Naturalcapitalproject.stanford.edu - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
86% 
Page structure
75% 
Link structure
88% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.05 s
File size
94.30 kB
Words
592
Media files
12
Number of links
72 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Natural Capital Project
The length of the page title is perfect. (245 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://naturalcapitalproject.stanford.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
application-nameStanford University
msapplication-TileColor#FFFFFF
msapplication-TileImagehttps://www-media.stanford.edu/assets/favicon/mstile-144x144.png
msapplication-square70x70logohttps://www-media.stanford.edu/assets/favicon/mstile-70x70.png
msapplication-square150x150logohttps://www-media.stanford.edu/assets/favicon/mstile-150x150.png
msapplication-square310x310logohttps://www-media.stanford.edu/assets/favicon/mstile-310x310.png
langen
twitter:cardsummary_large_image
twitter:titleThe Natural Capital Project
twitter:imagehttps://naturalcapitalproject.stanford.edu/sites/g/files/sbiybj25256/files/styles/large/public/media/image/istock-2149289162_bruno-malfondet.jpg?itok=nv--nz4s
twitter:image:altCoffee fields in the rural area of Jerico, Jericó, Antioquia, Colombia. Banana trees.
og:site_nameThe Natural Capital Project
og:typewebsite
og:urlhttps://naturalcapitalproject.stanford.edu/
og:titleThe Natural Capital Project
og:imagehttps://naturalcapitalproject.stanford.edu/sites/g/files/sbiybj25256/files/styles/large/public/media/image/istock-2149289162_bruno-malfondet.jpg?itok=nv--nz4s
og:image:urlhttps://naturalcapitalproject.stanford.edu/sites/g/files/sbiybj25256/files/styles/large/public/media/image/istock-2149289162_bruno-malfondet.jpg?itok=nv--nz4s
og:image:altCoffee fields in the rural area of Jerico, Jericó, Antioquia, Colombia. Banana trees.
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Business Insider highlights 15 global activists, business leaders, aca...
This page contains 592 words. That's ok.
22.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 20.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 140 characters this one is longer than 70 characters:
"between interdisciplinary researchers, professionals, and leaders working to make valuing natural capi..."
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...iles/2024-07/natcap-logo-2024-108x90.pngThe Natural Capital Project
...289162_bruno-malfondet.jpg?itok=ehw9FOYPCoffee fields in the rural area of Jerico, Jericó, Antioquia, Colombia. Banana trees.
...p-science_0.jpg?h=10d202d3&itok=R1w4gRSeearth from space
...tcap-blue_0.jpg?h=def3cf70&itok=vQL9fvT2world map
...ips_image_0.jpg?h=6f3285a6&itok=Y5kJEymVNatCap workers
...symposium_0.jpg?h=993b43e0&itok=abq8SFqINo alt attribute provided
...k_mediumrez.jpg?h=253bb86d&itok=4N2CO06INo alt attribute provided
...pproj_261_0.jpg?h=b6236d98&itok=Uf4OvM4INo alt attribute provided
...ance-asper-coastline_0.jpg?itok=6EIks3IxPhoto by Lance Asper on Unsplash, Coastline from above
...es/2024-07/natcap-logo-2024-108x90_0.pngNatural Capital Project

