Missingpeople.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
76% 
Page structure
79% 
Link structure
60% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
133.60 kB
Words
927
Media files
16
Number of links
116 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Missing People
The length of the page title is perfect. (210 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Missing People offers a lifeline for the 170,000 people who run away and go missing each year. We also provide support for family and friends.
The length of the meta description is perfect. (876 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.missingpeople.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
authorMissing People
descriptionMissing People offers a lifeline for the 170,000 people who run away and go missing each year. We also provide support for family and friends.
generatorGive v3.12.0
msapplication-TileColor#d10074
msapplication-config/favicons/browserconfig.xml
theme-color#ffffff
google-site-verification3oTnHAC2704svjWWtYIMhm-bhUY7EMBDDrIoFNaxIfs
article:publisherhttps://www.facebook.com/missingpeople.uk
article:modified_time2024-06-07T10:41:02+00:00
langen-gb
twitter:cardsummary
twitter:titleHome
twitter:descriptionEmpty
twitter:site@missingpeople
og:titleHome
og:descriptionEmpty
og:typewebsite
og:urlhttps://www.missingpeople.org.uk/
og:site_nameMissing People
og:imagehttps://www.missingpeople.org.uk/wp-content/uploads/2023/02/Final-New-Missing-People-Logo-Rectangle.jpg
og:image:width624
og:image:height312
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 927 words. That's ok.
33.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 172 characters this one is longer than 70 characters:
"© 2024 missing people | registered charity in england and wales (1020419) and in scotland (sc047419). ..."
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...d/assets/img/logo/logo-missingpeople.svgMissing People
...ontent/uploads/2023/03/home_hero-1-2.jpgNo alt attribute provided
...nt/uploads/appeals/image/24-096779_1.jpgGraham White
...nt/uploads/appeals/image/24-096470_1.jpgBrian Blakeman
...nt/uploads/appeals/image/24-096472_1.jpgFatima Nunes
...nt/uploads/appeals/image/24-091793_1.pngJulia Skala
...nt/uploads/appeals/image/24-001547_1.jpgJack O'Sullivan
...nt/uploads/appeals/image/24-002016_1.jpgColm Rainey
...oads/2023/07/MicrosoftTeams-image-48.pngNo alt attribute provided
...t/uploads/2022/02/Untitled-design-21.pngNo alt attribute provided
...tent/uploads/2023/07/Walk-in-Hope-GT.pngNo alt attribute provided
...Gabbie-scaled-e1717413568419-256x300.jpgNo alt attribute provided
...exels-s-n-b-m-827240-1773113-300x169.jpgNo alt attribute provided
.../uploads/2024/03/One-Year-ER-300x112.pngNo alt attribute provided
.../img/logo/logo-fundraising-regulator.pngFundraising Regulator

