Nicb.org - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
52% 
Page structure
67% 
Link structure
48% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
104.50 kB
Words
1549
Media files
31
Number of links
173 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Your Trusted Partner in Leading the Fraud Fight | National Insurance Crime Bureau
The page title should be shorter than 580 pixels. It is 743 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://nicb.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
theme-color#ffffff
favicon-generatorDrupal responsive_favicons + realfavicongenerator.net
GeneratorDrupal 10 (https://www.drupal.org); Commerce 2
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 20 text duplicates on this page:
  • Duplicate 1: Building on our proud legacy of fighting vehicle crimes impacting the ...
  • Duplicate 2: From medical professionals billing for unnecessary or not performed pr...
  • Duplicate 3: From fake “on-the-job" injuries to employers underreporting employee r...
  • Duplicate 4: When criminals hijack and smuggle cargo on the roads or at the ports, ...
  • Duplicate 5: When disaster strikes, home and business owners turn to contractors to...
  • Duplicate 6: Best Practices to Combat Common Fraud Tactics OAK BROOK, IL, NOVEMBER ...
  • Duplicate 7: Tips for Residents To Avoid Being Victimized Twice OAK BROOK, IL, SEPT...
  • Duplicate 8: OAK BROOK, IL, SEPTEMBER 5 , 2024 — Rising vehicle theft trends presen...
  • Duplicate 9: Our over 1,200 member property-casualty insurance company members have...
  • Duplicate 10: NICB provides fraud resources and education for law enforcement organi...
This page contains 1549 words. That's ok.
24.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
26 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 23.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 31 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/2024-05/nicb-logo.svgNICB full color logo
...-GettyImages-511352215.png?itok=az6umslEVarious cars of different makes and models parked tightly together in a paved lot.
.../GettyImages-157560692.jpg?itok=DE--MtNDA closeup of a key ring inside of a vehicle, with one of the keys inserted into the ignition switch.
.../GettyImages-157560692.jpg?itok=DE--MtNDA closeup of a key ring inside of a vehicle, with one of the keys inserted into the ignition switch.
.../GettyImages-172271252.jpg?itok=QkM5SmRCA bookshelf in the dark, with a section illuminated by a flashlight off-screen.
.../GettyImages-172271252.jpg?itok=QkM5SmRCA bookshelf in the dark, with a section illuminated by a flashlight off-screen.
...GettyImages-1204285754.jpg?itok=POboT3QNA closeup of a person sitting at a desk clutching their hand.
...GettyImages-1204285754.jpg?itok=POboT3QNA closeup of a person sitting at a desk clutching their hand.
...GettyImages-1494203841.jpg?itok=nD3s19RaA worker at a container yard helping guide the placement of a cargo container lifted by a crane.
...GettyImages-1494203841.jpg?itok=nD3s19RaA worker at a container yard helping guide the placement of a cargo container lifted by a crane.
...GettyImages-1251175657.png?itok=6QPlCHxwA closeup of a person hammering a nail into a wooden frame.
...GettyImages-1251175657.png?itok=6QPlCHxwA closeup of a person hammering a nail into a wooden frame.
...iles/2024-05/Insurance_related_icons.svgBlue car with checkmark icon.
.../2024-05/Insurance_related_icons (1).svgBlue hand holding money icon.
.../2024-05/Insurance_related_icons (2).svgBlue umbrella icon.
.../2024-05/Insurance_related_icons (3).svgBlue graduation cap with shield icon.
...iles/2024-05/Insurance_related_icons.svgBlue car with checkmark icon.
.../2024-05/Insurance_related_icons (1).svgBlue hand holding money icon.
.../2024-05/Insurance_related_icons (2).svgBlue umbrella icon.
.../2024-05/Insurance_related_icons (3).svgBlue graduation cap with shield icon.
...Awareness Week_Title_0.png?itok=VhAoddzuThe National Insurance Crime Bureau is a proud sponsor of International Fraud Awareness Week
...Awareness Week_Title_0.png?itok=VhAoddzuThe National Insurance Crime Bureau is a proud sponsor of International Fraud Awareness Week
...2024-05/hurricane-season-look-back_0.jpgHurricane Season: A Look Back
...fault/files/2024-05/ppp-ga-article_0.jpgThe Importance of Public-Private Partnerships
...ult/files/2024-05/lightning-claims_0.jpgA Stroke of Lightning
...s/default/files/2024-05/Partnerships.jpgPartnerships Make the Difference
...ship Director at Booth.jpg?itok=oMuZ9_eyNICB membership director speaking to a woman in a yellow shirt at a booth.
...ship Director at Booth.jpg?itok=oMuZ9_eyNICB membership director speaking to a woman in a yellow shirt at a booth.
