Oxfordma.us - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
48% 
Page structure
68% 
Link structure
30% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.22 s
File size
124.80 kB
Words
372
Media files
16
Number of links
55 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Oxford, MA | Official Website
The length of the page title is perfect. (259 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
category0Home
theme-color#1a3638
descriptionEmpty
keywordsHome
langen
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 372 words on this page. Good pages should have about 800 words of useful content.
20.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ImageRepository/Document?documentID=67Homepage
/ImageRepository/Document?documentID=1231MA Oxford Homepage Logo
/ImageRepository/Document?documentID=72Search
/ImageRepository/Document?documentID=1295Voting and Elections - Gold
/ImageRepository/Document?documentID=1780LIBRARY - Teal
/ImageRepository/Document?documentID=1293Community Electricity - Green
/ImageRepository/Document?documentID=1580Recreation Programs - Blue
/ImageRepository/Document?documentId=1101Onward Oxford Logo
/ImageRepository/Document?documentID=18862024 Holiday Lights Parade
data:[...] Base64ELECTION
data:[...] Base64Sign and Return Ballot Flyer
data:[...] Base64Fall 2024 Newsletter Cover
/ImageRepository/Document?documentId=94Town of Oxford Mass. Incorporated 1713
/ImageRepository/Document?documentID=48 Facebook
/ImageRepository/Document?documentID=51 YouTube

Page structure

H1 heading
(Critically important)
Upcoming Events
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Upcoming Events
H3 November 2024
H3 November 2024 Duplicate text
H3 November 2024 Duplicate text
H3 Contact Us
H3 Quick Links
H4 Holiday Lights Parade and Bandstand Tree Lighting
H4 Presidential/State Election - November 5th, 2024
H4 Ballot Return
H4 Fall 2024 Onward Oxford Newsletter
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.oxfordma.us/Anchor Skip to Main Content
/MyAccount/ProfileCreateCreate a Website Account
https://www.oxfordma.us/MyAccountWebsite Sign In
https://www.oxfordma.us/IMG-ALT Homepage
https://www.oxfordma.us/IMG-ALT MA Oxford Homepage Logo
/27/GovernmentGovernment
/101/DepartmentsDepartments
/35/BusinessBusiness
/31/CommunityCommunity
/9/How-Do-IHow Do I...
/Search/ResultsIMG-ALT Search
/AgendaCenterAgendas & Minutes
https://www.oxfordma.us/Bids.aspxBids / RFPs
/728/2595/Sign-Up-for-Notifica...Notifications
https://www.axisgis.com/oxfordmaNew window External Subdomain GIS Maps
https://www.oxfordma.us/Jobs.aspxEmployment
/642/Online-PaymentsOnline Payments
/452/Report-an-Issue---See-Cli...Report an Issue
/227/Cable-AccessOxford Cable Access
/540/Voting-Election-InformationIMG-ALT Voting and Elections - Gold
https://www.oxfordmapubliclibr...New window External Subdomain IMG-ALT LIBRARY - Teal
https://oxford-cea.com/New window External IMG-ALT Community Electricity - Green
/580/Recreation-ProgramsSubdomain IMG-ALT Recreation Programs - Blue
/CivicAlerts.aspx?AID=82IMG-ALT 2024 Holiday Lights Parade
/CivicAlerts.aspx?AID=82Holiday Lights Parade and Bandstand Tree Lighting
/CivicAlerts.aspx?AID=82Read on...
/CivicAlerts.aspx?AID=83IMG-ALT ELECTION
/CivicAlerts.aspx?AID=83Presidential/State Election - November 5th, 2024
/CivicAlerts.aspx?AID=83Text duplicate Read on...
/CivicAlerts.aspx?AID=79IMG-ALT Sign and Return Ballot Flyer
/CivicAlerts.aspx?AID=79Ballot Return
/CivicAlerts.aspx?AID=79Text duplicate Read on...
/CivicAlerts.aspx?AID=72IMG-ALT Fall 2024 Newsletter Cover
/CivicAlerts.aspx?AID=72Fall 2024 Onward Oxford Newsletter
/CivicAlerts.aspx?AID=72Text duplicate Read on...
/CivicAlerts.aspx?CID=1View All News
https://www.oxfordma.us/Anchor Events
https://www.oxfordma.us/Anchor Meetings
https://www.oxfordma.us/Anchor Recreation Fields
https://www.oxfordma.us/Anchor Text duplicate Events
/calendar.aspx?CID=25,14,44View All Events
https://www.oxfordma.us/Anchor Text duplicate Meetings
/calendar.aspx?CID=27,29,31,30...Text duplicate View All Events
https://www.oxfordma.us/Anchor Text duplicate Recreation Fields
/calendar.aspx?CID=45Text duplicate View All Events
https://www.facebook.com/oxfor...External Subdomain IMG-ALT Facebook
https://www.youtube.com/channe...External Subdomain IMG-ALT YouTube
/QuickLinks.aspx?CID=15Quick Links
https://ma-oxford.civicplus.co...External Subdomain Text duplicate Report an Issue
/209/Board-of-SelectmenBoard of Selectmen
/486/Town-ClerkTown Clerk
/234/Community-CenterCommunity Center
/607/Doing-Business-in-OxfordDoing Business in Oxford
/72/IntranetEmployee Portal
https://www.oxfordma.us/Home
https://www.oxfordma.us/sitemapSite Map
/directory.aspxContact Us
/accessibilityAccessibility
https://www.oxfordma.us/copyrightCopyright Notices
https://www.oxfordma.us/privacyPrivacy Policy
/689/Town-of-Oxford-is-an-Equa...Town of Oxford is an Equal Opportunity Provider & Employer
https://remote.oxfordma.us/RDW...External Subdomain Employee Remote Access
https://www.office.com/External Subdomain Employee Email
https://connect.civicplus.com/...External Subdomain CivicPlus®

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.oxfordma.us/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.22 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (125 kB).

HTTP Response Header

NameValue
cache-controlprivate, s-maxage=600,no-transform
content-typetext/html; charset=utf-8
content-encodinggzip
etag" "
varyAccept-Encoding
serverMicrosoft-IIS/10.0
p3pCP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
set-cookie25 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.granicus.com https://platform.civicplus.com https://account.civicplus.com https://analytics.civicplus.com; img-src * data: blob:; worker-src * data: blob: 'unsafe-eval' 'unsafe-inline'; script-src * about: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; media-src * blob:; font-src * data:; default-src *
dateTue, 05 Nov 2024 11:01:12 GMT
content-length34173
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 487 referring domains.
This page has 2,280 backlinks.
This page has backlinks from 213 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent: Baiduspider
Disallow: /
User-agent: Yandex
Disallow: /
User-agent: *
Disallow: /activedit
Disallow: /admin
Disallow: /common/admin/
Disallow: /OJA
Disallow: /support
Disallow: /currenteventsview.asp
Disallow: /search.asp
Disallow: /currenteventsview.aspx
Disallow: /search.aspx
Disallow: /currentevents.aspx
Disallow: /Support
Disallow: /CurrentEventsView.asp
Disallow: /Search.asp
Disallow: /CurrentEventsView.aspx
Disallow: /Search.aspx
Disallow: /Search
Disallow: /CurrentEvents.aspx
Disallow: /Currentevents.aspx
Disallow: /map.aspx
Disallow: /map.asp
Disallow: /Map.aspx
Disallow: /Map.asp
Sitemap: /sitemap.xml
Disallow: /RSS.aspx
User-agent: Siteimprove
Crawl-delay: 20
User-agent: Siteimprovebot
Crawl-delay: 20
User-agent: Siteimprovebot-crawler
Crawl-delay: 20

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Oxford68%Check
Events50%Check
Upcoming50%Check
Onward Oxford Newsletter49%Check
Website46%Check
Town41%Check
Parade40%Check
News40%Check
Holiday40%Check
Lights40%Check
Show more keywords and terms

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