Npg.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
91% 
Page structure
95% 
Link structure
76% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.33 s
File size
62.10 kB
Words
639
Media files
21
Number of links
59 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - National Portrait Gallery
The length of the page title is perfect. (288 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
National Portrait Gallery, London. Open daily from 10.30. Free admission. We look after the world’s greatest collection of portraits.
The length of the meta description is perfect. (798 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionNational Portrait Gallery, London. Open daily from 10.30. Free admission. We look after the world’s greatest collection of portraits.
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
msapplication-TileColor#f8f8f6
theme-color#f8f8f6
facebook-domain-verificationv4f3xt1ktgqi0eusm5gn6cd6ih4o6b
langen
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.11 words is high.
This page contains 639 words. That's ok.
28.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: £5 tickets for 25s and under:
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/images/logos/npg-logo-sm.svgNational Portrait Gallery
...7402e16.home_hero_banner_8x.0065591f.jpgThe National Portrait Gallery
...MOTY2024_Small_rgb_SHORTLISTED_Black.pngArt Fund Museum of the Year 2024 Shortlisted
...4c.six_lives_katherine_parr.e6eb8891.jpgSix Lives
...ra_michael_slusakowicz_crop.e6eb8891.jpgHerbert Smith Freehills Portrait Award 2024
...tudy_for_self_portrait_1979.e6eb8891.jpgFrancis Bacon: Human Presence
...angelo_molinari_ncuti_gatwa.e6eb8891.jpgTaylor Wessing Photo Portrait Prize 2024
...are.40c72b9a.king_henry_vii.e6eb8891.jpgPrimary Collection
...arry_on_at_your_convenience.e6eb8891.jpgPhotographs
...udah_equiano_gustavus_vassa.e6eb8891.jpgPrints and drawings
...h1087_jfa_npgexterior_2064.7dadad7d.webpBecome a Member
...t_Work_Shop_230921_NPG_0221.e6eb8891.jpgShop with us
...uare.b138293b.npg_270822_26.e6eb8891.jpgTransforming the National Portrait Gallery
...avatnik_wing_jim_stephenson.e6eb8891.jpgBecome a Member
....sir_nicholas_george_winton.e6eb8891.jpgOne Life digital exhibition
...0fc345.close_encounters_bbc.e6eb8891.jpgClose Encounters
...youtube_thumbnail_flo_perry.48588ecb.pngWatch our channel​
...quare.962dfffd.npg_021020_9.e6eb8891.jpgExplore our blog
...are.ee5e3b8e.schools_malala.e6eb8891.jpgExplore Schools hub
...uare.1c15906a.digital_guide.e6eb8891.jpgAudio tours
...ac.weston_wing_david_parry.7dadad7d.webpStay in touch

