Npsa.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
78% 
Page structure
100% 
Link structure
77% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
83.10 kB
Words
1040
Media files
31
Number of links
116 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Protective Security Authority | NPSA
The length of the page title is perfect. (405 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
National Protective Security Authority (NPSA) - the UK government’s National Technical Authority for physical and personnel protective security.
The length of the meta description is perfect. (883 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.npsa.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionNational Protective Security Authority (NPSA) - the UK government’s National Technical Authority for physical and personnel protective security.
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:titleNational Protective Security Authority | NPSA
twitter:domainhttps://www.npsa.gov.uk/public-home
twitter:descriptionNational Protective Security Authority (NPSA) - the UK government’s National Technical Authority for physical and personnel protective security.
twitter:imagehttps://www.npsa.gov.uk/sites/default/files/edited-1-min_0.jpg
og:titleNational Protective Security Authority | NPSA
og:urlhttps://www.npsa.gov.uk/public-home
og:descriptionNational Protective Security Authority (NPSA) - the UK government’s National Technical Authority for physical and personnel protective security.
og:imagehttps://www.npsa.gov.uk/sites/default/files/edited-1-min_0.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Placeholders texts or images were found.
  • Filler text: Lorem ipsum dolor sit amet consectetur adipisicing elit Ipsum laborum ...
This page contains 1040 words. That's ok.
26.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
The average number of words per sentence of 23.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...files/2024-02/menu-work-with-w280px1.jpgPuzzle piecesPuzzle pieces
...fault/files/2024-02/menu-faqs-w280px.jpgQuestion mark on pebblesQuestion mark on pebbles
...iles/2024-02/menu-threat-info-w280px.jpgPolice guardingPolice guarding
/sites/default/files/2022-11/blog%20(1).jpgNo alt attribute provided
...les/2024-04/election-polling-station.jpgPolling station
...24-04/personal-safety-and-security_0.jpgpersonal safety and securitypersonal safety and security
...4-02/menu-security-campaigns-w280px1.jpgImage of various NPSA security campaignsImage of various NPSA security campaigns
...4-02/menu-ir-digital-learning-w280px.jpgHands typing on laptopHands typing on laptop
...fault/files/2024-02/menu-tbyl-w280px.jpgTBYLTBYL
...default/files/2024-02/featured-cse_0.jpgCSE ImagesCSE Image
/sites/default/files/2024-07/ncst.jpgLaptop with login screen
.../default/files/2024-06/forcedentryfe.pngman hammering into a door
...024-07/emergency-sos-spotlight-image.jpgEmergency SOS iPhone screen - iPhone will call emergency services when the countdown ends. Button showing SOS Emergency call.
...07/screenshot-2024-07-09-at-10.03.14.pngCORE logo
...t/files/2024-06/fingerprint-pin-pad.jpegFingerprint pin pad
/system/files/smileys-5617876_1280.jpgNo alt attribute provided
/system/files/tr-car-seat-excerpt.pngNo alt attribute provided
...iles/secure-innovation-laptop-screen.jpgNo alt attribute provided
/system/files/brixton-academy-event.jpgNo alt attribute provided
...files/personal-safety-and-security_0.jpgpaparazzi chasing a black car
/sites/default/files/trusted-research-1.jpgSecurity campaigns
...ault/files/secure_innovation_image_2.jpgSecure InnovationSecure Innovation
.../screenshot-2022-07-26-at-15.17.21_2.jpgInsider Risk Mitigation Digital Learning
/sites/default/files/tbyl-app-course.jpgThink Before You Link App
...atured_images/Considering-the-Risks.jpegNo alt attribute provided
...efault/files/featured_images/Advice.jpegNo alt attribute provided
...es/screenshot-2022-05-23-at-12.10.58.pngNo alt attribute provided
/system/files/featured-cse_0.jpgNo alt attribute provided
...es/featured_images/security projects.jpgNo alt attribute provided
...s/featured_images/Secuity Mindedness.jpgNo alt attribute provided
...om/fam/assets/images/components/logo.svgNational Protective Security Authority

