Nice.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
83% 
Page structure
100% 
Link structure
90% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
98.10 kB
Words
568
Media files
2
Number of links
47 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | NICE
The page title is too short. (162 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
NICE helps practitioners and commissioners get the best care to patients, fast, while ensuring value for the taxpayer
The length of the meta description is perfect. (712 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nice.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
application-nameNICE
DC:PublisherNICE
DC.Rights.CopyrightAll content on this site is NICE copyright unless otherwise stated. You can download material for private research, study or in-house use only. Do not distribute or publish any material from this site without first obtaining NICE's permission. Where Crown copyright applies, see the Office of Public Sector Information (formerly HMSO) website for information.
DC.Languageeng
x-countrygb
apple-mobile-web-app-capableyes
apple-mobile-web-app-titleNICE
theme-color#004650
msapplication-TileColor#004650
DC.Issued2023-08-18T12:50:55.390Z
DC.Modified2025-04-11T07:11:08.193Z
robotsindex,follow
descriptionNICE helps practitioners and commissioners get the best care to patients, fast, while ensuring value for the taxpayer
next-head-count43
langen-gb
twitter:cardsummary
twitter:site@NICEComms
twitter:creator@NICEComms
og:urlhttps://www.nice.org.uk/
og:typewebsite
og:image/open-graph/open-graph-1200x1200.png
og:image:altLogo for NICE (The National Institute for Health and Care Excellence)
og:image:width1200
og:image:height1200
og:localeen_GB
og:site_nameNICE website: The National Institute for Health and Care Excellence
og:titleHomepage
og:descriptionNICE helps practitioners and commissioners get the best care to patients, fast, while ensuring value for the taxpayer
x-ua-compatibleIE=edge; chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 568 words. That's ok.
32% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...at%28jpeg%29:quality%2880%29&w=1920&q=75Female clinician consulting with male patient
...at%28jpeg%29:quality%2880%29&w=1920&q=75A female nursing assistant dressed in pink in consultation with a patient

