Nhm.ac.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
77% 
Page structure
58% 
Link structure
61% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
232.50 kB
Words
811
Media files
16
Number of links
126 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Natural History Museum
The length of the page title is perfect. (286 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Book tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
The length of the meta description is perfect. (720 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nhm.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
robotsindex,follow
descriptionBook tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
next-head-count12
next-font-preconnectEmpty
cq:pagemodel_routerdisabled
langen
og:titleHome | Natural History Museum
og:descriptionBook tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
og:urlhttps://www.nhm.ac.uk/
og:imageEmpty
charsetutf-8

Test up to 1.000 webpages of nhm.ac.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Telling the incredible stories of life on our planet through powerful ...
This page contains 811 words. That's ok.
29.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 12.87 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...itions/wpy60/twist-and-jump-homepage.jpgJose Manuel Grandío's image of a stoat jumping in mid-air
...sit/Galleriesandfloorplans/fobp-tile.jpgNo alt attribute provided
...m/nhm-www/home/No-access-retail-tile.jpgNo alt attribute provided
...s-of-nature/Visions_of_Nature_hero-2.jpgA photograph of visitors in the Museum wearing VR headsets, to the left of the image the virtual reality world showing two whales under the ocean can be seen.
...ooms/anning-rooms-cabinet-full-width.jpgNo alt attribute provided
...ungblut-sampling-biofilms-full-width.jpgNo alt attribute provided
...art/animal-antics-kids-pose-one-half.jpgNo alt attribute provided
...ip/scsv/member-cards-waterhouse-tile.jpgA women sits on the stairs of the Museum Members' rooms.
...-jungblut-sampling-biofilms-one-half.jpgA researcher bends over a thermal lake in an orange jacket sampling for bacteria
...full-width-wise-expedition-2024-team.jpgNo alt attribute provided
...anzania-market-full-width-vorontsova.jpgNo alt attribute provided
...wallace-moth/wallace-moth-full-width.jpgNo alt attribute provided
...ind-turbines-full-width-shutterstock.jpgNo alt attribute provided
...the-gardens/Fern-the-Diplodocus-tile.jpgNo alt attribute provided
...look-60-stoat-jose-manuel-full-width.jpgNo alt attribute provided
...tent/dam/nhm-events/NTE-FFF/fff-tile.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 42 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Wildlife Photographer of the Year
H2 Visions of Nature: A mixed reality experience
H2 Discover: our online magazine about the natural world
H2 Don’t miss a thing
H3 Discover our new gallery
H3 People’s Choice Winner
H3 Become a member
H3 Discover our science
H3 Outdoor activities for kids
H3 How deep sea sludge is inspiring leadership for a greener future
H3 Mapping plant mutations could boost food security
H3 Moth collected by Alfred Russell Wallace rediscovered and helps to describe 11 new species
H3 Hitting the UK’s net zero targets would save money and the climate
H3 Follow us on social media
H3 Say hello to Fern
H3 Wildlife Photographer of the Year Duplicate text
H3 Spend half-term at our Family Festival
H3 The Natural History Museum
H3 The Natural History Museum at Tring
H3 Visit
H3 Visit Duplicate text
H3 Discover
H3 Discover Duplicate text
H3 For schools
H3 For schools Duplicate text
H3 Careers
H3 Careers Duplicate text
H3 Join and support
H3 Join and support Duplicate text
H3 Take part
H3 Take part Duplicate text
H3 About us
H3 About us Duplicate text
H3 Online shop
H3 Online shop Duplicate text
H3 Our science
H3 Our science Duplicate text
H3 Business services
H3 Business services Duplicate text
H3 Legal
H3 Legal Duplicate text
H3 Accept cookies?
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nhm.ac.uk/Skip to content
https://www.nhm.ac.uk/Subdomain No Text
/support-us/membership.htmlSubdomain Membership
/support-us/make-a-donation.htmlSubdomain Donate
https://www.nhm.ac.uk/visit.htmlSubdomain Visit
/discover.htmlSubdomain Discover
/take-part.htmlSubdomain Take part
/support-us.htmlSubdomain Join and support
https://www.nhmshop.co.uk/External Subdomain Shop
/schools.htmlSubdomain Schools
/our-science.htmlSubdomain Our science
https://www.nhm.ac.uk/Subdomain No Text
https://www.nhmshop.co.uk/External Subdomain Text duplicate Shop
/schools.htmlSubdomain Text duplicate Schools
/our-science.htmlSubdomain Text duplicate Our science
/support-us/membership.htmlSubdomain Text duplicate Membership
/support-us/make-a-donation.htmlSubdomain Text duplicate Donate
/support-us/membership.htmlSubdomain Text duplicate Membership
/support-us/make-a-donation.htmlSubdomain Text duplicate Donate
/discover.htmlSubdomain Text duplicate Discover
/discover/news.htmlSubdomain News
/discover/anthropocene.htmlSubdomain Anthropocene
/discover/british-wildlife.htmlSubdomain British wildlife
/discover/collections.htmlSubdomain Collections
/discover/dinosaurs.htmlSubdomain Dinosaurs
/discover/human-evolution.htmlSubdomain Human evolution
/discover/oceans.htmlSubdomain Oceans
/discover/space.htmlSubdomain Space
/discover/what-on-earth.htmlSubdomain What on Earth?
/discover/video.htmlSubdomain Video
https://www.nhm.ac.uk/visit.html/Subdomain Anchor Plan your visit
/visit/whats-on.htmlSubdomain What's on
/visit/galleries-and-museum-ma...Subdomain Explore the Museum
/visit/access-at-south-kensing...Subdomain Access
/visit/tring/getting-here.htmlSubdomain Getting here
/visit/tring/whats-on-tring.htmlSubdomain Text duplicate What's on
/visit/tring/galleries.htmlSubdomain Text duplicate Explore the Museum
/visit/tring/facilities-and-ac...Subdomain Facilities
/discover.htmlSubdomain Text duplicate Take part
/take-part/activities-for-all....Subdomain Activities for all
/take-part/identify-nature.htmlSubdomain Identify nature
/take-part/monitor-and-encoura...Subdomain Monitor local nature
/support-us.htmlSubdomain Text duplicate Join and support
/support-us/membership.htmlSubdomain Text duplicate Membership
/support-us/membership/gift-me...Subdomain Gift membership
/support-us/give.htmlSubdomain Make a donation
/support-us/patronage.htmlSubdomain Patrons
/support-us/corporate-partners...Subdomain Corporate partnerships
/discover/british-wildlife.htmlSubdomain Text duplicate British wildlife
/visit/exhibitions/wildlife-ph...Subdomain Wildlife Photographer of the Year
/discover/dinosaurs.htmlSubdomain Text duplicate Dinosaurs
/discover/space.htmlSubdomain Text duplicate Space
/visit/galleries-and-museum-ma...Subdomain Text duplicate Explore the Museum
/visit/exhibitions/wildlife-ph...Wildlife Photographer of the Year Telling the incredible stories of life on our planet through powerful photography and expert insight. Open now until 29 Jun...
IMG-ALT Jose Manuel Grandío's image of a stoat jumping in mid-air
https://www.nhm.ac.uk/visit.htmlGet your free entry ticket
/visit/galleries-and-museum-ma...Explore more
https://www.nhmshop.co.uk/feat...External Subdomain Shop the winners
/visit/exhibitions/visions-of-...Visions of Nature: A mixed reality experience Open now Book your tickets
IMG-ALT A photograph of visitors in the Museum wearing VR headsets, to the left of the image the virtual reality world showing two whales under the ocean can be seen.
/support-us/membership.htmlJoin now
/our-science.htmlDelve into our research and collections
/take-part/outdoor-activities-...Subdomain Make, play and explore
/discover.htmlSubdomain Check out our news, features, videos and activities
/discover/news/2025/march/how-...Science news How deep sea sludge is inspiring leadership for a greener future A voyage to the Pacific has been investigating previously unexplored regions of...
/discover/news/2025/march/mapp...Science news Mapping plant mutations could boost food security Understanding one of the largest groups of plants in the world could help tackle world hunger....
/discover/news/2025/march/moth...Science news Moth collected by Alfred Russell Wallace rediscovered and helps to describe 11 new species A rather uninspiring specimen in the Natural History ...
/discover/news/2025/february/h...News Hitting the UK’s net zero targets would save money and the climate The UK could have lower bills, cleaner air and better energy security in a net zero f...
/about-us/privacy-policy.htmlSubdomain Privacy notice
https://www.facebook.com/natur...New window External Subdomain No Text
https://twitter.com/NHM_LondonNew window External No Text
https://www.youtube.com/user/n...New window External Subdomain No Text
https://instagram.com/natural_...New window External No Text
https://www.pinterest.com/nhml...New window External Subdomain No Text
/visit/galleries-and-museum-ma...Text duplicate Explore more
/visit/exhibitions/wildlife-ph...Visit the exhibition
/events/february-family-festiv...See the programme
https://www.nhm.ac.uk/Subdomain The Natural History Museum
https://www.google.co.uk/maps/...External Subdomain Map
/visit/tring.htmlSubdomain The Natural History Museum at Tring
https://www.google.co.uk/maps/...External Subdomain Text duplicate Map
https://www.nhm.ac.uk/visit.htmlSubdomain Text duplicate Visit
/visit/whats-on.htmlSubdomain Text duplicate What's on
/visit/galleries-and-museum-ma...Subdomain Galleries and Museum map
/visit/access-at-south-kensing...Subdomain Text duplicate Access
/discover.htmlSubdomain Text duplicate Discover
/discover/news.htmlSubdomain Text duplicate News
/discover/anthropocene.htmlSubdomain Text duplicate Anthropocene
/discover/british-wildlife.htmlSubdomain Text duplicate British wildlife
/discover/collections.htmlSubdomain Text duplicate Collections
/discover/dinosaurs.htmlSubdomain Text duplicate Dinosaurs
/discover/human-evolution.htmlSubdomain Text duplicate Human evolution
/discover/oceans.htmlSubdomain Text duplicate Oceans
/discover/space.htmlSubdomain Text duplicate Space
/discover/what-on-earth.htmlSubdomain Text duplicate What on Earth?
/discover/video.htmlSubdomain Text duplicate Video
/schools.htmlSubdomain For schools
/schools/school-visits-at-sout...Subdomain Visiting South Kensington
/visit/tring/school-visits-at-...Subdomain Visiting Tring
/schools/teaching-resources.htmlSubdomain Learning resources
/about-us/careers.htmlSubdomain Careers
https://jobs.nhm.ac.uk/External Subdomain Current vacancies
/support-us.htmlSubdomain Text duplicate Join and support
/support-us/membership.htmlSubdomain Text duplicate Membership
/support-us/membership/gift-me...Subdomain Text duplicate Gift membership
/support-us/give.htmlSubdomain Text duplicate Make a donation
/support-us/patronage.htmlSubdomain Become a Patron
/support-us/corporate-partners...Subdomain Text duplicate Corporate partnerships
/take-part.htmlSubdomain Text duplicate Take part
/take-part/volunteer.htmlSubdomain Volunteer
/take-part/monitor-and-encoura...Subdomain Community science
/take-part/identify-nature.htmlSubdomain Identify UK nature
/take-part/centre-for-uk-natur...Subdomain Centre for UK Nature
/about-us.htmlSubdomain About us
/press-office.htmlSubdomain Press office
/about-us/governance.htmlSubdomain Governance
/contact-us.htmlSubdomain Contact us
https://www.nhmshop.co.uk/External Subdomain Online shop
https://www.nhmshop.co.uk/dino...External Subdomain Dinosaur toys
https://www.nhmshop.co.uk/besp...External Subdomain Bespoke wildlife prints
https://www.nhmshop.co.uk/book...External Subdomain Museum-related books
/our-science.htmlSubdomain Text duplicate Our science
/our-science/research.htmlSubdomain Research
/our-science/services/collecti...Subdomain Text duplicate Collections
/our-science/data.htmlSubdomain Datasets
/our-science/people.htmlSubdomain People
/our-science/services/faciliti...Subdomain Text duplicate Facilities
/our-science/study.htmlSubdomain Study and Events
/our-science/services/library....Subdomain Library and Archives
/business-services.htmlSubdomain Business services
/business-services/touring-exh...Subdomain Touring exhibitions
/business-services/consulting....Subdomain Consulting
/business-services/publishing....Subdomain Publishing
/business-services/filming.htmlSubdomain Film locations
https://www.nhmimages.com/External Subdomain NHM images
/business-services/venue-hire....Subdomain Venue hire
/business-services/licensing.htmlSubdomain Licensing
/about-us/cookie-preferences.htmlSubdomain Cookie preferences
/about-us/privacy-notice.htmlSubdomain Text duplicate Privacy notice
/about-us/website-accessibilit...Subdomain Website accessibility statement
/about-us/website-terms-condit...Subdomain Terms and conditions
/content/dam/nhm-www/about-us/...Subdomain Modern Slavery Statement
/about-us/cookies-on-the-museu...Subdomain cookies
/about-us/cookie-preferences.htmlSubdomain Manage my preferences

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nhm.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (233 kB).

HTTP Response Header

NameValue
dateWed, 12 Mar 2025 07:46:09 GMT
content-typetext/html; charset=utf-8
cache-controlpublic, max-age=86400
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
x-frame-optionsSAMEORIGIN
content-encodinggzip
x-azure-ref20250312T074609Z-15965fdd976zhx5fhC1FRA7s7s00000001rg00000000ftf8
x-fd-int-roxy-purgeid0
x-cacheTCP_HIT
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 30,174 referring domains.
This page has 2,647,439 backlinks.
This page has backlinks from 17,898 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#robots.txt for www.nhm.ac.uk/

sitemap: https://www.nhm.ac.uk/sitemap.xml

user-agent: *
Crawl-delay: 8
Disallow: /uksf-bin/
Disallow: /cgi-bin/
Disallow: /search/
Disallow: /about-us/search/
Disallow: /jdsml/mils/
Disallow: /natureplus/people/
Disallow: /research-curation/research/projects/british-insect-mines/database/
Disallow: /research-curation/research/projects/solanaceaesource/
Disallow: /research-curation/research/projects/species-dictionary-new/
Disallow: /print-version/
Disallow: /resources-rx/*
Disallow: /resources-rx/files/*
Disallow: /research-curation/scientific-resources/collections/library-collections/wallace-letters-online/
Disallow: /visit/whats-on/programs/*
Disallow: /sso/login
Disallow: /gallery-api/*
Disallow: /discover/macgillivray/*
Disallow: /discover/endeavour/*

Disallow: *.pdf

Similar sites

Search preview

www.nhm.ac.uk
Home | Natural History Museum
Book tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum56%Check
science56%Check
History Museum55%Check
Natural History Museum55%Check
natural54%Check
Natural History54%Check
Science News52%Check
UK nature52%Check
Discover new50%Check
natural world49%Check
Show more keywords and terms

Test up to 1.000 webpages of nhm.ac.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions