Media.renault.ch - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
36% 
Page structure
79% 
Link structure
25% 
Server
91% 
External factors
12% 
SEO Score
Response time
0.33 s
File size
55.00 kB
Words
706
Media files
27
Number of links
269 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Presse Website Schweiz
The length of the page title is perfect. (224 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-ch
Server location: United States of America
The following language is defined by HTML: de-ch
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
generatorPhalanx GmbH | https://www.phalanx.at
viewportwidth=device-width, initial-scale=1.0
descriptionEmpty
apple-mobile-web-app-titlePresse Website Schweiz
langde-ch
twitter:cardsummary
twitter:titlePresse Website Schweiz
twitter:descriptionEmpty
twitter:imagehttps://media.renault.ch/assets/img/media/sharing/square.jpg
og:titlePresse Website Schweiz
og:descriptionEmpty
og:imagehttps://media.renault.ch/assets/img/media/sharing/square.jpg
og:urlhttps://media.renault.ch/de/
x-ua-compatibleie=edge
charsetutf-8

Test up to 1.000 webpages of media.renault.ch with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
The average number of words per sentence of 63.25 words is high.
This page contains 706 words. That's ok.
19.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 435 characters this one is longer than 70 characters:
"mobilize wird auf der iaa transportation in hannover vom 16. bis 22. september 2024 zu sehen sein. die..."
Image SEO
(Somewhat important)
27 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/__/155007.6a7bd522.jpgNo alt attribute provided
/__/154933.3fd7ef39.jpgNo alt attribute provided
/__/154981.315367ce.jpgNo alt attribute provided
/__/154938.ec9ed5f8.jpgNo alt attribute provided
/__/154941.a37619b4.jpgNo alt attribute provided
/__/154929.0370be8f.jpgNo alt attribute provided
/__/154924.4afbe991.jpgNo alt attribute provided
/__/155011.af09dbe3.jpgNo alt attribute providedRafale E-Tech Plug-in-Hybrid 2024
/__/155010.36863005.jpgNo alt attribute providedMobilize Bento_IAA Transportation 2024
/__/154936.242ba310.jpgNo alt attribute providedRenault Master IVOTY 2025
/__/154960.81c641c8.jpgNo alt attribute providedAlpine A290_2024
/__/154962.144a73c5.jpgNo alt attribute providedAlpine A290_2024
/__/154959.64878dcd.jpgNo alt attribute providedAlpine A290_2024
/__/154961.ffaf9275.jpgNo alt attribute providedAlpine A290_2024
/__/154963.4a9ed0ba.jpgNo alt attribute providedAlpine A290_2024
/__/154965.6454411f.jpgNo alt attribute providedRenault Master H2-Tech Prototype
/__/154966.8837c7ab.jpgNo alt attribute providedRenault Master H2-Tech Prototype
/__/154916.3070baae.jpgNo alt attribute providedR17 electric restomod x Ora Ïto_2024
/__/154917.9cd5b8fe.jpgNo alt attribute providedR17 electric restomod x Ora Ïto_2024
/__/154918.e867b5ad.jpgNo alt attribute providedR17 electric restomod x Ora Ïto_2024
/__/154919.624f8523.jpgNo alt attribute providedR17 electric restomod x Ora Ïto_2024
/assets/img/media/logo_groupe.svgNo alt attribute provided
/assets/img/media/logo_renault-black.svgNo alt attribute provided
/assets/img/media/logo_dacia.svgNo alt attribute provided
/assets/img/media/logo_alpine-black.svgNo alt attribute provided
/assets/img/media/logo_mobilize.svgNo alt attribute provided
/assets/img/media/logo_alliance.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Aktuelle Pressemitteilungen
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Aktuelle Pressemitteilungen
H3 Melden Sie sich zu unseren Medienmitteilungen an
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
55 links don't have an anchor text.
The number of internal links is ok.
There are 11 external links on this page.
LinkAttributesAnchor text
https://media.renault.ch/de/Deutsch
https://media.renault.ch/fr/Français
https://media.renault.ch/de/101Renault
https://media.renault.ch/de/10612News
https://media.renault.ch/de/125Personenwagen
https://media.renault.ch/de/10606Arkana
https://media.renault.ch/de/10605Austral
https://media.renault.ch/de/10577Captur
https://media.renault.ch/de/8758Clio
https://media.renault.ch/de/10497Espace
https://media.renault.ch/de/8762Kangoo
https://media.renault.ch/de/10644Kangoo E-Tech Electric
/de/newsletter/No Text
https://media.renault.ch/de/10561Megane
https://media.renault.ch/de/10611Megane E-Tech 100% electric
https://media.renault.ch/de/10562Megane Grandtour
https://media.renault.ch/de/10574Megane R.S.
