Mkm.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
76% 
Page structure
62% 
Link structure
71% 
Server
69% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
888.50 kB
Words
564
Media files
72
Number of links
72 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MKM Building Supplies | Your local experts
The length of the page title is perfect. (383 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The UK's largest independent builders merchants. Explore our range of building materials, timber, landscaping, plumbing, heating, bathroom, kitchens and more. Open to trade and public. Open a trade account today for great terms and benefits.
The meta description is too long: 1501 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://mkm.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=no, minimal-ui
og:descriptionEmpty
google-site-verificationYon9lkrQhh3Zyr_h2JX6QrRHYf-1E1UTQ9QT8Cscvus
generatorVue Storefront 2
descriptionThe UK's largest independent builders merchants. Explore our range of building materials, timber, landscaping, plumbing, heating, bathroom, kitchens and more. Open to trade and public. Open a trade account today for great terms and benefits.
og:image/_nuxt/img/default-og.fea5e65.png
langen
og:localeen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 564 words. That's ok.
23.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (888.5 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no, minimal-ui" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://mkm.com/icons/close.svgNo alt attribute provided
/icons/arrows/caret-right-light-grey.svgCaret right
/icons/arrows/caret-right-light-grey.svgCaret right
/icons/arrows/caret-right-light-grey.svgCaret right
/icons/arrows/caret-right-light-grey.svgCaret right
/icons/arrows/caret-right-light-grey.svgCaret right
/icons/arrows/caret-right-light-grey.svgCaret right
/icons/arrows/caret-right-light-grey.svgCaret right
/icons/arrows/caret-right-light-grey.svgCaret right
/icons/arrows/caret-right-light-grey.svgCaret right
/icons/arrows/caret-right-light-grey.svgCaret right
/icons/arrows/caret-right-light-grey.svgCaret right
/icons/arrows/caret-right-light-grey.svgCaret right
/icons/arrows/caret-right-light-grey.svgCaret right
https://mkm.com/icons/close.svgClose search
https://mkm.com/icons/delivery.svgIcon delivery
https://mkm.com/icons/checklist.svgIcon checklist
https://mkm.com/icons/pointer-blue.svgIcon pointer-blue
https://mkm.com/icons/checkmark.svgIcon checkmark
https://mkm.com/icons/delivery.svgIcon delivery
https://mkm.com/icons/close.svgNo alt attribute provided
https://mkm.com/icons/close.svgNo alt attribute provided
https://mkm.com/icons/close.svgNo alt attribute provided
/_ipx/f_auto/icons/empty-basket.svgEmpty basket
...s/anaya-argent---tiles-mobile-banner.jpgMobile image for Need a new reliable tile merchant?
...s/tiles-banner-anaya---descop-banner.jpgDesktop image for Need a new reliable tile merchant?
...erials/etex-superglass-banner-mobile.jpgMobile image for Superglass - The economical choice
...rials/etex-superglass-banner-desktop.jpgDesktop image for Superglass - The economical choice
...y/banners/roper-rhodes-mobile-banner.jpgMobile image for Transform your bathroom with Roper Rhodes
.../banners/roper-rhodes-desktop-banner.jpgDesktop image for Transform your bathroom with Roper Rhodes
...ails/l2-categories/homepage/building.jpgBuilding Materials
...ails/l2-categories/homepage/plumbing.jpgPlumbing & Heating
...bnails/l2-categories/homepage/timber.jpgTimber
...s/l2-categories/homepage/landscaping.jpgLandscaping
...gories/homepage/sustainable-building.jpgSustainable Building
...ails/l2-categories/homepage/bathroom.jpgBathrooms
...egories/homepage/langdale-fern-green.jpgKitchens
...ent/gallery/banners/made-for-trade-3.pngMade for Trade Image
/icons/decorative-clickncollect.svgFREE click & collect
/icons/decorative-delivery.svgFREE local delivery*
https://mkm.com/icons/decorative-expert.svgFREE expert advice
https://mkm.com/icons/decorative-design.svgFREE kitchen design
...ting/made-for-trade---feature-card-2.jpgNo alt attribute provided
...ng/customer-service---featured-cards.jpgNo alt attribute provided
...ting/home-page---open-to-trade-comp2.jpgNo alt attribute provided
...allery/brands/general/british-gypsum.pngNo alt attribute provided
...ontent/gallery/brands/general/daikin.pngNo alt attribute provided
...ontent/gallery/brands/general/dewalt.pngNo alt attribute provided
...ontent/gallery/brands/general/hanson.pngNo alt attribute provided
...content/gallery/brands/general/ideal.pngNo alt attribute provided
...tent/gallery/brands/general/kingspan.pngNo alt attribute provided
...ntent/gallery/homepage/crystal-final.pngNo alt attribute provided
...tent/gallery/brands/general/polypipe.pngNo alt attribute provided
...ontent/gallery/brands/general/siniat.pngNo alt attribute provided
...nt/gallery/brands/superglasslogo-opt.jpgNo alt attribute provided
...o/icons/arrows/caret-left-light-blue.svgPrevious
.../icons/arrows/caret-right-light-blue.svgNext
.../inspiration/kay-north-case-study-op.jpgNo alt attribute provided
...beccas-garden-transformation-home-op.jpgNo alt attribute provided
...tent/gallery/homepage/oakwood-123-op.jpgNo alt attribute provided
...categories/marketing/free-local-deliveryBanner-0
...tegories/marketing/we-are-all-earsv2.jpgBanner-1
...s-windows--joinery/velux-blog-header.pngNo alt attribute provided
...og/advice-how-to/header-image-family.pngNo alt attribute provided
...er-image-man-fitting-loft-insulation.pngNo alt attribute provided
https://mkm.com/icons/logos/logo_colour.svgColour MKM Logo
...x/f_auto/icons/social-icons/fb_white.svgfacebook
...o/icons/social-icons/instagram_white.svginstagram
...uto/icons/social-icons/twitter_white.svgtwitter
...to/icons/social-icons/linkedin_white.svglinkedIn
...uto/icons/social-icons/youtube_white.svgyoutube
Video URLWidthHeight
...om/embed/fYpQnoNk1cY?si=IRCELr0PN9VtHnqJ600350

