Outdoorindustry.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
88% 
Page structure
75% 
Link structure
52% 
Server
67% 
External factors
100% 
SEO Score
Response time
0.94 s
File size
343.20 kB
Words
729
Media files
17
Number of links
113 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Outdoor Industry Association
The length of the page title is perfect. (331 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://outdoorindustry.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
google-site-verificationNFvFyjhvCmSVFCArBkOZhOU2UXq47gPu2TaXm7TbDyw
generatorPowered by Slider Revolution 6.6.16 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
msapplication-TileImagehttps://outdoorindustry.org/wp-content/uploads/2023/02/cropped-oia-logo-mobile-270x270.webp
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 729 words. That's ok.
27.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.07 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2022/11/oia-logo-v3.pngNo alt attribute provided
.../uploads/2022/11/of-logo-inactive-v2.pngNo alt attribute provided
...pqsaw3fz695zc2g48illumigq1mf5kinl4zu.pngezgif.com-gif-makerezgif.com-gif-maker
...u2emtisr8zgyitb4pleu3w32iky5ulk3nxca.pngof-logo-mobileof-logo-mobile
...revslider/public/assets/assets/dummy.pngNo alt attribute provided
...revslider/public/assets/assets/dummy.pngNo alt attribute providedAerial-of-Alaska-Wilderness-scaled-1
...revslider/public/assets/assets/dummy.pngNo alt attribute providedWalking into the Cloud
...revslider/public/assets/assets/dummy.pngNo alt attribute providedFemale shop owner helping customer with backpack in store
...revslider/public/assets/assets/dummy.pngPOLICYHome
...revslider/public/assets/assets/dummy.pngSUSTAINABILITYHome
...revslider/public/assets/assets/dummy.pngPARTICIPATIONHome
...revslider/public/assets/assets/dummy.pngRESEARCHHome
...ads/2024/08/iStock-1173481434-scaled.jpgAfrican man having coffee drink from a reusable coffee cup while sitting on bench. He is relaxing while hiking on Table Mountain. He is against cityscape and sky.Man having warm coffee drink while hiking in the mountains
...ads/2024/07/iStock-1835249459-scaled.jpgDuring their mountain ridge hike, diverse friends carry backpacks and hiking poles, having a good time and savoring the scenic view.Mountain Ridge Hike with Diverse Friends Enjoying the View
...ads/2024/07/iStock-1463349539-scaled.jpgPanoramic view of wind farm or wind park. Green meadow with Wind turbines generating electricity. Green energy concept.Panoramic view of wind farm or wind park
...content/uploads/2022/11/oia-logo-v3.webpNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Together, we are catalysts for meaningful change
H2 A FORCE FOR THE OUTDOOR INDUSTRY
H2 5 Ways Benchmarking Can Drive Growth and Profitability for Your Outdoor Brand
H2 Helly Hansen, Columbia Sportswear, and L.L. Bean Collaborate to Reduce Supply Chain Emissions and Protect the Planet
H2 REI, BURTON, AND NEMO EQUIPMENT ACCELERATE TRANSITION TO CLEAN ENERGY
H2 Become a member today
H2 TALK TO OUR TEAM ABOUT OIA MEMBERSHIP:
H3 Search
H3 Search Duplicate text
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 24 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://outdoorindustry.org/Anchor Skip to content
/who-we-are/press-roomOIA Press Room
https://outdoorindustry.org/news/News
/news/member-press-releases/Member Press
/who-we-are-2023Who We Are
https://careers.outdoorindustr...External Subdomain Jobs
/who-we-are/press-roomText duplicate OIA Press Room
https://outdoorindustry.org/news/Text duplicate News
/news/member-press-releases/Text duplicate Member Press
/who-we-are-2023Text duplicate Who We Are
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
https://oia.my.site.com/member...External Subdomain No Text
https://oia.my.site.com/member...External Subdomain Login
/who-we-are/press-roomText duplicate OIA Press Room
https://outdoorindustry.org/news/Text duplicate News
/news/member-press-releases/Text duplicate Member Press
/who-we-are-2023Text duplicate Who We Are
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/who-we-are/press-roomText duplicate OIA Press Room
https://outdoorindustry.org/news/Text duplicate News
/news/member-press-releases/Text duplicate Member Press
/who-we-are-2023Text duplicate Who We Are
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
https://oia.my.site.com/member...External Subdomain No Text
https://oia.my.site.com/member...External Subdomain Text duplicate Login
https://outdoorindustry.org/No Text
/participation/No Text
/research/Research
/sustainable-business/Sustainability
/cleanchemistry/Clean Chemistry
/climateactionClimate Action Corps
/participation/Participation
/participation/thrive-outside/Thrive Outside
https://outdoorfoundation.netw...External Subdomain Donate
/advocacy/Advocacy
/advocacy/national-issues/National
/advocacy/state-local-issues/State and Local
/events-2022Events
/oia-outdoor-retailer-2/Outdoor Retailer
/catalyst-conferenceCatalyst Conference
/oia-education/Education
/collections/education/Webinars & Podcasts
/membershipJoin
/research/Text duplicate Research
/sustainable-business/Text duplicate Sustainability
/cleanchemistry/Text duplicate Clean Chemistry
/climateactionText duplicate Climate Action Corps
/participation/Text duplicate Participation
/participation/thrive-outside/Text duplicate Thrive Outside
