Mitchellblack.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
76% 
Page structure
60% 
Link structure
25% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.47 s
File size
258.10 kB
Words
1143
Media files
57
Number of links
227 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mitchell Black Wallpaper & Textiles Chicago
The length of the page title is perfect. (391 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Award winning American made wallpaper, seen in Architectural Digest, Traditional Home, Better Homes & Gardens, House Beautiful. Easy to install custom and designer wallpaper and floor mats available in DIY Self-Adhesive removable and PVC-free traditional substrates. TYPE II wallcoverings available to the Design Trade.
The meta description is too long: 2009 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mitchellblack.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#778770
descriptionAward winning American made wallpaper, seen in Architectural Digest, Traditional Home, Better Homes & Gardens, House Beautiful. Easy to install custom and designer wallpaper and floor mats available in DIY Self-Adhesive removable and PVC-free traditional substrates. TYPE II wallcoverings available to the Design Trade.
google-site-verificationkpUHAGyotc5eFURXnQ8I_oZhN2Thkktn1v7-ClkosmM
facebook-domain-verificationrul53qn5aff22p7pt8s4p2ajnf0u50
shopify-digital-wallet/3742885/digital_wallets/dialog
shopify-checkout-api-tokenb38782678993dae24a5554cfd0ce39ef
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleMitchell Black Wallpaper & Textiles Chicago
twitter:descriptionAward winning American made wallpaper, seen in Architectural Digest, Traditional Home, Better Homes & Gardens, House Beautiful. Easy to install custom and designer wallpaper and floor mats available in DIY Self-Adhesive removable and PVC-free traditional substrates. TYPE II wallcoverings available to the Design Trade.
og:site_nameMitchell Black
og:urlhttps://mitchellblack.com/
og:titleMitchell Black Wallpaper & Textiles Chicago
og:typewebsite
og:descriptionAward winning American made wallpaper, seen in Architectural Digest, Traditional Home, Better Homes & Gardens, House Beautiful. Easy to install custom and designer wallpaper and floor mats available in DIY Self-Adhesive removable and PVC-free traditional substrates. TYPE II wallcoverings available to the Design Trade.
og:imagehttp://mitchellblack.com/cdn/shop/files/MB_Stacked_Logo_eb11b38e-6c06-4461-8499-1a72721a9f68.png?v=1606315168
og:image:secure_urlhttps://mitchellblack.com/cdn/shop/files/MB_Stacked_Logo_eb11b38e-6c06-4461-8499-1a72721a9f68.png?v=1606315168
og:image:width750
og:image:height750
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1143 words. That's ok.
26.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
54 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...talks_Linen2.jpg?v=1682959815&width=5760WALLPAPER
...talks_Linen2.jpg?v=1682959815&width=5760WALLPAPER
...ck_Large_Logo.svg?v=1723422608&width=300No alt attribute provided
...ck_Large_Logo.svg?v=1723422608&width=360No alt attribute provided
...files/MB_Logo.png?v=1681142500&width=300No alt attribute provided
...files/MB_Logo.png?v=1681142500&width=180No alt attribute provided
...t_Banner_Web.jpg?v=1731455771&width=2400No alt attribute provided
...nter&height=1200&v=1731455787&width=2816No alt attribute provided
...sclothBanner.jpg?v=1725485867&width=2400No alt attribute provided
...nter&height=1200&v=1725486003&width=5760No alt attribute provided
...gRoom_Banner.jpg?v=1718222599&width=2400No alt attribute provided
...hite_MockUp2.jpg?v=1686849818&width=2400No alt attribute provided
...nter&height=1200&v=1686849818&width=4000No alt attribute provided