...GettyImages-1435952750.jpg?itok=8oL3x_aYCloseup of the illuminated red bulb of an American police car siren.
...GettyImages-1435952750.jpg?itok=8oL3x_aYCloseup of the illuminated red bulb of an American police car siren.
...efault/files/2024-05/nicb-logo-white.svgNICB white out logo

Page structure

H1 heading
(Critically important)
Your Trusted Partner in Leading the Fraud Fight
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Your Trusted Partner in Leading the Fraud Fight
H2 Header Utility
H2 Main navigation (Header)
H2 Header Utility Mobile
H2 Preventing Insurance Fraud
H2 In 2023, NICB helped
H2 NICB Recent News
H2 NICB Champions International Fraud Awareness Week
H2 NICB Issues Contractor Fraud Alert in Hurricane Helene’s Wake
H2 NICB Partners with U.S. Customs and Border Protection to Stop Export of Stolen Vehicles
H2 NICB Champions International Fraud Awareness Week Duplicate text
H2 NICB Issues Contractor Fraud Alert in Hurricane Helene’s Wake Duplicate text
H2 NICB Partners with U.S. Customs and Border Protection to Stop Export of Stolen Vehicles Duplicate text
H2 A Closer Look at Fraud
H2 Hurricane Season: A Look Back
H2 Informer Content
H2 The Importance of Public-Private Partnerships
H2 Informer Content Duplicate text
H2 A Stroke of Lightning
H2 Informer Content Duplicate text
H2 Partnerships Make the Difference
H2 Informer Content Duplicate text
H2 Supporting Our Members and Law Enforcement Agencies
H2 Training and Events
H2 Application Fraud for Underwriters
H2 Managing LIST/MIST Claims
H2 Auto Physical Damage Claims
H2 Main navigation (Footer)
H2 Footer Utility
Some anchor texts are used more than once.
There are 10 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://nicb.org/Anchor Skip to main content
/disaster-tipsSubdomain access our disaster resources
https://nicb.org/IMG-ALT NICB full color logo
https://nicb.org/cartCart
/iso_claimsearch_loginNew window Member Login
/how-we-help/vincheckVINCheck Search®
https://nicb.org/how-we-helpHow We Help
https://nicb.org/how-we-helpHow We Help Overview
/how-we-help/report-fraudReport Fraud
/how-we-help/report-fraudReport Fraud Overview
/how-we-help/report-fraud/espa...Español - Reportar Fraude
https://nicb.org/vincheckVINCheck
https://nicb.org/vincheckVINCheck Overview
/vincheck/participating-membersParticipating Members
/vincheck/terms-use-vincheckTerms of Use for VINCheck
/how-we-help/vincheck/vincheck...VINCheck Success Story
https://nicb.org/vinmanualsVIN Manuals
/how-we-help/intelligence-anal...Intelligence & Analytics
/how-we-help/investigationsInvestigations
/how-we-help/learning-developmentLearning & Development
/how-we-help/learning-developmentLearning & Development Overview
/how-we-help/learning-developm...NICTA
/how-we-help/public-affairsPublic Affairs
/how-we-help/government-affairsGovernment Affairs
/how-we-help/government-affairsGovernment Affairs Overview
/how-we-help/government-affair...Legislative Tracking
/prevent-fraud-theftPrevent Fraud & Theft
/prevent-fraud-theftPrevent Fraud & Theft Overview
/prevent-fraud-theft/be-inform...Be an Informed Insurance Consumer
/ContractorFraudWeekContractor Fraud Week
/ContractorFraudWeekContractor Fraud Week Overview
https://nicb.org/CFAWPartnerFormCFAW Partner Form
/prevent-fraud-theft/disaster-...Disaster Fraud
/prevent-fraud-theft/disaster-...Disaster Fraud Overview
https://nicb.org/disaster-tipsFraud Resources After a Disaster
/prevent-fraud-theft/insurance...Insurance Identity Theft
/prevent-fraud-theft/buying-ve...Buying a Vehicle
/prevent-fraud-theft/auto-repa...Auto Repair Scams
/prevent-fraud-theft/staged-au...Staged Auto Accident Fraud
/prevent-fraud-theft/prevent-a...Prevent Auto Theft
/prevent-fraud-theft/motorcycl...Motorcycle & Boat Theft
/prevent-fraud-theft/cargo-theftCargo Theft
/medical-fraud-tipsMedical Fraud
https://nicb.org/newsNews
https://nicb.org/newsNews Overview
/news/news-releasesNews Releases
https://nicb.org/news/nicb-newsNICB in the News
https://nicb.org/news/blogBlog
https://nicb.org/NICBInformerNICB Informer
/news/reports-statisticsReports & Statistics
https://nicb.org/news/psasPSAs
https://nicb.org/news/eventsEvents
/news/media-requestsMedia Requests
/news/regional-newsRegional News
/news/regional-newsRegional News Overview
/news/regional-news/foreign-op...Foreign Operations
/news/regional-news/mid-atlanticMid-Atlantic
/news/regional-news/midwestMidwest
