Norwich.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
67% 
Page structure
100% 
Link structure
88% 
Server
55% 
External factors
100% 
SEO Score
Response time
1.03 s
File size
37.90 kB
Words
495
Media files
5
Number of links
125 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage
The title contains the word Homepage! More content should be covered in the title.
The page title is too short. (100 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The Homepage
The meta description is too short. (98 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorNorwich City Council
revisit-after2 days
viewportwidth=device-width, initial-scale=1
ROBOTSINDEX,FOLLOW
descriptionThe Homepage
keywordsNorwich City Council, Norwich, Parking in Norwich, Norwich car parks, Norwich council tax, benefits, jobs in Norwich, Norwich city council jobs, Riverside swimming pool, housing, events in Norwich, recycling, bin collections, roads, elections, planning, Norwich councillors, tourist information, Norwich parks
dcterms:creatorNorwich City Council
dcterms:coverageNorwich, Norfolk, England, United Kingdom
dcterms:formattext/html
dcterms:identifierhttps://www.norwich.gov.uk/site/
dcterms:languageen
dcterms:publisherNorwich City Council, City Hall, St Peter’s Street, Norwich NR2 1NH, [email protected]
dcterms:rightsHolderNorwich City Council
dcterms:descriptionThe Homepage
dcterms:subjectNorwich City Council, Norwich, Parking in Norwich, Norwich car parks, Norwich council tax, benefits, jobs in Norwich, Norwich city council jobs, Riverside swimming pool, housing, events in Norwich, recycling, bin collections, roads, elections, planning, Norwich councillors, tourist information, Norwich parks>
dcterms:titleNorwich City Council - Tel: 0344 980 3333
langen
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 495 words on this page. Good pages should have about 800 words of useful content.
30.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Norwich City Council
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Norwich City Council
H2 Bins and recycling
H2 Council tax
H2 Housing
H2 Benefits and support
H2 Local business
H2 Planning
H2 Streets and travel
H2 Parking
H2 Environmental issues
H2 Energy, climate and biodiversity
H2 About your council
H2 Licensing
H2 Events, tourism and culture
H2 Sports, parks and leisure
H2 Job vacancies
H2 Communities and neighbourhoods
H2 Garden waste
H2 Tenancy texts
H2 Find Services by A to Z
H3 Sign up for a garden waste collection
H3 Check if a text message is genuine
H3 Highlighting our Civic Chosen Charity for 2024/2025: The Benjamin Foundation: BOOM!
H3 Every Check Counts
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 7 external links on this page.
LinkAttributesAnchor text
https://www.norwich.gov.uk/site/Nofollow Subdomain Anchor Skip to content
https://www.norwich.gov.uk/site/Nofollow Subdomain Anchor Skip to search
/myaccountSubdomain My Account
https://maps.norwich.gov.uk/my...External Subdomain My Norwich
https://maps.norwich.gov.uk/my...External Subdomain Text duplicate My Norwich
/contactSubdomain Contact us
/accessibility/settingsSubdomain Accessibility
https://www.norwich.gov.uk/Subdomain Norwich City Council
https://www.norwich.gov.uk/applySubdomain Apply for it
/payforitSubdomain Pay for it
https://www.norwich.gov.uk/reportSubdomain Report it
/myaccountSubdomain My Account (register and sign in)
/mynorwichSubdomain My Norwich (find local information)
/info/20533/cost_of_living_sup...Subdomain Cost of living support
/info/20001/bins_and_recyclingSubdomain Bins and recycling
/mynorwichSubdomain Check your bin collection day
/info/20280/recyclingSubdomain What can I recycle?
/info/20001/bins_and_recycling...Subdomain Request a bulky waste collection
/info/20001/bins_and_recyclingSubdomain More about bins and recycling
/info/20002/council_taxSubdomain Council tax
/info/20002/council_tax/18/pay...Subdomain Pay your council tax
/info/20002/council_tax/32/cou...Subdomain Council tax reduction
/changeofaddressSubdomain Tell us of a change of address
/info/20002/council_taxSubdomain More in council tax
/info/20004/housingSubdomain Housing
/reportarepairSubdomain Report a repair
/info/20015/find_a_homeSubdomain Find a home
/info/20048/private_sector_hou...Subdomain Private sector housing
/info/20004/housingSubdomain More in housing
/info/20003/benefits_and_supportSubdomain Benefits and support
/submitevidenceSubdomain Submit evidence for benefits
/info/20003/benefits_and_suppo...Subdomain Housing benefit
/info/20400/change_of_circumst...Subdomain Tell us about a change
/info/20003/benefits_and_supportSubdomain More in benefits and support
/info/20009/local_businessSubdomain Local business
/info/20020/business_ratesSubdomain Business rates
/info/20009/local_business/139...Subdomain Commercial property
/info/20281/food_health_and_sa...Subdomain Food, health and safety
/info/20009/local_businessSubdomain More in local business
/info/20005/planningSubdomain Planning
/info/20604/major_planning_app...Subdomain Major planning applications
/info/20017/planning_applicationsSubdomain Planning applications
/info/20427/east_norwich_regen...Subdomain East Norwich Regeneration
/info/20005/planningSubdomain More in planning
/info/20389/streets_and_travelSubdomain Streets and travel
/info/20389/streets_and_travel...Subdomain Report a street light problem
/info/20010/environmental_issu...Subdomain Report an abandoned vehicle
/info/20010/environmental_issu...Subdomain Street cleaning issues
/info/20389/streets_and_travelSubdomain More in streets and travel
/info/20008/parkingSubdomain Parking
/site/scripts/directory_search...Subdomain Multi-storey car parks
/site/scripts/directory_search...Subdomain Pay and display car parks
/parkingfinesSubdomain Parking fines
/info/20008/parkingSubdomain More in parking
/info/20010/environmental_issuesSubdomain Environmental issues
/fly-tippingSubdomain Report fly-tipping
/info/20194/dog_issues/2323/re...Subdomain Report dog fouling
/info/20212/pollutionSubdomain Report a noise
/info/20010/environmental_issuesSubdomain More in environmental issues
/info/20012/energy_climate_and...Subdomain Energy, climate and biodiversity
/info/20012/energy_climate_and...Subdomain Solar Together
/info/20608/energy_efficiency_...Subdomain Help to reduce energy bills
/info/20504/climate_change_and...Subdomain Climate change and sustainability
/info/20012/energy_climate_and...Subdomain More in energy, climate and biodiversity
/info/20011/about_your_councilSubdomain About your council
/info/20021/elections_and_votingSubdomain Elections and voting
/info/20191/committees_and_mee...Subdomain Committees and meetings
/info/20238/current_consultationsSubdomain Consultations
/info/20011/about_your_councilSubdomain More in about your council
/info/20014/licensingSubdomain Licensing
/info/20329/taxi_hackney_carri...Subdomain Taxi and private hire licensing
/directory_record/976/premises...Subdomain Premises licences
/directory_record/2119/tattooi...Subdomain Tattoo, acupuncture, body piercing
/info/20014/licensingSubdomain More in licensing
/info/20007/events_tourism_and...Subdomain Events, tourism and culture
/info/20223/city_events_calendarSubdomain City events calendar
/info/20007/events_tourism_and...Subdomain Hire a park or open space
/info/20007/events_tourism_and...Subdomain Art and culture
/info/20007/events_tourism_and...Subdomain More in events, tourism and culture
/info/20006/sports_parks_and_l...Subdomain Sports, parks and leisure
/info/20230/parks_and_open_spacesSubdomain Parks and open spaces
/info/20202/norman_centre/Subdomain Norman Centre
/info/20006/sports_parks_and_l...Subdomain Sport and leisure discount card
/info/20006/sports_parks_and_l...Subdomain More in sports, parks and leisure