Page structure

H1 heading
(Critically important)
Need a new reliable tile merchant?
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Need a new reliable tile merchant?
H1 Superglass - The economical choice
H1 Transform your bathroom with Roper Rhodes
H1 Popular products
H2 Your basket is empty
H2 Local People Serving Local People
H2 Customer success stories
H3 MKM - Built around you
H3 Bringing you the brands you know and trust
H4 Free Local Delivery*
H4 Apply For An Account
H4 Made for Trade
H4 Trusted Local Experts
H4 Free Local Delivery* Duplicate text
H4 Filter
H4 Filter Duplicate text
H4 Your basket
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/sustainability/sustainable-bu...Sustainable Building
https://mkm.com/hireMKM Hire
https://uvalue.mkm.com/calculatorExternal Subdomain U-Value Calculator
https://mkm.com/brochuresRequest a Brochure
/kitchens/kitchens-enquiryFREE Kitchen Design
/bathroom-design-enquiryFREE Bathroom Design
https://mkm.com/No Text
https://mkm.com/branches/Please select your branch
https://mkm.com/login/Sign in
https://mkm.com/branches/Text duplicate Please select your branch
/kitchens/kitchens-enquiryText duplicate FREE Kitchen Design
/bathroom-design-enquiryText duplicate FREE Bathroom Design
/help/delivery-collectionFree Local Delivery* Or click & collect in branch
IMG-ALT Icon delivery
https://mkm.com/login?signup=trueApply For An Account £1000 credit limit*
IMG-ALT Icon checklist
https://mkm.com/login?signup=trueMade for Trade Register today and start saving
IMG-ALT Icon pointer-blue
https://mkm.com/branches/Trusted Local Experts Talk to our specialists in branch
IMG-ALT Icon checkmark
/help/delivery-collectionText duplicate Free Local Delivery* Or click & collect in branch
IMG-ALT Icon delivery
https://mkm.com/login/Text duplicate Sign in
https://mkm.com/category/tilesShop tiles
https://mkm.com/brands/superglassShop Superglass
/brands/bathrooms/roper-rhodesRoper Rhodes
/category/building-materialsBuilding Materials
IMG-ALT Building Materials
/category/plumbing-heatingPlumbing & Heating
IMG-ALT Plumbing & Heating
https://mkm.com/category/timberTimber
IMG-ALT Timber
/category/landscapingLandscaping
IMG-ALT Landscaping
/sustainability/sustainable-bu...Text duplicate Sustainable Building
IMG-ALT Sustainable Building
/category/bathroomsBathrooms
IMG-ALT Bathrooms
https://mkm.com/category/kitchensKitchens
IMG-ALT Kitchens
https://mkm.com/loginCreate an account
https://mkm.com/about/about-usMore about MKM
https://mkm.com/login?signup=trueMade for Trade Fancy mates rates? Register today and start saving.
https://mkm.com/branchesSpeak to a local expert No call centres, automated phone systems, or chat bots. Chat to our experts face to face or over the phone with no fuss.
https://mkm.com/branchesTrade and DIYers welcome We pride ourselves on our service and our people. We welcome all customers.
/blog/inspiration/the-house-th...'The House That MKM Built', Mansfield Supplied by MKM Sheffield Parkway
/blog/inspiration/case-study-r...Rebecca Green's Garden Transformation Supplied by MKM Mansfield
/blog/inspiration/case-study-t...The Oakwood at Ryther Wedding Venue Supplied by MKM Selby
https://mkm.com/login?signup=trueOpen an account
https://mkm.com/branchesFind your branch
https://mkm.com/blogSee all
/blog/advice-and-reviews/velux...No Text
/blog/advice-and-reviews/velux...VELUX: The benefits of a white maintenance-free finish
/blog/advice-and-reviews/why-c...No Text
/blog/advice-and-reviews/why-c...Why choose glass mineral wool insulation?
/blog/advice-and-reviews/insul...No Text
/blog/advice-and-reviews/insul...Insulation for every purpose
https://mkm.com/about/about-usAbout us
https://mkm.com/careersCareers
/about/corporate-responsibilityCorporate responsibility
/about/tax-strategyTax strategy
https://mkm.com/media-brand-packMedia brand pack
https://mkm.com/mkm-appGet the MKM Mobile App
https://mkm.com/branchesBranch finder
https://www.mkmrewardsclub.co.uk/New window External Subdomain Rewards Club
https://mkm.com/hireText duplicate MKM Hire
https://mkm.com/financeFinance options
https://mkm.com/brochuresBrochures
https://mkm.com/help/faqsFAQs
/help/delivery-collection*Delivery & collection
/help/returns--refundsReturns & refunds
https://mkm.com/help/contact-usContact us
https://mkm.com/blogBlog home
https://mkm.com/blog/how-toHow to
/blog/advice-and-reviewsAdvice & reviews
https://mkm.com/blog/inspirationInspiration
https://mkm.com/blog/mkm-newsMKM news
/sustainability/greener-optionsGreener Options at MKM
https://mkm.com/sustainabilitySustainability at MKM
/sustainability/sustainable-so...Sustainable sourcing
/sustainability/electrical-rec...Electrical recycling
/sustainability/modern-slaveryModern slavery act
/sustainability/charity--commu...Charity & community support
https://uvalue.mkm.com/calculatorNew window External Subdomain U Value Calculator
/policies/terms-and-conditionsNew window *Terms & Conditions
/policies/privacy-policyNew window Privacy Policy
/policies/cookie-listNew window Cookie Policy
https://www.facebook.com/MKMBS/New window External Subdomain IMG-ALT facebook
https://www.instagram.com/mkm....New window External Subdomain IMG-ALT instagram
https://twitter.com/mkmbsNew window External IMG-ALT twitter
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT linkedIn
https://www.youtube.com/channe...New window External Subdomain IMG-ALT youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://mkm.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (889 kB).

