Nationalgallery.org.uk - SEO Checker

Overview of the SEO Check
Meta information
99% 
Page quality
79% 
Page structure
58% 
Link structure
81% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
122.70 kB
Words
1007
Media files
44
Number of links
96 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The National Gallery, London
The length of the page title is perfect. (263 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Nation's Gallery. The story of European art, masterpiece by masterpiece.
The length of the meta description is perfect. (476 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nationalgallery.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionThe Nation's Gallery. The story of European art, masterpiece by masterpiece.
keywordsOpen daily, free entry, Trafalgar Square, Central London, UK, art, museum, gallery, paintings, old masters, history, Europe, exhibitions, events, shop, learn, read, watch, Membership, virtual tour, British Gallery, natural gallery, nationalgallery, family day trip, day trip, outing, culture
thumbnail/media/zl3p2lpk/snow-scene_first-screen.jpg?rmode=crop&ranchor=center&width=800&height=800&quality=85&v=1db457cc54498f0
authorThe National Gallery, London
langen-gb
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Stop by our cafés or join us for lunch, dinner, afternoon tea or cockt...
This page contains 1007 words. That's ok.
26.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
26 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/v3/img/icons/white/hamburger-menu.svgOpen main menu
/v3/img/icons/white/close.svgClose main menu
/v3/img/logos/ng-plus-ng200-logo.svgThe National Gallery home
/v3/img/icons/white/search.svgSearch
/v3/img/icons/white/account.svgSign in
/v3/img/icons/white/account.svgAccount
/v2/img/icons/close-thin.svgClose search form
/v2/img/icons/search-grey.svgSearch
...en.jpg?width=1920&height=1080&quality=85No alt attribute provided
...high.jpg?width=768&height=768&quality=85No alt attribute provided
...high.jpg?width=768&height=768&quality=85No alt attribute provided
...high.jpg?width=768&height=768&quality=85No alt attribute provided
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...-563.jpg?width=563&height=352&quality=85No alt attribute provided
...-563.jpg?width=563&height=352&quality=85No alt attribute provided
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...-563.jpg?width=563&height=352&quality=85No alt attribute provided
/v2/img/logos/facebook-circle.svgFacebook
/v2/img/logos/youtube-circle.svgYouTube
/v2/img/logos/instagram-circle.svgInstagram
/v2/img/logos/threads-circle.svgThreads
/v2/img/logos/x-circle.svgX
/v2/img/logos/tiktok-circle.svgTikTok
...oric.jpg?width=346&height=615&quality=85https://www.youtube.com/playlist?list=PLvb2y26xK6Y59bmQIaTcqMxzs2YaDSFUF
...hael.jpg?width=346&height=615&quality=85https://www.instagram.com/nationalgallery/reel/DBtHBpAMzOU/
...ward.jpg?width=346&height=615&quality=85https://www.instagram.com/nationalgallery/reel/DBygiOXN7a9/
/v2/img/logos/ng-logo-white-320.pngThe National Gallery

