Mscdirect.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
66% 
Page structure
100% 
Link structure
25% 
Server
42% 
External factors
100% 
SEO Score
Response time
1.37 s
File size
155.00 kB
Words
624
Media files
38
Number of links
144 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MSC Industrial Supply - Metalworking tools and MRO Supplies
The length of the page title is perfect. (561 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
MSC Industrial Supply is the source for your metalworking tool and MRO needs. Over 1.5 million products from industry leading suppliers in stock and ready to ship
The meta description is too long: 1006 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionMSC Industrial Supply is the source for your metalworking tool and MRO needs. Over 1.5 million products from industry leading suppliers in stock and ready to ship
keywordsindustrial supply, industrial supplies, MRO supply, power tools, hand tools, machine tools, industrial equipment
robotsmax-snippet:160, max-image-preview:standard
langen
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 624 words. That's ok.
19.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ct.com/global/v2/img/header/msc-logo.svgMSC Industrial Supply Co. LogoMSC Industrial Supply Co.
...global/v2/img/header/msc-logo-mobile.svgMSC Industrial Supply Co. LogoMSC Industrial Supply Co.
...m/global/v2/img/nav/topnav-icon-book.svgNo alt attribute provided
.../global/v2/img/nav/topnav-icon-stars.svgNo alt attribute provided
.../global/v2/img/nav/topnav-icon-stars.svgNo alt attribute provided
.../global/v2/img/nav/topnav-icon-quote.svgNo alt attribute provided
.../global/v2/img/nav/topnav-icon-tools.svgNo alt attribute provided
...bal/v2/img/nav/topnav-icon-lightbulb.svgNo alt attribute provided
...ome/sliders/slider-erik-imts-202407.webpErik video
.../sliders/slider-safetculture-202407.webpSafety culture
...l/img/home/sliders/norton-razor-logo.svgNorton Razor Star logo
...ct.com/global/img/home/sliders/clear.pngClear Image
...g/home/sliders/slider-norton-202206.webpNorton Razor Star Abrasives
.../img/home/sliders/slider-mls-202407.webpMove, Lift, Store
...sliders/crc-evaporust-hp-slider-logo.svgCRC Evaporust logo
...e/sliders/innovation-hp-slider-logo2.svgInnovation logo
...s/slider-innov-crc-evaporust-202407.webpCRC innovation
...bal/v2/img/sliders/slider-arrow-left.svgscroll products left
...al/v2/img/sliders/slider-arrow-right.svgscroll products right
.../wcde/images/ProductCategory/Milling.pngMilling
...de/images/ProductCategory/Holemaking.pngHolemaking
...l/wcde/images/ProductCategory/Safety.pngSafety
...cde/images/ProductCategory/Abrasives.pngAbrasives
...roductCategory/IndexableCuttingTools.pngIndexable Cutting Tools
...de/images/ProductCategory/PowerTools.pngPower Tools
...oductCategory/HoseTubeFittingsValves.pngHose, Tube, Fittings & Valves
...cde/images/ProductCategory/HandTools.pngHand Tools
...egory/ClampingWorkholdingPositioning.pngClamping, Workholding & Positioning
...cde/images/ProductCategory/Fasteners.pngFasteners
...tegory/JanitorialFacilityMaintenance.pngJanitorial & Facility Maintenance
...cde/images/ProductCategory/Threading.pngThreading
.../FeatureCard/Feature-2-promo-202202.webpSAVE WITH OUR SALES FLYERS - Shop our digital flyers for deals on popular items, plus rebates to help you save even more
...ature-2-innovation-spotlight-202205.webpINNOVATION SPOTLIGHT - Products that save you time and money.
...tureCard/feature-3-heatstressb-0622.webpProtect Your Team From Heat Stress
.../FeatureCard/feature-4-pandg-202407.webpSave On P&G Professional
...cde/images/FeatureCard/pandgpro-logo.svgP&G Professional logo
...eatureCard/feature-5-accupro-202407.webpSave On Accupro 5 Flute End Mills
...wcde/images/FeatureCard/accupro-logo.svgAccupro logo

