Nationalgallery.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
80% 
Page structure
58% 
Link structure
82% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.36 s
File size
118.90 kB
Words
871
Media files
43
Number of links
92 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The National Gallery, London
The length of the page title is perfect. (263 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Nation's Gallery. The story of European art, masterpiece by masterpiece.
The length of the meta description is perfect. (476 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalgallery.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionThe Nation's Gallery. The story of European art, masterpiece by masterpiece.
keywordsOpen daily, free entry, Trafalgar Square, Central London, UK, art, museum, gallery, paintings, old masters, history, Europe, exhibitions, events, shop, learn, read, watch, Membership, virtual tour, British Gallery, natural gallery
thumbnail/media/q4lnmxak/homepage-banner-detail-homepage-banner-n6421-rousseau-surprised-web-optimised-1920x1080.jpg?rmode=crop&ranchor=center&width=350&height=350&quality=85&v=1dae375caf42e50
authorThe National Gallery, London
langen-gb
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Stop by our cafés or join us for lunch, dinner, afternoon tea or cockt...
This page contains 871 words. That's ok.
26.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
25 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/v3/img/icons/white/hamburger-menu.svgOpen main menu
/v3/img/icons/white/close.svgClose main menu
/v3/img/logos/ng-plus-ng200-logo.svgThe National Gallery home
/v3/img/icons/white/search.svgSearch
/v3/img/icons/white/account.svgSign in
/v3/img/icons/white/account.svgAccount
/v2/img/icons/close-thin.svgClose search form
/v2/img/icons/search-grey.svgSearch
...80.jpg?width=1920&height=1080&quality=85No alt attribute provided
...high.jpg?width=768&height=768&quality=85No alt attribute provided
...high.jpg?width=768&height=768&quality=85No alt attribute provided
...high.jpg?width=768&height=768&quality=85No alt attribute provided
...high.jpg?width=768&height=768&quality=85No alt attribute provided
...de=max&width=1820&height=1080&quality=85No alt attribute provided
...de=max&width=1820&height=1080&quality=85No alt attribute provided
...de=max&width=1820&height=1080&quality=85No alt attribute provided
...de=max&width=1820&height=1080&quality=85No alt attribute provided
...g?width=310&height=235&v=1dae3f8d7b15a90No alt attribute provided
...0&width=310&height=235&v=1d98ef4b0464560No alt attribute provided
...0&width=310&height=235&v=1d4f3a5df1d2690No alt attribute provided
...g?width=310&height=235&v=1d509791325b9f0No alt attribute provided
...0&width=310&height=235&v=1d4f08979fd0d80No alt attribute provided
...8&width=310&height=235&v=1da456c8d5085a0No alt attribute provided
...7&width=310&height=235&v=1d80eeeef15fab0No alt attribute provided
...7&width=310&height=235&v=1d654462b7c7930No alt attribute provided
...g?width=310&height=235&v=1dac9665f981320No alt attribute provided
...6&width=310&height=235&v=1d653c089ab27d0No alt attribute provided
...3&width=310&height=235&v=1d7b059c5e3af50No alt attribute provided
...2-v4.jpg?width=563&height=352&quality=85No alt attribute provided
...-563.jpg?width=563&height=352&quality=85No alt attribute provided
...-563.jpg?width=563&height=352&quality=85No alt attribute provided
...-563.jpg?width=563&height=352&quality=85No alt attribute provided
...-563.jpg?width=563&height=352&quality=85No alt attribute provided
/v2/img/logos/facebook-circle.svgFacebook
/v2/img/logos/youtube-circle.svgYouTube
/v2/img/logos/instagram-circle.svgInstagram
/v2/img/logos/threads-circle.svgThreads
/v2/img/logos/x-circle.svgX
/v2/img/logos/tiktok-circle.svgTikTok
...-615.jpg?width=346&height=615&quality=85https://youtu.be/tiL3z0a9-eo
...-615.jpg?width=346&height=615&quality=85https://www.instagram.com/reel/C4Nc9AIKidt/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
...-615.jpg?width=346&height=615&quality=85https://www.instagram.com/reel/C3DLKBON866
/v2/img/logos/ng-logo-white-320.pngThe National Gallery