Page structure

H1 heading
(Critically important)
The National Gallery, London
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 51 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The National Gallery, London
H2 Bringing people and paintings together
H2 Booking now open
H2 Make the most of your visit
H2 Exhibitions and displays
H2 Events
H2 Membership
H2 Across the UK
H2 From home
H2 Follow our stories
H2 Footer
H3 Our must-see paintings
H3 Eat and drink
H3 Shop
H3 Explore as a family
H3 Empty heading
H3 Parmigianino: The Vision of Saint Jerome
H3 Siena: The Rise of Painting, 1300 ‒1350
H3 José María Velasco
H3 The Carracci Cartoons: Myths in the Making
H3 Millet: Life on the Land
H3 Radical Harmony
H3 Wright of Derby: From the Shadows
H3 Empty heading
H3 A journey into the collection...
H3 Friday Lates
H3 Friday Lates: Katrina Palmer
H3 The art of scent
H3 10-minute talk Parmigianino: The Vision of Saint Jerome
H3 A slow look at 'The Stonemason's Yard' by Canaletto
H3 February half-term
H3 February half-term Duplicate text
H3 Daily guided tour
H3 Luxury and leisure
H3 February half-term Duplicate text
H3 How painting happens (and why it matters)
H3 Picture of the month
H3 Virtual tours
H3 The Keeper of Paintings
H3 Make and create
H3 Stories
H3 Brighten up your inbox
H3 About us
H3 Commercial
H3 Work with us
H3 User information
H4 St Valentine's Day
H4 Dark Readings Group screening and discussion
H4 Decoding pictures
H4 Family lute tour: music and stories around the Gallery
H4 Philosophical approaches to art history
H4 The sound of paintings
H4 Members' talk and Q&A
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 21 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to main content
/Subdomain IMG-ALT The National Gallery home
https://my.nationalgallery.org...External Subdomain My basket
https://my.nationalgallery.org...External Subdomain Sign in
https://my.nationalgallery.org...External Subdomain Text duplicate My basket
https://my.nationalgallery.org...External Subdomain My account
https://my.nationalgallery.org...External Subdomain Sign out
/Subdomain Home
/membershipSubdomain Membership
https://shop.nationalgallery.o...External Subdomain Shop
https://my.nationalgallery.org...External Subdomain Text duplicate Sign in
https://my.nationalgallery.org...External Subdomain Text duplicate My account
https://my.nationalgallery.org...External Subdomain Sign out ()
/visiting/plan-your-visitSubdomain Plan your visit
/visiting/floorplansSubdomain Floorplans
/visiting/accessSubdomain Access
/visiting/family-activitiesSubdomain Family activities
/visiting/eat-and-drinkSubdomain Eat and drink
/visiting/across-the-ukSubdomain Across the UK
/visiting/virtual-toursSubdomain Virtual tours
/whats-onSubdomain What's on now
/exhibitionsSubdomain Exhibitions
/eventsSubdomain Events
/paintings/search-the-collectionSubdomain Search the collection
/paintings/must-seesSubdomain Highlights from the collection
/paintings/latest-arrivalsSubdomain Latest arrivals
/paintings/picture-of-the-monthSubdomain Picture of the month
/paintings/residency-programmesSubdomain Contemporary residencies
/storiesSubdomain Latest stories
/learning/about-learningSubdomain About Learning
/learning/primary-schoolsSubdomain Primary schools
/learning/secondary-schoolsSubdomain Secondary schools
/learning/take-one-pictureSubdomain Take One Picture
/learning/secondary-schools/ar...Subdomain Articulation
/learning/coursesSubdomain Courses
/learning/roden-centre-for-cre...Subdomain The Roden Centre for Creative Learning
/research/about-researchSubdomain About research
/research/research-centreSubdomain Research Centre
/research/research-resourcesSubdomain Research resources
/research/research-partnershipsSubdomain Research partnerships
https://ssn.nationalgallery.or...External Subdomain Subject Specialist Network
/support-usSubdomain Support us
/support-us/make-a-donationSubdomain Donate today
/support-us/leave-a-legacySubdomain Leave a legacy
/support-us/join-the-patronsSubdomain Join the Patrons
/support-us/individuals-trusts...Subdomain Individuals, Trusts and Foundations
/support-us/corporate-supportSubdomain Corporate support
/paintings/claude-monet-snow-s...Claude Monet, 'Snow Scene at Argenteuil', 1875
A-TITLE Claude Monet | Snow Scene at Argenteuil
/paintings/caspar-david-friedr...Caspar David Friedrich, 'Winter Landscape', probably 1811
A-TITLE Caspar David Friedrich | Winter Landscape
/paintings/hendrick-avercamp-a...Hendrick Avercamp, 'A Scene on the Ice near a Town', about 1615
A-TITLE Hendrick Avercamp | A Scene on the Ice near a Town
/paintings/camille-pissarro-th...Camille Pisarro, 'The Louvre under Snow', 1902
A-TITLE Camille Pissarro | The Louvre under Snow
/support-us/make-a-donationdonations welcome
/visiting/plan-your-visitText duplicate Plan your visit
/visiting/accessaccess page
/exhibitions/velascoBook now
A-TITLE Velasco
/paintings/must-seesOur must-see paintings From Leonardo da Vinci to Vincent van Gogh
/visiting/eat-and-drinkEat and drink Stop by our cafés or join us for lunch, dinner, afternoon tea or cocktails at our stunning restaurant, Ochre.
/shopShop Browse our prints, souvenirs and latest gifts
/visiting/visit-as-a-familyExplore as a family Free things for kids of all ages
/paintings/must-seesOur must-see paintings
/visiting/eat-and-drinkText duplicate Eat and drink
/shopText duplicate Shop
/visiting/visit-as-a-familyExplore as a family
/exhibitions/parmigianino-the-...Exhibition Parmigianino: The Vision of Saint Jerome Until 9 March 2025 Free