Page structure

H1 heading
(Critically important)
The National Portrait Gallery
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 The National Portrait Gallery
H2 Summer exhibitions
H2 Upcoming exhibitions
H2 Explore the Collection
H2 Become a Member
H2 Support
H2 Explore from home
H2 Stay in touch
H3 Six Lives The Stories of Henry VIII’s Queens
H3 Herbert Smith Freehills Portrait Award 2024
H3 Francis Bacon: Human Presence
H3 Taylor Wessing Photo Portrait Prize 2024
H3 Primary Collection
H3 Photographs
H3 Prints and drawings
H3 Shop with us
H3 Transforming the National Portrait Gallery
H3 Become a Member Duplicate text
H3 One Life digital exhibition
H3 Close Encounters
H3 Watch our channel​
H3 Explore our blog
H3 Explore Schools hub
H3 Audio tours
Baselink: https://www.npg.org.uk/
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.npg.org.uk/Anchor Skip to main content
https://www.npg.org.uk/IMG-ALT National Portrait Gallery
https://www.npg.org.uk/shop/Shop
https://www.npg.org.uk/support/Donate
/search-the-websiteSearch
https://www.npg.org.uk/visit/Plan your visit
/whatson/exhibitions/2024/six-...Six Lives The Stories of Henry VIII’s Queens 20 June – 8 September 2024 £5 tickets for 25s and under: Fridays, Saturdays and Sundays. Pay What You Wish: pay ...
IMG-ALT Six Lives
/whatson/exhibitions/2024/hsf-...Herbert Smith Freehills Portrait Award 2024 11 July – 27 October 2024 Admission free
IMG-ALT Herbert Smith Freehills Portrait Award 2024
/whatson/exhibitions/2024/fran...Francis Bacon: Human Presence 10 October 2024 – 19 January 2025 £5 tickets for 25s and under: Fridays, Saturdays and Sundays. Pay What You Wish: pay as littl...
IMG-ALT Francis Bacon: Human Presence
/whatson/exhibitions/2024/tayl...Taylor Wessing Photo Portrait Prize 2024 14 November 2024 – 23 February 2025
IMG-ALT Taylor Wessing Photo Portrait Prize 2024
/collections/about/primary-col...Primary Collection Discover over 11,000 portrait paintings, drawings, miniatures and sculptures
IMG-ALT Primary Collection
/collections/about/photographs...Photographs Explore 250,000 photographs and negatives ranging from the 1840s to the present day
IMG-ALT Photographs
/collections/about/reference-c...Prints and drawings Our Reference Collection contains over 80,000 prints, drawings and caricatures
IMG-ALT Prints and drawings
/collections/Explore the Collection
/collections/search/arta-z/Subdomain Artist A-Z
/collections/search/sita-z/Subdomain Sitter A-Z
/collections/search/portrait-l...Subdomain Photographs
/collections/search/portrait-l...Subdomain Groups
/collections/search/person-lis...Subdomain Sports and games
/collections/search/person-lis...Subdomain Royalty
/collections/search/advanced-s...Advanced Search
https://www.npg.org.uk/members/Join now
https://npgshop.org.uk/External Shop with us Browse our unique range of books, prints, accessories and gifts. Every purchase supports the Gallery
IMG-ALT Shop with us
/whatson/news2/inspiring-people/Transforming the National Portrait Gallery Learn about Inspiring People, our transformational building project
IMG-ALT Transforming the National Portrait Gallery
https://www.npg.org.uk/members/Become a Member Enjoy access to special events, discounts in the Gallery shop, free exhibition entry and much more
IMG-ALT Become a Member
/whatson/exhibitions/one-lifeOne Life digital exhibition To coincide with the release of the film One Life, we have teamed up with Warner Bros. Pictures to spotlight new portraits of 11 ...
IMG-ALT One Life digital exhibition
/collections/close-encounters/Close Encounters A new BBC Radio 4 series to mark our reopening. Over 10 episodes, influential Britons come face to face with portraits that mean something t...
IMG-ALT Close Encounters
https://www.youtube.com/channe...External Subdomain Watch our channel​ View a wide collection of video content on our YouTube channel including behind the scenes exclusives
IMG-ALT Watch our channel​
https://www.npg.org.uk/blog/Explore our blog Read behind the scenes stories and join in the conversation
IMG-ALT Explore our blog
/schools-hub/Explore Schools hub Schools hub is the Gallery's new free online learning resource hub designed to support Art & Design and History through portraiture. It f...
IMG-ALT Explore Schools hub
/visit/tours/Audio tours Explore our Meet the portraits and Changemakers and campaigners audio tours
IMG-ALT Audio tours
https://my.npg.org.uk/account/...External Subdomain Sign up
https://www.facebook.com/natio...New window External Subdomain Facebook
https://www.twitter.com/NPGLon...New window External Subdomain X (Twitter)
https://instagram.com/national...New window External Instagram
https://www.youtube.com/natpor...New window External Subdomain YouTube
https://www.tiktok.com/@nation...New window External Subdomain TikTok
https://www.npg.org.uk/about/About the Gallery
https://www.npg.org.uk/about/faq/FAQs
https://www.npg.org.uk/blog/Stories
/about/jobs/Work with us
https://www.npg.org.uk/beyond/National and International
/visit/accessibility/Access
https://www.npg.org.uk/support/Support us
https://www.npg.org.uk/members/Membership
/support/inspiring-people-make...Text duplicate Donate
/support/join-us/patrons/Patrons
/support/how-your-support-has-...Your impact
/support/corporate/Corporate support
/support/individual/leave-a-le...Gifts in Wills
/collections/research/Research & Conservation
/collections/research/programmes/Research programmes
/collections/research/archive/Heinz Archive and Library
/collections/research/programm...Conservation
/collections/loans/Collection loans
/about/contactus/Contact us
/business/publications/Publications
/business/imagesCopyright and re-use
/about/pressPress
/business/filmingFilming
/business/venuehire/Venue hire
https://www.facebook.com/natio...New window External Subdomain No Text
https://www.twitter.com/NPGLon...New window External Subdomain No Text
https://instagram.com/national...New window External No Text
https://www.youtube.com/natpor...New window External Subdomain No Text
https://www.tiktok.com/@nation...New window External Subdomain Text duplicate TikTok
https://my.npg.org.uk/account/...External Subdomain Text duplicate Sign up
/footer/accessibilityAccessibility statement
/footer/privacy-cookies/Privacy notice
/footer/privacy-cookies/cookie...Cookies
https://www.npg.org.uk/about/foi/Freedom of information
/about/gallery-planning-and-po...Other policies
/about/gallery-planning-and-po...Our policies

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.npg.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.33 seconds.
The file size of the HTML document is fine (62 kB).

HTTP Response Header

NameValue
dateMon, 12 Aug 2024 17:37:25 GMT
content-typetext/html; charset=UTF-8
x-powered-byPHP/8.2.9
x-content-type-optionsnosniff
varyAccept-Encoding
content-security-policyframe-ancestors 'self' npg.org.uk npgshop.org.uk my.npg.org.uk
cf-cache-statusDYNAMIC
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strict-transport-securitymax-age=15552000; includeSubDomains; preload
servercloudflare
cf-ray8b223bb809163637-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 14,021 referring domains.
This page has 3,310,267 backlinks.
This page has backlinks from 8,203 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# SEO agencies crawlers
User-agent: Ahrefs
User-agent: AhrefsBot
User-agent: MJ12bot
User-agent: PetalBot
Disallow: /
Crawl-Delay: 10

User-agent: *
Crawl-delay: 4
Disallow: /search
Disallow: /search.php
Disallow: /events-search
Disallow: /live/
Disallow: /live/*
Disallow: /shop/shop-list
Disallow: /shop/shop-list.php
Disallow: /dev/*
Disallow: /dev2/*

User-agent: bingbot
Crawl-delay: 3

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Search preview

www.npg.org.uk
Home - National Portrait Gallery
National Portrait Gallery, London. Open daily from 10.30. Free admission. We look after the world’s greatest collection of portraits.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Portrait86%Check
Portrait Gallery85%Check
National Portrait85%Check
Gallery84%Check
National84%Check
National Portrait Gallery84%Check
Collection56%Check
free56%Check
Admission51%Check
Open51%Check
Show more keywords and terms

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