Merton.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
48% 
Page structure
0% 
Link structure
70% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.03 s
File size
57.00 kB
Words
318
Media files
9
Number of links
74 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Merton Council
The length of the page title is perfect. (207 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.merton.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:site_nameMerton Council
og:urlhttps://www.merton.gov.uk/node/9
og:titleHome
og:imagehttps://www.merton.gov.uk/system/files/merton-og-2024-stacked.png
charsetutf-8

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Page quality

Content
(Critically important)
No paragraphs were detected.
There are only 318 words on this page. Good pages should have about 800 words of useful content.
24.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/merton-logo_0.pngHome
/sites/default/files/merton-logo_0.pngHome
...x_325x325/private/cola.png?itok=8uorIjpCCost of Living Action
...5x325/private/bos-card.jpg?itok=qNHDoc5iMerton Borough of Sport
.../private/conference2_0.jpg?itok=3TV9Js9sConference
.../800px-flag_of_ukraine.jpg?itok=R_jCrtFoFlag of Ukraine
...rivate/newsletter-home.png?itok=fPw0LgvTNewsletter
...newspaper-reading-home.jpg?itok=hmrkDQGVNews
...ton_sports_day_24-2722.png?itok=lwF22Bp8MG_Merton_Sports Day 24-2722

Page structure

H1 heading
(Critically important)
Welcome to Merton
The H1 heading contains the words Welcome to! Use important keywords instead.
Too many H1 headings
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Merton
H1 Services
H1 Ukraine crisis
H1 News
H2 Main navigation
H2 Main navigation Duplicate text
H2 Check recycling and rubbish collection days
H2 Book a visit to Garth Road recycling centre
H2 Make a payment
H2 Manage your Council Tax account online
H2 Find a planning application
H2 Get a parking permit
H2 Cost-of-living support
H2 Borough of Sport – get active
H2 Work for us
H2 Benefits, Council Tax and housing
H2 Births, marriages and deaths
H2 Business and consumers
H2 Communities and neighbourhoods
H2 Council and democracy
H2 Education and learning
H2 Healthy living
H2 Leisure, libraries and culture
H2 Planning, buildings and environment
H2 Rubbish and recycling
H2 Social care
H2 Streets, parking and transport
H2 Sign up to receive the latest council news and information
H2 Read the latest news from Merton Council
H2 In Merton magazine
H2 Social media menu
H2 Footer menu
H2 Sign up for email updates
H2 Footer Legal Menu
H3 Services Duplicate text
H3 News and events
H3 Services Duplicate text
H3 News and events Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.merton.gov.uk/Anchor Skip to main content
https://www.merton.gov.uk/IMG-ALT Home
/council-tax-benefits-and-housingSubdomain Benefits, Council Tax and housing
/births-marriages-and-deathsSubdomain Births, marriages and deaths
/business-and-consumersSubdomain Business and consumers
/communities-and-neighbourhoodsSubdomain Communities and neighbourhoods
/council-and-local-democracySubdomain Council and democracy
/education-and-learningSubdomain Education and learning
/healthy-livingSubdomain Healthy living
/leisure-recreation-and-cultureSubdomain Leisure, libraries and culture
/planning-and-buildingsSubdomain Planning, buildings and environment
/rubbish-and-recyclingSubdomain Rubbish and recycling
/social-careSubdomain Social care
/streets-parking-transportSubdomain Streets, parking and transport
https://www.merton.gov.uk/newsSubdomain Newsroom
/communities-and-neighbourhood...Subdomain Events
https://www.merton.gov.uk/Text duplicate IMG-ALT Home
/council-tax-benefits-and-housingSubdomain Text duplicate Benefits, Council Tax and housing
/births-marriages-and-deathsSubdomain Text duplicate Births, marriages and deaths
/business-and-consumersSubdomain Text duplicate Business and consumers
/communities-and-neighbourhoodsSubdomain Text duplicate Communities and neighbourhoods
/council-and-local-democracySubdomain Text duplicate Council and democracy
/education-and-learningSubdomain Text duplicate Education and learning
/healthy-livingSubdomain Text duplicate Healthy living
/leisure-recreation-and-cultureSubdomain Text duplicate Leisure, libraries and culture
/planning-and-buildingsSubdomain Text duplicate Planning, buildings and environment
/rubbish-and-recyclingSubdomain Text duplicate Rubbish and recycling
/social-careSubdomain Text duplicate Social care
/streets-parking-transportSubdomain Text duplicate Streets, parking and transport
https://www.merton.gov.uk/newsSubdomain Text duplicate Newsroom
/communities-and-neighbourhood...Subdomain Text duplicate Events
/rubbish-and-recycling/collect...Check recycling and rubbish collection days
/rubbish-and-recycling/garth-roadBook a visit to Garth Road recycling centre
/pay-a-billMake a payment
/council-tax-benefits-and-hous...Manage your Council Tax account online
/planning-and-buildings/planni...Find a planning application
/streets-parking-transport/par...Get a parking permit
/communities-and-neighbourhood...Cost-of-living support
IMG-ALT Cost of Living Action
/healthy-living/sport-and-heal...Subdomain Borough of Sport – get active
IMG-ALT Merton Borough of Sport
https://www.merton.gov.uk/jobsWork for us
IMG-ALT Conference
/council-tax-benefits-and-housingText duplicate Benefits, Council Tax and housing
/births-marriages-and-deathsText duplicate Births, marriages and deaths
/business-and-consumersText duplicate Business and consumers
/communities-and-neighbourhoodsText duplicate Communities and neighbourhoods
/council-and-local-democracyText duplicate Council and democracy
/education-and-learningText duplicate Education and learning
/healthy-livingText duplicate Healthy living
/leisure-recreation-and-cultureText duplicate Leisure, libraries and culture
/planning-and-buildingsText duplicate Planning, buildings and environment
/rubbish-and-recyclingText duplicate Rubbish and recycling
/social-careText duplicate Social care
/streets-parking-transportText duplicate Streets, parking and transport
/council-tax-benefits-and-hous...What you can do to help
/newsletterSubdomain Sign up to receive the latest council news and information
IMG-ALT Newsletter
https://news.merton.gov.uk/External Subdomain Read the latest news from Merton Council
IMG-ALT News
https://news.merton.gov.uk/abo...External Subdomain In Merton magazine
IMG-ALT MG_Merton_Sports Day 24-2722
https://www.facebook.com/merto...External Subdomain No Text
https://linkedin.com/company/l...External No Text
https://x.com/merton_councilExternal No Text
https://www.youtube.com/user/M...External Subdomain No Text
/council-tax-benefits-and-housingText duplicate Benefits, Council Tax and housing
/births-marriages-and-deathsText duplicate Births, marriages and deaths
/business-and-consumersText duplicate Business and consumers
/communities-and-neighbourhoodsText duplicate Communities and neighbourhoods
/council-and-local-democracyText duplicate Council and democracy
/education-and-learningText duplicate Education and learning
/healthy-livingText duplicate Healthy living
/leisure-recreation-and-cultureText duplicate Leisure, libraries and culture
/planning-and-buildingsText duplicate Planning, buildings and environment
/rubbish-and-recyclingText duplicate Rubbish and recycling
/social-careText duplicate Social care
/streets-parking-transportText duplicate Streets, parking and transport
/newsletterSubscribe
A-TITLE Subscribe to our e-newsletters
/jobs-and-careersJobs
/contact-usContact us
/accessibilityAccessibility
https://www.merton.gov.uk/cookiesCookies
/business-and-consumers/procur...Subdomain Modern slavery
/legal/privacy-and-cookiesPrivacy notice
/council-and-local-democracy/s...Staff Login