Page structure

H1 heading
(Critically important)
MSC Industrial Supply Co.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 MSC Industrial Supply Co.
H2 Subscribe for Exclusive Deals
H2 Thank you for signing up !
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mscdirect.com/IMG-ALT MSC Industrial Supply Co. Logo
/customer-service/informationHelp Center
/corporate/about-mscAbout Us
/customer-service/informationHelp
/customer-service/informationText duplicate Help Center
/corporate/about-mscText duplicate About Us
/ui/identity/logon?redirectSign In
https://www.mscdirect.com/ui/cartCart
/ProductsHomeViewAll Product Categories
/browse/Abrasives?navid=2100008Abrasives
/browse/Clamping-Workholding-P...Clamping, Workholding & Positioning
/browse/Fasteners?navid=2108705Fasteners
/browse/Fleet-Maintenance?navi...Fleet Maintenance
/browse/HVAC?navid=2104085HVAC
/browse/Hand-Tools?navid=2102364Hand Tools
/browse/Hardware?navid=2103522Hardware
/browse/Holemaking?navid=2106067Holemaking
/browse/Hose-Tube-Fittings-Val...Hose, Tube, Fittings & Valves
/browse/Indexable-Cutting-Tool...Indexable Cutting Tools
/browse/Janitorial-Facility-Ma...Janitorial & Facility Maintenance
/browse/Lighting-Electrical?na...Lighting & Electrical
/browse/Lubricants-Coolants-Fl...Lubricants, Coolants & Fluids
/browse/Machinery?navid=2107502Machinery
/browse/Marking-Labeling?navid...Marking & Labeling
/browse/Material-Handling-Stor...Material Handling & Storage
/browse/Measuring-Inspecting?n...Measuring & Inspecting
/browse/Milling?navid=2106224Milling
/browse/Motion-Control-Fluid-P...Motion Control & Fluid Power
/browse/Plumbing-Pumps-Filtrat...Plumbing, Pumps & Filtration
/browse/Power-Tools?navid=2107244Power Tools
/browse/Raw-Materials?navid=21...Raw Materials
/browse/Safety?navid=2106309Safety
/browse/Saw-Blades?navid=2105933Saw Blades
/browse/Shipping-Office-Suppli...Shipping & Office Supplies
/browse/Tapes-Adhesives?navid=...Tapes & Adhesives
/browse/Threading?navid=2105963Threading
/browse/Tool-Holding?navid=210...Tool Holding
/browse/Turning-Boring?navid=2...Turning & Boring
/browse/Welding-Soldering?navi...Welding & Soldering
/r/clearance-specialsClearance
/corporate/industrial-supplier...All Brands
/products/new-itemsNEWProducts
/products/exclusive-brandsExclusive Brands
/ui/myaccount/newquoteRequest a Quote
/products/voe/productivity-endMetalworking
/products/voe/innovation?intcm...Innovation
/ui/order/history?tab=buy_againBuy Again
/solutions/solutions-homeAll Solutions
/solutions/machinemax-proMachineMax Pro
/solutions/millmaxMSC MillMax
/solutions/accupro-st-seriesAccupro ST Series
/solutions/techmateTechmate
/solutions/mro-goMRO GO
/solutions/im-solutionsInventory Management
/solutions/case-studies/featuredCase Studies
/safety/servicesSafety Services
/solutions/resaleResaleLink
/solutions/in-plantIn-Plant Solutions
/solutions/eprocurementeProcurement
/solutions/machinery-round-cut...Text duplicate Machinery
/solutions/auto-round-cutting-...Automotive
/solutions/medical-round-cutti...Medical
/solutions/public-sectorPublic Sector
/solutions/aerospaceAerospace
/resources/school-campus-maint...Education
/national-accountsNational Accounts
/resources/resources-homeAll Resources
/resources/covid-19-responseCOVID-19 Response
/resources/emergency-prepEmergency Preparedness
/resources/basics-ofBuying Guides
/ui/identity/locateaccountAccess Your Account
/solutions/lean-environmentLean Environment
/solutions/machinery-teamMachinery Team
/products/voe/productivity-endMetalworking Resources
/safety/resourcesText duplicate Safety
/products/voe/sbd-total-tool-s...Total Tool Solutions
/special-offers/special-offers...All Special Offers
/r/web-specialsWeb Specials
/special-offers/hertel-holemakingExclusive Brand Specials
/r/clearance-specialsText duplicate Clearance
/resources/digital-publicationsSales Flyers
/special-offers/rebatesRebates