/de/newsletter/No Text
https://media.renault.ch/de/10655Rafale
https://media.renault.ch/de/10656R5
https://media.renault.ch/de/10657Scenic E-Tech electric
https://media.renault.ch/de/10662Symbioz
https://media.renault.ch/de/8780Trafic Passenger
https://media.renault.ch/de/10583Trafic SpaceClass
https://media.renault.ch/de/10584Trafic SpaceNomad
https://media.renault.ch/de/10385Zoe E-Tech electric
/de/newsletter/No Text
https://media.renault.ch/de/106Nutzfahrzeuge
https://media.renault.ch/de/8779Kangoo Van
https://media.renault.ch/de/10645Kangoo Van E-Tech Electric
/de/newsletter/No Text
https://media.renault.ch/de/10317Master
https://media.renault.ch/de/10646Master E-Tech Electric
/de/newsletter/No Text
https://media.renault.ch/de/8778Trafic
/de/newsletter/No Text
https://media.renault.ch/de/8807Concept Cars
https://media.renault.ch/de/8808Innovation
https://media.renault.ch/de/10601Easy Electric Life
/de/newsletter/No Text
https://media.renault.ch/de/8792Archiv
https://media.renault.ch/de/10457Clio R.S.
https://media.renault.ch/de/10567Alaskan
https://media.renault.ch/de/10576Clio 4
https://media.renault.ch/de/10607Express Van
https://media.renault.ch/de/10575Text duplicate Megane R.S.
https://media.renault.ch/de/10212Clio Grandtour
https://media.renault.ch/de/10315Wind
https://media.renault.ch/de/8841Text duplicate Clio
https://media.renault.ch/de/10571Text duplicate Captur
https://media.renault.ch/de/8761Modus
https://media.renault.ch/de/10563Scénic
https://media.renault.ch/de/8852Text duplicate Megane
https://media.renault.ch/de/10500Auto-Salons
https://media.renault.ch/de/10527Auto-Salon Genf
https://media.renault.ch/de/10525Mondial - Paris
https://media.renault.ch/de/10526IAA Frankfurt
https://media.renault.ch/de/10528Auto Zürich
/de/newsletter/No Text
https://media.renault.ch/de/10565Grand Scénic
https://media.renault.ch/de/8846Text duplicate Kangoo
https://media.renault.ch/de/10542Kadjar
https://media.renault.ch/de/10548Kangoo Z.E.
https://media.renault.ch/de/10384Fluence Z.E.
https://media.renault.ch/de/102Motorsport
https://media.renault.ch/de/10449Formel 1
https://media.renault.ch/de/10486Formel E
https://media.renault.ch/de/10522Clio R3T Alps Trophy
https://media.renault.ch/de/10598FIA WEC
https://media.renault.ch/de/10599Alpine Cup
https://media.renault.ch/de/10450Text duplicate Archiv
https://media.renault.ch/de/8811LO Renault Clio Cup
https://media.renault.ch/de/8812LO Formel Renault 2.0
https://media.renault.ch/de/8813Megane Trophy
https://media.renault.ch/de/8814World Series FR 3.5
https://media.renault.ch/de/8815Formel 1 bis 2013
https://media.renault.ch/de/10381Rallye
https://media.renault.ch/de/10382Formula Renault ALPS
https://media.renault.ch/de/10448World Series by Renault
/de/newsletter/No Text
/de/newsletter/No Text
https://media.renault.ch/de/8768Scenic
https://media.renault.ch/de/10560Talisman
https://media.renault.ch/de/8850Laguna
https://media.renault.ch/de/10564Koleos
https://media.renault.ch/de/10550Text duplicate Koleos
https://media.renault.ch/de/10559Talisman Grandtour
https://media.renault.ch/de/10337Latitude
https://media.renault.ch/de/8862Vel Satis
https://media.renault.ch/de/10473Twingo
https://media.renault.ch/de/8757Text duplicate Twingo
https://media.renault.ch/de/10585Twingo E-Tech Electric
/de/newsletter/No Text
https://media.renault.ch/de/8771Text duplicate Espace
https://media.renault.ch/de/10373Twizy
https://media.renault.ch/de/8848Kangoo Express
https://media.renault.ch/de/8859Text duplicate Trafic
https://media.renault.ch/de/8781Text duplicate Master
https://media.renault.ch/de/10543Text duplicate Auto-Salons
https://media.renault.ch/de/10553Innovationen
/de/newsletter/No Text
/de/newsletter/No Text
