Nbt.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
71% 
Page structure
79% 
Link structure
93% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
35.90 kB
Words
458
Media files
25
Number of links
39 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
North Bristol NHS Trust | North Bristol NHS Trust
There are word repetitions in the page title.
The length of the page title is perfect. (438 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nbt.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationoHtZejK2DdZTfnUcvE7MywQwAyJiU9aQDmJh3Lx7rIw
silktide-cmsg5Nl2hl5ZisstPfCfXTXu3iDvU+LP/JLJIgDj7dRwvDQUtqiRKlS3B+mBIH8HjZCaGyxJhFkHh59e2+nFsTyL+4d2KVUe66HXBFeg7BIjmB9z2duB2TJPGg9AEL+H4UU/IPLh/ISg02/XcscXLD5zQ==
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 458 words on this page. Good pages should have about 800 words of useful content.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/nbt/logo.pngHome
...e/Untitled design (63).png?itok=f3j7qJxMBristol cityscape graphicBristol cityscape graphic
...es/custom/nbt/images/icons/pause-btn.pngPause icon
...mes/custom/nbt/images/icons/play-btn.pngPlay icon
...mes/custom/nbt/images/icons/hide-btn.pngHide icon
...mes/custom/nbt/images/icons/show-btn.pngPlay icon
...r/public/image/Capture.png?itok=jxtV6CLmOutside Brunel at Southmead HospitalOutside Brunel at Southmead Hospital
...es/custom/nbt/images/icons/pause-btn.pngPause icon
...mes/custom/nbt/images/icons/play-btn.pngPlay icon
...mes/custom/nbt/images/icons/hide-btn.pngHide icon
...mes/custom/nbt/images/icons/show-btn.pngPlay icon
...c/image/website banner.jpg?itok=JKq72ew-images of drdoctor video call and text messagesimages of drdoctor video call and text messages
...es/custom/nbt/images/icons/pause-btn.pngPause icon
...mes/custom/nbt/images/icons/play-btn.pngPlay icon
...mes/custom/nbt/images/icons/hide-btn.pngHide icon
...mes/custom/nbt/images/icons/show-btn.pngPlay icon
...es/custom/nbt/images/icons/pause-btn.pngPause icon
...mes/custom/nbt/images/icons/play-btn.pngPlay icon
...mes/custom/nbt/images/icons/hide-btn.pngHide icon
...mes/custom/nbt/images/icons/show-btn.pngPlay icon
...- HMD announcement (2).png?itok=MsywmufTGlyn Howells, NBT Hospital Managing Director and Professor Stuart Walker, UHBW Hospital Managing DirectorGlyn Howells, NBT Hospital Managing Director and Professor Stuart Walker, UHBW Hospital Managing Director
/themes/custom/nbt/images/news.jpgPhoto of the flower garden next to Southmead Hospital
.../nbt/images/background-footer-mobile.svgNorth Bristol NHS Trust landscape graphic
Video URLWidthHeight
..._yekmTGHrTLBH7yjUJsoiDZknbpbiigOjTSjWz6k200113

