Medschool.duke.edu - SEO Checker

Overview of the SEO Check
Meta information
79% 
Page quality
88% 
Page structure
75% 
Link structure
90% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.63 s
File size
53.40 kB
Words
505
Media files
15
Number of links
60 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Duke University School of Medicine
The length of the page title is perfect. (318 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://medschool.duke.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 26 words is high.
This page contains 505 words. That's ok.
22.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/contrib/som/logo.svgHome
...c/2024-04/2024-spring1.png?itok=WMSIT-0JDavison Building in Spring - Home page banner1
...tocontest_catena_cpn_1.png?itok=5bUmViaYA man at preparing for work in a sparsely equipped operating room.
...ews-11.15.2024-mek-dfm.png?itok=-bIyj_7EMary E. Klotman's Friday Message: The latest community news and announcements 11.15.24
...024-11/news-silberberg.png?itok=HjXqWJBHMina Silberberg, PhD
.../2024-10/2024_F&F_icon.png?itok=iTO091fZ2024 Facts & Figures Logo
...blic/2023-06/edi-icon2.jpg?itok=0IUX8fX5Students laughing at a table together
...024-01/centennial-icon.png?itok=5vewS2dDDuke 100, 1924 - 2024
...atient care icon 175px.png?itok=ZfUJDz6Rillustration of clinician and other person
...1-09/durham icon 175px.png?itok=PUKxeTPqdurham icon illustration
...-08/giving.icon_.175px.png?itok=UIr3sWX8Giving Icon (wrapped gift box)
...iles/2021-03/dusom-logo-blue-stacked.svgDuke University School of Medicine logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Utility
H2 Main navigation
H2 Utility Duplicate text
H2 Mission Driven: Education, Research, Patient Care, and Community Partnership
H2 Recent News
H2 Facts and Figures
H2 Equity, Diversity and Inclusion
H2 Join the Celebration
H2 How Climate Change Affects Health: A Conversation with Robert Tighe, MD
H2 MD Graduates Tackle Tower's Spiral Staircase in Duke Chapel
H2 Duke MD Program's 3rd-Year Experience: Virginie Marchand Goes to Tanzania
H2 Patient Care
H2 Community Partnership
H2 Giving
H3 Making Surgery Work Where It's Needed Most
H3 Mary E. Klotman's Friday Message and Updates
H3 Silberberg Named Faculty Director of New Center for Community Engagement
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.
LinkAttributesAnchor text
https://medschool.duke.edu/Anchor Skip to main content
https://scholars.duke.edu/External Subdomain Faculty Directory
/about-us/contact-duke-univers...Contact Us
/about-us/virtual-tour/Virtual Tour
https://www.gifts.duke.edu/dma...External Subdomain Give
https://medschool.duke.edu/IMG-ALT Home
A-TITLE Home
/about-schoolAbout Us
/about-us/leadership-and-admin...Leadership and Administration
/about-us/equity-diversity-inc...Equity, Diversity & Inclusion
/about-us/facts-figuresFacts & Figures
/about-us/historyHistory
/about-us/duke-university-scho...Named Professorships
/about-us/faculty-resourcesFaculty Resources
/about-us/staff-resourcesStaff Resources
/about-us/duke-durhamDuke In Durham
/about-us/duke-health-virtual-...Duke Health Virtual Tour
/about-us/alumniAlumni
/about-us/givingGiving
/about-us/anatomical-gifts-pro...Anatomical Gifts Program
/about-us/calendar-eventsCalendar of Events
/about-us/contact-duke-univers...Text duplicate Contact Us
/educationEducation
/education/health-professions-...Health Professions Education Programs
/education/biomedical-graduate...Biomedical Graduate Education Programs
/education/biomedical-phd-prog...Biomedical PhD Programs
/education/certificate-and-tra...Certificate and Training Programs
/education/international-exper...International Experiences
http://gme.duke.edu/External Subdomain Graduate Medical Education
https://ja.dh.duke.edu/External Subdomain Continuing Medical Education
/education/duke-ahec-programDuke AHEC Program
/education/duke-university-sch...SOM Bulletin
https://mclibrary.duke.edu/External Subdomain Duke Medical Center Library & Archives
/researchResearch
/research/basic-science-researchBasic Science Research
/research/clinical-and-transla...Clinical and Translational Research
/research/data-scienceData Science
/research/duke-research-and-di...Duke Research and Discovery @RTP