/exhibitions/siena-the-rise-of...Exhibition Siena: The Rise of Painting, 1300 ‒1350 8 March – 22 June 2025 £
/exhibitions/velascoExhibition José María Velasco A View of Mexico 29 March – 17 August 2025 £
/exhibitions/the-carracci-cart...Exhibition The Carracci Cartoons: Myths in the Making 10 April – 6 July 2025 Free
/exhibitions/millet-life-on-th...Exhibition Millet: Life on the Land 7 August – 19 October 2025 Free
/exhibitions/neo-impressionismExhibition Radical Harmony Helene Kröller-Müller's Neo-Impressionists 13 September 2025 – 8 February 2026 £
/exhibitions/wright-of-derby-f...Exhibition Wright of Derby: From the Shadows 7 November 2025 – 10 May 2026 £
/exhibitionsSee all exhibitions
/events/a-journey-into-the-col...Fully booked Tour A journey into the collection... St Valentine's Day Category: Tour Fully booked Various times From £20
/events/friday-latesExperiences Friday Lates Category: Experiences Various dates and times
/events/friday-lates-katrina-p...Talks & conversations Friday Lates: Katrina Palmer Dark Readings Group screening and discussion Category: Talks & conversations Friday, 14 February 2025, 6.1...
/events/creative-sessions-the-...Creative session | Members The art of scent Category: Creative session | Members Sunday, 16 February 2025, 2 pm From £75
/events/10-minute-talk-parmigi...Talk 10-minute talk Parmigianino: The Vision of Saint Jerome Category: Talk Monday, 17 February 2025, 12 pm Free
/events/talks-and-conversation...Talks & conversations A slow look at 'The Stonemason's Yard' by Canaletto Category: Talks & conversations Tuesday, 18 February 2025, 11 am Free
/events/february-half-term-dec...Tour | Families, ages 5 - 13 February half-term Decoding pictures Category: Tour | Families, ages 5 - 13 Various dates and times Free
/events/february-half-term-fam...Music & performance | Families, for all ages February half-term Family lute tour: music and stories around the Gallery Category: Music & performance | Famili...
/events/daily-guided-tourTour Daily guided tour Category: Tour Various dates Free
/events/luxury-and-leisure-phi...Course | Online Luxury and leisure Philosophical approaches to art history Category: Course | Online Various dates From £42.75
/events/february-half-term-the...Creative session | Families, for all ages February half-term The sound of paintings Category: Creative session | Families, for all ages Various dates and tim...
/events/how-painting-happens-a...Talk | Online | Members How painting happens (and why it matters) Members' talk and Q&A Category: Talk | Online | Members Thursday, 20 February 2025, 1 pm GM...
/eventsSee all events
/membershipMembership Online or in Gallery, our Members enjoy more. Join today
/visiting/across-the-ukFind out more about what's on near you
/paintings/picture-of-the-monthSERIES Picture of the month We ask children what they think about Monet's river scene.
/visiting/virtual-toursVirtual experiences Virtual tours Step inside the Gallery and explore one of the greatest collections of paintings, from the comfort of your home.
/whats-on/keeper-of-paintingsGaming The Keeper of Paintings Step into a hidden world of art and magic with the Keeper of Paintings. Check out the three experience playable before, during...
/stories/make-and-createOnline art tutorials Make and create Get stuck in with our online art tutorials you can easily follow at home.
/storiesContent Stories Read and watch our latest stories.
https://www.facebook.com/thena...External Subdomain IMG-ALT Facebook
https://www.youtube.com/user/n...External Subdomain IMG-ALT YouTube
https://www.instagram.com/nati...External Subdomain IMG-ALT Instagram
https://www.threads.net/@natio...External Subdomain IMG-ALT Threads
https://twitter.com/nationalga...External IMG-ALT X
https://www.tiktok.com/@nation...External Subdomain IMG-ALT TikTok
https://www.youtube.com/playli...External Subdomain URL anchor text
IMG-ALT https://www.youtube.com/playlist?list=PLvb2y26xK6Y59bmQIaTcqMxzs2YaDSFUF
https://www.instagram.com/nati...External Subdomain URL anchor text
IMG-ALT https://www.instagram.com/nationalgallery/reel/DBtHBpAMzOU/
https://www.instagram.com/nati...External Subdomain URL anchor text
IMG-ALT https://www.instagram.com/nationalgallery/reel/DBygiOXN7a9/
/subscribeSubdomain Brighten up your inbox Get all the latest news from the Gallery's Bicentenary year, updates on exhibitions, plus occasional offers and information on how to ...
/about-us/ng200-programmeSubdomain NG200 Celebrations
/about-us/faqSubdomain Frequently asked questions
/about-usSubdomain Organisation
/about-us/press-and-mediaSubdomain Press
https://shop.nationalgallery.o...External Subdomain Text duplicate Shop
/venue-hireSubdomain Venue hire
/visiting/group-and-private-toursSubdomain Group and private tours
https://www.nationalgalleryima...External Subdomain Picture library
/about-us/partnering-with-the-...Subdomain Partnering with the Gallery
/about-us/partnering-with-the-...Subdomain Borrowing from the Gallery
/about-us/jobs/working-at-the-...Subdomain Jobs
/accessibilitySubdomain Accessibility
/general-privacy-noticeSubdomain Privacy notice
/cookies-policySubdomain Cookies policy
/terms-of-useSubdomain Website terms of use
/about-us/organisation/policie...Subdomain Modern Slavery Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nationalgallery.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
This page only loads 3 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (123 kB).

