Pantone.com - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
52% 
Page structure
58% 
Link structure
0% 
Server
31% 
External factors
100% 
SEO Score
Response time
1.02 s
File size
39.80 kB
Words
0
Media files
0
Number of links
0 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The title tag is missing.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,maximum-scale=5,minimum-scale=1,user-scalable=yes
rendererwebkit
namePantone
authorPantone
application-namePantone
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
apple-mobile-web-app-titlePantone
format-detectiontelephone=no, email=no
mobile-web-app-capableyes
HandheldFriendlytrue
screen-orientationportrait
full-screenyes
x5-page-modeapp
x5-fullscreentrue
msapplication-tap-highlightno
msapplication-configEmpty
msapplication-TileColor#2B5797
theme-color#FFFFFF
google-site-verificationdcgJLqL2okmJilyOBf4xDC8Trbqcr9Qdm1yBo2Vvu7M
p:domain_verifyMZsSTEJVBYdz3i92TNYqjNZCa2cYMSTU
facebook-domain-verificationl28ykfscze53732j8fuxfzik7uhaq7
og:site_namePantone
charsetutf-8

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Page quality

Content
(Critically important)
There are only 0 words on this page. Use at least 250 words to provide useful information.
No paragraphs were detected.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1,maximum-scale=5,minimum-scale=1,user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
This page seems to be an entry page, because only very few links were found.
There are no external links on this page.

Found links on this page

No internal links were found.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.pantone.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is slow (1.02 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (40 kB).

HTTP Response Header

NameValue
cache-controls-maxage=60
content-typetext/html;charset=UTF-8
expiresThu, 19 Nov 1981 08:52:00 GMT
page_type_data{"identifier":"home","redirect_code":0,"type":"CMS_PAGE","relative_url":"home?"}
pragmano-cache
traceresponse00-17fa457d033f7527c0fd7c2ae38a33fc-a95c855078f63293-01
x-content-type-optionsnosniff
x-debug-infoeyJyZXRyaWVzIjowfQ==
x-platform-serveri-01c917d26726f2ecb
x-xss-protection1; mode=block
accept-rangesbytes
dateTue, 01 Oct 2024 08:03:30 GMT
x-served-bycache-fra-etou8220114-FRA
x-cacheMISS
x-cache-hits0
x-timerS1727769810.995634,VS0,VE416
strict-transport-securitymax-age=31536000
varyAccept-Encoding,Cookie
x-frame-optionsSAMEORIGIN
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 25,493 referring domains.
This page has 503,226 backlinks.
This page has backlinks from 16,297 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: Googlebot-image
Disallow:

User-agent: Googlebot
Disallow: /account/wishlist/
Disallow: /admin
Disallow: /catalogsearch/
Disallow: /review/product/
Disallow: /enable-cookies/
Disallow: /LICENSE.txt
Disallow: /LICENSE.html
Disallow: /skin/
Disallow: /js/
Disallow: /directory/
Disallow: /account/
Disallow: */catalogsearch/
Disallow: /*?dir*
Disallow: /*?dir=desc
Disallow: /*?dir=asc
Disallow: /*?limit=all
Disallow: /*?mode*
Disallow: /app/
Disallow: /bin/
Disallow: /dev/
Disallow: /lib/
Disallow: /phpserver/
Disallow: /tag/
Disallow: /review/
Disallow: /media/i18n/
Disallow: /pub/media/i18n/
Disallow: /media/js/
Disallow: /pub/media/js/
Disallow: /media/css/
Disallow: /pub/media/css/
Disallow: /media/downloads/
Disallow: /pub/media/downloads/
Disallow: /media/contentful/
Disallow: /pub/media/contentful/
Disallow: /contact-pantone-connect
Disallow: /project-crisps--beta

User-agent: *
Disallow: /index.php/
Disallow: /catalog/product_compare/
Disallow: /catalog/category/view/
Disallow: /catalog/product/view/
Disallow: /elasticsuite_cms/
Disallow: /wishlist/
Disallow: /admin/
Disallow: /catalogsearch/
Disallow: /review/product/
Disallow: /sendfriend/
Disallow: /enable-cookies/
Disallow: /LICENSE.txt
Disallow: /LICENSE.html
Disallow: /skin/
Disallow: /js/
Disallow: /directory/
Disallow: /account/
Disallow: */catalogsearch/
Disallow: */catalog/product_compare/
Disallow: */catalog/category/view/
Disallow: */catalog/product/view/
Disallow: /*?dir*
Disallow: /*?dir=desc
Disallow: /*?dir=asc
Disallow: /*?limit=all
Disallow: /*?mode*
Disallow: /app/
Disallow: /bin/
Disallow: /dev/
Disallow: /lib/
Disallow: /phpserver/
Disallow: /tag/
Disallow: /review/
Disallow: /media/i18n/
Disallow: /pub/media/i18n/
Disallow: /media/js/
Disallow: /pub/media/js/
Disallow: /media/css/
Disallow: /pub/media/css/
Disallow: /media/downloads/
Disallow: /pub/media/downloads/
Disallow: /media/contentful/
Disallow: /pub/media/contentful/
Disallow: /contact-pantone-connect
Disallow: /project-crisps--beta

Host: www.pantone.com/
Sitemap: https://www.pantone.com/sitemaps/sitemap.xml

Search preview

www.pantone.com
No title provided
No keywords were found.

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