Nwf.org - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
71% 
Page structure
62% 
Link structure
52% 
Server
0% 
External factors
100% 
SEO Score
Response time
0.81 s
File size
58.10 kB
Words
696
Media files
29
Number of links
74 internal / 48 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Wildlife Federation
The length of the page title is perfect. (248 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Uniting all Americans to ensure wildlife thrive in a rapidly changing world, the National Wildlife Federation builds upon our nation's conservation heritage for present and future generations.
The meta description is too long: 1150 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
VIcurrentDateTime638671922183390241
VirtualFolder/
titleNational Wildlife Federation
descriptionUniting all Americans to ensure wildlife thrive in a rapidly changing world, the National Wildlife Federation builds upon our nation's conservation heritage for present and future generations.
keywordsnational wildlife federation, nwf, conservation, species, nature, america, animals
robotsindex,follow
langen
twitter:cardsummary_large_image
twitter:urlhttps://www.nwf.org
twitter:imagehttps://nwf.org/-/media/NEW-WEBSITE/Design/nwf_social_share_default_v1.jpg
twitter:titleNational Wildlife Federation
twitter:site@nwf
twitter:site:id3554721
twitter:descriptionUniting all Americans to ensure wildlife thrive in a rapidly changing world, the National Wildlife Federation builds upon our nation's conservation heritage for present and future generations.
fb:app_id208161635989911
og:titleNational Wildlife Federation
og:urlhttps://www.nwf.org
og:imagehttps://nwf.org/-/media/NEW-WEBSITE/Design/nwf_social_share_default_v1.jpg
og:image:width1200
og:image:height630
og:descriptionUniting all Americans to ensure wildlife thrive in a rapidly changing world, the National Wildlife Federation builds upon our nation's conservation heritage for present and future generations.
og:site_nameNational Wildlife Federation
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 696 words. That's ok.
28.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.73 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...96&hash=31CA94161A37933DE5D261DE42CD3FCEThe National Wildlife Federation
...ages/2411190_NWF-Hero_catalog_mobile.jpgHoliday ornaments hanging on Christmas tree
...ges/2411190_NWF-Hero_catalog_desktop.jpgHoliday ornaments hanging on Christmas tree
...e_conservation_nic_stoltzfus_500x275.jpgWildlife Conservation
...onmental_threats_joe_schmitt_500x275.jpgEnvironmental Threats
...s/Our-Work/carousel_habitats_500x275.jpgHabitats
...ntalJusticeRoundtableSummary_495x275.jpga composite of headshots of people working in environmental justice
...rial-farm-Massachusetts_NRCS_500x275.jpgaerial image of farm in Massachusetts
...ges/Our-Work/carousel_waters_500x275.jpgWaters
...s/Hikers-Pacific-Crest-Trail_495x275.jpgHikers on the Pacific Crest Trail
/images/newsletter-blue-heron.pngBlue Heron
...l-disasters-trending-thumbnail-70x70.jpgTree burning in fire
.../Trending-Buttons/CEC-Trending-Image.jpgClean Earth Challenge
...ating-safe-spaces_Getty-Images_70x70.jpgfather and daughter in nature
...ts/Blog-Headers/golden-eagle_570x375.jpggolden eagle
...nes/2024/Fall/COVER-Fall2024-118x155.jpgRanger Rick
...otos/1910300_CTAquadrent_adopt_YE--1.pngAdopt an arctic fox
https://nwf.org/images/hover-arrow.pngNo alt attribute provided
...s/mountain-lion_shutterstock_430x160.jpgmountain lion on rock
https://nwf.org/images/hover-arrow.pngNo alt attribute provided
...e-Page-CTAs/Photos/Boy_Couch_RRJ_NWF.pngSubscribe to Ranger Rick Jr.
https://nwf.org/images/hover-arrow.pngNo alt attribute provided
...TAs/Photos/monarch-butterfly_430x160.jpgmonarch butterfly
https://nwf.org/images/hover-arrow.pngNo alt attribute provided
...20&hash=D4E4FB02EA5E1004DADE329B7C35D07F2023 Impact Report
...box/2411130_home-lightbox_rangerrick.jpgNo alt attribute provided
...96&hash=31CA94161A37933DE5D261DE42CD3FCENational Wildlife Federation
...18&hash=53E8B151094BB7A63A4407A7951F0687Ranger Rick
...60&hash=7D80C0C752C30D237A275F4CB29837D7CharityLogo

Page structure

H1 heading
(Critically important)
Holiday Gifts That Support Wildlife and Spread Cheer!
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Holiday Gifts That Support Wildlife and Spread Cheer!
H1 Kid-loved and parent-trusted gifts since 1967.
H2 You are now leaving nwf.org
H2 We Believe
H2 Our Work
H2 What's Trending
H2 Magazines
H2 Take Action
H2 Empty heading
H2 You are now leaving nwf.org Duplicate text
H3 Environmental Justice Advisory Council
H4 UNNATURAL DISASTERS
H4 Come Clean for Earth
H4 Creating Safe Spaces
H4 7 Reasons to Support the Recovering America’s Wildlife Act
H4 National Wildlife®
H4 Join Ranger Rick
H4 Follow Us
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
There are too many external links (48) on this page.