https://outdoorfoundation.netw...External Subdomain Text duplicate Donate
/advocacy/Text duplicate Advocacy
/advocacy/national-issues/Text duplicate National
/advocacy/state-local-issues/Text duplicate State and Local
/events-2022Text duplicate Events
/oia-outdoor-retailer-2/Text duplicate Outdoor Retailer
/catalyst-conferenceText duplicate Catalyst Conference
/oia-education/Text duplicate Education
/collections/education/Text duplicate Webinars & Podcasts
/membershipText duplicate Join
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/participation/Outdoor Foundation
/privacy/Privacy Policy
/terms-of-use/Terms of Use
/contact/Contact Us
https://outdoorindustry.org/IMG-ALT ezgif.com-gif-maker
/participation/IMG-ALT of-logo-mobile
https://outdoorindustry.org/Anchor No Text
https://outdoorindustry.org/Anchor SEARCH
https://oia.my.site.com/member...External Subdomain No Text
https://oia.my.site.com/member...External Subdomain Text duplicate Login
https://outdoorindustry.org/Anchor No Text
https://outdoorindustry.org/Anchor MENU
https://oia.outdoorindustry.or...External Subdomain Access Insights
https://oia.outdoorindustry.or...External Subdomain Register Now
/membership/GET THE DATA
/membership/Text duplicate GET THE DATA
/advocacy/No Text
/advocacy/LEARN MORE
/sustainable-business/Text duplicate LEARN MORE
/participation/Text duplicate LEARN MORE
/research/Anchor Text duplicate LEARN MORE
/article/5-ways-benchmarking-c...5 Ways Benchmarking Can Drive Growth and Profitability for Your Outdoor Brand
/article/5-ways-benchmarking-c...Text duplicate 5 Ways Benchmarking Can Drive Growth and Profitability for Your Outdoor Brand
/article/helly-hansen-columbia...Helly Hansen, Columbia Sportswear, and L.L. Bean Collaborate to Reduce Supply Chain Emissions and Protect the Planet
/article/helly-hansen-columbia...Text duplicate Helly Hansen, Columbia Sportswear, and L.L. Bean Collaborate to Reduce Supply Chain Emissions and Protect the Planet
/article/rei-burton-and-nemo-e...REI, BURTON, AND NEMO EQUIPMENT ACCELERATE TRANSITION TO CLEAN ENERGY
/article/rei-burton-and-nemo-e...Text duplicate REI, BURTON, AND NEMO EQUIPMENT ACCELERATE TRANSITION TO CLEAN ENERGY
/page/2/2
/page/3/3
/page/5/5
/page/2/Next »
/participation/No Text
/search/No Text
https://twitter.com/oia?lang=enExternal No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.facebook.com/Outdo...External Subdomain No Text
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/participation/Text duplicate Outdoor Foundation
/privacy/Text duplicate Privacy Policy
/terms-of-use/Text duplicate Terms of Use
/contact/Text duplicate Contact Us
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/participation/Text duplicate Outdoor Foundation
/privacy/Text duplicate Privacy Policy
/terms-of-use/Text duplicate Terms of Use
/contact/Text duplicate Contact Us
https://lifebloomcreative.com/External Lifebloom Creative
/who-we-are/press-roomText duplicate OIA Press Room
https://outdoorindustry.org/news/Text duplicate News
/news/member-press-releases/Text duplicate Member Press
/who-we-are-2023Text duplicate Who We Are
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/who-we-are/press-roomText duplicate OIA Press Room
https://outdoorindustry.org/news/Text duplicate News
/news/member-press-releases/Text duplicate Member Press
/who-we-are-2023Text duplicate Who We Are
https://careers.outdoorindustr...External Subdomain Text duplicate Jobs
/collections/research/RESEARCH
/sustainable-business/SUSTAINABILITY
/cleanchemistryCLEAN CHEMISTRY
/climateactionCLIMATE ACTION CORPS
/participation/PARTICIPATION
/participation/thrive-outside/THRIVE OUTSIDE
https://outdoorfoundation.netw...External Subdomain DONATE
/advocacy/ADVOCACY
/advocacy/2020-policy-platform/POLICY PLATFORM
/advocacy/national-issues/NATIONAL
/advocacy/state-local-issues/STATE AND LOCAL
/events-2022EVENTS
/oia-outdoor-retailer-2/OUTDOOR RETAILER
/summit-2/THE SUMMIT
/oia-education/EDUCATION
https://outdoorindustry.org/oibcWEBINARS AND PODCASTS
/collections/education/OUTDOOR INDUSTRY BUSINESS CERTIFICATES
/sustainable-business/BUSINESS
/climateactionCLIMATE ACTION CROPS
/getting-started/GETTING STARTED

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://outdoorindustry.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.94 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (343 kB).

HTTP Response Header

NameValue
dateWed, 11 Sep 2024 20:13:59 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
expiresThu, 19 Nov 1981 08:52:00 GMT
last-modifiedThu, 05 Sep 2024 13:20:09 GMT
link<https://outdoorindustry.org/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 10
x-cache-groupbot
x-orig-cache-controlmax-age=86400, must-revalidate
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8c1a524eea7ad39d-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,725 referring domains.
This page has 26,465 backlinks.
This page has backlinks from 3,049 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://outdoorindustry.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Outdoor68%Check
Outdoor Industry67%Check
Outdoor Industry Association60%Check
Industry Association55%Check
OUTDOOR PARTICIPATION53%Check
Outdoor Retailer52%Check
Outdoor Foundation52%Check
Search44%Check
Member43%Check
OIA40%Check
Show more keywords and terms

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