https://media.renault.ch/de/103Dacia
https://media.renault.ch/de/10614Text duplicate News
https://media.renault.ch/de/120Text duplicate Personenwagen
https://media.renault.ch/de/10246Sandero
https://media.renault.ch/de/10616Spring Electric
https://media.renault.ch/de/10608Jogger
https://media.renault.ch/de/10572Duster
/de/newsletter/No Text
https://media.renault.ch/de/10654Text duplicate Motorsport
https://media.renault.ch/de/10661Rallye Dakar
/de/newsletter/No Text
https://media.renault.ch/de/10613Text duplicate Concept Cars
https://media.renault.ch/de/10615Text duplicate Innovation
https://media.renault.ch/de/10530Text duplicate Archiv
https://media.renault.ch/de/10412Dokker Van
https://media.renault.ch/de/10546Text duplicate Sandero
https://media.renault.ch/de/10573Text duplicate Duster
https://media.renault.ch/de/10531Logan
https://media.renault.ch/de/10532Logan MCV
https://media.renault.ch/de/158Text duplicate Logan MCV
https://media.renault.ch/de/10215Text duplicate Nutzfahrzeuge
https://media.renault.ch/de/10396Lodgy
https://media.renault.ch/de/10518Über Dacia
https://media.renault.ch/de/10519Geschichte
https://media.renault.ch/de/10536Dacia in der Schweiz
/de/newsletter/No Text
https://media.renault.ch/de/10411Dokker
https://media.renault.ch/de/10529Text duplicate Auto-Salons
https://media.renault.ch/de/10544Text duplicate Motorsport
/de/newsletter/No Text
/de/newsletter/No Text
https://media.renault.ch/de/10537Alpine
https://media.renault.ch/de/10617Text duplicate News
https://media.renault.ch/de/10538Text duplicate Personenwagen
https://media.renault.ch/de/10677A390
https://media.renault.ch/de/10570A110
https://media.renault.ch/de/10610A110 GT
https://media.renault.ch/de/10609A110 S
https://media.renault.ch/de/10637A110 R
https://media.renault.ch/de/10658A290
/de/newsletter/No Text
https://media.renault.ch/de/10592Text duplicate Motorsport
https://media.renault.ch/de/10595Text duplicate Alpine Cup
https://media.renault.ch/de/10594Alpine WEC Team
https://media.renault.ch/de/10593Alpine F1 Team
https://media.renault.ch/de/10596Alpine Rallye
https://media.renault.ch/de/10597Alpine GT4
/de/newsletter/No Text
https://media.renault.ch/de/10541Text duplicate Concept Cars
https://media.renault.ch/de/10618Text duplicate Innovation
https://media.renault.ch/de/10619Text duplicate Archiv
/de/newsletter/No Text
https://media.renault.ch/de/10603Mobilize
https://media.renault.ch/de/10623Text duplicate News
https://media.renault.ch/de/10620Text duplicate Personenwagen
https://media.renault.ch/de/10627Duo
/de/newsletter/No Text
https://media.renault.ch/de/10621Text duplicate Nutzfahrzeuge
https://media.renault.ch/de/10629Bento
https://media.renault.ch/de/10628Hippo
/de/newsletter/No Text
https://media.renault.ch/de/10622Text duplicate Concept Cars
https://media.renault.ch/de/10624Text duplicate Innovation
https://media.renault.ch/de/10625Text duplicate Archiv
https://media.renault.ch/de/10626Limo
/de/newsletter/No Text
/de/newsletter/No Text
https://media.renault.ch/de/6Renault Suisse
https://media.renault.ch/de/10523Text duplicate News
https://media.renault.ch/de/10533Text duplicate Geschichte
https://media.renault.ch/de/10535Organisation
https://media.renault.ch/de/10501Events / Partnerschaften
https://media.renault.ch/de/10600Markenbotschafter
https://media.renault.ch/de/10502Händlernetz
https://media.renault.ch/de/8795Text duplicate Archiv
/de/newsletter/No Text
https://media.renault.ch/de/7Renault Group
https://media.renault.ch/de/10524Text duplicate News
https://media.renault.ch/de/10665Text duplicate Renault Group
https://media.renault.ch/de/10664FlexEVan
/de/newsletter/No Text
https://media.renault.ch/de/10666Ampere
