Paint.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
48% 
Page structure
29% 
Link structure
25% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
742.20 kB
Words
1996
Media files
71
Number of links
177 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
American Coatings Association
The length of the page title is perfect. (281 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Home Page — American Coatings Association —
The length of the meta description is perfect. (304 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.paint.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
dlm-version5.0.12
descriptionHome Page — American Coatings Association —
generatorSite Kit by Google 1.137.0
tec-api-versionv1
tec-api-originhttps://www.paint.org
plausible-analytics-version2.1.3
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
redi-version1.2.3
msapplication-TileImagehttps://www.paint.org/wp-content/uploads/2019/09/cropped-fav-270x270.png
article:publisherhttps://www.facebook.com/AmericanCoatingsAssociation/posts
article:modified_time2024-08-29T18:31:24+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome Page
og:urlhttps://www.paint.org/
og:site_nameAmerican Coatings Association
og:imagehttps://www.paint.org/wp-content/uploads/2018/10/Standard-SizedGraphic_reversedout-web.png
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 12 text duplicates on this page:
  • Duplicate 1: Evonik and BASF announced an agreement for the first delivery of BASF’...
  • Duplicate 2: Beckers Group has opened FutureLab in Liverpool, UK, and says it aims ...
  • Duplicate 3: Minneapolis-based Graco Inc. announced a definitive agreement to acqui...
  • Duplicate 4: Brenntag opened its largest solar park in Latin America at its site in...
  • Duplicate 5: Henkel says its manufacturing site in Nairobi, Kenya, is now fully pow...
  • Duplicate 6: Editor’s note: The following industry professionals have recently rece...
This page contains 1996 words. That's ok.
24.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
31 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 16.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (742.2 kB).
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 40 tags for this page.
Image SEO
(Somewhat important)
45 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

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/wp-content/uploads/2020/03/aca-logo.svgaca-logo
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.../07/shutterstock_150198392-a-400x250.jpgview of columns at a court house
...sue-Backgrounder-description-400x250.jpgIssue-Backgrounder-description
...oads/2019/09/CoatingsVoice-1-400x250.pngCoatingsVoice
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...65e13f51eb3eb5a1be/iStock-1153657433.jpgDigital analytics data visualization, financial schedule, monitor screen in perspective for presentations
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data:[...] Base64prev arrow
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...t/uploads/2020/07/Advocacy_2020-July.jpgAdvocacy-StepsAdvocacy Pillars
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...ating-vehicle-refinishes_WEB-400x250.jpgspray-coating-vehicle-refinishes
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...ent/uploads/2019/07/iStock-916563360.jpgWhite Calendar On Orange Background
...42e2da7734c89c4d0655b314c89a-150x150.jpgCanada Publishes Final Amendments to Hazardous Product Regulations
.../12/blueDots_ippi-_paint_org-150x150.jpgThe internet
...-BASFeCO_key-visual_leave_RZ-400x250.jpgNo alt attribute provided
...10/FutureLab-Website-beckers-150x150.jpgNo alt attribute provided
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...ploads/2021/05/IB-calif-flag-400x250.jpgCalifornia flag
...t/uploads/2018/06/microphone-150x150.jpgmicrophone
...fewings-zF_pTLx_Dkg-unsplash-150x150.jpgmattiello
...olloweb-Z2ImfOCafFk-unsplash-150x150.jpgCoatingsTech
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...ds/2024/10/iStock-1494534938-150x150.jpgNo alt attribute provided
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Page structure

H1 heading
(Critically important)
ACA Sustainability Report 2024
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 73 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 ACA Sustainability Report 2024
H1 YOUR GO-TO RESOURCE FOR STRATEGIC PLANNING!
