Morrisons.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
38% 
Page structure
39% 
Link structure
63% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.36 s
File size
220.50 kB
Words
457
Media files
71
Number of links
16 internal / 66 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Morrisons - Groceries, Offers, Recipes & More
The length of the page title is perfect. (416 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Visit Morrisons for groceries at new low prices, recipes & inspiration, Travel Money, & more. Become a More Card member for exclusive rewards, savings & personalised offers.
The meta description is too long: 1086 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.morrisons.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionVisit Morrisons for groceries at new low prices, recipes & inspiration, Travel Money, & more. Become a More Card member for exclusive rewards, savings & personalised offers.
next-size-adjustEmpty
langen
twitter:cardsummary_large_image
twitter:titleMorrisons - Groceries, Offers, Recipes & More
twitter:descriptionVisit Morrisons for groceries at new low prices, recipes & inspiration, Travel Money, & more. Become a More Card member for exclusive rewards, savings & personalised offers.
twitter:imagehttps://www.morrisons.com/_next/static/media/social-media-meta.b106a346.jpg
twitter:image:width1200
twitter:image:height631
twitter:image:altMorrisons Supermarket Twitter Image
og:titleMorrisons - Groceries, Offers, Recipes & More
og:descriptionVisit Morrisons for groceries at new low prices, recipes & inspiration, Travel Money, & more. Become a More Card member for exclusive rewards, savings & personalised offers.
og:urlhttps://www.morrisons.com
og:imagehttps://www.morrisons.com/_next/static/media/social-media-meta.b106a346.jpg
og:image:width1200
og:image:height631
og:image:altMorrisons Supermarket Open Graph Image
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
There are only 457 words on this page. Good pages should have about 800 words of useful content.
33.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
53 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tatic/media/header-button-1.66887eb2.svgGo to Shop Groceries
...tatic/media/header-button-2.b478d825.svgGo to Offers
...tatic/media/header-button-3.f0d4f87e.svgGo to Price Match
...tatic/media/header-button-4.c307c43d.svgGo to Delivery Pass
...tatic/media/header-button-5.a94b110b.svgGo to Food to Order
...tatic/media/header-button-6.ba1901d0.svgGo to More Card
...static/media/morrisons-logo.9b4bf210.svgMorrisons Supermarkets
...tatic/media/header-button-1.66887eb2.svgGo to Shop Groceries
...tatic/media/header-button-2.b478d825.svgGo to Offers
...tatic/media/header-button-3.f0d4f87e.svgGo to Price Match
...tatic/media/header-button-4.c307c43d.svgGo to Delivery Pass
...tatic/media/header-button-5.a94b110b.svgGo to Food to Order
...tatic/media/header-button-6.ba1901d0.svgGo to More Card
...ick-and-collect.e2f2bee3.png&w=384&q=100Click & Collect in 1 hour
...a/delivery-pass.5b0109be.png&w=384&q=100Delivery Pass from £40
.../delivery-slots.ffe989d4.png&w=384&q=100Delivery slots from £1.50
.../minimum-orders.c6de983c.png&w=384&q=100Minimum orders only £25
...jpg?w=840&h=480&q=80&fm=webp&w=1920&q=80No alt attribute provided
...jpg?w=840&h=400&q=80&fm=webp&w=1920&q=80No alt attribute provided
...jpg?w=840&h=400&q=80&fm=webp&w=1920&q=80No alt attribute provided
...jpg?w=840&h=400&q=80&fm=webp&w=1920&q=80No alt attribute provided
...jpg?w=840&h=400&q=80&fm=webp&w=1920&q=80No alt attribute provided
...ddler.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...Cakes.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...Wines.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...weets.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...rinks.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
.../fish.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...board.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...Fresh.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...rozen.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...t_Veg.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...arden.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...ehold.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...ultry.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...tShop.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...eauty.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...nment.png?w=250&h=250&fm=webp&w=640&q=75No alt attribute provided
...b2cad/MoreFivers.jpg?fm=webp&w=3840&q=75No alt attribute provided
...3a5ccc/image__9_.png?fm=webp&w=3840&q=75No alt attribute provided
.../temp-moreways-2.png?fm=webp&w=3840&q=75No alt attribute provided
...4235/MoreReasons.jpg?fm=webp&w=3840&q=75No alt attribute provided
...rd_Banner_Mobile.jpg?fm=webp&w=3840&q=75No alt attribute provided
...rd_Banner_Tablet.jpg?fm=webp&w=3840&q=75No alt attribute provided
...d_Banner_Desktop.jpg?fm=webp&w=3840&q=75No alt attribute provided
...Tile.jpg?w=668&h=728&fm=webp&w=1920&q=75No alt attribute provided
...ddle.jpg?w=668&h=474&fm=webp&w=1920&q=75No alt attribute provided
...le.jpg?w=1376&h=1242&fm=webp&w=3840&q=75No alt attribute provided
...Tile.jpg?w=668&h=728&fm=webp&w=1920&q=75No alt attribute provided
...Left.jpg?w=668&h=474&fm=webp&w=1920&q=75No alt attribute provided
...its-easy-to-shop.png?fm=webp&w=3840&q=75No alt attribute provided
...red-to-your-door.png?fm=webp&w=3840&q=75No alt attribute provided
.../collect-at-your.png?fm=webp&w=3840&q=75No alt attribute provided
...th-delivery-pass.png?fm=webp&w=3840&q=75No alt attribute provided
.../Morrisons_Daily.jpg?fm=webp&w=3840&q=75No alt attribute provided
...ddf0/FoodtoOrder.jpg?fm=webp&w=3840&q=75No alt attribute provided
...b2b55ba02d4/Cafe.jpg?fm=webp&w=3840&q=75No alt attribute provided
...7a8/Travel_Money.jpg?fm=webp&w=3840&q=75No alt attribute provided
...17ae459f6/Amazon.jpg?fm=webp&w=3840&q=75No alt attribute provided
.../temp-services-2.png?fm=webp&w=3840&q=75No alt attribute provided
.../temp-services-3.png?fm=webp&w=3840&q=75No alt attribute provided
.../temp-services-4.png?fm=webp&w=3840&q=75No alt attribute provided
...5ea/Recipes_Xmas.jpg?fm=webp&w=3840&q=75No alt attribute provided
...ecipes_Cocktails.jpg?fm=webp&w=3840&q=75No alt attribute provided
...Recipes_GoodFood.jpg?fm=webp&w=3840&q=75No alt attribute provided
...a6d73/Quick_Easy.jpg?fm=webp&w=3840&q=75No alt attribute provided
...d6c1bd9/MarketSt.jpg?fm=webp&w=3840&q=75No alt attribute provided
...c261/whichexpert.jpg?fm=webp&w=3840&q=75No alt attribute provided
...463f4/MarieCurie.jpg?fm=webp&w=3840&q=75No alt attribute provided
...a/TrendingTastes.jpg?fm=webp&w=3840&q=75No alt attribute provided
...e?url=/images/faq-banner.png&w=3840&q=75Frequenty Asked Questions