Page structure

H1 heading
(Critically important)
North Bristol NHS Trust
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 North Bristol NHS Trust
H2 Main navigation
H2 Join us for our Health Fair and Annual Public Meeting
H2 Why a career here might be right for you ...
H2 Your appointment information straight to your phone
H2 Related links
H2 CQC Overall Rating
H2 Latest News
H2 North Bristol NHS Trust and University Hospitals Bristol and Weston NHS Foundation Trust appoint Hospital Managing Directors
H2 Positive feedback from NBT patients in latest Adult Inpatient Survey
H2 We are #NBTProud
H2 Update your contact details and view your hospital appointment on the NHS app
H2 Footer menu
H4 Search North Bristol NHS Trust
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nbt.nhs.uk/Anchor Skip to main content
https://www.nbt.nhs.uk/IMG-ALT Home
A-TITLE Home
https://www.nbt.nhs.uk/about-usAbout Us
A-TITLE About Us
/our-hospitalsOur Hospitals
A-TITLE Our Hospitals
/our-servicesOur Services
A-TITLE Our Services
/patients-carersPatients & Carers
A-TITLE Patients & Carers
https://www.nbt.nhs.uk/careersCareers
https://www.nbt.nhs.uk/cliniciansClinicians
A-TITLE Clinicians
https://www.nbt.nhs.uk/researchResearch
A-TITLE Research and Innovation
https://www.nbt.nhs.uk/educationEducation
A-TITLE Education
https://www.nbt.nhs.uk/support-usSupport Us
A-TITLE Support Us
https://www.southmeadhospitalc...External Subdomain Our Charity
A-TITLE Our Charity
https://www.nbt.nhs.uk/Anchor A-TITLE Click the Magnifying Glass to enter text and search the North Bristol NHS Trust Website
https://www.nbt.nhs.uk/Anchor No Text
https://www.nbt.nhs.uk/Anchor No Text
https://www.nbt.nhs.uk/Anchor No Text
/about-us/news-media/latest-ne...Find out more information
https://www.nbt.nhs.uk/careersSubdomain Text duplicate Careers
/patients-carers/drdoctorSubdomain Learn more about receiving text and emails about your appointment from your hospital
/our-hospitals/southmead-hospi...Southmead Hospital Telephone Numbers
/our-services/a-z-servicesA-Z of Services
https://www.nbt.nhs.uk/support-usText duplicate Support Us
/our-services/a-z-consultantsA-Z of Consultants
/about-us/news-media/latest-ne...North Bristol NHS Trust and University Hospitals Bristol and Weston NHS Foundation Trust appoint Hospital Managing Directors
/about-us/news-media/latest-ne...Positive feedback from NBT patients in latest Adult Inpatient Survey
/about-us/news-media/latest-newsAll news
https://www.nhs.uk/nhs-app/External For more information, including how to download the NHS App, please visit www.nhs.uk/nhs-app.
http://www.facebook.com/NorthB...External Subdomain @NorthBristolNHSTrust
A-TITLE Follow us on Facebook
http://www.twitter.com/NorthBr...External Subdomain @NorthBristolNHS
A-TITLE Follow us on Twitter
https://www.linkedin.com/compa...External Subdomain north-bristol-nhs-trust
A-TITLE Find us on LinkedIn
https://www.instagram.com/nort...External Subdomain @north_bristol_nhs
A-TITLE Follow us on Instagram
http://www.youtube.com/user/No...External Subdomain NorthBristolNHSTrust
A-TITLE See our videos on YouTube
/accessibility-statementAccessibility Statement
A-TITLE Read our Accessibility Statement
https://www.nbt.nhs.uk/sitemapWebsite Map
A-TITLE View our Website Map
/terms-conditionsTerms & Conditions
A-TITLE Read our full Terms & Conditions
/cookies-policyCookies Policy
A-TITLE View our Cookies Policy
/about-us/information-governan...Privacy Policy
A-TITLE Read our full Privacy Policy
/our-hospitalsText duplicate Our Hospitals
A-TITLE See information about Our Hospitals
/patients-carers/feedbackFeedback
A-TITLE Go here to give us Feedback
/about-us/contact-usContact Us
A-TITLE Click here to see how you can Contact Us
/about-us/information-governan...Freedom of Information
A-TITLE NBT and Freedom of Information
/about-us/news-mediaNews & Media
A-TITLE Latest News & Media Articles
https://www.nbt.nhs.uk/careersSubdomain Text duplicate Careers
A-TITLE Careers available at NBT
https://www.nbt.nhs.uk/Anchor Accessibility tools
A-TITLE Accessibility options
/node/3/printable/printPrint this page
https://www.nbt.nhs.uk/Anchor Text duplicate Accessibility tools
A-TITLE Accessibility options

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nbt.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (36 kB).

HTTP Response Header

NameValue
servernginx
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlmax-age=3600, public
dateWed, 11 Sep 2024 07:19:27 GMT
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 11 Sep 2024 07:19:27 GMT
etagW/"1726039167"
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
x-xss-protection1; mode=block
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,492 referring domains.
This page has 17,975 backlinks.
This page has backlinks from 1,217 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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Search preview
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
NHS79%Check
Bristol NHS74%Check
North Bristol NHS72%Check
Bristol NHS Trust72%Check
North Bristol NHS Trust71%Check
Bristol70%Check
Trust68%Check
North68%Check
NHS App61%Check
NBT60%Check
  
      Show more keywords and terms  
            

                

                    
                    

                        
                    

                    

                        
                    

                

            

            
                    

                

            


                    

            

                

                    

                    

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