Oxfordstreet.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
66% 
Page structure
72% 
Link structure
51% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.34 s
File size
81.30 kB
Words
616
Media files
21
Number of links
55 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage - Oxford Street
The length of the page title is perfect. (238 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.oxfordstreet.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorWordPress 6.5.3
article:publisherhttps://www.facebook.com/OxfordStW1/
article:modified_time2024-07-25T14:28:23+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@OxfordStreetW1
og:localeen_GB
og:typewebsite
og:titleHomepage - Oxford Street
og:urlhttps://www.oxfordstreet.co.uk/
og:site_nameOxford Street
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 616 words. That's ok.
38% of the text are stop words.
Words from the H1 heading are used in the page content.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ril24-©warrendupuy10-scaled-1412x941.jpgNo alt attribute provided
...emes/oxfordstreet/assets/images/logo.svgOxford Street
...es/oxfordstreet/assets/images/search.svgOxford Street
...emes/oxfordstreet/assets/images/user.svgOxford Street
...ads/fly-images/231498/log-in-1-40x40.pngNo alt attribute provided
...ges/231485/bg-img-5-scaled-2560x1422.jpgNo alt attribute provided
...238399/image-1150x1150-1-1-1725x1725.jpgNo alt attribute provided
...9633_e75cfb7039_o-min-scaled-776x518.jpgNo alt attribute provided
...fly-images/237996/Underbelly-776x517.jpgNo alt attribute provided
...ges/238195/image-1000x1000-3-776x776.pngNo alt attribute provided
...-Lates-2-finals_4-min-scaled-776x517.jpgNo alt attribute provided
...ges/238137/3.-asics-run-club-776x474.jpgNo alt attribute provided
...N-BOXER-BRUNCH-1-1024x768-1-776x582.webpNo alt attribute provided
...fly-images/238219/HERO-Mango-776x407.jpgNo alt attribute provided
...rset-Lo-K-Black_Varsity_AW24-776x406.pngNo alt attribute provided
...es/238054/DSC2_1.20.1-scaled-776x437.jpgNo alt attribute provided
.../the-london-edition-room-800-776x518.jpgNo alt attribute provided
...31680/Shop-on-Oxford-Street-1440x929.jpgNo alt attribute provided
...231681/Eat-on-Oxford-Street-1440x960.jpgNo alt attribute provided
...31682/Stay-on-Oxford-Street-1440x960.jpgNo alt attribute provided
...xfordstreet/assets/images/footerlogo.svgOxford Street

Page structure

H1 heading
(Critically important)
PLAN YOUR VISIT
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 PLAN YOUR VISIT
H4 Empty heading
Some anchor texts are used more than once.
10 links don't have an anchor text.
There are 10 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://oxfordstreet.us2.list-...External Subdomain Sign up
https://www.oxfordstreet.co.uk/Subdomain IMG-ALT Oxford Street
/shop/Subdomain Discover Shops
/food-drink/Subdomain Food & Drink
/stay/Subdomain Stay
/whats-happening/Subdomain What’s On
/visiting-us/Subdomain Visiting Us
/log-in/Subdomain Login/Signup
/visiting-us/Subdomain PLAN YOUR VISIT
/visiting-us/Subdomain Let's go
/whats-happening/summer-holida...Subdomain Summer holidays sorted on Oxford Street
/whats-happening/summer-holida...Subdomain Discover more
/whats-happening/best-spots-to...Subdomain No Text
/whats-happening/best-spots-to...Subdomain The best spots to soak up the sun on Oxford Street
/whats-happening/best-spots-to...Subdomain Trivial anchor text
Read more
/whats-happening/summer-holida...Subdomain No Text
/whats-happening/summer-holida...Subdomain Enjoy summer holiday activities for the whole family
/whats-happening/summer-holida...Subdomain Text duplicate Trivial anchor text
Read more
/whats-happening/your-guide-to...Subdomain No Text
/whats-happening/your-guide-to...Subdomain Your guide to the Summer Sales on Oxford Street
/whats-happening/your-guide-to...Subdomain Text duplicate Trivial anchor text
Read more
/whats-happening/frameless-sum...Subdomain No Text
/whats-happening/frameless-sum...Subdomain Frameless Lates are back for summer!
/whats-happening/frameless-sum...Subdomain Text duplicate Trivial anchor text
Read more
/whats-happening/summer-of-sport/Subdomain No Text
/whats-happening/summer-of-sport/Subdomain Celebrate a summer of sport
/whats-happening/summer-of-sport/Subdomain Text duplicate Trivial anchor text
Read more
/whats-happening/best-lunch-sp...Subdomain No Text
/whats-happening/best-lunch-sp...Subdomain The best lunch spots on Oxford Street
/whats-happening/best-lunch-sp...Subdomain Text duplicate Trivial anchor text
Read more
/inspiration/summer-style-trends/Subdomain No Text
/inspiration/summer-style-trends/Subdomain The summer style trends you need to know about
/inspiration/summer-style-trends/Subdomain Text duplicate Trivial anchor text
Read more
/whats-happening/clarks-x-stra...Subdomain No Text
/whats-happening/clarks-x-stra...Subdomain Stranger Things have happened…visit Clarks to find out more!
/whats-happening/clarks-x-stra...Subdomain Text duplicate Trivial anchor text
Read more
/whats-happening/pop-mart-new-...Subdomain No Text
/whats-happening/pop-mart-new-...Subdomain POP MART brings something new to Oxford Street
/whats-happening/pop-mart-new-...Subdomain Text duplicate Trivial anchor text
Read more
/inspiration/best-hotels-for-a...Subdomain No Text
/inspiration/best-hotels-for-a...Subdomain Staycation ideas for your London city break
/inspiration/best-hotels-for-a...Subdomain Text duplicate Trivial anchor text
Read more
/new-shop/Subdomain shop
/food-drink/Subdomain Eat
/stay/Subdomain Text duplicate Stay
/shop/Subdomain Start your journey here
/shop/Subdomain Start my itinerary
https://www.instagram.com/oxfo...External Subdomain Let's Get Social
/shop/Subdomain Text duplicate Discover Shops
/food-drink/Subdomain Text duplicate Food & Drink
/stay/Subdomain Text duplicate Stay
/whats-happening/Subdomain Text duplicate What’s On
/visiting-us/Subdomain Text duplicate Visiting Us
https://instagram.com/Oxfordst...New window Nofollow External No Text
https://facebook.com/OxfordStW1/New window Nofollow External No Text
https://twitter.com/OxfordStre...New window Nofollow External No Text
https://oxfordstreet.us2.list-...External Subdomain Text duplicate Sign up
/terms-conditions/Subdomain Terms & Conditions
/privacy-policy/Subdomain Privacy Policy
/cookie-policy/Subdomain Cookie Policy
/contact-us/Subdomain Contact Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.oxfordstreet.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The page response time is excellent with 0.34 seconds.
The file size of the HTML document is fine (81 kB).

HTTP Response Header

NameValue
dateSun, 04 Aug 2024 04:07:55 GMT
content-typetext/html; charset=UTF-8
set-cookie44 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
link<https://www.oxfordstreet.co.uk/wp-json/>; rel="https://api.w.org/"
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,054 referring domains.
This page has 4,718 backlinks.
This page has backlinks from 825 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.oxfordstreet.co.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.oxfordstreet.co.uk
Homepage - Oxford Street

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Oxford61%Check
Street61%Check
Oxford Street61%Check
VISIT50%Check
PLAN50%Check
Frameless36%Check
Stay36%Check
Lates36%Check
Frameless Lates36%Check
soak up35%Check
Show more keywords and terms

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