HTTP Response Header

NameValue
dateWed, 28 Aug 2024 14:44:47 GMT
content-typetext/html; charset=utf-8
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referer-policyno-referrer
permissions-policygeolocation=(self "https://mkm.com"), midi=(), sync-xhr=(), microphone=(), camera=(), magnetometer=(), gyroscope=(), fullscreen=(), payment=()
content-security-policybase-uri 'self'; font-src 'self' https: data:; form-action 'self' https://*.facebook.com https://www.facebook.com/tr/; frame-ancestors 'self' https://mkmbs.bloomreach.io; img-src 'self' data: https://*; object-src 'none'; script-src-attr 'none'; style-src 'self' https: 'unsafe-inline'; upgrade-insecure-requests
set-cookie102 Characters
server-timingBigCommerce;desc="getCategoriesFromBigCommerce 1724856287542";dur=317, total;dur=550;desc="Nuxt Server Time"
cache-controlmax-age=300, must-revalidate
varyAccept-Encoding
x-robots-tagall
via1.1 google
cf-cache-statusBYPASS
servercloudflare
cf-ray8ba514d2f96a9f12-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 707 referring domains.
This page has 168,047 backlinks.
This page has backlinks from 562 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://mkm.com/sitemap_index.xml
Sitemap: https://mkm.com/sitemaps/branch_sitemap.xml
Sitemap: https://mkm.com/sitemaps/category_sitemap.xml
Sitemap: https://mkm.com/sitemaps/product_sitemap_1.xml
Sitemap: https://mkm.com/sitemap_content.xml

User-agent: *
Disallow: /cart
Disallow: /checkout
Disallow: /menu
Disallow: /my-account
Disallow: /search
Disallow: /_storyblook
Disallow: /_storyblok
Disallow: /pay
Disallow: /order-confirmation
Disallow: /*?srsltid
Disallow: /page

User-agent: *
Disallow: /*?_bc_fsnf=1*
Disallow: /*&_bc_fsnf=1*

Similar sites

Search preview

mkm.com
MKM Building Supplies | Your local experts
The UK's largest independent builders merchants. Explore our range of building materials, timber, landscaping, plumbing, heating, bathroom, kitchens and more. Open to trade and public. Open a trade account today for great terms and benefits.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MKM65%Check
merchant63%Check
MKM Building63%Check
Building61%Check
Local58%Check
MKM Building Supplies57%Check
Building Materials56%Check
Local Experts55%Check
Trade54%Check
Bathroom54%Check
Show more keywords and terms

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