/news/regional-news/northeastNortheast
/news/regional-news/northwestNorthwest
/news/regional-news/southeastSoutheast
/news/regional-news/southwestSouthwest
/news/regional-news/westWest
/news/regional-news/regional-e...Regional Events
/news/regional-news/regional-i...Regional Investigations
/news/regional-news/regional-u...Regional Updates
https://nicb.org/law-enforcementFor Law Enforcement
https://nicb.org/law-enforcementFor Law Enforcement Overview
/law-enforcement/investigative...Investigative Assistance
/law-enforcement/resourcesResources
https://nicb.org/LE-learningIn-Person Training
/law-enforcement/online-coursesOnline Courses
/law-enforcement/reference-doc...Reference Documents
https://nicb.org/membershipMembership
https://nicb.org/membershipMembership Overview
/membership/member-benefitsMember Benefits
/membership/current-member-dir...Current Member Directory
/membership/membership-inquiryMembership Inquiry
https://nicb.org/about-nicbAbout NICB
https://nicb.org/about-nicbAbout NICB Overview
/about-nicb/leadershipLeadership
/about-nicb/strategic-partnersStrategic Partners
/about-nicb/annual-reportsAnnual Reports
/about-nicb/annual-reportsAnnual Reports Overview
/annual-reports/annual-report-...Annual Report 2022
/about-nicb/office-locationsOffice Locations
/about-nicb/careersCareers
/about-nicb/careersCareers Overview
/about-nicb/careers/internshipsInternships
/about-nicb/diversity-equity-a...Diversity, Equity, and Inclusion
/about-nicb/industry-related-g...Industry Related Groups
/about-nicb/industry-related-g...Industry Related Groups Overview
/about-nicb/industry-related-g...Geospatial Insurance Consortium
/about-nicb/industry-related-g...National Commercial Vehicle and Cargo Theft Prevention Task Force
/about-nicb/complianceCompliance
/about-nicb/contact-usContact Us
https://nicb.org/cartText duplicate Cart
/iso_claimsearch_loginNew window Text duplicate Member Login
/how-we-help/report-fraudText duplicate Report Fraud
https://nicb.org/about-nicbLearn About NICB
/prevent-fraud-theft/prevent-a...Get Tips
https://nicb.org/vincheckVINCheck®
/prevent-fraud-theft/prevent-a...Text duplicate Get Tips
https://nicb.org/vincheckText duplicate VINCheck®
/medical-fraud-tipsText duplicate Get Tips
/how-we-help/report-fraudText duplicate Report Fraud
/medical-fraud-tipsText duplicate Get Tips
/how-we-help/report-fraudText duplicate Report Fraud
/news/blog/how-workers-compens...Learn More
/how-we-help/report-fraudText duplicate Report Fraud
/news/blog/how-workers-compens...Text duplicate Learn More
/how-we-help/report-fraudText duplicate Report Fraud
/prevent-fraud-theft/cargo-theftText duplicate Learn More
/how-we-help/report-fraudText duplicate Report Fraud
/prevent-fraud-theft/cargo-theftText duplicate Learn More
/how-we-help/report-fraudText duplicate Report Fraud
/ContractorFraudWeekJoin the Fight
https://nicb.org/disaster-tipsGet Tools
/ContractorFraudWeekText duplicate Join the Fight
https://nicb.org/disaster-tipsText duplicate Get Tools
/news/news-releasesRead More NICB News
/news/news-releases/nicb-champ...NICB Champions International Fraud Awareness Week
/news/news-releases/nicb-champ...Trivial anchor text
Read More
A-TITLE Read NICB Champions International Fraud Awareness Week
/news/news-releases/nicb-issue...NICB Issues Contractor Fraud Alert in Hurricane Helene’s Wake
/news/news-releases/nicb-issue...Text duplicate Trivial anchor text
Read More
A-TITLE Read NICB Issues Contractor Fraud Alert in Hurricane Helene’s Wake
/news/news-releases/nicb-partn...NICB Partners with U.S. Customs and Border Protection to Stop Export of Stolen Vehicles
/news/news-releases/nicb-partn...Text duplicate Trivial anchor text
Read More
A-TITLE Read NICB Partners with U.S. Customs and Border Protection to Stop Export of Stolen Vehicles
/news/news-releases/nicb-champ...Text duplicate NICB Champions International Fraud Awareness Week
/news/news-releases/nicb-champ...Text duplicate Trivial anchor text
Read More
A-TITLE Read NICB Champions International Fraud Awareness Week
/news/news-releases/nicb-issue...Text duplicate NICB Issues Contractor Fraud Alert in Hurricane Helene’s Wake
/news/news-releases/nicb-issue...Text duplicate Trivial anchor text
Read More
A-TITLE Read NICB Issues Contractor Fraud Alert in Hurricane Helene’s Wake
/news/news-releases/nicb-partn...Text duplicate NICB Partners with U.S. Customs and Border Protection to Stop Export of Stolen Vehicles
/news/news-releases/nicb-partn...Text duplicate Trivial anchor text
Read More
A-TITLE Read NICB Partners with U.S. Customs and Border Protection to Stop Export of Stolen Vehicles
/news/news-releasesText duplicate Read More NICB News
https://nicb.org/NICBInformerRead More NICB Articles
/hurricane-season-look-backHurricane Season: A Look Back
/hurricane-season-look-backText duplicate Trivial anchor text
Read More
A-TITLE Read Hurricane Season: A Look Back
/taxonomy/term/1002Informer Content
/importance-public-private-par...The Importance of Public-Private Partnerships
/importance-public-private-par...Text duplicate Trivial anchor text
Read More
A-TITLE Read The Importance of Public-Private Partnerships
/taxonomy/term/1002Text duplicate Informer Content
https://nicb.org/stroke-lightningA Stroke of Lightning
https://nicb.org/stroke-lightningText duplicate Trivial anchor text
Read More
A-TITLE Read A Stroke of Lightning
/taxonomy/term/1002Text duplicate Informer Content
/partnerships-make-differencePartnerships Make the Difference
/partnerships-make-differenceText duplicate Trivial anchor text
Read More
A-TITLE Read Partnerships Make the Difference
/taxonomy/term/1002Text duplicate Informer Content
https://nicb.org/NICBInformerText duplicate Read More NICB Articles
/membership/member-benefitsUnderstand member benefits
/membership/current-member-dir...See current member directory
/membership/member-benefitsText duplicate Understand member benefits
/membership/current-member-dir...Text duplicate See current member directory
/law-enforcement/investigative...Get investigative assistance
https://nicb.org/LE-learningAccess in-person training
/law-enforcement/resourcesReview fraud resources
/law-enforcement/investigative...Text duplicate Get investigative assistance
https://nicb.org/LE-learningText duplicate Access in-person training
/law-enforcement/resourcesText duplicate Review fraud resources
https://nicb.org/news/eventsSee All Events
/news/events/application-fraud...Application Fraud for Underwriters
/news/events/managing-listmist...Managing LIST/MIST Claims
/news/events/auto-physical-dam...Auto Physical Damage Claims
https://nicb.org/news/eventsText duplicate See All Events
https://www.facebook.com/Insur...New window External Subdomain NICB on Facebook
https://www.youtube.com/@Insur...New window External Subdomain NICB on YouTube
http://twitter.com/insurancecrimeNew window External NICB on Twitter
https://www.linkedin.com/compa...New window External Subdomain NICB on LinkedIn
https://www.instagram.com/insu...New window External Subdomain NICB on Instagram
https://nicb.org/how-we-helpText duplicate How We Help
/prevent-fraud-theftText duplicate Prevent Fraud & Theft
https://nicb.org/newsText duplicate News
https://nicb.org/law-enforcementText duplicate For Law Enforcement
https://nicb.org/membershipText duplicate Membership
https://nicb.org/about-nicbText duplicate About NICB
/about-nicb/contact-usContact us
https://nicb.org/sitemapSite Map
https://nicb.org/terms-conditionsTerms and Conditions
https://nicb.org/privacy-policyPrivacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://nicb.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (105 kB).

HTTP Response Header

NameValue
cache-controlmust-revalidate, no-cache, private
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
expiresSun, 19 Nov 1978 05:00:00 GMT
servernginx
strict-transport-securitymax-age=300
x-commerce-core2
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheUNCACHEABLE
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe4-b-7f998d8f5-q4zcp
x-styx-req-idc10f2b1d-a43e-11ef-9baa-ba5b6380443f
dateSat, 16 Nov 2024 17:18:10 GMT
x-served-bycache-chi-klot8100134-CHI, cache-fra-eddf8230095-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1731777490.495587,VS0,VE161
varyAccept-Encoding, Cookie, Cookie
age0
accept-rangesbytes
via1.1 varnish, 1.1 varnish
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 6,345 referring domains.
This page has 123,679 backlinks.
This page has backlinks from 3,804 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fraud68%Check
Trusted Partner67%Check
Fraud Fight67%Check
NICB63%Check
Leading62%Check
Trusted62%Check
Fight61%Check
insurance fraud61%Check
National57%Check
Fraud Awareness57%Check

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