H1 Journal of Coatings Technology and Research
H1 Advocacy
H1 News
H1 Member Center
H1 CoatingsTech
H1 Events
H1 Programs & Affiliates
H2 Abstracts Due: October 15, 2024
H2 Access the
H2 The premier, peer-reviewed periodical for coatings research
H2 ACA In Action
H2 Evonik and BASF Announce Agreement
H2 SCAQMD to Host Workshop on Proposed Amended Rule 1151 (Auto-Refinish) Aug. 30
H2 Evonik and BASF Announce Agreement Duplicate text
H2 New California Law will Expand Products Collected by PaintCare
H2 Committees
H2 Webinar Recordings
H2 Market Data & PPI
H2 New Products for October
H3 Evonik and BASF Announce Agreement Duplicate text
H3 Beckers Opens Coil Coating Sustainable Innovation Center
H3 Graco Acquires Italy-based Corob
H3 SCAQMD to Host Workshop on Proposed Amended Rule 1151 (Auto-Refinish) Aug. 30 Duplicate text
H3 ACA Comments on OSHA’s Proposed Emergency Response Standard
H3 OSHA Final Rule Updating the Hazard Communication Standard Takes Effect July 19
H3 Evonik and BASF Announce Agreement Duplicate text
H3 Beckers Opens Coil Coating Sustainable Innovation Center Duplicate text
H3 Graco Acquires Italy-based Corob Duplicate text
H3 New California Law will Expand Products Collected by PaintCare Duplicate text
H3 ACA Announces Appointment of Mike Johnson as Incoming President and CEO
H3 ACA Seeks Nominations for 2025 Mattiello Lecture Award
H3 Careers | Economic Contributions Sustainability | Higher Education
H3 Call for Papers
H3 PREPARE FOR FUTURE GROWTH
H3 Beckers Opens Coil Coating Sustainable Innovation Center Duplicate text
H3 Graco Acquires Italy-based Corob Duplicate text
H3 Brenntag Opens Solar Park in Latin America
H3 Henkel Reaches Milestone in Kenya
H3 ACA Comments on OSHA’s Proposed Emergency Response Standard Duplicate text
H3 OSHA Final Rule Updating the Hazard Communication Standard Takes Effect July 19 Duplicate text
H3 PHMSA Final Rule Harmonizes HMR with International Standards
H3 DHS CISA Proposes Rule for Cyber Incident Reporting
H3 Beckers Opens Coil Coating Sustainable Innovation Center Duplicate text
H3 Graco Acquires Italy-based Corob Duplicate text
H3 Brenntag Opens Solar Park in Latin America Duplicate text
H3 Henkel Reaches Milestone in Kenya Duplicate text
H3 ACA Announces Appointment of Mike Johnson as Incoming President and CEO Duplicate text
H3 ACA Seeks Nominations for 2025 Mattiello Lecture Award Duplicate text
H3 ACA Announces Call for Papers: 2025 CoatingsTech Conference
H3 ACA Honors Industry Members at Awards Dinner Prior to 2024 American Coatings Show and Conference
H3 Names in the News for October
H3 CHINACOAT2024 Updates Upcoming Show Details
H3 New Products for September
H3 Names in the News for September
H3 2025 CoatingsTech Conference
H4 Upcoming events
H4 Learn about the latest within the Coatings Industry
H4 Paint & Coatings Buyers Guide
H4 ACA’s B2B tool for industry professionals searching for products and services.
H6 ACA Member Webinar: State Affairs Network Update for Florida, Kentucky, Minnesota, and Ohio
H6 EC Conference Bio-based & Water-based Coatings 2024
H6 ACA Member Webinar: State Affairs Network Update for Colorado, Oregon, Texas, Washington
H6 ACA Comments to California SCAQMD on Rule 1151
H6 ACA, Coalition Support NO IRIS Act of 2024
H6 ACA Comments on Maine’s Reposted Draft Rule for Packaging Stewardship Program
H6 ACA Comments on Oregon’s Proposed Rulemaking: Plastic Pollution and Recycling Modernization Act
H6 Mon, Apr 28, 2025
H6 ACA Member Webinar: State Affairs Network Update for Florida, Kentucky, Minnesota, and Ohio Duplicate text
H6 EC Conference Bio-based & Water-based Coatings 2024 Duplicate text
H6 ACA Member Webinar: State Affairs Network Update for Colorado, Oregon, Texas, Washington Duplicate text
H6 ACA Member Webinar: Using Strategic Planning Tools to Win in the Market and Drive Profitable Growth
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 19 external links on this page.
