverApache
content-languagede
expiresFri, 23 Aug 2024 22:00:00 GMT
cache-controlmax-age=28518
pragmapublic
content-encodinggzip
varyAccept-Encoding
strict-transport-securitymax-age=15768000
content-security-policy-report-onlydefault-src 'self' 'unsafe-inline' 'unsafe-eval' data: blob: https://uni-wuerzburg.de https://*.uni-wuerzburg.de; report-uri /csprc; block-all-mixed-content ; style-src 'self' 'unsafe-inline' *.uni-wuerzburg.de www.google.com; img-src 'self' data: *.uni-wuerzburg.de *.gstatic.com *.google.com www.googleapis.com; object-src 'self' *.uni-wuerzburg.de; form-action 'self' *.bibliothek.uni-wuerzburg.de www.uni-wuerzburg.de; frame-src 'self' *.uni-wuerzburg.de *.youtube-nocookie.com cse.google.com; frame-ancestors 'self' *.uni-wuerzburg.de; base-uri 'self' www.uni-wuerzburg.de; media-src 'self' data: *.uni-wuerzburg.de; script-src 'self' 'unsafe-inline' 'unsafe-eval' *.uni-wuerzburg.de *.google.com
x-ua-compatibleIE=edge
x-content-type-optionsnosniff
connectionclose
content-typetext/html; charset=utf-8
set-cookie79 Characters
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 109 referring domains.
This page has 299 backlinks.
This page has backlinks from 97 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Medien66%Check
Mensch-Computer-Medien64%Check
Institut Mensch-Computer-Medien60%Check
Institut54%Check
Neue Medien52%Check
Würzburg48%Check
Am Institut46%Check
Future43%Check
Datenschutz43%Check
Universität Würzburg41%Check

Test up to 1.000 webpages of mcm.uni-wuerzburg.de with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions