Ohpolly.com - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
38% 
Page structure
82% 
Link structure
52% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.63 s
File size
487.00 kB
Words
431
Media files
19
Number of links
77 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Oh Polly | Online Women's Fashion & Clothes Shopping
The length of the page title is perfect. (501 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Oh Polly is here for all your fashion needs. Shop our signature dresses in satin and slinky ruched fabrics, in a range of mini, midi and maxi lengths.
The length of the meta description is perfect. (901 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ohpolly.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The href language en-gb, x-default is specified more than once in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
authorBy Association Only
apple-mobile-web-app-titleOh Polly UK
application-nameOh Polly UK
msapplication-TileColorEmpty
msapplication-config//www.ohpolly.com/cdn/shop/t/2/assets/browserconfig.xml?177232
theme-colorEmpty
descriptionOh Polly is here for all your fashion needs. Shop our signature dresses in satin and slinky ruched fabrics, in a range of mini, midi and maxi lengths.
google-site-verificationKVdTHXoRm9dQXBJpqKySKmw1TFm0mukYPHFS3uKHQAk
facebook-domain-verification6q7i9uboq249jcp66j2w36qchx31rv
shopify-digital-wallet/59415068881/digital_wallets/dialog
shopify-checkout-api-token275a3175bae9b0a3a992697a7e46cae8
langen
twitter:site@OhPolly
twitter:cardsummary_large_image
twitter:titleOh Polly | Online Women's Fashion & Clothes Shopping
twitter:descriptionOh Polly is here for all your fashion needs. Shop our signature dresses in satin and slinky ruched fabrics, in a range of mini, midi and maxi lengths.
og:site_nameOh Polly UK
og:urlhttps://www.ohpolly.com/
og:titleOh Polly | Online Women's Fashion & Clothes Shopping
og:typewebsite
og:descriptionOh Polly is here for all your fashion needs. Shop our signature dresses in satin and slinky ruched fabrics, in a range of mini, midi and maxi lengths.
og:imagehttps://cdn.shopify.com/s/files/1/0594/1506/8881/files/ohpolly_logo-CHECKOUT-v1.png?height=628&pad_color=fff&v=1646919659&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0594/1506/8881/files/ohpolly_logo-CHECKOUT-v1.png?height=628&pad_color=fff&v=1646919659&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 431 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 57 words is high.
24.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Oh Polly UK
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Oh Polly UK
H2 Welcome
H2 WHITE DRESSES
H2 Maxi Dresses
H2 EMBELLISHED DRESSES
H2 OH POLLY RENTAL
H2 RetroSport
H3 Information
H3 About Oh Polly
H3 T&Cs
H3 Sign up to our newsletter. Don’t miss out on our dreamy new product drops or exclusive offers.
H3 Information Duplicate text
H3 About Oh Polly Duplicate text
H3 T&Cs Duplicate text
H3 Track My Order
H4 Menu
H4 Out of Stock - Notify Me
H4 Your bag
H4 Shopping in the U.S.?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 25 external links on this page.
LinkAttributesAnchor text
https://www.ohpolly.com/Anchor Skip to content
/pages/delivery-informationFREE NEXT DAY DELIVERY ON UK ORDERS OVER £120
/pages/oh-polly-rentalSubdomain OH POLLY RENTAL NOW AVAILABLE DISCOVER MORE
https://www.ohpolly.com/Oh Polly UK
/collections/new-inNew In
/collections/birthday-outfitsShop By
/collections/dressesDresses
/collections/view-all-clothingClothing
/collections/swimwearSwimwear
/collections/bo-and-teeBO&TEE
/collections/holiday-dayHoliday
/pages/wishlistWishlist
https://www.ohpolly.com/accountLogin
/pages/wishlistText duplicate Wishlist
https://www.ohpolly.com/cart0 Bag
/account/loginSign In / Create Account Earn points towards your next purchase!
https://help.ohpolly.com/hc/en-gbExternal Subdomain Help & Contact
/pages/delivery-informationDelivery Information
/pages/returnsReturns
/pages/uk-size-guideSize Guide
/pages/rewardsSubdomain REWARDS
https://www.instagram.com/ohpo...New window External Subdomain Instagram
https://www.facebook.com/ohpol...New window External Subdomain Facebook
https://www.pinterest.co.uk/oh...New window External Subdomain Pinterest
https://twitter.com/OhPollyNew window External Twitter
https://www.tiktok.com/@ohpollyNew window External Subdomain TikTok
https://www.youtube.com/channe...New window External Subdomain YouTube
/?currency=EUR€ EUR
/?currency=GBP£ GBP
/?currency=ILS₪ ILS
https://us.ohpolly.com/?curren...External Subdomain $ USD
https://au.ohpolly.com/?curren...External Subdomain $ AUD
https://us.ohpolly.com/?curren...External Subdomain $ CAD
https://ohpolly.ae/?currency=AEDExternal د.إ AED
https://us.ohpolly.com/?curren...External Subdomain U.S. Website
A-TITLE https://us.ohpolly.com/?currency=USD
/collections/minimalist-museNo Text
/collections/minimalist-museNo Text
/collections/core-summerNo Text
/collections/core-summerNo Text
/collections/dresses-white-dre...WHITE DRESSES
/collections/dresses-maxi-dressMaxi Dresses
/collections/dresses-embellish...EMBELLISHED DRESSES
/pages/oh-polly-rentalOH POLLY RENTAL
/collections/retrosportSHOP THE COLLECTION
/collections/hotfixNo Text
/collections/hotfixNo Text
/collections/summer-nightsNo Text
/collections/summer-nightsNo Text
https://www.ohpolly.com/accountMy Account
https://help.ohpolly.com/hc/en-gbExternal Subdomain Text duplicate Help & Contact
/pages/rewardsRewards
/pages/delivery-informationText duplicate Delivery Information
/pages/uk-size-guideText duplicate Size Guide
/pages/returnsText duplicate Returns
/pages/unidaysUnidays
/pages/student-beansStudent Beans
/products/gift-cardGift Cards
/pages/about-usAbout Us
https://careers.ohpolly.com/External Subdomain Careers
/pages/sustainabilitySustainability
/pages/donate-for-a-discountDonate For A Discount
/pages/modern-slavery-statementSubdomain Modern Slavery Statement
/pages/our-reportsGender Pay Gap Report
/pages/oh-polly-rentalRental
/pages/termsTerms & Conditions
/pages/gdpr-complianceYour Data
/pages/privacy-policyPrivacy Policy
/pages/klarnaKlarna FAQ
/pages/clearpayClearpay FAQ
https://www.ohpolly.com/Anchor Track My Order Track My Order
/pages/termsText duplicate Terms & Conditions
https://apps.apple.com/gb/app/...New window External Subdomain Download on the App Store
https://play.google.com/store/...New window External Subdomain Download on Google Play
https://www.ohpolly.com/accountText duplicate My Account
https://help.ohpolly.com/hc/en-gbExternal Subdomain Text duplicate Help & Contact
/pages/rewardsText duplicate Rewards
/pages/delivery-informationText duplicate Delivery Information
/pages/uk-size-guideText duplicate Size Guide
/pages/returnsText duplicate Returns
/pages/unidaysText duplicate Unidays
/pages/student-beansText duplicate Student Beans
/products/gift-cardText duplicate Gift Cards
/pages/about-usText duplicate About Us
https://careers.ohpolly.com/External Subdomain Text duplicate Careers
/pages/sustainabilityText duplicate Sustainability
/pages/donate-for-a-discountText duplicate Donate For A Discount
/pages/modern-slavery-statementSubdomain Text duplicate Modern Slavery Statement
/pages/our-reportsText duplicate Gender Pay Gap Report
/pages/oh-polly-rentalText duplicate Rental
/pages/termsText duplicate Terms & Conditions
/pages/gdpr-complianceText duplicate Your Data
/pages/privacy-policyText duplicate Privacy Policy
/pages/klarnaText duplicate Klarna FAQ
/pages/clearpayText duplicate Clearpay FAQ
https://www.instagram.com/ohpo...New window External Subdomain No Text
https://www.facebook.com/ohpol...New window External Subdomain No Text
https://www.pinterest.co.uk/oh...New window External Subdomain No Text
https://twitter.com/OhPollyNew window External No Text
https://www.tiktok.com/@ohpollyNew window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://www.ohpolly.com/Anchor No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ohpolly.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.63 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (487 kB).