Page structure

H1 heading
(Critically important)
Welcome to Morrisons Online Groceries
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Welcome to Morrisons Online Groceries
H2 Empty heading
H2 3 for 2 On Selected Party Food
H2 Mix and Match on 25 Wines.
H2 Half Price Champagne.
H2 The Trussell Trust
H2 Now earn 5 points on every product.
H2 Shop by aisle
H2 More ways to save
H2 Useful services
H2 Seasonal events
H2 Morrisons makes online shopping easy
H2 More Morrisons services
H2 Fresh ideas for cooking at home
H2 Inspiration from Morrisons
H3 Earn points on selected products and turn them into Fivers to spend with us.
H3 Flick through our favourite festive offers in this month's online leaflet.
H3 Our weekly essentials are price-matched to Aldi or Lidl, whichever is cheaper.
H3 We're always giving you more reasons to shop at Morrisons - discover them today.
H3 Shop anywhere, anytime, online or on the Morrisons Groceries app.
H3 Choose from hundreds of convenient delivery slots, 7 days a week.
H3 Order online and pick up from your local store at a time to suit you.
H3 Buy a monthly, 6-month, or annual Delivery Pass to save on delivery fees.
H3 Morrisons Daily brings the same fresh quality you'd expect from Morrisons, right in your local area.
H3 Choose from our delicious Food To Order range for all occasions.
H3 Come and sample our new tasty Café menu in stores now.
H3 You can now get your travel money in-store or delivered to your door.
H3 Enjoy speedy same-day delivery on essentials, handpicked in-store and delivered by Amazon.
H3 In a hurry? Order from Morrisons with Deliveroo and get your favourite products delivered fresh to your door.
H3 Get the stuff you need from Morrison's Daily delivered fast. Order in a few taps with Uber Eats.
H3 With Just Eat's Morrisons Grocery delivery, you can get whatever you need straight to your front door.
H3 Christmas Recipes
H3 Cocktail Recipes
H3 Good Food Festive Recipes
H3 Quick & Easy Recipes
H3 Make your Christmas cooking stress-free thanks to our Market Street experts.
H3 Our list of expert-approved products is growing – see our latest accolades.
H3 We've partnered with Marie Curie to raise £15 million! Find out more here.
H3 Explore the latest in health and wellness trends, from expert tips to the science behind the buzz.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (66) on this page.