https://www.norwich.gov.uk/jobsSubdomain Job vacancies
https://recruitment.norwich.go...External Subdomain Norwich City Council jobs
https://recruitment.norwich.go...External Subdomain Benefits of working for the council
/info/20440/jobs_at_norwich_ci...Subdomain Norwich City Services Ltd jobs
https://www.norwich.gov.uk/jobsSubdomain More in job vacancies
/info/20013/communities_and_ne...Subdomain Communities and neighbourhoods
/info/20235/community_asset_tr...Subdomain Community asset transfer
/info/20302/antisocial_behavio...Subdomain Report antisocial behaviour
/info/20013/communities_and_ne...Subdomain Community centres
/info/20013/communities_and_ne...Subdomain More in communities and neighbourhoods
/info/20185/garden_waste_servi...Subdomain Garden waste Garden waste Sign up for a garden waste collection Let us help you get on top of your garden waste to-do list and take away your garden waste. P...
IMG-ALT Garden waste
/TenancyTextsSubdomain Tenancy texts Tenancy texts Check if a text message is genuine We might send you a text message about your tenancy and want you to know it’s from us.
IMG-ALT Tenancy texts
/news/article/752/highlighting...Subdomain Highlighting our Civic Chosen Charity for 2024/2025: The Benjamin Foundation: BOOM!
/news/article/751/every_check_...Subdomain Every Check Counts
https://www.norwich.gov.uk/newsSubdomain More News
/a_to_z/ASubdomain A
/a_to_z/BSubdomain B
/a_to_z/CSubdomain C
/a_to_z/DSubdomain D
/a_to_z/ESubdomain E
/a_to_z/FSubdomain F
/a_to_z/GSubdomain G
/a_to_z/HSubdomain H
/a_to_z/ISubdomain I
/a_to_z/JSubdomain J
/a_to_z/LSubdomain L
/a_to_z/MSubdomain M
/a_to_z/NSubdomain N
/a_to_z/OSubdomain O
/a_to_z/PSubdomain P
/a_to_z/RSubdomain R
/a_to_z/SSubdomain S
/a_to_z/TSubdomain T
/a_to_z/USubdomain U
/a_to_z/VSubdomain V
/a_to_z/WSubdomain W
/twitterSubdomain Twitter
/facebookSubdomain Facebook
/instagramSubdomain Instagram
/contactSubdomain Text duplicate Contact us
/site_mapSubdomain Site map
/accessibilitySubdomain Accessibility statement
https://www.norwich.gov.uk/termsSubdomain Terms and conditions
/privacy-and-cookiesSubdomain Privacy and cookies
https://www.norwich.gov.uk/Subdomain Back to the top
https://www.jadu.net/External Subdomain Designed and Powered by Jadu.
https://websurveys2.govmetric....Nofollow External Subdomain IMG-ALT Feedback button
https://websurveys2.govmetric....Nofollow External Subdomain Text duplicate IMG-ALT Feedback button

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.norwich.gov.uk/site/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.03 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 11 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the SFW Object files.
The file size of the HTML document is fine (38 kB).

HTTP Response Header

NameValue
dateSat, 28 Sep 2024 10:25:29 GMT
serverApache
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
content-typetext/html; charset=UTF-8
expiresThu, 19 Nov 1981 08:52:00 GMT
strict-transport-securitymax-age=31536000
x-ua-compatibleIE=edge,chrome=1
x-powered-byASP.NET
x-frame-optionsSAMEORIGIN
set-cookie77 Characters
varyAccept-Encoding
content-encodinggzip
transfer-encodingchunked
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 175 referring domains.
This page has 4,094 backlinks.
This page has backlinks from 112 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent:*
Disallow: /images
Disallow: /javascript
Disallow: /jadu
Disallow: /blogAdmin
Disallow: /preview
Disallow: /search
Disallow: /site/scripts/google_results.php

Search preview

www.norwich.gov.uk › site
Homepage
The Homepage

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Norwich58%Check
Norwich City Council55%Check
Council54%Check
City Council54%Check
Norwich City54%Check
City50%Check
Council tax48%Check
waste46%Check
Garden46%Check
Garden waste46%Check

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