/resources/digital-publicationsAll Catalogs
/FlyerView?contentPath=/sales-...Big Book
/FlyerView?contentPath=/sales-...Text duplicate Safety
/FlyerView?contentPath=/sales-...Hand & Power Tools
/FlyerView?contentPath=/sales-...Safety Guidebook
/resources/emergency-prep-heat...Heat Stress
/betterMRO/All Better MRO
/betterMRO/metalworkingText duplicate Metalworking
/betterMRO/safetyText duplicate Safety
/betterMRO/forumForums
/LargeOrderPadViewQuick Order Pad
/LargeOrderPadViewLarge Order Pad
/corporate/imts-erik-gershwind...Watch Video
/safety/resources?intcmp=Safet...Learn More
/browse/tn?mc=0953166&intcmp=N...Shop Norton
/browse/Material-Handling-Stor...Shop Now
/products/voe/crc-evapo-rust?i...Shop CRC
/ui/identity/registrationRegister Now
/ProductsHomeViewView All
/browse/Milling?navid=12106224Text duplicate Milling
IMG-ALT Milling
/browse/Holemaking?navid=12106067Text duplicate Holemaking
IMG-ALT Holemaking
/browse/Safety?navid=12106309Text duplicate Safety
IMG-ALT Safety
/browse/Abrasives?navid=12100008Text duplicate Abrasives
IMG-ALT Abrasives
/browse/Indexable-Cutting-Tool...Text duplicate Indexable Cutting Tools
IMG-ALT Indexable Cutting Tools
/browse/Power-Tools?navid=1210...Text duplicate Power Tools
IMG-ALT Power Tools
/browse/Hose-Tube-Fittings-Val...Text duplicate Hose, Tube, Fittings & Valves
IMG-ALT Hose, Tube, Fittings & Valves
/browse/Hand-Tools?navid=12102364Text duplicate Hand Tools
IMG-ALT Hand Tools
/browse/Clamping-Workholding-P...Text duplicate Clamping, Workholding & Positioning
IMG-ALT Clamping, Workholding & Positioning
/browse/Fasteners?navid=12108705Text duplicate Fasteners
IMG-ALT Fasteners
/browse/Janitorial-Facility-Ma...Text duplicate Janitorial & Facility Maintenance
IMG-ALT Janitorial & Facility Maintenance
/browse/Threading?navid=12105963Text duplicate Threading
IMG-ALT Threading
/solutions/metalworkingmetalworking
/solutions/mro-go(MRO) products
/corporate/about-mscAbout MSC
/corporate/eventsEvents
/corporate/press-releasesPress Releases
https://investor.mscdirect.com/External Subdomain Investor Relations
/corporate/corporate-responsib...Corporate Social Responsibility
https://jobs.mscdirect.com/?ut...External Subdomain Career Opportunities
/customer-service/new-supplier...Suppliers
/ui/myaccountMy Account
/customer-service/shipping-opt...Shipping Options
/ui/myaccount/newquoteText duplicate Request a Quote
/customer-service/sdsSDS & Regulatory Documents
/customer-service/invoicing-cr...Invoicing & Credit
/customer-service/sales-tax-ex...Sales Tax Exemption Form
/customer-service/return-policyReturn Policy
/resources/digital-publicationsCatalogs
/FlyerView?contentPath=/sales-...Text duplicate Big Book
/FlyerView?contentPath=/sales-...Text duplicate Safety Guidebook
/resources/emergency-prep-heat...Text duplicate Heat Stress
/resources/emergency-prep?intc...Emergency Prep
/special-offers/rebatesText duplicate Rebates
/solutions/resaleBecome a Wholesaler
/corporate/locationsMSC Locations
/customer-service/faqFAQs
/customer-service/informationHelp & Support
/customer-service/contact-mscContact Us
/customer-service/sitemapSite Map
/customer-service/website-term...Website Terms of Use
/customer-service/terms-and-co...Terms and Conditions of Sale
/customer-service/privacy-policyPrivacy Policy
/customer-service/modern-slave...Modern Slavery Act
/ContentView?storeId=10054&cat...All Rights Reserved
https://www.youtube.com/channe...New window External Subdomain A-TITLE YouTube subscribe link
https://twitter.com/MSC_Indust...New window External A-TITLE Twitter/X subscribe link
https://www.facebook.com/MSCIn...New window External Subdomain A-TITLE Facebook subscribe link
https://www.linkedin.com/authw...New window External Subdomain A-TITLE LinkedIn subscribe link
https://www.instagram.com/acco...New window External Subdomain A-TITLE Instagram subscribe link

