Nbt.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
71% 
Page structure
79% 
Link structure
96% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
35.20 kB
Words
407
Media files
21
Number of links
42 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
North Bristol NHS Trust | North Bristol NHS Trust
There are word repetitions in the page title.
The length of the page title is perfect. (438 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nbt.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationoHtZejK2DdZTfnUcvE7MywQwAyJiU9aQDmJh3Lx7rIw
silktide-cmswsCJQElptc8zweJgZ+mJi2FuWp/uedJ99tqfYvXj1/JRh/tqGiwQfA0AoIAGTM9yuj0FIGEBA35nYtIiYWBspJtmBIB/gPSw2hpH0Pmea66yYc/26I/HiRFwKlUNxmAXT2yaxW8mMKWw5yKm2uhWCw==
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 407 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 25.22 words is high.
35.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/nbt/logo.pngHome
...ebsite-banner-11-sized.jpg?itok=_0mYYllpRow of ambulances outside of NBTRow of ambulances outside of NBT
...es/custom/nbt/images/icons/pause-btn.pngPause icon
...mes/custom/nbt/images/icons/play-btn.pngPlay icon
...mes/custom/nbt/images/icons/hide-btn.pngHide icon
...mes/custom/nbt/images/icons/show-btn.pngPlay icon
...r/public/image/Capture.png?itok=jxtV6CLmOutside Brunel at Southmead HospitalOutside Brunel at Southmead Hospital
...es/custom/nbt/images/icons/pause-btn.pngPause icon
...mes/custom/nbt/images/icons/play-btn.pngPlay icon
...mes/custom/nbt/images/icons/hide-btn.pngHide icon
...mes/custom/nbt/images/icons/show-btn.pngPlay icon
...es/custom/nbt/images/icons/pause-btn.pngPause icon
...mes/custom/nbt/images/icons/play-btn.pngPlay icon
...mes/custom/nbt/images/icons/hide-btn.pngHide icon
...mes/custom/nbt/images/icons/show-btn.pngPlay icon
...olunteerCelebration-23.jpg?itok=koeg3EhFA photo of four NBT staff members and volunteers at the Volunteers Celebration Event
.../rheumatology pic-crop.jpg?itok=EQZ41I2kEmily-Rose Parfitt is stood smiling holding the BSR award.
.../nbt/images/background-footer-mobile.svgNorth Bristol NHS Trust landscape graphic
Video URLWidthHeight
..._yekmTGHrTLBH7yjUJsoiDZknbpbiigOjTSjWz6k200113