Found links on this page

LinkAttributesAnchor text
https://groceries.morrisons.com/External Subdomain Shop Groceries
IMG-ALT Go to Shop Groceries
https://groceries.morrisons.co...External Subdomain Offers
IMG-ALT Go to Offers
https://groceries.morrisons.co...External Subdomain Price Match
IMG-ALT Go to Price Match
https://groceries.morrisons.co...External Subdomain Delivery Pass
IMG-ALT Go to Delivery Pass
https://groceries.morrisons.co...External Subdomain Food to Order
IMG-ALT Go to Food to Order
https://www.morrisons.com/moreSubdomain More Card
IMG-ALT Go to More Card
https://www.morrisons.com/IMG-ALT Morrisons Supermarkets
https://groceries.morrisons.co...External Subdomain Log in
https://groceries.morrisons.co...External Subdomain Register
https://groceries.morrisons.com/External Subdomain Text duplicate Shop Groceries
IMG-ALT Go to Shop Groceries
https://groceries.morrisons.co...External Subdomain Text duplicate Offers
IMG-ALT Go to Offers
https://groceries.morrisons.co...External Subdomain Text duplicate Price Match
IMG-ALT Go to Price Match
https://groceries.morrisons.co...External Subdomain Text duplicate Delivery Pass
IMG-ALT Go to Delivery Pass
https://groceries.morrisons.co...External Subdomain Text duplicate Food to Order
IMG-ALT Go to Food to Order
https://www.morrisons.com/moreSubdomain Text duplicate More Card
IMG-ALT Go to More Card
https://groceries.morrisons.co...External Subdomain Learn more
https://groceries.morrisons.co...External Subdomain Book a Delivery
https://groceries.morrisons.co...External Subdomain Book a Collection
https://groceries.morrisons.co...External Subdomain IMG-ALT Click & Collect in 1 hour
https://groceries.morrisons.co...External Subdomain IMG-ALT Delivery Pass from £40
https://groceries.morrisons.co...External Subdomain IMG-ALT Delivery slots from £1.50
https://groceries.morrisons.co...External Subdomain IMG-ALT Minimum orders only £25
https://groceries.morrisons.co...External Subdomain Shop Now
https://groceries.morrisons.co...External Subdomain Text duplicate Shop Now
https://my.morrisons.com/store...External Subdomain Shop In Store Today
https://groceries.morrisons.co...External Subdomain Donate Now
/more/?clkInTab=Morrisons+MoreSubdomain Sign Up Now
https://groceries.morrisons.com/External Subdomain View All
https://groceries.morrisons.co...External Subdomain Baby & Toddler
https://groceries.morrisons.co...External Subdomain Bakery & Cakes
https://groceries.morrisons.co...External Subdomain Beer & Wines
https://groceries.morrisons.co...External Subdomain Chocolate & Sweets
https://groceries.morrisons.co...External Subdomain Drinks
https://groceries.morrisons.co...External Subdomain Fish
https://groceries.morrisons.co...External Subdomain Food Cupboard
https://groceries.morrisons.co...External Subdomain Fresh
https://groceries.morrisons.co...External Subdomain Frozen
https://groceries.morrisons.co...External Subdomain Fruit & Veg
https://groceries.morrisons.co...External Subdomain Home & Garden
https://groceries.morrisons.co...External Subdomain Household
https://groceries.morrisons.co...External Subdomain Meat & Poultry
https://groceries.morrisons.co...External Subdomain Pet Shop
https://groceries.morrisons.co...External Subdomain Toiletries & Beauty
https://groceries.morrisons.co...External Subdomain Toys & Entertainment
https://groceries.morrisons.co...External Subdomain Earn points on selected products and turn them into Fivers to spend with us.
https://my.morrisons.com/morri...External Subdomain Flick through our favourite festive offers in this month's online leaflet.
https://my.morrisons.com/price...External Subdomain Our weekly essentials are price-matched to Aldi or Lidl, whichever is cheaper.
https://my.morrisons.com/reaso...External Subdomain We're always giving you more reasons to shop at Morrisons - discover them today.
/storefinder/Subdomain Find a store
https://morrisons.com/helpGet help
/content/download-groceries-appDownload Groceries app
https://www.morrisons.com/more/Subdomain Download More app
/more/?clkInTab=Morrisons+MoreSubdomain No Text