/research/research-support/ser...Subdomain Core Facilities & Service Centers
/research/research-initiativesResearch Initiatives
/research/research-supportResearch Support
/research/nobel-laureatesNobel Laureates
/research/summer-undergraduate...Summer Undergraduate Research Opportunities
/patient-carePatient Care
/community-partnershipCommunity Partnership
/academic-departments-centers-...Departments, Centers & Institutes
/newsroomNewsroom
/newsroom/newsNews
/newsroom/som-magnifyMagnify Magazine
/newsroom/dukemed-alumni-newsDukeMed Alumni News
/newsroom/magazines-and-annual...Magazines and Annual Reports
/newsroom/podcastsPodcasts
/newsroom/video-highlightsVideo Highlights
https://scholars.duke.edu/External Subdomain Text duplicate Faculty Directory
/about-us/contact-duke-univers...Text duplicate Contact Us
/about-us/virtual-tour/Text duplicate Virtual Tour
https://www.gifts.duke.edu/dma...External Subdomain Text duplicate Give
https://globalhealth.duke.edu/...External Subdomain IMG-ALT A man at preparing for work in a sparsely equipped operating room.
https://globalhealth.duke.edu/...External Subdomain Making Surgery Work Where It's Needed Most
https://youtu.be/sGm7MXOb13k?s...External IMG-ALT Mary E. Klotman's Friday Message: The latest community news and announcements 11.15.24
https://youtu.be/sGm7MXOb13k?s...External Mary E. Klotman's Friday Message and Updates
https://community.duke.edu/duk...External Subdomain IMG-ALT Mina Silberberg, PhD
https://community.duke.edu/duk...External Subdomain Silberberg Named Faculty Director of New Center for Community Engagement
/newsroomVisit our Newsroom
/about-us/facts-figuresFacts and Figures Learn School of Medicine facts, statistics, and key priorities as they relate to Education, Research, Patient Care, Community Partnerships,...
IMG-ALT 2024 Facts & Figures Logo
/about-us/equity-diversity-inc...Equity, Diversity and Inclusion Explore how we are fostering an environment where students, faculty, and staff from varying backgrounds and life experiences ...
IMG-ALT Students laughing at a table together
/about-us/history/duke-centennialJoin the Celebration In 1924, Trinity College became Duke University. This year, we celebrate the 100 years since that historic moment and look forward to Du...
IMG-ALT Duke 100, 1924 - 2024
/patient-careText duplicate Patient Care
IMG-ALT illustration of clinician and other person
/community-partnershipText duplicate Community Partnership
IMG-ALT durham icon illustration
/about-us/givingText duplicate Giving
IMG-ALT Giving Icon (wrapped gift box)
/about-us/contact-duke-univers...Text duplicate Contact Us
https://www.gifts.duke.edu/dmaaExternal Subdomain Text duplicate Give
https://twitter.com/DukeMedSchoolExternal Twitter
https://www.youtube.com/user/D...External Subdomain YouTube
https://www.linkedin.com/schoo...External Subdomain LinkedIn
/news.rssRSS feed
/about-us/terms-and-conditionsTerms and Conditions
https://accessibility.duke.edu/External Subdomain Accessibility
https://medschool.duke.edu/Subdomain medschool.duke.edu
https://duke.edu/External duke.edu
https://dukehealth.org/External dukehealth.org

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://medschool.duke.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.63 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 6 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
dateSat, 16 Nov 2024 05:00:32 GMT
serverApache
cache-controlmax-age=21600, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
last-modifiedSat, 16 Nov 2024 05:00:30 GMT
etag"1731733230-gzip"
content-encodinggzip
cross-origin-opener-policysame-origin
content-length11148
keep-alivetimeout=5, max=100
content-typetext/html; charset=UTF-8
set-cookie114 Characters
connectionclose
strict-transport-securitymax-age=15768000
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 2,958 referring domains.
This page has 28,395 backlinks.
This page has backlinks from 2,138 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Duke68%Check
Duke University School60%Check
School59%Check
Duke University59%Check
Duke University School Medicine57%Check
University School54%Check
School Medicine54%Check
Duke Chapel54%Check
Duke Medical52%Check
edu50%Check

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