Page structure

H1 heading
(Critically important)
North Bristol NHS Trust
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 North Bristol NHS Trust
H2 Main navigation
H2 Our hospital is extremely busy
H2 Why a career here might be right for you ...
H2 Related links
H2 CQC Overall Rating
H2 Latest News
H2 Celebrating our volunteers
H2 The evolution of NBT’s award-winning Rheumatology team
H2 Behind the Scenes at North Bristol NHS Trust
H2 #ThankYouNHS
H2 We are #NBTProud
H2 Our Hospitals
H2 Footer menu
H4 Search North Bristol NHS Trust
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nbt.nhs.uk/Anchor Skip to main content
https://www.nbt.nhs.uk/IMG-ALT Home
A-TITLE Home
https://www.nbt.nhs.uk/about-usAbout Us
A-TITLE About Us
/our-hospitalsOur Hospitals
A-TITLE Our Hospitals
/our-servicesOur Services
A-TITLE Our Services
/patients-carersPatients & Carers
A-TITLE Patients & Carers
https://www.nbt.nhs.uk/careersCareers
https://www.nbt.nhs.uk/cliniciansClinicians
A-TITLE Clinicians
https://www.nbt.nhs.uk/researchResearch
A-TITLE Research and Innovation
https://www.nbt.nhs.uk/educationEducation
A-TITLE Education
https://www.nbt.nhs.uk/support-usSupport Us
A-TITLE Support Us
https://www.southmeadhospitalc...External Subdomain Our Charity
A-TITLE Our Charity
https://www.nbt.nhs.uk/Anchor A-TITLE Click the Magnifying Glass to enter text and search the North Bristol NHS Trust Website
https://www.nbt.nhs.uk/Anchor No Text
https://www.nbt.nhs.uk/Anchor No Text
/our-services/a-z-services/eme...NHS 111
https://www.nbt.nhs.uk/careersSubdomain Text duplicate Careers
/our-hospitals/southmead-hospi...Southmead Hospital Telephone Numbers
/our-services/a-z-servicesA-Z of Services
https://www.nbt.nhs.uk/support-usText duplicate Support Us
/our-services/a-z-consultantsA-Z of Consultants
/about-us/news-media/latest-ne...Celebrating our volunteers
/about-us/news-media/latest-ne...The evolution of NBT’s award-winning Rheumatology team
/about-us/news-media/latest-newsAll news
/about-us/news-media/latest-ne...Subdomain Take a look behind the scenes
A-TITLE Page of behind the scenes videos
/our-hospitals/southmead-hospi...Southmead Hospital
A-TITLE Southmead Hospital Bristol
/our-hospitals/cossham-hospitalCossham Hospital
A-TITLE Cossham Hospital
/our-hospitals/bristol-centre-...Bristol Centre for Enablement
A-TITLE Bristol Centre for Enablement
/our-hospitals/frenchayFrenchay
A-TITLE Frenchay
http://www.facebook.com/NorthB...External Subdomain @NorthBristolNHSTrust
A-TITLE Follow us on Facebook
http://www.twitter.com/NorthBr...External Subdomain @NorthBristolNHS
A-TITLE Follow us on Twitter
https://www.linkedin.com/compa...External Subdomain north-bristol-nhs-trust
A-TITLE Find us on LinkedIn
https://www.instagram.com/nort...External Subdomain @north_bristol_nhs
A-TITLE Follow us on Instagram
http://www.youtube.com/user/No...External Subdomain NorthBristolNHSTrust
A-TITLE See our videos on YouTube
/accessibility-statementAccessibility Statement
A-TITLE Read our Accessibility Statement
https://www.nbt.nhs.uk/sitemapWebsite Map
A-TITLE View our Website Map
/terms-conditionsTerms & Conditions
A-TITLE Read our full Terms & Conditions
/cookies-policyCookies Policy
A-TITLE View our Cookies Policy
/about-us/information-governan...Privacy Policy
A-TITLE Read our full Privacy Policy
/our-hospitalsText duplicate Our Hospitals
A-TITLE See information about Our Hospitals
/patients-carers/feedbackFeedback
A-TITLE Go here to give us Feedback
/about-us/contact-usContact Us
A-TITLE Click here to see how you can Contact Us
/about-us/information-governan...Freedom of Information
A-TITLE NBT and Freedom of Information
/about-us/news-mediaNews & Media
A-TITLE Latest News & Media Articles
https://www.nbt.nhs.uk/careersSubdomain Text duplicate Careers
A-TITLE Careers available at NBT
https://www.nbt.nhs.uk/Anchor Accessibility tools
A-TITLE Accessibility options
https://www.nbt.nhs.uk/Anchor Print this page
https://www.nbt.nhs.uk/Anchor Text duplicate Accessibility tools
A-TITLE Accessibility options

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nbt.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (35 kB).

HTTP Response Header

NameValue
servernginx
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlmax-age=3600, public
dateMon, 10 Jun 2024 23:30:05 GMT
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 10 Jun 2024 23:30:04 GMT
etagW/"1718062204"
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
x-xss-protection1; mode=block
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,542 referring domains.
This page has 25,614 backlinks.
This page has backlinks from 1,204 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 2653 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Sitemap: https://www.nbt.nhs.uk/sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NHS79%Check
Bristol NHS73%Check
North Bristol NHS71%Check
Bristol NHS Trust71%Check
North Bristol NHS Trust70%Check
Bristol68%Check
North68%Check
Trust68%Check
NBT60%Check
hospital46%Check
Show more keywords and terms

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