https://media.renault.ch/de/10669Power / Horse
https://media.renault.ch/de/10510The Future is neutral
https://media.renault.ch/de/10511RePower
/de/newsletter/No Text
https://media.renault.ch/de/10670Hyvia
https://media.renault.ch/de/10671Software République
https://media.renault.ch/de/5Text duplicate Geschichte
https://media.renault.ch/de/10504Facts & Figures
https://media.renault.ch/de/10505Ergebnisse
https://media.renault.ch/de/10506Renault Atlas
https://media.renault.ch/de/10508Werke
/de/newsletter/No Text
https://media.renault.ch/de/10545Logos
https://media.renault.ch/de/8793Text duplicate Archiv
https://media.renault.ch/de/999Facts & Figures Preview
/de/newsletter/No Text
/de/newsletter/No Text
https://media.renault.ch/de/8Renault-Nissan-Mitsubishi
https://media.renault.ch/de/10289Text duplicate News
https://media.renault.ch/de/10547Text duplicate Facts & Figures
https://media.renault.ch/de/10517Text duplicate Geschichte
https://media.renault.ch/de/10516Text duplicate Ergebnisse
/de/newsletter/No Text
https://media.renault.ch/de/10578Text duplicate Facts & Figures
/de/newsletter/Medienmitteilungen abonnieren
https://media.renault.ch/de/Text duplicate Deutsch
https://media.renault.ch/fr/Text duplicate Français
/de/contactMedienkontakte
/de/newsletter/Text duplicate Medienmitteilungen abonnieren
https://media.renault.ch/de/Renault Group brands
https://media.renaultgroup.com...New window External Subdomain Internationale Presseseite
https://media.renault.ch/de/A-TITLE groupe
https://media.renault.ch/de/Presse Website Schweiz
https://media.renault.ch/de/101Text duplicate Renault
https://media.renault.ch/de/103Text duplicate Dacia
https://media.renault.ch/de/10537Text duplicate Alpine
https://media.renault.ch/de/10603Text duplicate Mobilize
https://media.renault.ch/de/6Text duplicate Renault Suisse
https://media.renault.ch/de/7Text duplicate Renault Group
https://media.renault.ch/de/8Text duplicate Renault-Nissan-Mitsubishi
https://media.renault.ch/de/10578Text duplicate Facts & Figures
/de/downloads/0 Meine Downloads
/de/article/21898No Text
https://media.renault.ch/de/10603Text duplicate Mobilize
A-TITLE Zeige alle Pressemitteilungen der Kategorie Mobilize
/de/article/21898Mobilize an der IAA Transportation Hannover mit Mobilize Bento und ihrem umfassenden Dienstleistungs-Portfolio
/de/article/21894No Text
https://media.renault.ch/de/101Text duplicate Renault
A-TITLE Zeige alle Pressemitteilungen der Kategorie Renault
/de/article/21894Renault Master ist Van des Jahres 2025
/de/article/21897No Text
/de/article/21897Renault zeigt die Vision eines Transporters der neuen Generation
https://media.renault.ch/de/101Text duplicate Renault
A-TITLE Zeige alle Pressemitteilungen der Kategorie Renault
/de/article/21895No Text
/de/article/21895Wasserstofftechnologie ermöglicht lokal emissionsfreie Reichweite von 700 Kilometern*: Renault Master H2-Tech setzt neue Standards
https://media.renault.ch/de/101Text duplicate Renault
A-TITLE Zeige alle Pressemitteilungen der Kategorie Renault
/de/article/21896No Text
/de/article/21896Alpine A290: Bestelleröffnung und Preise für die Schweiz
https://media.renault.ch/de/10537Text duplicate Alpine
A-TITLE Zeige alle Pressemitteilungen der Kategorie Alpine
/de/article/21893No Text
/de/article/21893Renault gibt Ausblick auf die nächste Generation von Transportern
https://media.renault.ch/de/101Text duplicate Renault
A-TITLE Zeige alle Pressemitteilungen der Kategorie Renault
/de/article/21892No Text
/de/article/21892Doppelpremiere für künftiges Fastback-Modell: Alpine präsentiert vollelektrisches Showcar A390_β
https://media.renault.ch/de/10537Text duplicate Alpine
A-TITLE Zeige alle Pressemitteilungen der Kategorie Alpine