HTTP Response Header

NameValue
set-cookie141 Characters
transfer-encodingchunked
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverNG
ng-server1
x-ua-compatibleIE=edge
x-frame-optionssameorigin
x-content-type-optionsnosniff
strict-transport-securitymax-age=0
x-xss-protection1; mode=block
dateThu, 13 Feb 2025 23:08:47 GMT
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 18,903 referring domains.
This page has 536,193 backlinks.
This page has backlinks from 10,846 different ip addresses.

Robots.txt

# robots.txt for www.nationalgallery.org.uk

User-agent: *

Sitemap: https://www.nationalgallery.org.uk/xml-sitemap
Sitemap: https://www.nationalgallery.org.uk/research/research-centre/archive/sitemap/1
Sitemap: https://www.nationalgallery.org.uk/research/research-centre/archive/sitemap/2
Sitemap: https://www.nationalgallery.org.uk/research/research-centre/archive/sitemap/3

Disallow: /custom/popups
Disallow: /external


User-agent: Googlebot-Image

Disallow: /server.iip

Search preview

www.nationalgallery.org.uk
The National Gallery, London
The Nation's Gallery. The story of European art, masterpiece by masterpiece.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Gallery93%Check
National Gallery86%Check
London62%Check
Art56%Check
Online Art47%Check
Paintings44%Check
stories44%Check
Tour44%Check
Family44%Check
lates44%Check

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