LinkAttributesAnchor text
https://www.paint.org/Subdomain No Text
/aca-member-center/Subdomain Member Center
https://www.paint.org/committees/Subdomain Committees
/about/about-aca/membership-new/Subdomain JOIN
https://memberportal.paint.org...External Subdomain No Text
/?option=saml_user_login&redir...Subdomain No Text
https://www.paint.org/Subdomain IMG-ALT aca-logo
/?option=saml_user_login&redir...Subdomain No Text
/aca-member-center/corporate-m...Subdomain Text duplicate Member Center
https://www.paint.org/committees/Subdomain Text duplicate Committees
/about/about-aca/Subdomain ACA
/about/about-aca/about-us/Subdomain About Us
/about/about-aca/staff/Subdomain Staff
/about/about-aca/board-of-dire...Subdomain Board of Directors
/about/about-aca/bylaws-and-po...Subdomain Bylaws & Policies
/about/about-aca/sponsorship/Subdomain Advertising & Sponsorship
/about/about-aca/careers-at-aca/Subdomain Careers at ACA
/about/about-aca/about-members...Subdomain About Membership
/about/about-aca/about-members...Subdomain Learn About Membership
/wp-content/uploads/dlm_upload...Subdomain Benefits of Corporate Membership
/about/industry/Subdomain About Industry
/about/industry/history/Subdomain History of Paint
/about/industry/types-of-coati...Subdomain Types of Coatings
/about/industry/economic-contr...Subdomain Economic Contributions
/about/industry/environmental-...Subdomain Environmental Impact
/about/industry/sustainability/Subdomain Sustainability
/explorecoatings/Subdomain Explore Coatings
/about/industry/sustainability...Subdomain Member Sustainability Stories
https://www.paint.org/advocacy/Subdomain Advocacy
https://www.paint.org/advocacy/Subdomain Text duplicate Advocacy
/advocacy/letters-comments/Subdomain Letters & Comments
/advocacy/issue-backgrounders/Subdomain Issue Backgrounders
https://www.coatingsvoice.org/New window External Subdomain COATINGSVOICE Action Center
https://www.paint.org/news/Subdomain News
https://www.paint.org/news/Subdomain NEWS
/evonik-and-basf-announce-agre...Subdomain A-TITLE Evonik and BASF Announce Agreement
/evonik-and-basf-announce-agre...Subdomain Text duplicate Evonik and BASF Announce Agreement
A-TITLE Evonik and BASF Announce Agreement
/beckers-opens-coil-coating-su...Subdomain A-TITLE Beckers Opens Coil Coating Sustainable Innovation Center
/beckers-opens-coil-coating-su...Subdomain Text duplicate Beckers Opens Coil Coating Sustainable Innovation Center
A-TITLE Beckers Opens Coil Coating Sustainable Innovation Center
/graco-acquires-italy-based-co...Subdomain A-TITLE Graco Acquires Italy-based Corob
/graco-acquires-italy-based-co...Subdomain Text duplicate Graco Acquires Italy-based Corob
A-TITLE Graco Acquires Italy-based Corob
/category/news/government-affa...Subdomain Government Affairs
/scaqmd-proposed-amended-rule-...Subdomain IMG-ALT spray-coating-vehicle-refinishes
A-TITLE SCAQMD to Host Workshop on Proposed Amended Rule 1151 (Auto-Refinish) Aug. 30
/scaqmd-proposed-amended-rule-...Subdomain SCAQMD to Host Workshop on Proposed Amended Rule 1151 (Auto-Refinish) Aug. 30
A-TITLE SCAQMD to Host Workshop on Proposed Amended Rule 1151 (Auto-Refinish) Aug. 30
/osha-ers-comments/Subdomain IMG-ALT Construction worker with hardhat and tool belt
A-TITLE ACA Comments on OSHA’s Proposed Emergency Response Standard
/osha-ers-comments/Subdomain ACA Comments on OSHA’s Proposed Emergency Response Standard
A-TITLE ACA Comments on OSHA’s Proposed Emergency Response Standard
/osha-updated-hcs/Subdomain IMG-ALT White Calendar On Orange Background
A-TITLE OSHA Final Rule Updating the Hazard Communication Standard Takes Effect July 19
/osha-updated-hcs/Subdomain OSHA Final Rule Updating the Hazard Communication Standard Takes Effect July 19