HTTP Response Header

NameValue
dateThu, 08 Aug 2024 09:27:01 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid208
x-sorting-hat-shopid59415068881
x-storefront-renderer-rendered1
x-shopify-nginx-no-cookies0
set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin, <//www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=2880>; as="image"; rel="preload"; imagesrcset="//www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=180 180w, //www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=360 360w, //www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=540 540w, //www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=720 720w, //www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=900 900w, //www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=1080 1080w, //www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=1296 1296w, //www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=1400 1400w, //www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=1512 1512w, //www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=1728 1728w, //www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=1944 1944w, //www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=2160 2160w, //www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=2376 2376w, //www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=2592 2592w, //www.ohpolly.com/cdn/shop/files/MinimalistMuse-DropOne-Launch_DESKTOP_copy_2_1.jpg?v=1722960695&width=2880 2880w"; imagesizes="(max-width: 767px) 100vw, (min-width: 768px) 100vw"
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x-cachemiss
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x-content-type-optionsnosniff
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servercloudflare
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,027 referring domains.
This page has 9,733 backlinks.
This page has backlinks from 821 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /59415068881/checkouts
Disallow: /59415068881/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.ohpolly.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
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Disallow: /carts
Disallow: /orders
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Disallow: /*?*oseid=*
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Disallow: /*preview_script_id*
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User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
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Disallow: /a/downloads/-/*
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Disallow: /orders
Disallow: /checkouts/
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Disallow: /carts
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.ohpolly.com/sitemap.xml

User-agent: AhrefsSiteAudit
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Disallow: /orders
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Sitemap: https://www.ohpolly.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

www.ohpolly.com
Oh Polly | Online Women's Fashion & Clothes Shopping
Oh Polly is here for all your fashion needs. Shop our signature dresses in satin and slinky ruched fabrics, in a range of mini, midi and maxi lengths.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
POLLY91%Check
OH POLLY91%Check
OH POLLY RENTAL75%Check
Shop62%Check
Dresses54%Check
Maxi Dresses54%Check
Sign50%Check
Shopping49%Check
Information43%Check
collections or occasions43%Check

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Cookie Policy

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