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mscdirect.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.37 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (155 kB).

HTTP Response Header

NameValue
servernginx/1.23.4
dateFri, 12 Jul 2024 20:32:07 GMT
content-typetext/html; charset=utf-8
x-powered-byExpress
etagW/"26b35-GSypX0ukDL2Nwo2J0tRvs0z1EmQ"
content-encodinggzip
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-security-policydefault-src https: 'unsafe-inline' 'unsafe-eval'; connect-src https: wss: ; img-src data: https: ; font-src data: https: ; worker-src https: blob:
set-cookie187 Characters
strict-transport-securitymax-age=31536000
x-cdnImperva
connectionclose
x-iinfo10-9737695-9737697 NNNN CT(92 94 0) RT(1720816326556 7) q(0 0 2 1) r(7 8) U5
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 4,131 referring domains.
This page has 180,602 backlinks.
This page has backlinks from 3,128 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Robots.txt for www.mscdirect.com

User-agent: *
Disallow: /ShoppingCartView
Disallow: /OrderOKDownloadSCView
Disallow: /ProductReviewView
Disallow: /explore
Disallow: /ItemQuickViewModal
Disallow: /ProductAlternateItemsView
Disallow: /EnhancedProductAlternateItemsView
Disallow: /EnhancedProductRecommendationsView
Disallow: /browsenavid=*
Disallow: /api/ui/handler*
Disallow: /CmiLabelVerifyCmd?pxno=*

Disallow: /betterMRO/includes/
Disallow: /betterMRO/misc/
Disallow: /betterMRO/modules/
Disallow: /betterMRO/profiles/
Disallow: /betterMRO/scripts/
Disallow: /betterMRO/themes/
Disallow: /betterMRO/LICENSE.txt
Disallow: /betterMRO/update.php
Disallow: /betterMRO/UPGRADE.txt
Disallow: /betterMRO/xmlrpc.php
Disallow: /betterMRO/admin/
Disallow: /betterMRO/comment/reply/
Disallow: /betterMRO/filter/tips/
Disallow: /betterMRO/node/add/
Disallow: /betterMRO/search/
Disallow: /betterMRO/user/register/
Disallow: /betterMRO/user/password/
Disallow: /betterMRO/user/login/
Disallow: /betterMRO/user/logout/
Disallow: /betterMRO/?q=admin/
Disallow: /betterMRO/?q=comment/reply/
Disallow: /betterMRO/?q=filter/tips/
Disallow: /betterMRO/?q=node/add/
Disallow: /betterMRO/?q=search/
Disallow: /betterMRO/?q=user*

Sitemap: https://www.mscdirect.com/sitemap.xml
Sitemap: https://www.mscdirect.com/images-sitemap.xml

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Search preview

www.mscdirect.com
MSC Industrial Supply - Metalworking tools and MRO Supplies
MSC Industrial Supply is the source for your metalworking tool and MRO needs. Over 1.5 million products from industry leading suppliers in stock and ready to ship

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
MSC91%Check
MSC Industrial84%Check
MSC Industrial Supply81%Check
Industrial77%Check
Supply77%Check
Industrial Supply77%Check
Tool60%Check
Industrial Supplies60%Check
Metalworking58%Check
MRO56%Check
Show more keywords and terms

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