New.newcastle.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
69% 
Page quality
45% 
Page structure
70% 
Link structure
82% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.99 s
File size
81.30 kB
Words
493
Media files
7
Number of links
19 internal / 37 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to our great city | Newcastle City Council
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://new.newcastle.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (LocalGov Drupal | https://localgovdrupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-configfavicons/browserconfig.xml
msapplication-TileColor#ffffff
theme-color#ffffff
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 493 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 43 words is high.
30.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 14 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Welcome to our great city
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to our great city
H2 Main navigation
H2 Services menu
H2 Topics
H2 Improvements to our website
H2 Contact us
H2 Your Community
H2 Popular Pages
H2 Footer
H3 Adult Social Care
H3 Births, deaths, marriages and ceremonies
H3 Budget, policies, performance and data
H3 Business
H3 Business rates
H3 Communities
H3 Council and elections
H3 Council housing
H3 Council tax
H3 Elections and voting
H3 Housing
H3 Jobs, careers and skills
H3 Planning, building and development
H3 Schools and education
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (37) on this page.
LinkAttributesAnchor text
https://new.newcastle.gov.uk/Anchor Skip to main content
https://www.newcastle.gov.uk/External Subdomain IMG-ALT Newcastle City Council
/council-electionsYour council
https://newcastle.gov.uk/newsExternal News
https://myportal.newcastle.gov...External Subdomain My portal
https://www.newcastle.gov.uk/s...External Subdomain Benefits
/births-deaths-marriages-cerem...Births, deaths, marriages and ceremonies
https://www.newcastle.gov.uk/s...External Subdomain Business
https://www.newcastle.gov.uk/s...External Subdomain Care and support
https://www.newcastle.gov.uk/s...External Subdomain Communities
/council-taxSubdomain Council tax
A-TITLE Pay your council tax, tell us you're moving, report a change in circumstances, find information on discounts, exemptions and reductions, and other help avail...
https://www.newcastle.gov.uk/s...External Subdomain Elections and voting
https://www.newcastle.gov.uk/s...External Subdomain Environment and waste
https://www.newcastle.gov.uk/s...External Subdomain Housing
https://www.newcastle.gov.uk/s...External Subdomain Jobs and careers
https://www.newcastle.gov.uk/s...External Subdomain Libraries and community hubs
https://www.newcastle.gov.uk/s...External Subdomain Licenses and permits
https://www.newcastle.gov.uk/s...External Subdomain Parking and bus lanes
https://www.newcastle.gov.uk/s...External Subdomain Planning, building and development
https://www.newcastle.gov.uk/s...External Subdomain Public health
https://www.newcastle.gov.uk/s...External Subdomain Roads, pavements and streets
https://www.newcastle.gov.uk/s...External Subdomain Schools, learning and childcare
https://www.newcastle.gov.uk/s...External Subdomain Asylum and refugees
https://www.newcastle.gov.uk/n...External Subdomain Climate change
https://www.newcastle.gov.uk/c...External Subdomain Cost of living support
https://www.newcastle.gov.uk/o...External Subdomain Newcastle and Gateshead clean air zone
A-TITLE Information on the clean air zone covering parts of Newcastle and Gateshead
/adult-social-careAdult Social Care
/births-deaths-marriages-cerem...Text duplicate Births, deaths, marriages and ceremonies
/budget-policies-performance-dataBudget, policies, performance and data
/businessText duplicate Business
/business/business-ratesBusiness rates
/communitiesText duplicate Communities
/council-electionsCouncil and elections
/housing/council-housingCouncil housing
/council-taxText duplicate Council tax
/council-elections/elections-v...Text duplicate Elections and voting
/housingText duplicate Housing
/jobs-careers-skillsJobs, careers and skills
/planning-building-developmentText duplicate Planning, building and development
/schools-educationSchools and education
https://www.newcastle.gov.uk/External Subdomain newcastle.gov.uk
https://www.newcastle.gov.uk/c...External Subdomain Get in touch online
https://www.facebook.com/Newca...External Subdomain IMG-ALT Facebook
https://twitter.com/newcastleccExternal IMG-ALT Twitter
https://www.youtube.com/user/N...External Subdomain IMG-ALT YouTube
https://www.instagram.com/newc...External Subdomain IMG-ALT Instagram
https://www.tiktok.com/@newcas...External Subdomain IMG-ALT Tiktok
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn
http://www.newcastle.gov.uk/jobsExternal Subdomain Jobs available
http://www.newcastle.gov.uk/se...External Subdomain School term dates
/council-taxSubdomain Text duplicate Council tax
A-TITLE Pay your council tax, tell us you're moving, report a change in circumstances, find information on discounts, exemptions and reductions, and other help avail...
http://www.newcastle.gov.uk/se...External Subdomain Car parks and street parking
http://www.newcastle.gov.uk/se...External Subdomain Search and comment on planning applications
https://newcastle.gov.uk/local...External Accessibility
https://newcastle.gov.uk/local...External Privacy
https://newcastle.gov.uk/local...External Terms and conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://new.newcastle.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.99 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 51 CSS files. This may affect the page load time negatively.
This page loads 14 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (81 kB).

HTTP Response Header

NameValue
dateSun, 01 Sep 2024 17:07:49 GMT
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheMISS
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheMISS
content-security-policydefault-src https: data: 'unsafe-inline' 'unsafe-eval'
strict-transport-securitymax-age=31536000; includeSubDomains
varyAccept-Encoding
content-encodinggzip
content-length9150
content-typetext/html; charset=UTF-8
referrer-policyno-referrer-when-downgrade
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 111 referring domains.
This page has 223 backlinks.
This page has backlinks from 100 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
city62%Check
great62%Check
Welcome62%Check
great city62%Check
City Council61%Check
Newcastle City61%Check
Newcastle City Council61%Check
Newcastle59%Check
council55%Check
Council housing48%Check

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