https://groceries.morrisons.co...External Subdomain No Text
https://groceries.morrisons.co...External Subdomain No Text
https://groceries.morrisons.co...External Subdomain No Text
https://groceries.morrisons.co...External Subdomain No Text
https://groceries.morrisons.co...External Subdomain No Text
https://groceries.morrisons.com/External Subdomain Start shopping
https://groceries.morrisons.com/External Subdomain Shop anywhere, anytime, online or on the Morrisons Groceries app.
https://groceries.morrisons.com/External Subdomain Choose from hundreds of convenient delivery slots, 7 days a week.
https://groceries.morrisons.com/External Subdomain Order online and pick up from your local store at a time to suit you.
https://groceries.morrisons.co...External Subdomain Buy a monthly, 6-month, or annual Delivery Pass to save on delivery fees.
/content/morrisons-dailyMorrisons Daily brings the same fresh quality you'd expect from Morrisons, right in your local area.
/content/food-to-orderChoose from our delicious Food To Order range for all occasions.
https://my.morrisons.com/morri...External Subdomain Come and sample our new tasty Café menu in stores now.
https://morrisonstravelmoney.com/External You can now get your travel money in-store or delivered to your door.
/content/amazon-deliveryEnjoy speedy same-day delivery on essentials, handpicked in-store and delivered by Amazon.
/content/deliveroo-deliveryIn a hurry? Order from Morrisons with Deliveroo and get your favourite products delivered fresh to your door.
/content/uber-eats-deliveryGet the stuff you need from Morrison's Daily delivered fast. Order in a few taps with Uber Eats.
/content/just-eat-deliveryWith Just Eat's Morrisons Grocery delivery, you can get whatever you need straight to your front door.
https://groceries.store.morris...External Subdomain Text duplicate View All
https://groceries.morrisons.co...External Subdomain Christmas Recipes
https://groceries.morrisons.co...External Subdomain Cocktail Recipes
https://groceries.morrisons.co...External Subdomain Good Food Festive Recipes
https://groceries.morrisons.co...External Subdomain Quick & Easy Recipes
https://my.morrisons.com/inspi...External Subdomain Read our blog
https://my.morrisons.com/chris...External Subdomain Make your Christmas cooking stress-free thanks to our Market Street experts.
http://my.morrisons.com/expert...External Subdomain Our list of expert-approved products is growing – see our latest accolades.
https://my.morrisons.com/marie...External Subdomain We've partnered with Marie Curie to raise £15 million! Find out more here.
https://my.morrisons.com/trend...External Subdomain Explore the latest in health and wellness trends, from expert tips to the science behind the buzz.
https://www.morrisons.com/help/Subdomain View our FAQs

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.morrisons.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.36 seconds.
The file size of the HTML document is fine (221 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateThu, 26 Dec 2024 13:52:35 GMT
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referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
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content-encodinggzip
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,752 referring domains.
This page has 24,189 backlinks.
This page has backlinks from 994 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Allow: /
Disallow: /draft/

Sitemap: https://morrisons.com/sitemap.xml

Similar sites

Search preview

www.morrisons.com
Morrisons - Groceries, Offers, Recipes & More
Visit Morrisons for groceries at new low prices, recipes & inspiration, Travel Money, & more. Become a More Card member for exclusive rewards, savings & personalised offers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Morrisons93%Check
Morrisons Groceries86%Check
Groceries79%Check
Recipes68%Check
Online Groceries66%Check
Offers63%Check
Groceries Delivered62%Check
Price56%Check
Easy Recipes56%Check
Cocktail Recipes55%Check
Show more keywords and terms

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