/de/search/?type=articlesWeitere Pressemitteilungen
/__/155011.bbd0efd0.jpgNo Text
/__/155010.4762784b.jpgNo Text
/__/154936.35c36317.jpgNo Text
/__/154960.4aa66c9f.jpgNo Text
/__/154962.0d517019.jpgNo Text
/__/154959.d13855da.jpgNo Text
/__/154961.33ed50ad.jpgNo Text
/__/154963.b7b3bc78.jpgNo Text
/__/154965.8160dc42.jpgNo Text
/__/154966.2f7b1227.jpgNo Text
/de/search/?type=imagesMehr Bilder anzeigen
https://player.vimeo.com/video...External Subdomain A-TITLE R17 electric restomod x Ora Ïto_2024
https://player.vimeo.com/video...External Subdomain Text duplicate A-TITLE R17 electric restomod x Ora Ïto_2024
https://player.vimeo.com/video...External Subdomain Text duplicate A-TITLE R17 electric restomod x Ora Ïto_2024
https://player.vimeo.com/video...External Subdomain Text duplicate A-TITLE R17 electric restomod x Ora Ïto_2024
/de/search/?type=videosMehr Videos anzeigen
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instagram.com/rena...New window External Subdomain Instagram (CH)
https://www.facebook.com/Renau...New window External Subdomain Facebook (CH)
https://media.renault.ch/de/© Renault 2024
https://media.renault.ch/de/rssRSS
https://de.renault.ch/New window External Subdomain renault.ch
https://de.renault.ch/agb.htmlNew window External Subdomain Datenschutz
https://de.renault.ch/agb.htmlNew window External Subdomain Nutzungsbestimmungen
https://media.renault.ch/de/aboutImpressum
/de/contactText duplicate Medienkontakte
https://media.renault.ch/de/7No Text
https://media.renault.ch/de/101No Text
https://media.renault.ch/de/103No Text
https://media.renault.ch/de/10537No Text
https://media.renault.ch/de/10603No Text
https://media.renault.ch/de/8No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://media.renault.ch/de/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (55 kB).

HTTP Response Header

NameValue
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
content-security-policydefault-src 'self'; script-src 'self' cdn.cookielaw.org fast.fonts.com www.google-analytics.com www.googletagmanager.com connect.facebook.net euhosted.live.rezync.com emea-renault.netmng.com cdn.eu.zetaglobal.net t.contentsquare.net js.hcaptcha.com 'unsafe-inline' 'unsafe-eval'; connect-src 'self' data: cdn.cookielaw.org *.onetrust.com gdl.renault.at *.api.eu.zetaglobal.net *.hcaptcha.com www.google-analytics.com; img-src 'self' data: *.doubleclick.net www.googletagmanager.com *.google-analytics.com *.analytics.google.com www.google.at ot-ctrl.renault.com cdn.cookielaw.org www.facebook.com; style-src 'self' data: fast.fonts.com fast.fonts.net 'unsafe-inline'; font-src 'self' data:; frame-src 'self' data: *.doubleclick.net *.hcaptcha.com *.vimeo.com *.youtube.com *.youtu.be
set-cookie75 Characters
strict-transport-securitymax-age=31536000; includeSubdomains;
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
referrer-policysame-origin
permissions-policyfullscreen=(self "https://player.vimeo.com/video")
varyAccept-Encoding
content-encodinggzip
content-length8956
content-typetext/html; charset=UTF-8
dateWed, 25 Sep 2024 14:24:10 GMT
serverApache/2.4.62 (Ubuntu)
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 4 referring domains.
This page only has 12 backlinks.
This page only has few backlinks from 4 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

media.renault.ch
Presse Website Schweiz

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Presse62%Check
Presse Website54%Check
Presse Website Schweiz51%Check
Aktuelle50%Check
Pressemitteilungen50%Check
Renault49%Check
Schweiz46%Check
Website46%Check
Renault Master45%Check
Mobilize43%Check

Test up to 1.000 webpages of media.renault.ch with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions