Nhm.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
86% 
Page structure
31% 
Link structure
67% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
70.90 kB
Words
651
Media files
17
Number of links
124 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Natural History Museum
The length of the page title is perfect. (289 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Book tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
The length of the meta description is perfect. (722 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nhm.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionBook tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
keywordsEmpty
viewportwidth=device-width, initial-scale=1.0, shrink-to-fit=no
langen
twitter:widgets:cspon
twitter:site@NHM_London
twitter:creator@NHM_London
twitter:cardsummary_large_image
twitter:titleHome | Natural History Museum
twitter:descriptionBook tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
og:titleHome | Natural History Museum
og:descriptionBook tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 651 words. That's ok.
31.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.85 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...site/resources/images/nhm-logo-white.svgNatural History Museum logo
...eting_hero.png.placeholder.1160.1160.pngA colourful bird murmeration. Book your tickets to see the new Birds: Brilliant and Bizarre exhibition, adult tickets from £16.50
...e-one-half.jpg.placeholder.1920.1920.pngThree kids outside by some colourfully graffitied steps, adopting animal poses
...e-one-half.jpg.placeholder.1920.1920.pngA photo of two children admiring the collection
...full-width.jpg.placeholder.1160.1160.pngAn illustrated depiction of our new gardens, opening summer 2024
...net-one-half.jpg.placeholder.768.768.pngA women sits on the stairs of the Museum Members' rooms.
...lms-one-half.jpg.placeholder.768.768.pngA researcher bends over a thermal lake in an orange jacket sampling for bacteria
...y-full-width.jpg.placeholder.620.620.pngNo alt attribute provided
...shutterstock.jpg.placeholder.620.620.pngNo alt attribute provided
...john-sibbick.jpg.placeholder.620.620.pngNo alt attribute provided
...shutterstock.jpg.placeholder.620.620.pngNo alt attribute provided
.../resources/images/svg-icons/facebook.svgOur Facebook page
...e/resources/images/svg-icons/twitter.svgOur Twitter account
...e/resources/images/svg-icons/youtube.svgOur YouTube channel
...resources/images/svg-icons/instagram.svgOur Instagram account
...resources/images/svg-icons/pinterest.svgOur Pinterest account
...m/nhmwww/press-office/nhm-logo-white.svgNatural History Museum logo

