Parent-institute.com - SEO Checker

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Overview of the SEO Check
Meta information
91% 
Page quality
75% 
Page structure
70% 
Link structure
23% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.44 s
File size
197.40 kB
Words
857
Media files
26
Number of links
150 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Parent Institute
The page title is too short. (179 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The mission of The Parent Institute is to encourage parent involvement in the education of their children.
The length of the meta description is perfect. (641 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://parent-institute.com/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex,follow
descriptionThe mission of The Parent Institute is to encourage parent involvement in the education of their children.
authorThe Parent Institute
HandheldFriendlyTrue
MobileOptimized320
viewportwidth=device-width,initial-scale=1
theme-color#ffffff
shopify-digital-wallet/28517597236/digital_wallets/dialog
shopify-checkout-api-tokendb1b44b7a8f129000772f7958a7a0688
langen
twitter:site@ParentInst
twitter:cardsummary
og:urlhttps://parent-institute.com/
og:site_nameThe Parent Institute
og:typewebsite
og:titleThe Parent Institute
og:imagehttps://parent-institute.com/cdn/shopifycloud/shopify/assets/no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c244f437e4f8ba93bbf7b11b53f7824c_600x600.gif
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og:image:widthEmpty
og:image:heightEmpty
og:image:altEmpty
og:descriptionThe mission of The Parent Institute is to encourage parent involvement in the education of their children.
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 857 words. That's ok.
26.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.47 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 75 characters this one is longer than 70 characters:
"empower families to have an effective and positive impact on school success"
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
...35_with_logo_Color_410x.png?v=1717184802The Parent Institute
[email protected]?v=1717184802The Parent Institute
...slideshow8-1800x741_50x.jpg?v=1614291941No alt attribute provided
...slideshow6-1800x741_50x.jpg?v=1614291941Mom and dad helping preschool-age daughter with schoolwork
...show7-1800x741_copy_50x.jpg?v=1614291962Black mother helping son with schoolwork on a laptop at home
...slideshow5-1800x741_50x.jpg?v=1614291941Mother and two young children reading together on the floor
...lliteracyseriesELEM_50x.jpg?v=1722523079Financial Literacy Elementary QuickTips Series from The Parent Institute
...alliteracyseriesSEC_50x.jpg?v=1722520376Financial Literacy Secondary Series
...itiontoHSCoverprint_50x.png?v=1722524051Onward and Upward: Ways Families Can Help Students Succeed in High School Booklet
...op/products/PMD-fan_50x.png?v=1675284163Parents make the difference Newsletters for Families
...op/products/HCL-fan_50x.jpg?v=1601496293Helping Children Learn Newsletters for Parents
...hop/products/BR-fan_50x.jpg?v=1601496074Building Readers Newsletters for Early Childhood and Elementary School Parents
...udents-Video-Series_50x.png?v=1668548165No alt attribute provided
.../Booklets315-320new_50x.jpg?v=1673378659Academic Achievement Booklet Series
...s/Booklet321-328new_50x.jpg?v=1673379002Skills for School Success Booklet Series
.../Booklets521-526new_50x.jpg?v=1673378708Homework & Study Skills Booklet Series
.../Booklets331-338new_50x.jpg?v=1673378686Discipline Booklet Series
...ucts/10KIT-Package-2023.jpg?v=1680017775Family Engagement & Presentation Resource Kit Bundle from The Parent Institute
.../10KIT-Package-2023_50x.jpg?v=1680017775Family Engagement & Presentation Resource Kit Bundle from The Parent Institute
...s/ReadingforSuccess_50x.jpg?v=1680016266Reading for Success: Engaging Families in Your Literacy Program Resource Kit
...ucts/Let_sdotheMath_50x.jpg?v=1680015870Let's Do the Math: Engaging Families in Your Mathematics Program Resource Kit
...ts/CollegeandCareer_50x.jpg?v=1680015920College & Career Readiness: What Parents and Students Need to Know and Do Now Resource Kit
...earlychildhood-crop_50x.jpg?v=1614290498Black father laying on the floor reading together with his preschool-age child
...ementaryschool-crop_50x.jpg?v=1614290498Happy Asian mother and daughter using a laptop computer for elementary school remote learning
.../middleschool2-crop_50x.jpg?v=1614290498Hispanic father looking over middle school-age son's shoulder at homework on a laptop
...les/highschool-crop_50x.jpg?v=1614290498Black teen showing her mother her high school homework on an iPad

Page structure

H1 heading
(Critically important)
MAKE IT EASIER FOR BUSY PARENTS TO MAKE A POSITIVE DIFFERENCE EVERY DAY
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 MAKE IT EASIER FOR BUSY PARENTS TO MAKE A POSITIVE DIFFERENCE EVERY DAY
H1 Support Family Engagement at Every Age Level
H2 New Resources!