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.merton.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.03 seconds.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
serverApache
cache-controlmax-age=900, public, s-maxage=604800, stale-if-error=604800, stale-while-revalidate=604800
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
content-security-policy-report-onlyscript-src * 'unsafe-inline' 'unsafe-eval'; script-src-elem * 'unsafe-inline' 'report-sample'; style-src * 'unsafe-inline'; frame-ancestors *; report-uri https://www.merton.gov.uk/report-uri/reportOnly
content-security-policyscript-src * 'unsafe-inline' 'unsafe-eval'; script-src-elem * 'unsafe-inline' 'report-sample'; style-src * 'unsafe-inline'; frame-ancestors *; report-uri https://www.merton.gov.uk/report-uri/enforce
fastly-drupal-htmlYES
x-drupal-cacheHIT
last-modifiedMon, 11 Nov 2024 17:29:46 GMT
etag"1731346186-gzip"
content-encodinggzip
content-typetext/html; charset=UTF-8
accept-rangesbytes
age55556
dateTue, 12 Nov 2024 08:55:59 GMT
via1.1 varnish
strict-transport-securitymax-age=31557600
x-served-bycache-fra-etou8220100-FRA, cache-fra-etou8220100-FRA
x-cacheHIT, HIT
x-cache-hits0, 0
x-timerS1731401760.717696,VS0,VS0,VE1
varyCookie,Accept-Encoding
content-length8103
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,051 referring domains.
This page has 156,244 backlinks.
This page has backlinks from 1,504 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

www.merton.gov.uk
Home | Merton Council

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Merton81%Check
Merton Council68%Check
Council54%Check
Welcome50%Check
Council Tax48%Check
Sign47%Check
Sign up47%Check
News46%Check
Sport46%Check
Latest News44%Check
Show more keywords and terms

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