Page structure

H1 heading
(Critically important)
The National Gallery, London
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 49 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The National Gallery, London
H2 Bringing people and paintings together
H2 Make the most of your visit
H2 Exhibitions and displays
H2 Events
H2 Membership
H2 Across the UK
H2 From home
H2 Follow our stories
H2 Footer
H3 Our must-see paintings
H3 Eat and drink
H3 Shop
H3 Explore as a family
H3 Empty heading
H3 Discover Degas & Miss La La
H3 Take One Picture 2024
H3 Hockney and Piero: A Longer Look
H3 Van Gogh: Poets and Lovers
H3 Discover Constable & The Hay Wain
H3 Parmigianino: The Vision of Saint Jerome
H3 Siena: The Rise of Painting 1300 ‒1350
H3 José María Velasco
H3 NG Stories: Making a National Gallery
H3 Empty heading
H3 Free festival of art
H3 Summer on the Square
H3 Summer on the Square Duplicate text
H3 Summer on the Square Duplicate text
H3 Summer on the Square Duplicate text
H3 Cryptic creatures
H3 A saintly life
H3 A kaleidoscopic tour
H3 Summer on the Square Duplicate text
H3 A tour of celebration
H3 Daily guided tour
H3 Picture of the month: August 2024
H3 Virtual tours
H3 The Keeper Council
H3 Make and create
H3 Stories
H3 Brighten up your inbox
H3 About us
H3 Commercial
H3 Work with us
H3 User information
H4 Curious creatures
H4 Dare to draw
H4 Terrific talks with Talita Jenman & Melissa Baksh
H4 Storytelling with Paul Rubinstein
H4 Storytelling with Preacher the Storyteller
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Subdomain IMG-ALT The National Gallery home
https://my.nationalgallery.org...External Subdomain My basket
https://my.nationalgallery.org...External Subdomain Sign in
https://my.nationalgallery.org...External Subdomain Text duplicate My basket
https://my.nationalgallery.org...External Subdomain My account
https://my.nationalgallery.org...External Subdomain Sign out
/Subdomain Home
/membershipSubdomain Membership
https://shop.nationalgallery.o...External Subdomain Shop
https://my.nationalgallery.org...External Subdomain Text duplicate Sign in
https://my.nationalgallery.org...External Subdomain Text duplicate My account
https://my.nationalgallery.org...External Subdomain Sign out ()
/visiting/plan-your-visitSubdomain Plan your visit
/visiting/floorplansSubdomain Floorplans
/visiting/accessSubdomain Access
/visiting/familiesSubdomain Families
/visiting/eat-and-drinkSubdomain Eat and drink
/visiting/across-the-ukSubdomain Across the UK
/visiting/virtual-toursSubdomain Virtual tours
/whats-onSubdomain What's on now
/exhibitionsSubdomain Exhibitions
/eventsSubdomain Events
/paintings/search-the-collectionSubdomain Search the collection
/paintings/must-seesSubdomain Highlights from the collection
/paintings/latest-arrivalsSubdomain Latest arrivals
/paintings/picture-of-the-monthSubdomain Picture of the month
/paintings/residency-programmesSubdomain Contemporary residencies
/storiesSubdomain Latest stories
/learning/about-learningSubdomain About Learning
/learning/primary-schoolsSubdomain Primary schools
/learning/secondary-schoolsSubdomain Secondary schools
/learning/take-one-pictureSubdomain Take One Picture
/learning/secondary-schools/ar...Subdomain Articulation
/learning/coursesSubdomain Courses
/research/about-researchSubdomain About research
/research/research-centreSubdomain Research Centre
/research/research-resourcesSubdomain Research resources
/research/research-partnershipsSubdomain Research partnerships
https://ssn.nationalgallery.or...External Subdomain Subject Specialist Network
/support-usSubdomain Support us
/support-us/make-a-donationSubdomain Donate today
/support-us/leave-a-legacySubdomain Leave a legacy
/support-us/join-the-patronsSubdomain Join the Patrons
/support-us/individuals-trusts...Subdomain Individuals, Trusts and Foundations
/support-us/corporate-supportSubdomain Corporate support
/paintings/henri-rousseau-surp...Subdomain Detail of Henri Rousseau, 'Surprised!', 1891
/support-us/make-a-donationdonations welcome
/visiting/plan-your-visitText duplicate Plan your visit
/visiting/accessaccess page
/paintings/must-seesOur must-see paintings From Leonardo da Vinci to Vincent van Gogh
/visiting/eat-and-drinkEat and drink Stop by our cafés or join us for lunch, dinner, afternoon tea or cocktails at our stunning restaurant, Ochre.
/shopShop Browse our prints, souvenirs and latest gifts
/visiting/visit-as-a-familyExplore as a family Free things for kids of all ages
/paintings/must-seesOur must-see paintings
/visiting/eat-and-drinkText duplicate Eat and drink
/shopText duplicate Shop
/visiting/visit-as-a-familyExplore as a family
/exhibitions/discover-degas-an...Exhibition Discover Degas & Miss La La Until 1 September 2024 Free
/exhibitions/take-one-picture-...Exhibition Take One Picture 2024 Until 1 September 2024 Free
/exhibitions/hockney-and-piero...Exhibition Hockney and Piero: A Longer Look 8 August – 27 October 2024 Free
/exhibitions/van-gogh-poets-an...Exhibition Van Gogh: Poets and Lovers 14 September 2024 – 19 January 2025 £
/exhibitions/discover-constabl...Exhibition Discover Constable & The Hay Wain 17 October 2024 – 2 February 2025 Free
/exhibitions/parmigianino-the-...Exhibition Parmigianino: The Vision of Saint Jerome 5 December 2024 – 9 March 2025 Free
/exhibitions/siena-the-rise-of...Exhibition Siena: The Rise of Painting 1300 ‒1350 8 March – 22 June 2025 £
/exhibitions/velascoExhibition José María Velasco A View of Mexico 29 March – 17 August 2025 £
/exhibitions/ng-storiesExhibition NG Stories: Making a National Gallery Upcoming Free
/exhibitionsSee all exhibitions
/events/free-festival-of-artExperience Free festival of art Category: Experience Various dates and times Free
/events/summer-on-the-square-c...Creative session | Families, for all ages Summer on the Square Curious creatures Category: Creative session | Families, for all ages Various dates Free
/events/summer-on-the-square-d...Creative session | Families, for all ages Summer on the Square Dare to draw Category: Creative session | Families, for all ages Various dates and times Free
/events/talks-and-conversation...Talks & conversations | Families Summer on the Square Terrific talks with Talita Jenman & Melissa Baksh Category: Talks & conversations | Families Various da...
/events/creative-sessions-summ...Creative session | Families Summer on the Square Storytelling with Paul Rubinstein Category: Creative session | Families Various dates and times Free
/events/talks-and-conversation...Talk | Members Cryptic creatures Category: Talk | Members Various dates and times From £20
/events/a-saintly-life-2024Talk | Members A saintly life Category: Talk | Members Various dates and times From £20
/events/talks-and-conversation...Talk | Members A kaleidoscopic tour Category: Talk | Members Various dates and times From £20
/events/summer-on-the-square-s...Creative session | Families Summer on the Square Storytelling with Preacher the Storyteller Category: Creative session | Families Various dates and times Free
/events/a-tour-of-celebration-...Talk | Members A tour of celebration Category: Talk | Members Various dates and times From £20
/events/daily-guided-tourTour Daily guided tour Category: Tour Various dates Free
/eventsSee all events
/membershipMembership Online or in Gallery, our Members enjoy more. Join today
/visiting/across-the-ukFind out more about what's on near you
/paintings/picture-of-the-mont...SERIES Picture of the month: August 2024 Primary school children react to this year's Take One Picture painting, Henri Rousseau's 'Surprised!'.
/visiting/virtual-toursVirtual experiences Virtual tours Step inside the Gallery and explore one of the greatest collections of paintings, from the comfort of your home.
/whats-on/keeper-of-paintings/...Gaming The Keeper Council Welcome to the Keeper Council where Keepers assemble to hone their craft and share all the latest Keeper goss.
/stories/make-and-createOnline art tutorials Make and create Get stuck in with our online art tutorials you can easily follow at home.
/storiesContent Stories Read and watch our latest stories.
https://www.facebook.com/thena...External Subdomain IMG-ALT Facebook
https://www.youtube.com/user/n...External Subdomain IMG-ALT YouTube
https://www.instagram.com/nati...External Subdomain IMG-ALT Instagram
https://www.threads.net/@natio...External Subdomain IMG-ALT Threads
https://twitter.com/nationalga...External IMG-ALT X
https://www.tiktok.com/@nation...External Subdomain IMG-ALT TikTok
https://youtu.be/tiL3z0a9-eoExternal URL anchor text
IMG-ALT https://youtu.be/tiL3z0a9-eo
https://www.instagram.com/reel...External Subdomain URL anchor text
IMG-ALT https://www.instagram.com/reel/C4Nc9AIKidt/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
https://www.instagram.com/reel...External Subdomain URL anchor text
IMG-ALT https://www.instagram.com/reel/C3DLKBON866
/subscribeSubdomain Brighten up your inbox Get all the latest news from the Gallery's Bicentenary year, updates on exhibitions, plus occasional offers and information on how to ...
/about-us/ng200-programmeSubdomain NG200 Celebrations
/about-us/contact-usSubdomain Contact us
/about-usSubdomain Organisation
/about-us/press-and-mediaSubdomain Press
/feedbackSubdomain Feedback
https://shop.nationalgallery.o...External Subdomain Text duplicate Shop
/venue-hireSubdomain Venue hire
/visiting/group-and-private-toursSubdomain Group and private tours
https://www.nationalgalleryima...External Subdomain Picture library
/about-us/partnering-with-the-...Subdomain National Partnerships
/about-us/partnering-with-the-...Subdomain Borrowing from the Gallery
/about-us/jobs/working-at-the-...Subdomain Jobs
/accessibilitySubdomain Accessibility
/general-privacy-noticeSubdomain Privacy notice
/cookies-policySubdomain Cookies policy
/terms-of-useSubdomain Website terms of use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalgallery.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.36 seconds.
This page only loads 3 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (119 kB).

HTTP Response Header

NameValue
set-cookie141 Characters
transfer-encodingchunked
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverNG
ng-server2
x-ua-compatibleIE=edge
x-frame-optionssameorigin
x-content-type-optionsnosniff
strict-transport-securitymax-age=0
x-xss-protection1; mode=block
dateSat, 03 Aug 2024 00:29:28 GMT
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 17,728 referring domains.
This page has 844,275 backlinks.
This page has backlinks from 11,297 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for www.nationalgallery.org.uk

User-agent: *

Sitemap: https://www.nationalgallery.org.uk/xml-sitemap
Sitemap: https://www.nationalgallery.org.uk/research/research-centre/archive/sitemap/1
Sitemap: https://www.nationalgallery.org.uk/research/research-centre/archive/sitemap/2
Sitemap: https://www.nationalgallery.org.uk/research/research-centre/archive/sitemap/3

Disallow: /custom/popups
Disallow: /external


User-agent: Googlebot-Image

Disallow: /server.iip

Similar sites

Search preview

www.nationalgallery.org.uk
The National Gallery, London
The Nation's Gallery. The story of European art, masterpiece by masterpiece.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Gallery93%Check
National Gallery87%Check
London62%Check
Art50%Check
stories44%Check
Paintings44%Check
tour44%Check
Square44%Check
Make44%Check
Virtual Tour44%Check
Show more keywords and terms

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