...er_BlackMoss.jpg?v=1682676228&width=2400No alt attribute provided
...nter&height=1200&v=1712156218&width=2130No alt attribute provided
...ecturalDigest.png?v=1693677942&width=720No alt attribute provided
...ndGardens_New.jpg?v=1693677943&width=720No alt attribute provided
.../files/Forbes.png?v=1693677942&width=720No alt attribute provided
...aditionalHome.png?v=1693677943&width=720No alt attribute provided
...htingandDecor.png?v=1693677943&width=720No alt attribute provided
...zine_logo_svg.png?v=1693677943&width=720No alt attribute provided
...seKeeping_New.svg?v=1693677942&width=720No alt attribute provided
...ial_Bank_logo.jpg?v=1693677942&width=720No alt attribute provided
...HGTV_Logo_svg.png?v=1693677943&width=720No alt attribute provided
...bbon_Olive_1.jpg?v=1682839639&width=1080No alt attribute provided
...gChair_Light.jpg?v=1682676844&width=1080No alt attribute provided
...en_BrownRoom.jpg?v=1682839701&width=1080No alt attribute provided
...1542b76e9ca3.jpg?v=1689012479&width=1080No alt attribute provided
...ourish_Linen.jpg?v=1689012479&width=1000No alt attribute provided
...1at7.37.02PM.png?v=1599871392&width=1080Nomalanga Wallpaper Forbes & Masters Mitchell Black WSJ
...ult_image-13.jpg?v=1683073510&width=1000No alt attribute provided
...viere_Marine.png?v=1660940572&width=1080No alt attribute provided
...Place_MockUp.jpg?v=1683924946&width=1000No alt attribute provided
...CEAN_CMYK-01.jpg?v=1660941493&width=1080No alt attribute provided
...oom_mockup-2.jpg?v=1660941493&width=1000No alt attribute provided
...eave_HighRes.jpg?v=1660932005&width=1080No alt attribute provided
...Couch_MockUp.jpg?v=1684520161&width=1000No alt attribute provided
...406-OL-PM-18.jpg?v=1645124909&width=1080No alt attribute provided
...ffice_MockUp.jpg?v=1684254551&width=1000No alt attribute provided
...56b82a042c87.jpg?v=1651679277&width=1080No alt attribute provided
..._LeatherSofa.jpg?v=1729284763&width=1000No alt attribute provided
...an_BlackGold.jpg?v=1665776677&width=1080No alt attribute provided
..._1_BlackGold.jpg?v=1665776677&width=1000No alt attribute provided
...loom_AshBlue.jpg?v=1661046876&width=1080No alt attribute provided
...airwPaneling.jpg?v=1720448201&width=1000No alt attribute provided
...yPalms_Camel.jpg?v=1660938106&width=1080No alt attribute provided
...droom_MockUp.jpg?v=1684861705&width=1000No alt attribute provided
...Jones_square.jpg?v=1682758724&width=1080No alt attribute provided
...ome_MockUp2.webp?v=1694415178&width=2400No alt attribute provided
..._MockUp_jpg.webp?v=1694415254&width=2400No alt attribute provided
...able_MockUp.webp?v=1694415317&width=2400No alt attribute provided
...langa_Olive.webp?v=1694415371&width=2400No alt attribute provided
..._Sunbathers.webp?v=1694415419&width=2400No alt attribute provided
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Page structure

H1 heading
(Critically important)
Mitchell Black
Too many H1 headings
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Mitchell Black
H1 Botanical Legacy
H1 The Grasscloth Collection
H1 Wall Murals
H1 Forbes Masters
H1 Luxurious. Sophisticated. Bold.
H1 THE CHROMA COLLECTION
H1 ORGANIC WALLPAPER
H1 THE REVEL COLLECTION
H1 FORBES + MASTERS
H1 GRAY MALIN
H2 As Featured In
H2 Timeless Wallpaper & World Class Collaborations
H2 We love to partner with trade professionals
H2 Shop our Best Sellers
H2 Our Story
H2 Need an Expert Opinion?
H2 FAQs
H2 Products
H2 Company
H2 Resources
H2 Decorate your Inbox
H3 Wallpapers
H3 Best Sellers
H3 Collaborations
H3 Dedicated Trade Team
H3 Trade Discount
H3 Exclusive Access
Some anchor texts are used more than once.
13 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://mitchellblack.com/Anchor Skip to content
/collections/the-botanical-leg...new botanical and floral patterns out now!
/collections/wallcoveringsWallpaper
/collections/wallcoveringsType
/collections/wallcoveringsRemovable Peel and Stick
/collections/wallcoveringsPremium Paper
/collections/grasscloth-wallpaperGrasscloth
/pages/to-the-tradeType II Vinyl
/collections/wallcoveringsShop All Wallpaper
/pages/shop-by-colorColor
/collections/black-wallpaperBlack
/collections/blue-wallpaperBlue
/collections/blush-wallpaperBlush
/collections/brown-wallpaperBrown
/collections/gray-wallpaperGray
/collections/green-wallpaperGreen
/collections/multi-colored-wal...Multi Colored
/collections/neutral-wallpaperNeutral
/collections/orange-wallpaperOrange
/collections/pastel-wallpaperPastel
/collections/purple-wallpaperPurple
/collections/red-wallpaperRed
/collections/white-wallpaperWhite
/collections/yellow-wallpaperYellow
/pages/shop-wallpaper-by-styleStyle
/collections/abstract-collectionAbstract
/collections/animal-wallpaperAnimal
/collections/classic-wallpaperClassic
/collections/coastal-wallpaperCoastal
/collections/eclectic-wallpaperEclectic
/collections/floral-wallpaperFloral
/collections/geometric-wallpaperGeometric
/collections/kids-and-baby-wal...Kids and Baby
/collections/minimal-wallpaperMinimal
/collections/modern-wallpaperModern
/collections/organic-wallpaperOrganic
/collections/stripes-wallpaperStripes
/pages/collaborationsCollaboration
/collections/august-tableAugust Table
/collections/blessed-little-bu...Blessed Little Bungalow
/collections/bohemian-bungalowBohemian Bungalow
/collections/forbes-mastersForbes Masters
/collections/furbishFurbish
/collections/gray-malinGray Malin
/collections/honey-hankHoney + Hank
/collections/joyfireJoyfire
/collections/mrs-paranjape-papersMrs. Paranjape
/collections/natalie-papierNatalie Papier
/collections/poketoPoketo
/collections/sabrina-yvonneSabrina Yvonne
/collections/the-blush-labelThe Blush Label
/collections/wallcoveringsCollection
/collections/abraAbra
/collections/the-botanical-leg...Botanical Legacy
/collections/the-chroma-collec...Chroma
/collections/co-edCO-ED
/collections/the-coastal-colle...The Coastal Collection
/collections/grasscloth-wallpaperText duplicate Grasscloth
/collections/kids-wallpaperKids
/collections/lady-charlotteLady Charlotte
/collections/the-loft-collectionThe Loft Collection
/collections/lomeLomé
/collections/wall-muralsMurals
/collections/nomadNomad
/collections/organicText duplicate Organic
/collections/revelRevel
/collections/shanghaiShanghai
/collections/shape-of-colorShape of Color
/collections/the-signature-col...The Signature Collection
/collections/wall-muralsWall Murals
/collections/grasscloth-wallpaperText duplicate Grasscloth
/collections/grasscloth-wallpaperAll Grasscloth Wallpaper
/collections/grasscloth-patternsPatterned Grasscloth Wallpaper
/collections/solid-grasscloth-...Solid Grasscloth Wallpaper and Specialty Veneers
/pages/concierge-serviceConcierge
/pages/collaborationsCollaborations
/pages/to-the-tradeTo the Trade
/pages/frequently-asked-questionsFAQs
/pages/about-usAbout Us
/pages/contact-us-1Contact Us
/pages/testimonialsTestimonials
https://mitchellblack.com/Anchor View in your space
/pages/custom-design-servicesCustom Design Services
https://mitchellblack.com/accountLog in
https://www.instagram.com/mitc...New window External Subdomain Instagram
A-TITLE Mitchell Black on Instagram
https://www.facebook.com/Mitch...New window External Subdomain Facebook
A-TITLE Mitchell Black on Facebook
https://www.pinterest.com/blac...New window External Subdomain Pinterest
A-TITLE Mitchell Black on Pinterest
https://mitchellblack.com/searchSearch
/collections/wallcoveringsIMG-ALT WALLPAPER
/collections/wallcoveringsText duplicate Type
/collections/wallcoveringsText duplicate Removable Peel and Stick
/collections/wallcoveringsText duplicate Premium Paper
/collections/grasscloth-wallpaperText duplicate Grasscloth
/pages/to-the-tradeText duplicate Type II Vinyl
/collections/wallcoveringsText duplicate Shop All Wallpaper
/pages/shop-by-colorText duplicate Color
/collections/black-wallpaperText duplicate Black
/collections/blue-wallpaperText duplicate Blue
/collections/blush-wallpaperText duplicate Blush
/collections/brown-wallpaperText duplicate Brown
/collections/gray-wallpaperText duplicate Gray
/collections/green-wallpaperText duplicate Green
/collections/multi-colored-wal...Text duplicate Multi Colored
/collections/neutral-wallpaperText duplicate Neutral
/collections/orange-wallpaperText duplicate Orange
/collections/pastel-wallpaperText duplicate Pastel
/collections/purple-wallpaperText duplicate Purple
/collections/red-wallpaperText duplicate Red
/collections/white-wallpaperText duplicate White
/collections/yellow-wallpaperText duplicate Yellow
/pages/shop-wallpaper-by-styleText duplicate Style
/collections/abstract-collectionText duplicate Abstract
/collections/animal-wallpaperText duplicate Animal
/collections/classic-wallpaperText duplicate Classic
/collections/coastal-wallpaperText duplicate Coastal
/collections/eclectic-wallpaperText duplicate Eclectic
/collections/floral-wallpaperText duplicate Floral
/collections/geometric-wallpaperText duplicate Geometric
/collections/kids-and-baby-wal...Text duplicate Kids and Baby
/collections/minimal-wallpaperText duplicate Minimal
/collections/modern-wallpaperText duplicate Modern
/collections/organic-wallpaperText duplicate Organic
/collections/stripes-wallpaperText duplicate Stripes
/pages/collaborationsText duplicate Collaboration
/collections/august-tableText duplicate August Table
/collections/blessed-little-bu...Text duplicate Blessed Little Bungalow
/collections/bohemian-bungalowText duplicate Bohemian Bungalow
/collections/forbes-mastersText duplicate Forbes Masters
/collections/furbishText duplicate Furbish
/collections/gray-malinText duplicate Gray Malin
/collections/honey-hankText duplicate Honey + Hank
/collections/joyfireText duplicate Joyfire
/collections/mrs-paranjape-papersText duplicate Mrs. Paranjape
/collections/natalie-papierText duplicate Natalie Papier
/collections/poketoText duplicate Poketo
/collections/sabrina-yvonneText duplicate Sabrina Yvonne
/collections/the-blush-labelText duplicate The Blush Label
/collections/wallcoveringsText duplicate IMG-ALT WALLPAPER
/collections/wallcoveringsText duplicate Collection
/collections/abraText duplicate Abra
/collections/the-botanical-leg...Text duplicate Botanical Legacy
/collections/the-chroma-collec...Text duplicate Chroma
/collections/co-edText duplicate CO-ED
/collections/the-coastal-colle...Text duplicate The Coastal Collection
/collections/grasscloth-wallpaperText duplicate Grasscloth
/collections/kids-wallpaperText duplicate Kids
/collections/lady-charlotteText duplicate Lady Charlotte
/collections/the-loft-collectionText duplicate The Loft Collection
/collections/lomeText duplicate Lomé
/collections/wall-muralsText duplicate Murals
/collections/nomadText duplicate Nomad
/collections/organicText duplicate Organic
/collections/revelText duplicate Revel
/collections/shanghaiText duplicate Shanghai
/collections/shape-of-colorText duplicate Shape of Color
/collections/the-signature-col...Text duplicate The Signature Collection
/collections/wall-muralsText duplicate Wall Murals
/collections/grasscloth-wallpaperText duplicate All Grasscloth Wallpaper
/collections/grasscloth-patternsText duplicate Patterned Grasscloth Wallpaper
/collections/solid-grasscloth-...Text duplicate Solid Grasscloth Wallpaper and Specialty Veneers
/pages/concierge-serviceText duplicate Concierge
https://mitchellblack.com/No Text
https://mitchellblack.com/No Text
/pages/collaborationsText duplicate Collaborations
/pages/to-the-tradeText duplicate To the Trade
/pages/frequently-asked-questionsText duplicate FAQs
/pages/about-usText duplicate About Us
/pages/contact-us-1Text duplicate Contact Us
/pages/testimonialsText duplicate Testimonials
https://mitchellblack.com/Anchor Text duplicate View in your space
/pages/custom-design-servicesText duplicate Custom Design Services
https://mitchellblack.com/accountText duplicate Log in
https://mitchellblack.com/searchText duplicate Search
https://mitchellblack.com/cartCart
/collections/the-botanical-leg...No Text
/collections/the-botanical-leg...Shop Now
/collections/grasscloth-wallpaperNo Text
/collections/grasscloth-wallpaperText duplicate Shop Now
/collections/wall-muralsNo Text
/collections/wall-muralsText duplicate Shop Now
/collections/forbes-mastersNo Text
/collections/forbes-mastersText duplicate Shop Now
/collections/wallcoveringsNo Text
/collections/wallcoveringsText duplicate Shop Now
/collections/wallcoveringsNo Text
/collections/wallcoveringsText duplicate Shop Now
/collections/best-selling-wall...No Text
/collections/best-selling-wall...Text duplicate Shop Now
/pages/collaborationsNo Text
/pages/collaborationsText duplicate Shop Now
/pages/to-the-tradeOpen A Trade Account Today
/collections/home-page-collect...Quick view Flourish - Linen Floral Wallpaper by Natalie Papier from $ 10.00
/collections/home-page-collect...Quick view Nomalanga - Linen Wallpaper by Forbes Masters from $ 10.00
IMG-ALT Nomalanga Wallpaper Forbes & Masters Mitchell Black WSJ
/collections/home-page-collect...Quick view African Art Deco Shell - Blue Wallpaper from $ 10.00
/collections/home-page-collect...Quick view Ocean Swimmers Wallpaper by Gray Malin from $ 10.00
/collections/home-page-collect...Quick view Stalking Tiger - Dark Moss Wallpaper from $ 10.00
/collections/home-page-collect...Quick view Folding Ribbon - Olive Wallpaper from $ 10.00
/collections/home-page-collect...Quick view Orange Grove - Forest Green Floral Wallpaper from $ 10.00
/collections/home-page-collect...Quick view Deco Fan - Black Gold Wallpaper by Bohemian Bungalow from $ 10.00
/collections/home-page-collect...Quick view Spring Bloom - Ash Blue Floral Wallpaper from $ 10.00
/collections/home-page-collect...Quick view Betty White Palm Leaves - Camel Floral Wallpaper from $ 10.00
/pages/concierge-serviceBook A Complimentary Session
/collections/grasscloth-wallpaperCheck out our Grasscloth Wallpaper
A-TITLE GRASSCLOTH WALLPAPER
/collections/the-chroma-collec...No Text
/collections/the-chroma-collec...SHOP NOW
/collections/organic-wallpaperNo Text
/collections/organic-wallpaperText duplicate SHOP NOW
/collections/revelNo Text
/collections/revelText duplicate SHOP NOW
/collections/forbes-mastersNo Text
/collections/forbes-mastersText duplicate SHOP NOW
/collections/gray-malinNo Text
/collections/gray-malinText duplicate SHOP NOW
https://mitchellblack.com/No Text
/collections/wallpapersText duplicate Wallpaper
/collections/wall-muralsText duplicate Wall Murals
/collections/floormatsFloor Mats
/pages/collaborationsText duplicate Collaborations
/blogs/newsBlog
/blogs/pressPress
/pages/about-usText duplicate About Us
/pages/contact-us-1Text duplicate Contact Us
/pages/privacy-policyPrivacy Policy
/pages/terms-of-serviceTerms of Service
/pages/frequently-asked-questionsText duplicate FAQs
/pages/concierge-serviceText duplicate Concierge
/pages/to-the-tradeText duplicate To the Trade
/pages/testimonialsText duplicate Testimonials
https://mitchellblack.com/Anchor Text duplicate View in your space
/pages/custom-design-servicesText duplicate Custom Design Services
https://www.instagram.com/mitc...New window External Subdomain Text duplicate Instagram
A-TITLE Mitchell Black on Instagram
https://www.facebook.com/Mitch...New window External Subdomain Text duplicate Facebook
A-TITLE Mitchell Black on Facebook
https://www.pinterest.com/blac...New window External Subdomain Text duplicate Pinterest
A-TITLE Mitchell Black on Pinterest

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mitchellblack.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (258 kB).

HTTP Response Header

NameValue
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 284 referring domains.
This page has 1,696 backlinks.
This page has backlinks from 176 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /3742885/checkouts
Disallow: /3742885/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
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mitchellblack.com
Mitchell Black Wallpaper & Textiles Chicago
Award winning American made wallpaper, seen in Architectural Digest, Traditional Home, Better Homes & Gardens, House Beautiful. Easy to install custom and designer wallpaper and floor mats available in DIY Self-Adhesive removable and PVC-free traditional substrates. TYPE II wallcoverings available to the Design Trade.

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