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Gretchen Daily named a 2024 Climate Action Leader
H2 SCIENCE
H2 TECHNOLOGY
H2 PARTNERSHIPS
H2 News
H2 Reimagining Prosperity: Co-creating a new future for people and nature in Belize
H2 Natural capital approaches explained: overview of assessments and accounting
H2 Address
H2 Quick Links
H2 Learn More
H3 Gretchen Daily named a 2024 Climate Action Leader Duplicate text
H3 Companies and investors can now get smarter when it comes to nature
H3 Interview with a NatCapper: Baolong Han
H3 Newsletter
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (31) on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Anchor Skip to secondary navigation
https://stanford.edu/External Stanford University (link is external)
/Subdomain IMG-ALT The Natural Capital Project
/aboutAbout
/aboutOverview
/peoplePeople
A-TITLE A listing of people types
/people/teamTeam
/people/leadershipLeadership Team
/people/studentsStudents
/people/fellowsFellows
/people/senior-fellowsSenior Fellows
/people/partnership-committeePartnership Committee
/people/stanford-advisory-councilStanford Advisory Council
/about/partnershipsPartnerships
/about/our-home-stanford-unive...At Stanford
/about/open-positionsOpen Positions
/softwareSoftware
/software/investInVEST Software
/software/invest/invest-modelsInVEST models
/software/invest/invest-downlo...Downloads, User Guides, and Data Sources
/software/invest/software-supp...Software Support & Resources
https://community.naturalcapit...External Subdomain Community Forum
/software/invest/natcap-partne...NatCap Partnership Software & Tools
/software/virtual-trainingVirtual Training
https://www.edx.org/course/int...External Subdomain Online Course
/software/virtual-training/inv...InVEST Tutorials
https://community.naturalcapit...External Subdomain InVEST Support
/software/virtual-training/gis...GIS for InVEST
/software/virtual-training/cus...Custom Courses
/software/virtual-training/tra...Training Board Games
/software/natural-capital-worl...Natural Capital World Viewer
A-TITLE Natural Capital World Viewer
/projects/featuredImpact
/projects/featured/sustainable...Sustainable Development
/projects/sustainable-developm...NatCap Approach in Action: Belize
/research/green-growth-worksGreen Growth That Works
/projects/featured/sustainable...Sustainable, Livable Cities
https://www.google.com/maps/d/...External Subdomain Where We Work Map
/projects/featuredFeatured Projects
/projects/by-regionProjects By Region
/projects/projects-africaAfrica
/projects/projects-asia-pacificAsia/Pacific
/projects/projects-europeEurope
/projects/global-projectsGlobal
/projects/latin-america-caribbeanLatin America/Caribbean
/projects/projects-north-americaNorth America
/researchResearch
/researchText duplicate Overview
/research/select-publicationsPublications
https://www.zotero.org/natcapp...External Subdomain Full Archive
A-TITLE Zotero Library
/news-eventsNews & Events
/news/news-releaseNews
A-TITLE News Releases
/news/news-archiveArchive
/news-events/newsletter-nature...Newsletter
/news-events/eventsEvents
/events/past-eventsPast Events
/event/series/natural-capital-...Natural Capital Symposium
/event/series/natural-capital-...NatCap Conversation Series
/news/gretchen-daily-named-202...Learn more
/researchText duplicate Research
/investLearn about InVEST
/partnershipsMeet our partners
/news/gretchen-daily-named-202...Subdomain Gretchen Daily named a 2024 Climate Action Leader
/news/news-releasesNews Releases
/news/companies-and-investors-...Subdomain Companies and investors can now get smarter when it comes to nature
/news/news-releasesText duplicate News Releases
/news/interview-natcapper-baol...Subdomain Interview with a NatCapper: Baolong Han
/news/news-releasesText duplicate News Releases
/news/news-releasesMore NatCap News
https://www.google.com/maps/d/...External Subdomain Where we work
/projects/sustainable-developm...co-developing and financing a better future in Belize
A-TITLE NatCap Approach in Action: Belize
/research/projects/mainstreami...Subdomain People, Planet, Prosperity
https://youtu.be/hdwnix3wqDkExternal Spanish version
https://youtu.be/iMJKyNp8eegExternal Chinese version
/node/751partnership
/Subdomain IMG-ALT Natural Capital Project
/saml/login?destination=/?ref=...Nofollow Web Login
https://give.stanford.edu/fund...External Subdomain Make a gift online
https://mp.weixin.qq.com/s/Yni...External Subdomain NatCap WeChat
https://twitter.com/NatCapProjectExternal Twitter
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.youtube.com/channe...External Subdomain Youtube
https://mp.weixin.qq.com/s/Yni...External Subdomain WeChat
/contact-usContact Us
/software/invest/invest-tradem...InVEST Trademark
/aspirational-principlesAspirational Principles
/about/diversity-equity-and-in...DEI Statement
https://sustainability.stanfor...External Subdomain Doerr School of Sustainability
https://humsci.stanford.edu/External Subdomain School of Humanities and Sciences
https://ccb.stanford.edu/External Subdomain Center for Conservation Biology
https://woods.stanford.edu/External Subdomain Woods Institute for the Environment
http://eepurl.com/hbPZOnExternal Subscribe
https://www.stanford.edu/External Subdomain Text duplicate Stanford University (link is external)
https://www.stanford.edu/Nofollow External Subdomain Stanford Home (link is external)
https://visit.stanford.edu/bas...Nofollow External Subdomain Maps & Directions (link is external)
https://www.stanford.edu/search/Nofollow External Subdomain Search Stanford (link is external)
https://emergency.stanford.edu/Nofollow External Subdomain Emergency Info (link is external)
https://www.stanford.edu/site/...Nofollow External Subdomain Terms of Use (link is external)
A-TITLE Terms of use for sites
https://www.stanford.edu/site/...Nofollow External Subdomain Privacy (link is external)
A-TITLE Privacy and cookie policy
https://uit.stanford.edu/secur...Nofollow External Subdomain Copyright (link is external)
A-TITLE Report alleged copyright infringement
https://adminguide.stanford.ed...Nofollow External Subdomain Trademarks (link is external)
A-TITLE Ownership and use of Stanford trademarks and images
https://non-discrimination.sta...Nofollow External Subdomain Non-Discrimination (link is external)
A-TITLE Non-discrimination policy
https://www.stanford.edu/site/...Nofollow External Subdomain Accessibility (link is external)
A-TITLE Report web accessibility issues

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://naturalcapitalproject.stanford.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.05 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (94 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length16799
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
last-modifiedThu, 14 Nov 2024 18:26:56 GMT
etag"1731608816"
x-generatorDrupal 10 (https://www.drupal.org)
x-consumer-id88d608b6-43b1-4abc-9ba5-59b892e74a6d
x-drupal-cacheMISS
access-control-allow-origin*
content-encodinggzip
x-request-idv-0736bad6-a2b6-11ef-af6e-3b4e5f8abe73
x-ah-environment01live
x-cache-hits13
x-age2457
accept-rangesbytes
cache-controlpublic, max-age=60
expiresSun, 17 Nov 2024 09:40:19 GMT
dateSun, 17 Nov 2024 09:39:19 GMT
varyAccept-Encoding
strict-transport-securitymax-age=15768000
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 523 referring domains.
This page has 1,946 backlinks.
This page has backlinks from 443 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 30
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
# Block saml paths links
Disallow: /sso/login
Disallow: /saml_login
Disallow: /saml/login
Disallow: /saml/acs
# Block Femtosearch
User-agent: FemtosearchBot
Crawl-Delay: 120
Disallow: /
# Block SemrushBot
User-agent: SemrushBot
Crawl-Delay: 120
Disallow: /

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Search preview

naturalcapitalproject.stanford.edu
The Natural Capital Project

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Natural70%Check
Capital70%Check
Natural Capital70%Check
Natural Capital Project67%Check
Project61%Check
Natural capital approaches59%Check
Stanford48%Check
NatCap47%Check
Gretchen44%Check
nature43%Check
Show more keywords and terms

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