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Home
H2 Birds: Brilliant and BizarreA new exhibitionOpen now
H2 Visit our new gardensOpen 18 JulyA haven for people and wildlife
H2 Discover: our online magazine about the natural world
H2 Visit
H2 Discover
H2 For schools
H2 Careers
H2 Join and support
H2 Take part
H2 About us
H2 Online shop
H2 Our science
H2 Business services
H2 Legal
H3 Accept cookies?
H3 Outdoor activities for kids
H3 What does it take to run a world-class museum?
H3 Become a Member
H3 Our science Duplicate text
H3 Empty heading
H3 Our new Evolution Timeline rocks
H3 Woolly mammoth genome rebuilt in 3D from freeze-dried skin
H3 The most complete UK dinosaur in a century found on the Isle of Wight
H3 For the first time, global temperatures above 1.5⁰C limit for an entire year
H3 Don't miss a thing
H3 The Natural History Museum
H3 The Natural History Museum at Tring
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/about-us/cookies-on-the-museu...cookies
/about-us/cookie-preferences.htmlManage my preferences
https://www.nhm.ac.uk/Anchor Skip to content
https://www.nhm.ac.uk/No Text
https://www.nhm.ac.uk/visit.htmlVisit
https://www.nhm.ac.uk/visit.htmlThe Museum at South Kensington
https://www.nhm.ac.uk/visit.htmlPlan your visit
/visit/whats-on.htmlWhat's on
/visit/galleries-and-museum-ma...Explore the Museum
/visit/access-at-south-kensing...Access
/visit/tring.htmlThe Museum at Tring
/visit/tring.htmlGetting here
/visit/tring/whats-on-tring.htmlText duplicate What's on
/visit/tring/galleries.htmlText duplicate Explore the Museum
/visit/tring/facilities-and-ac...Text duplicate Access
/discover.htmlDiscover
/discover.htmlText duplicate Discover
/discover/news.htmlNews
/discover/anthropocene.htmlAnthropocene
/discover/british-wildlife.htmlBritish wildlife
/discover/collections.htmlCollections
/discover/dinosaurs.htmlDinosaurs
/discover/human-evolution.htmlHuman evolution
/discover/oceans.htmlOceans
/discover/space.htmlSpace
/discover/what-on-earth.htmlWhat on Earth?
/discover/video.htmlVideo
/take-part.htmlTake part
/support-us.htmlJoin and support
/support-us.htmlText duplicate Join and support
/support-us/membership.htmlMembership
/support-us/give.htmlMake a donation
/support-us/patronage.htmlPatrons
/support-us/corporate-partners...Corporate partnerships
https://www.nhmshop.co.uk/External Subdomain Shop
/schools.htmlSchools
/our-science.htmlOur science
/our-science/our-work/sustaina...Deworm3
/our-science/our-work/sustaina...About
/our-science/our-work/sustaina...Who we are
/our-science/our-work/sustaina...Objectives
/our-science/our-work/sustaina...Achievements
/our-science/our-work/sustaina...Research tool kit
/our-science/our-work/sustaina...Publications
/our-science/our-work/sustaina...Text duplicate News
/support-us/membership.htmlText duplicate Membership
/support-us/make-a-donation.htmlDonate
/discover/british-wildlife.htmlSubdomain Text duplicate British wildlife
/visit/exhibitions/wildlife-ph...Subdomain Wildlife Photographer of the Year
/discover/dinosaurs.htmlSubdomain Text duplicate Dinosaurs
/discover/space.htmlSubdomain Text duplicate Space
/visit/galleries-and-museum-ma...Subdomain Text duplicate Explore the Museum
/visit/exhibitions/birds-brill...Birds: Brilliant and BizarreA new exhibitionOpen now Book your tickets
IMG-ALT A colourful bird murmeration. Book your tickets to see the new Birds: Brilliant and Bizarre exhibition, adult tickets from £16.50
https://www.nhm.ac.uk/visit.htmlGet your free ticket
/take-part/outdoor-activities-...Subdomain Free outdoor fun in parks, streets, or anywhere.
IMG-ALT Three kids outside by some colourfully graffitied steps, adopting animal poses
/support-us/give.htmlSubdomain Anchor You. Every donation to the Museum helps keep us open.
IMG-ALT A photo of two children admiring the collection
/visit/galleries-and-museum-ma...Visit our new gardensOpen 18 JulyA haven for people and wildlife See what we've got in store
IMG-ALT An illustrated depiction of our new gardens, opening summer 2024
/support-us/membership.htmlEnjoy exclusive benefits and support the Museum
IMG-ALT A women sits on the stairs of the Museum Members' rooms.
/our-science.htmlDelve into our research and collections
IMG-ALT A researcher bends over a thermal lake in an orange jacket sampling for bacteria
/discover.htmlSubdomain Check out our news, features, videos and activities
/discover/timeline-wall.htmlOur new Evolution Timeline rocks Experience the connection between rocks and life in our new Evolution Garden where rocks, fossils, plants and sculpture tell...
/discover/news/2024/july/wooll...News Woolly mammoth genome rebuilt in 3D from freeze-dried skin Ancient DNA has been reconstructed in three dimensions for the first time ever using a 52,000...
/discover/news/2024/july/most-...Science news The most complete UK dinosaur in a century found on the Isle of Wight Comptonatus chasei is the newest member of the Iguanodon family. 10 July 2...
/discover/news/2024/july/for-f...News For the first time, global temperatures above 1.5⁰C limit for an entire year The past year has been more than 1.5⁰C hotter than it was over than a centu...
/about-us/privacy-policy.htmlSubdomain Privacy notice
https://www.facebook.com/natur...New window External Subdomain IMG-ALT Our Facebook page
https://twitter.com/NHM_LondonNew window External IMG-ALT Our Twitter account
https://www.youtube.com/user/n...New window External Subdomain IMG-ALT Our YouTube channel
https://instagram.com/natural_...New window External IMG-ALT Our Instagram account
https://www.pinterest.com/nhml...New window External Subdomain IMG-ALT Our Pinterest account
https://www.nhm.ac.uk/Subdomain The Natural History Museum
https://www.google.co.uk/maps/...External Subdomain Map
https://www.nhm.ac.uk/visit.htmlSee our opening hours
/visit/tring.htmlThe Natural History Museum at Tring
https://www.google.co.uk/maps/...External Subdomain Text duplicate Map
/visit/tring.htmlText duplicate See our opening hours
https://www.nhm.ac.uk/visit.htmlText duplicate Visit
/visit/whats-on.htmlText duplicate What's on
/visit/galleries-and-museum-ma...Galleries and Museum map
/visit/access-at-south-kensing...Text duplicate Access
/discover.htmlText duplicate Discover
/discover/news.htmlText duplicate News
/discover/anthropocene.htmlText duplicate Anthropocene
/discover/british-wildlife.htmlText duplicate British wildlife
/discover/collections.htmlText duplicate Collections
/discover/dinosaurs.htmlText duplicate Dinosaurs
/discover/human-evolution.htmlText duplicate Human evolution
/discover/oceans.htmlText duplicate Oceans
/discover/space.htmlText duplicate Space
/discover/what-on-earth.htmlText duplicate What on Earth?
/discover/video.htmlText duplicate Video
/schools.htmlFor schools
/schools/school-visits-at-sout...Visiting South Kensington
/visit/tring/school-visits-at-...Visiting Tring
/schools/teaching-resources.htmlLearning resources
/about-us/careers.htmlCareers
https://jobs.nhm.ac.uk/External Subdomain Current vacancies
/support-us.htmlText duplicate Join and support
/support-us/membership.htmlText duplicate Membership
/support-us/membership/gift-me...Gift membership
/support-us/give.htmlText duplicate Make a donation
/support-us/patronage.htmlBecome a Patron
/support-us/corporate-partners...Text duplicate Corporate partnerships
/take-part.htmlText duplicate Take part
/take-part/volunteer.htmlVolunteer
/take-part/monitor-and-encoura...Citizen science
/take-part/identify-nature.htmlIdentify UK nature
/take-part/centre-for-uk-natur...Centre for UK Biodiversity
/about-us.htmlAbout us
/discover/news.htmlText duplicate News
/press-office.htmlPress office
/about-us/governance.htmlGovernance
/contact-us.htmlContact us
https://www.nhmshop.co.uk/External Subdomain Online shop
/our-science.htmlText duplicate Our science
/our-science/research.htmlResearch
/our-science/services/collecti...Text duplicate Collections
/our-science/data.htmlDatasets
/our-science/people.htmlPeople
/our-science/services/faciliti...Facilities
/our-science/study.htmlStudy and events
/our-science/services/library....Library and archives
/business-services.htmlBusiness services
/business-services/touring-exh...Touring exhibitions
/business-services/consulting....Consulting
/business-services/publishing....Publishing
/business-services/filming.htmlFilm locations
https://www.nhmimages.com/External Subdomain NHM images
/business-services/venue-hire....Venue hire
/business-services/licensing.htmlLicensing
/about-us/cookie-preferences.htmlCookie preferences
/about-us/privacy-notice.htmlText duplicate Privacy notice
/about-us/website-accessibilit...Website accessibility statement
/about-us/website-terms-condit...Terms and conditions
/content/dam/nhmwww/about-us/g...Subdomain Modern Slavery Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nhm.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (71 kB).