Page structure

H1 heading
(Critically important)
We never stop caring
The H1 heading is perfect.
Headings
(Important)
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 We never stop caring
H2 Have you seen someone?
H2 Referrals for missing person investigations
H2 Empty heading
H2 Missing People and Systems Change
H2 Run the Yorkshire Marathon!
H2 Walk in Hope
H2 Offering a lifeline to everyone
H2 Ways to support us
H2 Our Community
H2 Latest news from the charity
H2 Have you been affected by a disappearance?
H2 We're here to talk!
H3 Graham White
H3 Brian Blakeman
H3 Fatima Nunes
H3 Julia Skala
H3 Jack O'Sullivan
H3 Colm Rainey
H3 Fundraise
H3 Donate
H3 Shop
H3 Missing People Statement on Dr Michael Mosley
H3 Volunteer Spotlight – Gabriella, Publicity Admin Volunteer
H3 Principles for the Police Response to Missing People and their Families
H3 The Ethnicity of Missing People report – One year on
H3 Key statistics
H3 Police investigations
H3 Child exploitation
H3 Receiving a 'TextSafe'
H3 Lost Contact
H3 Launching publicity
H3 Empty heading
H3 Sign up to be a Digital Search Hero
H3 Empty heading
H3 Follow us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.missingpeople.org.uk/Subdomain IMG-ALT Missing People
A-TITLE Missing People
/support-missing-people/donateDonate
/talk-to-usTalk to us
/for-professionals/commission-usSubdomain Commission us
/get-helpSubdomain Get help
/get-helpSubdomain Text duplicate Get help
/get-help/being-missingSubdomain Being missing
/get-help/help-servicesSubdomain Help services
/get-help/my-loved-one-is-missingSubdomain My loved one is missing
/get-help/report-a-missing-personSubdomain Report a missing person
/wp-content/uploads/2023/07/Mi...Subdomain What you can expect from us
/our-communitySubdomain Our community
/our-communitySubdomain Text duplicate Our community
/our-community/contributeSubdomain Contribute
/our-community/events-for-our-...Subdomain Events
/our-community/forumSubdomain Forum
/our-community/lived-experiencesSubdomain Lived experiences
/our-community/newsSubdomain News
/help-us-findSubdomain Help us find
/help-us-findSubdomain Text duplicate Help us find
/join-the-search/become-a-post...Subdomain Become a partner
/appeal-searchSubdomain Missing Appeals
/sightings-and-giving-informationSubdomain Report a sighting
/support-missing-peopleSubdomain Support us
/support-missing-peopleSubdomain Text duplicate Support us
/support-missing-people/donateSubdomain Text duplicate Donate
/support-missing-people/eventsSubdomain Text duplicate Events
/support-missing-people/fundra...Subdomain Fundraising
/support-missing-people/fundra...Subdomain Hear from us
https://missingpeoplecharity.s...External Online shop
/support-missing-people/volunteerSubdomain Volunteering
/for-professionalsSubdomain For professionals
/for-professionalsSubdomain Text duplicate For professionals
/for-professionals/commission-...Subdomain Text duplicate Commission us
/make-a-referralSubdomain Make a referral
/for-professionals/news-and-ca...Subdomain News and campaigns
/for-professionals/policy-and-...Subdomain Policy and research
http://www.google.co.uk/External Subdomain Hide this site
/get-help/my-loved-one-is-missingSubdomain Someone is missing
/get-help/being-missingSubdomain I'm away or leaving
/get-help/report-a-missing-personSubdomain Text duplicate Report a missing person
/get-helpSubdomain More ways we can help
/appeal-searchSubdomain Join the search
/help-us-find/graham-white-24-...Subdomain Graham White West Midlands
IMG-ALT Graham White
/help-us-find/brian-blakeman-2...Subdomain Brian Blakeman North West England
IMG-ALT Brian Blakeman
/help-us-find/fatima-nunes-24-...Subdomain Fatima Nunes Greater London
IMG-ALT Fatima Nunes
/help-us-find/julia-skala-24-0...Subdomain Julia Skala London
IMG-ALT Julia Skala
/help-us-find/jack-o-sullivan-...Subdomain Jack O'Sullivan South West
IMG-ALT Jack O'Sullivan
/help-us-find/colm-rainey-24-0...Subdomain Colm Rainey London
IMG-ALT Colm Rainey
/appeal-searchSubdomain Text duplicate Join the search
/make-a-referralSubdomain Text duplicate Make a referral
/?post_type=event&p=25996Subdomain Learn More
/events/yorkshire-marathonSubdomain Register now
/support-missing-people/events...Subdomain Text duplicate Register now
/about-the-charitySubdomain About the Missing People charity
/for-professionals/policy-and-...Subdomain Key statistics and information
/support-missing-people/fundra...Subdomain Raise funds
/support-missing-people/donateSubdomain Make a donation
https://missingpeoplecharity.s...External Shop now
/our-communitySubdomain Trivial anchor text
Read more
/missing-people-statement-on-d...Subdomain 07/06/2024 Charity news Missing People Statement on Dr Michael Mosley
/volunteer-spotlight-gabriella...Subdomain 07/06/2024 Annual event Volunteer Spotlight – Gabriella, Publicity Admin Volunteer
/principles-for-the-police-res...Subdomain 07/05/2024 Charity news, Policy Principles for the Police Response to Missing People and their Families
/the-ethnicity-of-missing-peop...Subdomain 15/03/2024 Policing updates, Policy The Ethnicity of Missing People report – One year on
/our-community/newsSubdomain Read all news
/for-professionals/policy-and-...Subdomain Key statistics
/get-help/help-services/how-po...Subdomain Police investigations
/get-help/help-services/exploi...Subdomain Child exploitation
/get-help/help-services/advice...Subdomain Receiving a 'TextSafe'
/get-help/help-services/lost-c...Subdomain Lost Contact
/get-help/help-services/publicitySubdomain Launching publicity
/about-the-charity/contact-usSubdomain Get in touch
/get-helpSubdomain Text duplicate Get help
/get-helpSubdomain Text duplicate Get help
/get-help/being-missingSubdomain Text duplicate Being missing
/get-help/help-servicesSubdomain Text duplicate Help services
/get-help/my-loved-one-is-missingSubdomain Text duplicate My loved one is missing
/get-help/report-a-missing-personSubdomain Text duplicate Report a missing person
/wp-content/uploads/2023/07/Mi...Subdomain Text duplicate What you can expect from us
/our-communitySubdomain Text duplicate Our community
/our-communitySubdomain Text duplicate Our community
/our-community/contributeSubdomain Text duplicate Contribute
/our-community/events-for-our-...Subdomain Text duplicate Events
/our-community/forumSubdomain Text duplicate Forum
/our-community/lived-experiencesSubdomain Text duplicate Lived experiences
/our-community/newsSubdomain Text duplicate News
/help-us-findSubdomain Text duplicate Help us find
/help-us-findSubdomain Text duplicate Help us find
/join-the-search/become-a-post...Subdomain Text duplicate Become a partner
/appeal-searchSubdomain Text duplicate Missing Appeals
/sightings-and-giving-informationSubdomain Text duplicate Report a sighting
/support-missing-peopleSubdomain Text duplicate Support us
/support-missing-peopleSubdomain Text duplicate Support us
/support-missing-people/donateSubdomain Text duplicate Donate
/support-missing-people/eventsSubdomain Text duplicate Events
/support-missing-people/fundra...Subdomain Text duplicate Fundraising
/support-missing-people/fundra...Subdomain Text duplicate Hear from us
https://missingpeoplecharity.s...External Text duplicate Online shop
/support-missing-people/volunteerSubdomain Text duplicate Volunteering
/for-professionalsSubdomain Text duplicate For professionals
/for-professionalsSubdomain Text duplicate For professionals
/for-professionals/commission-...Subdomain Text duplicate Commission us
/make-a-referralSubdomain Text duplicate Make a referral
/for-professionals/news-and-ca...Subdomain Text duplicate News and campaigns
/for-professionals/policy-and-...Subdomain Text duplicate Policy and research
/about-the-charitySubdomain About the charity
/about-the-charity/who-we-areSubdomain Who we are
/about-the-charity/our-impactSubdomain Our impact
/about-the-charity/work-for-usSubdomain Work for us
/about-the-charity/contact-usSubdomain Contact Us
/support-missing-people/fundra...Subdomain Text duplicate Hear from us
/make-a-referralSubdomain Text duplicate Make a referral
/make-a-referral/family-supportSubdomain Requests for family support
/make-a-referral/publicitySubdomain Requests for publicity
/make-a-referral/request-a-tex...Subdomain Request a TextSafe®
/legal-and-privacySubdomain Legal & Privacy
/legal-and-privacy/accessibilitySubdomain Accessibility
/legal-and-privacy/cookiesSubdomain Cookies
/legal-and-privacy/feedback-an...Subdomain Feedback and complaints
/legal-and-privacy/safeguardingSubdomain Safeguarding
https://www.facebook.com/missi...New window External Subdomain Follow us on Facebook
A-TITLE Follow us on Facebook. Opens in new tab
https://twitter.com/missingpeopleNew window External Follow us on Twitter
A-TITLE Follow us on Twitter. Opens in new tab
https://www.instagram.com/miss...New window External Subdomain Follow us on Instagram
A-TITLE Follow us on Instagram. Opens in new tab

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.missingpeople.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.28 seconds.
The file size of the HTML document is fine (134 kB).

HTTP Response Header

NameValue
dateMon, 10 Jun 2024 12:51:16 GMT
content-typetext/html; charset=UTF-8
cf-ray89197de98d41368a-FRA
cf-cache-statusDYNAMIC
link<https://www.missingpeople.org.uk/wp-json/>; rel="https://api.w.org/", <https://www.missingpeople.org.uk/wp-json/wp/v2/pages/5>; rel="alternate"; type="application/json", <https://www.missingpeople.org.uk/>; rel=shortlink
set-cookie102 Characters
strict-transport-securitymax-age=63072000; includeSubDomains; preload
varyAccept-Encoding
ki-cache-typeNone
ki-cf-cache-statusBYPASS
ki-edgev=20.2.7;mv=3.0.6
ki-origing1p
referrer-policystrict-origin
x-content-type-optionsnosniff
x-edge-location-klb1
x-frame-optionsSAMEORIGIN
x-kinsta-cacheHIT
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=LePZkGgkt4ozv7UigpQD76b4AmO2T6PUGgSQcAsL9P7oVHTf%2FbNh1f%2BuRetd8uXY4v%2F1msToINRhoxnhMZ8lmO%2FJ2ywUviik9xu%2FLNv2oyJFh4pVSohjz3Uaooo6Sl7z3uLgJJn4MWhvkA%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,149 referring domains.
This page has 34,054 backlinks.
This page has backlinks from 1,146 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 13285 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:
Sitemap: https://www.missingpeople.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.missingpeople.org.uk
Home - Missing People
Missing People offers a lifeline for the 170,000 people who run away and go missing each year. We also provide support for family and friends.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
missing86%Check
People86%Check
Missing People86%Check
People UK71%Check
go missing68%Check
missing person64%Check
people affected64%Check
Missing Persons62%Check
reported missing 9056%Check
or join56%Check
Show more keywords and terms

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