A-TITLE OSHA Final Rule Updating the Hazard Communication Standard Takes Effect July 19
/category/news/business-news/Subdomain Business
/evonik-and-basf-announce-agre...Subdomain Text duplicate A-TITLE Evonik and BASF Announce Agreement
/evonik-and-basf-announce-agre...Subdomain Text duplicate Evonik and BASF Announce Agreement
A-TITLE Evonik and BASF Announce Agreement
/beckers-opens-coil-coating-su...Subdomain Text duplicate A-TITLE Beckers Opens Coil Coating Sustainable Innovation Center
/beckers-opens-coil-coating-su...Subdomain Text duplicate Beckers Opens Coil Coating Sustainable Innovation Center
A-TITLE Beckers Opens Coil Coating Sustainable Innovation Center
/graco-acquires-italy-based-co...Subdomain Text duplicate A-TITLE Graco Acquires Italy-based Corob
/graco-acquires-italy-based-co...Subdomain Text duplicate Graco Acquires Italy-based Corob
A-TITLE Graco Acquires Italy-based Corob
/category/news/press-releases/Subdomain Press Releases
/new-california-law-will-expan...Subdomain IMG-ALT California flag
A-TITLE New California Law will Expand Products Collected by PaintCare
/new-california-law-will-expan...Subdomain New California Law will Expand Products Collected by PaintCare
A-TITLE New California Law will Expand Products Collected by PaintCare
/aca-mike-johnson-incoming-pre...Subdomain IMG-ALT microphone
A-TITLE ACA Announces Appointment of Mike Johnson as Incoming President and CEO
/aca-mike-johnson-incoming-pre...Subdomain ACA Announces Appointment of Mike Johnson as Incoming President and CEO
A-TITLE ACA Announces Appointment of Mike Johnson as Incoming President and CEO
/mattiello-2025/Subdomain IMG-ALT mattiello
A-TITLE ACA Seeks Nominations for 2025 Mattiello Lecture Award
/mattiello-2025/Subdomain ACA Seeks Nominations for 2025 Mattiello Lecture Award
A-TITLE ACA Seeks Nominations for 2025 Mattiello Lecture Award
/newsroom/media-info/Subdomain Media Info
/programs-publications/programs/Subdomain Programs
https://www.coatingsvoice.org/External Subdomain COATINGSVOICE
/programs-publications/program...Subdomain HMIS®
/programs-publications/program...Subdomain State Affairs Network
https://www.paintcare.org/External Subdomain PaintCare®
/programs-publications/program...Subdomain Safety Awards Program
/programs-publications/program...Subdomain Industry Recognition Awards
/programs-publications/publica...Subdomain Publications
/programs-publications/publica...Subdomain Coatings Today
/programs-publications/publica...Subdomain JCTR: Journal of Coatings Technology & Research
/coatingstech-magazine/Subdomain CoatingsTech Magazine
https://www.paint.org/usma/Subdomain U.S. Market Analysis
/programs-publications/publica...Subdomain Global Market Analysis
/programs-publications/publica...Subdomain Product Category Rules
/wp-content/uploads/2022/08/AC...Subdomain ACA Technology Roadmap #1: Sustained Use of Critical Materials
/wp-content/uploads/2023/02/te...Subdomain ACA Technology Roadmap #2: Lightweighting and Novel Substrates
/wp-content/uploads/2024/02/AC...Subdomain ACA Technology Roadmap #3: Durability and Water Resistance of Waterborne Coatings
/market-data/Subdomain Market Data
/market-data/Subdomain Text duplicate Market Data
https://www.paint.org/usma/Subdomain Text duplicate U.S. Market Analysis
/programs-publications/publica...Subdomain Text duplicate Global Market Analysis
https://www.paint.org/traqr/Subdomain Coatings TraQr®
/aca-member-center/corporate-m...Subdomain Industry Pulse: Architectural Coatings
/aca-member-center/corporate-m...Subdomain Industry Pulse: Industrial Coatings
/aca-member-center/corporate-m...Subdomain Producer Price Index
/about/industry/economic-contr...Subdomain Text duplicate Economic Contributions
/about/industry/economic-contr...Subdomain Text duplicate Economic Contributions
/coatingstech-magazine/Subdomain CoatingsTech
/coatingstech-magazine/Subdomain Text duplicate CoatingsTech Magazine
/coatingstech-magazine/about_c...Subdomain About CoatingsTech
/programs-publications/publica...Subdomain Advertise
/coatingstech-magazine/subscribe/Subdomain Subscribe to CoatingsTech
/coatingstech-magazine/submit/Subdomain Submit
/coatingstech-magazine/coating...Subdomain Business/Market Trends
/coatingstech-magazine/coating...Subdomain Equipment & Testing
/coatingstech-magazine/coating...Subdomain Technologies
/coatingstech-magazine/analyti...Subdomain Analytical Series: From the Archives
/ct-archives/Subdomain CoatingsTech Archives
https://www.paint.org/aca-events/Subdomain Events
/event/aca-member-webinar-stat...Subdomain ACA Member Webinar: State Affairs Network Update for Florida, Kentucky, Minnesota, and Ohio
A-TITLE ACA Member Webinar: State Affairs Network Update for Florida, Kentucky, Minnesota, and Ohio
/event/ec-conference-bio-based...Subdomain EC Conference Bio-based & Water-based Coatings 2024
A-TITLE EC Conference Bio-based & Water-based Coatings 2024
/event/aca-member-webinar-stat...Subdomain ACA Member Webinar: State Affairs Network Update for Colorado, Oregon, Texas, Washington
A-TITLE ACA Member Webinar: State Affairs Network Update for Colorado, Oregon, Texas, Washington
https://www.paint.org/aca-events/Subdomain Text duplicate Events
/aca-events/webinars/Subdomain Member Webinar Series
/aca-events/2025-ctc/Subdomain 2025 CoatingsTech Conference
https://www.american-coatings-...External Subdomain 2026 American Coatings Show
/wp-content/uploads/2024/07/Ex...Subdomain No Text
/explorecoatings/New window Subdomain Start Exploring!
/aca-events/2025-ctc/New window Subdomain Find Out More!
https://74d7072d.flowpaper.com...New window External Subdomain Read the Report
https://www.paint.org/usma/New window Subdomain Learn More
https://chemquest.com/business...New window External Anchor Text duplicate Learn More
/about/industry/economic-contr...New window Subdomain Text duplicate Learn More
/programs-publications/publica...New window Subdomain Text duplicate Learn More
/advocacy/letters-comments/Subdomain ACA In Action
/download/248644/?tmstv=172982...Subdomain ACA Comments to California SCAQMD on Rule 1151
/download/248575/?tmstv=172982...Subdomain ACA, Coalition Support NO IRIS Act of 2024
/download/248279/?tmstv=172982...Subdomain ACA Comments on Maine’s Reposted Draft Rule for Packaging Stewardship Program
/download/247952/?tmstv=172982...Subdomain ACA Comments on Oregon’s Proposed Rulemaking: Plastic Pollution and Recycling Modernization Act
/evonik-and-basf-announce-agre...Subdomain Text duplicate A-TITLE Evonik and BASF Announce Agreement
/evonik-and-basf-announce-agre...Subdomain Text duplicate Evonik and BASF Announce Agreement
A-TITLE Evonik and BASF Announce Agreement
/beckers-opens-coil-coating-su...Subdomain Text duplicate A-TITLE Beckers Opens Coil Coating Sustainable Innovation Center
/beckers-opens-coil-coating-su...Subdomain Text duplicate Beckers Opens Coil Coating Sustainable Innovation Center
A-TITLE Beckers Opens Coil Coating Sustainable Innovation Center
/graco-acquires-italy-based-co...Subdomain Text duplicate A-TITLE Graco Acquires Italy-based Corob
/graco-acquires-italy-based-co...Subdomain Text duplicate Graco Acquires Italy-based Corob
A-TITLE Graco Acquires Italy-based Corob
/brenntag-opens-solar-park-in-...Subdomain A-TITLE Brenntag Opens Solar Park in Latin America
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