Optimizely.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
74% 
Page structure
51% 
Link structure
68% 
Server
95% 
External factors
100% 
SEO Score
Response time
4.65 s
File size
389.00 kB
Words
1374
Media files
13
Number of links
56 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The home of exceptional digital experiences - Optimizely
The length of the page title is perfect. (508 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention.
The length of the meta description is perfect. (843 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.optimizely.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,shrink-to-fit=no
id5
descriptionCreating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention.
theme-color#080736
article:typeStart
article:published_time2019-04-11T14:07:00.000+00:00
article:modified_time2024-06-05T14:43:14.000+00:00
langen
twitter:cardsummary
og:typewebsite
og:site_nameOptimizely
og:titleThe home of exceptional digital experiences
og:localeen_US
og:descriptionCreating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention.
og:imagehttps://www.optimizely.com/contentassets/90461ceea0184877b2c559273cd1da58/main-promo.png?width=1200&height=627&rmode=max&imagemode=opengraph
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Optimizely will store and process your personal data as described in o...
This page contains 1374 words. That's ok.
23.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 13.55 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1,shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 74 characters this one is longer than 70 characters:
"read the report to learn why optimizely was identified as a leader in dxp."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...go-white.png?width=72&height=32&mode=maxJW Player
/assets/stat-up-arrow-d30ff285.svgup arrow
...p-white2.svg?width=72&height=32&mode=maxHP
/assets/stat-up-arrow-d30ff285.svgup arrow
..._ag-logo.svg?width=72&height=32&mode=maxDeutsche Bahn
..._100x300.svg?width=72&height=32&mode=maxTea Forté​
/assets/stat-up-arrow-d30ff285.svgup arrow
...4e9c33918f2db7/google-analytics-icon.svglogo
...6daa183a7b9cc277812/siteimprove-icon.svgicon
...aea24298b3a1e4bdab64a97e/stripe-icon.svgicon
...482ac76ca0d3febf6/microsoft_365_2022.svglogo, icon
...2d37d43f6bdfa7796a3feec90/figma_icon.svgchart
...igation/optimizely_symbol_full-color.svgOptimizely logo symbol

Page structure

H1 heading
(Critically important)
Your all-in-one operating system for marketing
Too many H1 headings
Headings
(Important)
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Your all-in-one operating system for marketing
H1 Global HQ
H1 Products
H1 Resources
H1 Company
H2 Everything you need for marketing, all in one
H2 Create meaningful 1:1 interactions
H2 Grow your commerce business, your way
H2 The results speak for themselves
H2 Hello, we're Optimizely. And you are...?
H2 Gartner® named Optimizely a 5x Leader in the Magic Quadrant™ for DXP!
H2 We are a real team player
H2 Get in touch
H2 First, we need to know a couple of things about you
H3 Content & Beyond: Uniting content and web teams for exceptional marketing
H3 Manage the entire content supply chain
H3 200% up arrow
H3 $21M up arrow
H3 82%
H3 25% up arrow
H3 More ways we can help
H3 Learn
H3 Partner
H3 Develop
H3 Google Analytics
H3 Siteimprove
H3 Stripe
H3 Microsoft 365
H3 Figma
H3 More to explore
H4 You need to see measurable ROI.
H4 You love to create standout content.
H4 You can't stop making things better.
H4 You want speed with safety.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.optimizely.com/Anchor No Text
https://www.optimizely.com/No Text
/insights/Resources
https://www.optimizely.com/plans/Plans
/partners/Partners
/support/Support
/get-started/Get started
https://www.optimizely.com/Anchor No Text
https://www.optimizely.com/No Text
/products/No Text
/get-started/Text duplicate Get started
/products/More about Optimizely One
/content-and-beyond/Join our virtual event on June 27 Content & Beyond: Uniting content and web teams for exceptional marketing Content and digital teams have the same mission: ...
https://www.optimizely.com/ai/AI-powered
/products/content-management/Content Management System
/products/content-marketing/Content Marketing Platform
/products/asset-management/Digital Asset Management
/products/web-experimentation/Web Experimentation
/products/feature-experimentat...Feature Experimentation
/products/personalization/Personalization
/products/data-platform/Data Platform
/products/configured-commerce/Configured Commerce
/insights/jw-player/200% ROI expected in first year
IMG-ALT JW Player
/insights/hp/$21M Incremental revenue impact
IMG-ALT HP
/insights/ameripride/82% Mobile users
IMG-ALT Deutsche Bahn
/insights/tea-forte/25% Increase in customer lifetime value
IMG-ALT Tea Forté​
/insights/Learn Be inspired by our latest customer stories, articles and reports.
/partners/Partner Find the right partner to help create amazing digital experiences.
/developers/Develop Discover all the tools and resources every developer needs.
/insights/gartner-magic-quadra...Access the complimentary report
/apps/google-analytics/Google Analytics
IMG-ALT logo
/apps/siteimprove-website-opti...Siteimprove
IMG-ALT icon
/apps/stripe-payment-gateway-f...Stripe
IMG-ALT icon
/apps/microsoft-office-365/Microsoft 365
IMG-ALT logo, icon
/apps/figma/Figma
IMG-ALT chart
https://www.optimizely.com/apps/More to explore All integrations
/legal/privacy-notice/privacy notice
/legal/privacy-notice/Text duplicate privacy notice
/link/a17c325106b54c48b7244f97...Contact us
A-TITLE Contact us
/products/All products
https://www.optimizely.com/plans/Plans & pricing
/product-updates/Roadmap
/insights/Insights
/insights/blog/Blog
/developers/Developers
/support/Text duplicate Support
/company/About us
/company/career/Working at Optimizely
/company/diversity-inclusion/Diversity & inclusion
/company/executive-team/Executive team
/company/press/Press
/legal/privacy-notice/Privacy notice
/legal/website-terms-of-use/Website terms of use
/trust-center/Trust center
https://www.optimizely.com/Cookie settings
https://www.optimizely.com/searchSearch

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.optimizely.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (4.65 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (389 kB).

HTTP Response Header

NameValue
dateTue, 11 Jun 2024 22:10:12 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store
pragmano-cache
set-cookie27 Characters
strict-transport-securitymax-age=2592000
request-contextappId=cid-v1:34740e8b-5b5c-4501-b90b-9f6800a5f887
cf-cache-statusMISS
last-modifiedTue, 11 Jun 2024 22:10:12 GMT
varyAccept-Encoding
servercloudflare
cf-ray8924edf18f6465bc-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 22,822 referring domains.
This page has 1,232,561 backlinks.
This page has backlinks from 12,559 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 4008 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /episerver/
Disallow: /utils/
Disallow: /search
Disallow: /qa-testing/
Disallow: /find_v2
Disallow: /insights/videos/search
Disallow: /insights/events/Search
Disallow: /no/error-pages
Disallow: /de/error-pages
Disallow: /sv/error-pages
Disallow: /error-pages
Disallow: /*thank-you
Disallow: /*download
Disallow: /@vite

Similar sites

Search preview

www.optimizely.com
The home of exceptional digital experiences - Optimizely
Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Optimizely73%Check
One59%Check
digital58%Check
Digital Experience58%Check
Digital Experiences58%Check
experiences56%Check
exceptional digital experiences55%Check
marketing54%Check
exceptional50%Check
system50%Check
Show more keywords and terms

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Cookie Policy

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