Found links on this page

LinkAttributesAnchor text
https://support.nwf.org/page/7...New window External Subdomain Donate
https://nwf.org/IMG-ALT The National Wildlife Federation
/About-Us/Contact-Us?sc_camp=0...Contact Us
https://blog.nwf.org/External Subdomain Blog
https://www.shopnwf.org/index....External Subdomain Shop
https://support.nwf.org/page/5...External Subdomain Text duplicate Donate
https://www.nwf.org/onetimegiftSubdomain One-Time Gift
https://support.nwf.org/page/4...External Subdomain Give Monthly
https://support.nwf.org/page/4...External Subdomain Corporate Giving
https://support.nwf.org/page/6...External Subdomain Renew
https://support.nwf.org/page/4...External Subdomain In Memory / Honor of
https://fundraiser.nwf.org/bir...External Subdomain Fundraise
/Get-Involved/More-Ways-to-GiveMore Ways to Give
https://nwf.org/Our-WorkOur Work
https://nwf.org/Our-Work/HabitatsHabitats
https://nwf.org/Our-Work/WatersWaters
/Our-Work/Wildlife-ConservationWildlife Conservation
https://nwf.org/Our-Work/ClimateClimate
/Our-Work/Our-LandsOur Lands
https://nwf.org/Our-Work/PeoplePeople
/Our-Work/Environmental-JusticeEnvironmental Justice
/Our-Work/Conservation-PolicyConservation Policy
https://nwf.org/Get-InvolvedGet Involved
https://support.nwf.org/page/4...External Subdomain Text duplicate Donate
http://www.shopnwf.org/index.j...External Subdomain Text duplicate Shop
/Get-Involved/SubscribeSubscribe
/Get-Involved/EventsEvents
https://www.nwf.org/gardenSubdomain Certify a Garden
/Get-Involved/More-Ways-to-GiveText duplicate More Ways to Give
https://online.nwf.org/site/SP...External Subdomain Action Fund
https://nwf.org/About-UsAbout Us
/About-Us/Our-MissionMission & Strategic Plan
https://nwf.org/About-Us/HistoryHistory & Heritage
https://nwf.org/About-Us/DEIJEquity & Justice
/About-Us/Regional-Centers-and...Regional Centers & Affiliates
/About-Us/LeadershipExecutive Leadership
/About-Us/Partners-and-SupportersPartners & Supporters
/About-Us/Annual-ReportsFinancials
https://nwf.org/About-Us/CareersCareers
https://nwf.org/Kids-and-FamilyKids & Family
/Kids-and-Family/Connecting-Ki...Connecting Kids and Nature
https://rangerrick.org/External Ranger Rick Kids
https://rangerrick.org/shop/External Ranger Rick Store
/About-Us/History/About-Ranger...About Ranger Rick
/Educational-ResourcesEducational Resources
/Educational-Resources/Wildlif...Wildlife Guide
/Educational-Resources/Educato...Educator Tools
/Educational-Resources/Educati...Education Programs
/Educational-Resources/ReportsReports
https://nwf.org/MagazinesMagazines
/Magazines/National-WildlifeNational Wildlife®
https://rangerrick.org/magazin...External Ranger Rick®
https://rangerrick.org/magazin...External Ranger Rick Jr.™
https://rangerrick.org/magazin...External Ranger Rick Cub™
https://rangerrick.org/magazines/External Ranger Rick Zoobooks®
https://rangerrick.org/magazin...External Ranger Rick Dinosaurs™
/About-Us/LicensingContent Licensing
https://nwf.org/Latest-NewsLatest News
/Latest-News/Press-ReleasesPress Releases
https://blog.nwf.org/External Subdomain Text duplicate Blog
/Latest-News/Resources-for-MediaMedia Resources
/About-Us/DEIJ/SeedsOfCultureC...Seeds of Culture Change Podcast
/About-Us/Contact-UsSubdomain Text duplicate Contact Us
https://blog.nwf.org/External Subdomain Text duplicate Blog
https://www.shopnwf.org/External Subdomain Text duplicate Shop
https://www.shopnwf.org/?utm_s...New window External Subdomain Shop Now
/About-Us/Our-MissionLearn More
/Our-Work/Wildlife-ConservationWildlife Conservation Over the next 30 years, we're taking steps to reverse wildlife population declines and increase their numbers. »
IMG-ALT Wildlife Conservation
https://nwf.org/Our-Work/ClimateClimate We’re addressing the environmental issues that threaten healthy wildlife populations and put species at risk. »
IMG-ALT Environmental Threats
https://nwf.org/Our-Work/HabitatsHabitats The American landscape is an intricate patchwork of habitats that need our help to be protected, restored, and connected. »
IMG-ALT Habitats
/Our-Work/Environmental-JusticeEnvironmental Justice From pipelines and PFAS to wetlands and water, much of our work connects with issues at the intersection of opportunity and crisis. »
IMG-ALT a composite of headshots of people working in environmental justice
/Our-Work/Our-LandsOur Lands Our nation's diverse and wondrous lands provide invaluable resources that require bold, future-focused management strategies. »
IMG-ALT aerial image of farm in Massachusetts
https://nwf.org/Our-Work/WatersWaters The lifeblood of America's wildlife, water is an invaluable resource we’re taking action to conserve, protect, and restore. »