HTTP Response Header

NameValue
dateMon, 15 Jul 2024 07:58:47 GMT
content-typetext/html
varyAccept-Encoding
last-modifiedSun, 14 Jul 2024 06:36:32 GMT
etagW/"11b97-61d2f55526660"
x-frame-optionsSAMEORIGIN
x-azure-ref20240715T075847Z-er1dfb859c8j7sm7vsgg3qa8wn00000007e000000000a4fs
cache-controlpublic, max-age=43200
x-fd-int-roxy-purgeid0
x-cacheTCP_HIT
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 29,845 referring domains.
This page has 2,260,889 backlinks.
This page has backlinks from 19,371 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#robots.txt for www.nhm.ac.uk/

sitemap: https://www.nhm.ac.uk/sitemap.xml

user-agent: *
Crawl-delay: 8
Disallow: /uksf-bin/
Disallow: /cgi-bin/
Disallow: /search/
Disallow: /about-us/search/
Disallow: /jdsml/mils/
Disallow: /natureplus/people/
Disallow: /research-curation/research/projects/british-insect-mines/database/
Disallow: /research-curation/research/projects/solanaceaesource/
Disallow: /research-curation/research/projects/species-dictionary-new/
Disallow: /print-version/
Disallow: /resources-rx/*
Disallow: /resources-rx/files/*
Disallow: /research-curation/scientific-resources/collections/library-collections/wallace-letters-online/
Disallow: /visit/whats-on/programs/*
Disallow: /sso/login
Disallow: /gallery-api/*
Disallow: /discover/macgillivray/*
Disallow: /discover/endeavour/*

Disallow: *.pdf

User-Agent: Googlebot
Disallow: /bin/*
Disallow: /discover/macgillivray/*
Disallow: /discover/endeavour/*
Disallow: /our-science/data/*
Disallow: /CalmView/*
Disallow: /content/*
Disallow: /*?*tags=
Disallow: /*?*gclid=
Disallow: /*?*unique_ID=
Disallow: /about-us/contact-enquiries/forms/emailform.jsp?*

Similar sites

Search preview

www.nhm.ac.uk
Home | Natural History Museum
Book tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum56%Check
history56%Check
natural56%Check
science56%Check
new56%Check
History Museum56%Check
Natural History56%Check
Natural History Museum56%Check
Science News52%Check
Book50%Check
Show more keywords and terms

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