Page structure

H1 heading
(Critically important)
National Protective Security Authority
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 National Protective Security Authority
H2 About NPSA
H2 Protective Security
H2 Advice & Guidance
H2 Learning & Resources
H2 News and Blogs
H2 Popular Guidance
H2 Products and Services
H2 NPSA
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.npsa.gov.uk/Anchor Skip to content
https://www.npsa.gov.uk/Subdomain A-TITLE National Protective Security Authority
https://www.npsa.gov.uk/About NPSA
/about-npsaText duplicate About NPSA
/who-we-work-withWho We Work With
/frequently-asked-questions-0Frequently Asked Questions
/threat-informationThreat Information
https://www.npsa.gov.uk/blogNews and Blog
https://www.npsa.gov.uk/Protective Security
/protective-securityText duplicate Protective Security
/leadership-guidanceLeadership Guidance
/developing-security-strategyDeveloping a Security Strategy
/protective-security-managemen...Protective Security Management Systems (PSeMS)
/protective-security-risk-mana...Protective Security Risk Management PSRM
/npsa-response-current-situati...NPSA Response to the Situation in Ukraine
/hostile-activity-mitigationsHostile Activity Mitigations
/build-it-secure-0Build it Secure
/protecting-your-assetsProtecting Your Assets
/operational-requirementsOperational Requirements
/security-considerations-asses...Security Considerations Assessment
/security-minded-approach-digi...Security-Minded approach to Digital Engineering
/security-minded-approach-info...Security-Minded approach to Information Management
/security-minded-approach-deve...Security-Minded approach to developing Connected Places
/adopting-security-minded-appr...Adopting a Security-Minded approach digital game
/network-connected-security-te...Network Connected Security Technologies (NCST)
/security-projects-initiativesSecurity Projects & Initiatives
/trusted-researchTrusted Research
/state-threatsState Threats - Secure Your Success
/secure-innovationSecure Innovation
/managing-my-asset/leadership-...Passport to Good Security
/secure-businessSecure Business
/data-centre-securityData Centre Security
/informed-investmentInformed Investment
/protection-major-events-0Protection at Major Events
/public-premises-and-eventsPublic Premises and Events
/mitigation-terrorist-threats-...Mitigation of Terrorist Threats at Venues during Ingress and Egress
/security-contractor-guidance-...Security Contractor Guidance for Events
/protected-procurementSupply Chain Guidance
/defending-democracyDefending Democracy
https://www.npsa.gov.uk/Advice & Guidance
/advice-guidanceText duplicate Advice & Guidance
/physical-securityPhysical Security
/building-infrastructureBuilding & Infrastructure
/building-services-internal-sp...Building Services & Internal Spaces
/chemical-biological-radiologi...Chemical, Biological, Radiological & Nuclear Threats
/cyber-assurance-physical-secu...Cyber Assurance of Physical Products
/hostile-vehicle-mitigation-hvmHostile Vehicle Mitigation
/fire-weapon-0Fire as a Weapon
/marauding-terrorist-attacks-0Marauding Terrorist Attacks
/search-and-screening-explosiv...Search & Screening
/sensitive-information-assetsSensitive Information & Assets
/uncrewed-aerial-systemsUncrewed Aerial Systems
/video-surveillance-access-con...Video Surveillance, Access Control, Detection & Control Rooms
/windows-glazed-facadesWindows & Glazed Facades
/personnel-and-people-securityPersonnel & People Security
/hostile-reconnaissanceHostile Reconnaissance
/insider-riskInsider Risk
/security-cultureSecurity Culture
/incident-managementIncident Management
/crisis-management-terrorist-r...Crisis Management for Terrorist Related Events
/incident-response-command-con...Incident Response & Command & Control
/responding-terrorist-incident...Responding to Terrorist Incidents – Security Control Room Operators Course
/personal-safety-and-security-...Personal Safety and Security for High-Risk Individuals
https://www.npsa.gov.uk/Learning & Resources
/learning-resourcesText duplicate Learning & Resources
/security-campaignsSecurity Campaigns
/digital-learning-0Digital Learning
/security-campaigns/think-you-...Think Before You Link
/cse-categoriesCatalogue of Security Equipment
/network-connected-security-te...Find out more about NCST
/calling-helpSubdomain Find out more