IMG-ALT Waters
https://nwf.org/Our-Work/PeoplePeople Saving America’s wildlife strengthens our democracy and prosperity for future generations. Join our conservation army. »
IMG-ALT Hikers on the Pacific Crest Trail
/Our-Work/Environmental-Justic...Trivial anchor text
Read More
https://storymaps.arcgis.com/s...External Subdomain IMG-ALT Tree burning in fire
https://storymaps.arcgis.com/s...External Subdomain Text duplicate Learn More
/cleanearthchallengeSubdomain IMG-ALT Clean Earth Challenge
/cleanearthchallengeSubdomain Text duplicate Learn More
/Magazines/National-Wildlife/2...IMG-ALT father and daughter in nature
/Magazines/National-Wildlife/2...Text duplicate Trivial anchor text
Read More
https://blog.nwf.org/2021/04/7...External Subdomain IMG-ALT golden eagle
https://blog.nwf.org/2021/04/7...External Subdomain Text duplicate Trivial anchor text
Read More
/Magazines/National-WildlifeIMG-ALT Ranger Rick
/Magazines/National-WildlifeRead Now
http://www.shopnwf.org/Adoptio...External Subdomain IMG-ALT Adopt an arctic fox
http://www.shopnwf.org/Adoptio...External Subdomain Symbolically Adopt an Animal
https://support.nwf.org/page/1...External Subdomain IMG-ALT mountain lion on rock
https://support.nwf.org/page/1...External Subdomain Donate Today
https://subs.rangerrick.org/se...External Subdomain IMG-ALT Subscribe to Ranger Rick Jr.
https://subs.rangerrick.org/se...External Subdomain Subscribe to Ranger Rick
https://online.nwf.org/site/SP...External Subdomain IMG-ALT monarch butterfly
https://online.nwf.org/site/SP...External Subdomain Use Your Voice
https://impact.nwf.org/New window External Subdomain Read Report
https://subs.rangerrick.org/se...New window External Subdomain GIVE A GIFT
https://nwf.org/About-UsABOUT US
/About-Us/Contact-UsCONTACT US
https://nwf.org/MagazinesMAGAZINES
http://blog.nwf.org/External Subdomain BLOG
https://online.nwf.org/site/SP...External Subdomain ACTION FUND
https://nwf.org/About-Us/CareersCAREERS
https://nwf.org/About-UsText duplicate ABOUT US
/About-Us/Contact-UsText duplicate CONTACT US
https://nwf.org/MagazinesText duplicate MAGAZINES
http://blog.nwf.org/External Subdomain Text duplicate BLOG
https://online.nwf.org/site/SP...External Subdomain Text duplicate ACTION FUND
https://nwf.org/About-Us/CareersText duplicate CAREERS
https://nwf.org/IMG-ALT National Wildlife Federation
https://rangerrick.org/External Text duplicate IMG-ALT Ranger Rick
https://rangerrick.org/External Text duplicate Learn More
https://nwf.org/Terms-of-UseTerms & Disclosures
https://nwf.org/Site-MapSite Map
https://nwf.org/Privacy-PolicyPrivacy Policy
https://nwf.org/LanguageLanguage
/About-Us/Annual-ReportsText duplicate Financials
/Community-CommitmentCommunity Commitment
http://facebook.com/nationalwi...External No Text
http://twitter.com/nwfExternal No Text
https://www.pinterest.com/nwfp...External Subdomain No Text
https://www.instagram.com/nati...External Subdomain No Text
http://www.youtube.com/user/Na...External Subdomain No Text
/About-Us/Annual-ReportsNational Wildlife Federation is a 501(c)(3) non-profit organization
IMG-ALT CharityLogo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://nwf.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.81 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 8 CSS files. This may affect the page load time negatively.
This page loads 11 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
expires-1
serverMicrosoft-IIS/10.0
set-cookie44 Characters
accept-chSec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-CH-UA-Arch,Sec-CH-UA-Model,Sec-CH-UA-Bitness
dateThu, 14 Nov 2024 14:43:37 GMT
content-length59503
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 23,173 referring domains.
This page has 10,388,515 backlinks.
This page has backlinks from 13,675 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /sitecore
Disallow: /sitecore/

Sitemap: https://nwf.org/sitemap.xml

Similar sites

Search preview

nwf.org
National Wildlife Federation
Uniting all Americans to ensure wildlife thrive in a rapidly changing world, the National Wildlife Federation builds upon our nation's conservation heritage for present and future generations.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wildlife81%Check
National Wildlife74%Check
Wildlife Federation72%Check
National Wildlife Federation69%Check
Wildlife Conservation67%Check
National63%Check
nwf56%Check
Federation56%Check
Gifts54%Check
Support54%Check
Show more keywords and terms

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