Page structure

H1 heading
(Critically important)
We produce useful and usable guidance for the NHS and wider health and care system.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We produce useful and usable guidance for the NHS and wider health and care system.
H2 Latest from NICE
H2 If you’re striving for NHS market access...
H2 Implementation and planning
H2 More ways we support you
H2 How NICE makes its decisions
H3 Thousands of people a year could benefit from new twice-a-day tablet for advanced breast cancer
H3 Deal agreed for continued access to life-changing treatment for rare inherited disease
H3 Health inequalities - an update to NICE’s methods for health technology evaluation
H3 Technology recommended for people with chronic tic disorders and Tourette syndrome
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nice.org.uk/Anchor Skip to content
/accessibilitySubdomain Accessibility help
https://www.nice.org.uk/Subdomain No Text
https://www.nice.org.uk/Anchor Text duplicate Skip to content
https://accounts.nice.org.uk/s...External Subdomain Sign in
https://www.nice.org.uk/guidanceSubdomain Guidance
/standards-and-indicatorsSubdomain Standards and indicators
/about/what-we-do/life-sciencesSubdomain Life sciences
https://bnf.nice.org.uk/External Subdomain British National Formulary (BNF)
https://bnfc.nice.org.uk/External Subdomain British National Formulary for Children (BNFC)
https://cks.nice.org.uk/External Subdomain Clinical Knowledge Summaries (CKS)
https://www.nice.org.uk/aboutSubdomain About
https://www.nice.org.uk/guidanceSubdomain Find guidance
/news/articles/approval-for-ne...Thousands of people a year could benefit from new twice-a-day tablet for advanced breast cancer
/news/articles/deal-agreed-for...No Text
/news/articles/deal-agreed-for...Deal agreed for continued access to life-changing treatment for rare inherited disease
/news/blogs/health-inequalitie...No Text
/news/blogs/health-inequalitie...Health inequalities - an update to NICE’s methods for health technology evaluation
/news/articles/technology-reco...No Text
/news/articles/technology-reco...Technology recommended for people with chronic tic disorders and Tourette syndrome
https://www.nice.org.uk/newsView all news, blogs and podcasts
/about/what-we-do/life-science...Subdomain Learn more
/standards-and-indicatorsSubdomain Quality improvement - using our standards and indicators
/about/nice-communities/social...Subdomain Guidelines and resources for social care
/about/what-we-do/into-practiceSubdomain Productivity, planning and cost saving resources
https://bnf.nice.org.uk/External Subdomain Advice and information on the use of drugs (BNF)
https://cks.nice.org.uk/External Subdomain Summaries of evidence and advice on common health topics (CKS)
/about/nice-communities/nice-a...Subdomain Making decisions about your care
https://indepth.nice.org.uk/ho...External Subdomain A simple guide to how NICE makes its decisions
https://indepth.nice.org.uk/wh...External Subdomain What is our severity modifier?
https://www.nice.org.uk/Anchor Back to top
https://www.nice.org.uk/Subdomain No Text
https://www.nice.org.uk/guidanceSubdomain Text duplicate Guidance
/standards-and-indicatorsSubdomain Text duplicate Standards and indicators
/about/what-we-do/life-sciencesSubdomain Text duplicate Life sciences
https://bnf.nice.org.uk/External Subdomain Text duplicate British National Formulary (BNF)
https://bnfc.nice.org.uk/External Subdomain Text duplicate British National Formulary for Children (BNFC)
https://cks.nice.org.uk/External Subdomain Text duplicate Clinical Knowledge Summaries (CKS)
/about/what-we-do/evidence-ser...Subdomain Knowledge resources
https://www.nice.org.uk/aboutSubdomain About NICE
/about/what-we-do/into-practiceSubdomain Into practice
/get-involvedSubdomain Get involved with NICE
/get-involved/jobsSubdomain Jobs
https://www.nice.org.uk/newsSubdomain News
/news/nice-newsletters-and-alertsSubdomain Newsletters and alerts
/get-involved/contact-usSubdomain Contact us
/forms/leave-feedbackSubdomain Leave feedback
/re-using-our-contentSubdomain Reusing our content
/forms/use-of-nice-content-in-...Subdomain NICE UK Open Content Licence
/about/what-we-do/nice-syndica...Subdomain Syndicate our content
https://www.nice.org.uk/eventsSubdomain Events
https://en-gb.facebook.com/Nat...External Subdomain Facebook
https://x.com/NICEcommsExternal X
https://www.youtube.com/user/N...External Subdomain YouTube
https://www.linkedin.com/compa...External Subdomain LinkedIn
/accessibilitySubdomain Accessibility
/freedom-of-informationSubdomain Freedom of information
https://www.nice.org.uk/glossarySubdomain Glossary
/terms-and-conditionsSubdomain Terms and conditions
/privacy-noticeSubdomain Privacy notice
https://www.nice.org.uk/cookiesSubdomain Cookies
/terms-and-conditionsSubdomain Anchor Notice of rights

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nice.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (98 kB).

HTTP Response Header

NameValue
dateThu, 15 May 2025 17:49:03 GMT
content-typetext/html; charset=utf-8
content-length27606
x-appnext-web
x-dns-prefetch-controlon
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-xss-protection1; mode=block
permissions-policycamera=(), microphone=(), geolocation=(), interest-cohort=()
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
link<https://cdn.nice.org.uk/cookie-banner/cookie-banner.min.js>; rel=preload; as=script,<https://apikeys.civiccomputing.com>; rel=preconnect; crossorigin,<https://www.googletagmanager.com>; rel=preconnect
x-frame-optionsDENY
content-security-policyframe-ancestors 'none'
etag"ywggikpjix25ed"
varyAccept-Encoding
content-encodinggzip
x-c-backendnextweb3
x-c-cookies-cachekey
x-c-is-cacheableYES
age59
x-c-id-current4775705
x-c-id-cached4389913
cache-controlpublic, s-max-age=179, max-age=120, stale-while-revalidate=1800
x-c-hits14
x-c-ttl60.885
x-c-resultHIT on vbox-b
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,640 referring domains.
This page has 397,881 backlinks.
This page has backlinks from 2,799 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: bingbot
Crawl-delay: 1
User-agent: *
Allow: /

Similar sites

Search preview

www.nice.org.uk
Homepage | NICE
NICE helps practitioners and commissioners get the best care to patients, fast, while ensuring value for the taxpayer

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NICE77%Check
NICE makes60%Check
health54%Check
NHS54%Check
Guidance50%Check
produce50%Check
useful50%Check
system50%Check
usable50%Check
wider50%Check
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