/capability-optimisation-resea...New window Subdomain Find out more and register interest
/automatic-access-control-syst...Subdomain Find out more about AACS guidance
/blog/news/npsa-website-user-r...NPSA Website User Research - Expression of Interest
/blog/news/trusted-research-ev...Trusted Research Evaluation Framework
/blog/news/npsa-and-ncsc-launc...NPSA and NCSC launch Secure Innovation Personalised Action Plan
/blog/news/mitigation-terroris...Mitigation of Terrorist Threats at Venues during Ingress and Egress Guidance
/personal-safety-and-security-...Subdomain Text duplicate Personal Safety and Security for High-Risk Individuals
/trusted-researchText duplicate Trusted Research
/secure-innovationText duplicate Secure Innovation
/insider-risk-mitigation-digit...Subdomain Insider Risk Mitigation Digital Learning
/security-campaigns/think-you-...Subdomain Text duplicate Think Before You Link
/protective-securityText duplicate Protective Security
/advice-guidanceText duplicate Advice & Guidance
/digital-learning-0Text duplicate Digital Learning
/cse-categoriesCatalogue of Security Equipment (CSE)
/security-projects-initiativesText duplicate Security Projects & Initiatives
/developing-security-mindednessDeveloping Security-Mindedness
https://www.npsa.gov.uk/Text duplicate IMG-ALT National Protective Security Authority
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.youtube.com/@NPSA-UKNew window External Subdomain Youtube
A-TITLE Youtube
/about-npsaText duplicate About NPSA
/who-we-workText duplicate Who We Work With
/critical-national-infrastruct...Critical National Infrastructure
/threat-informationText duplicate Threat Information
https://www.npsa.gov.uk/blogNPSA News and Blog
/protective-securityText duplicate Protective Security
/public-premises-and-eventsText duplicate Public Premises and Events
/protecting-your-assetsText duplicate Protecting Your Assets
/leadership-guidanceText duplicate Leadership Guidance
/build-it-secure-0Planning Security Projects
/security-projects-initiativesText duplicate Security Projects & Initiatives
/advice-guidanceText duplicate Advice & Guidance
/physical-securityText duplicate Physical Security
/personnel-and-people-securityText duplicate Personnel & People Security
/incident-managementText duplicate Incident Management
/learning-resourcesText duplicate Learning & Resources
/security-campaignsText duplicate Security Campaigns
/digital-learning-0Text duplicate Digital Learning
/cse-categoriesText duplicate Catalogue of Security Equipment
https://www.npsa.gov.uk/glossaryGlossary
https://www.npsa.gov.uk/contactContact Us
/accessibility-statementAccessibility
/frequently-asked-questions-0New window FAQs
/privacy-cookies-and-legal-inf...Privacy & Cookies
/terms-conditions-0Terms & Conditions
https://www.npsa.gov.uk/eulaEULA
https://www.youtube.com/@NPSA-UKNew window External Subdomain YouTube
https://www.linkedin.com/compa...New window External Subdomain Text duplicate LinkedIn
/public-sitemapSitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.npsa.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.26 seconds.
The file size of the HTML document is fine (83 kB).

HTTP Response Header

NameValue
dateSat, 10 Aug 2024 21:21:14 GMT
content-typetext/html; charset=UTF-8
cache-controlmust-revalidate, no-cache, private
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
strict-transport-securitymax-age=15552000; includeSubDomains; preload
x-xss-protection1; mode=block
cf-cache-statusDYNAMIC
set-cookie256 Characters
servercloudflare
cf-ray8b1308ce696c1d90-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,177 referring domains.
This page has 19,105 backlinks.
This page has backlinks from 1,449 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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www.npsa.gov.uk
National Protective Security Authority | NPSA
National Protective Security Authority (NPSA) - the UK government’s National Technical Authority for physical and personnel protective security.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Security83%Check
protective security81%Check
NPSA80%Check
National Protective Security Authority80%Check
Protective79%Check
National75%Check
Authority75%Check
protective security measures68%Check
Physical Security66%Check
National Technical Authority65%Check
Show more keywords and terms

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