H2 Harness the Power of Family Engagement for School Success!
H2 Make In-Person Parent Meetings and Other Parent Communications Even More Effective
H2 Be Confident Your Families Will Support Academic Achievement All Year Long
H2 Join Our Email List
H2 Conduct Comprehensive Parent Workshops Both In Person and Virtually
H3 Help Parents & Families Boost Student Achievement!
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
/pages/covid-19-providing-supp...Build Family Capacity to Support Students and Aid Learning Recovery
http://parent-institute.com/Anchor Menu
https://parent-institute.com/IMG-ALT The Parent Institute
A-TITLE The Parent Institute
http://parent-institute.com/cartNo Text
http://parent-institute.com/Home
/pages/quoteQuick Quote
/collections/newslettersNewsletters
/products/parents-make-the-dif...Parents Make the Difference!
/products/helping-children-learnHelping Children Learn
/products/building-readersBuilding Readers
/collections/allProducts
/collections/new-featured-reso...New Resources
/collections/electronic-libraryCreate Your Own Digital Library
/collections/school-success-we...School Success Web Content & eTips
/collections/resource-centersResource Centers & Packages
/collections/resource-kitsResource Kits
/collections/bookletsBooklets for Families
/collections/quicktips-for-par...QuickTips for Families
/collections/student-tipsStudent Tips
/collections/stuffer-cardsStuffer Cards
/collections/summerSummer Resources
/collections/videosVideo Resources
/pages/topicsTopics
/collections/attendanceAttendance
/collections/bullying-violenceBullying/Violence
/collections/disciplineDiscipline
/collections/emotional-well-beingEmotional Well-Being
/collections/financial-literacyFinancial Literacy
/collections/mathMath
/collections/motivationMotivation
/collections/parentingParenting
/collections/readingReading
/collections/reinforcing-acade...Reinforcing Academic Skills
/collections/respect-responsib...Respect & Responsibility
/collections/student-behaviorStudent Behavior
/collections/summerSummer
/collections/tests-testingTests/Testing
/pages/age-levelsAge Levels
/collections/early-childhoodEarly Childhood
/collections/elementary-schoolElementary School
/collections/middle-schoolMiddle School
/collections/high-schoolHigh School
/pages/about-usAbout Us
/pages/contact-usContact Us
/pages/contact-us-footer5 Easy Ways to Order
/pages/shipping-handlingShipping & Handling
/pages/guarantee-of-satisfactionGuarantee of Satisfaction
/pages/frequently-asked-questionsFAQs
/searchSearch
/account/loginLog in
A-TITLE My Account
http://parent-institute.com/Anchor Continue Shopping
http://parent-institute.com/cartYour Cart is Empty
/pages/covid-19-providing-supp...Text duplicate Build Family Capacity to Support Students and Aid Learning Recovery
https://parent-institute.com/Text duplicate IMG-ALT The Parent Institute
A-TITLE The Parent Institute
http://parent-institute.com/Text duplicate Home
/pages/quoteText duplicate Quick Quote
/collections/newslettersNewsletters ▾
/products/parents-make-the-dif...Text duplicate Parents Make the Difference!
/products/helping-children-learnText duplicate Helping Children Learn
/products/building-readersText duplicate Building Readers
/collections/allProducts ▾
/collections/new-featured-reso...Text duplicate New Resources
/collections/electronic-libraryText duplicate Create Your Own Digital Library
/collections/school-success-we...Text duplicate School Success Web Content & eTips
/collections/resource-centersText duplicate Resource Centers & Packages
/collections/resource-kitsText duplicate Resource Kits
/collections/bookletsText duplicate Booklets for Families
/collections/quicktips-for-par...Text duplicate QuickTips for Families
/collections/student-tipsText duplicate Student Tips
/collections/stuffer-cardsText duplicate Stuffer Cards
/collections/summerText duplicate Summer Resources
/collections/videosText duplicate Video Resources
/pages/topicsTopics ▾
/collections/attendanceText duplicate Attendance
/collections/bullying-violenceText duplicate Bullying/Violence
/collections/disciplineText duplicate Discipline
/collections/emotional-well-beingText duplicate Emotional Well-Being
/collections/financial-literacyText duplicate Financial Literacy
/collections/mathText duplicate Math
/collections/motivationText duplicate Motivation
/collections/parentingText duplicate Parenting
/collections/readingText duplicate Reading
/collections/reinforcing-acade...Text duplicate Reinforcing Academic Skills
/collections/respect-responsib...Text duplicate Respect & Responsibility
/collections/student-behaviorText duplicate Student Behavior
/collections/summerText duplicate Summer
/collections/tests-testingText duplicate Tests/Testing
/pages/age-levelsAge Levels ▾
/collections/early-childhoodText duplicate Early Childhood
/collections/elementary-schoolText duplicate Elementary School
/collections/middle-schoolText duplicate Middle School
/collections/high-schoolText duplicate High School
/pages/about-usAbout Us ▾
/pages/contact-usText duplicate Contact Us
/pages/contact-us-footerText duplicate 5 Easy Ways to Order
/pages/shipping-handlingText duplicate Shipping & Handling
/pages/guarantee-of-satisfactionText duplicate Guarantee of Satisfaction
/pages/frequently-asked-questionsText duplicate FAQs
/searchText duplicate Search
/searchText duplicate A-TITLE Search
http://parent-institute.com/cartCart
http://parent-institute.com/cartText duplicate Cart
/collections/newslettersNo Text
/collections/newslettersLearn More
/collections/bookletsIMG-ALT Mom and dad helping preschool-age daughter with schoolwork
/collections/bookletsText duplicate Learn More
/products/school-success-web-c...IMG-ALT Black mother helping son with schoolwork on a laptop at home
/products/school-success-web-c...Text duplicate Learn More
/collections/resource-kitsIMG-ALT Mother and two young children reading together on the floor
/collections/resource-kitsText duplicate Learn More
/collections/new-featured-reso...Financial Literacy Elementary QuickTip Series from $139.00
IMG-ALT Financial Literacy Elementary QuickTips Series from The Parent Institute
/collections/new-featured-reso...Financial Literacy Secondary Series from $179.00
IMG-ALT Financial Literacy Secondary Series
/collections/new-featured-reso...Onward and Upward: Ways Families Can Help Students Succeed in High School from $69.00
IMG-ALT Onward and Upward: Ways Families Can Help Students Succeed in High School Booklet
/pages/essa-guidelines-for-usi...Learn How Your School Can Use Federal Funds
/collections/newsletters-home-...Parents Make the Difference! Newsletters from $389.00
IMG-ALT Parents make the difference Newsletters for Families
/collections/newsletters-home-...Helping Children Learn Newsletters from $269.00
IMG-ALT Helping Children Learn Newsletters for Parents
/collections/newsletters-home-...Building Readers Newsletters from $269.00
IMG-ALT Building Readers Newsletters for Early Childhood and Elementary School Parents
/products/student-success-vide...Text duplicate Learn More
/collections/booklets/products...Academic Achievement Booklet Series from $298.00
IMG-ALT Academic Achievement Booklet Series
/collections/booklets/products...Skills for School Success Booklet Series from $248.00
IMG-ALT Skills for School Success Booklet Series
/collections/booklets/products...Homework & Study Skills Booklet Series from $248.00
IMG-ALT Homework & Study Skills Booklet Series
/collections/booklets/products...Discipline Booklet Series from $248.00
IMG-ALT Discipline Booklet Series
/collections/resource-kits/pro...IMG-ALT Family Engagement & Presentation Resource Kit Bundle from The Parent Institute
/collections/resource-kits/pro...Text duplicate Attendance
/collections/resource-kits/pro...Text duplicate Reading
/collections/resource-kits/pro...Text duplicate Math
/collections/resource-kits/pro...College and Career Readiness
/collections/resource-kits/pro...Success in Kindergarten
/collections/resource-kits/pro...Middle School Success
/collections/resource-kits/pro...Anti-Bullying Programs
/collections/resource-kits/pro...Homework and Study Skills
/collections/resource-kits/pro...Success on Standardized Tests
/collections/resource-kits/pro...Strategies for Families to Support School Success
/collections/resource-kits/pro...all-inclusive resource kit bundle
/collections/resource-kits/pro...Resource Kits Bundle from $3,489.00
IMG-ALT Family Engagement & Presentation Resource Kit Bundle from The Parent Institute
/collections/resource-kits/pro...Reading for Success: Engaging Families in Your Literacy Program from $399.00 $5,190.00
IMG-ALT Reading for Success: Engaging Families in Your Literacy Program Resource Kit
/collections/resource-kits/pro...Let's Do the Math: Engaging Families in Your Mathematics Program from $399.00 $5,190.00
IMG-ALT Let's Do the Math: Engaging Families in Your Mathematics Program Resource Kit
/collections/resource-kits/pro...College & Career Readiness: What Families and Students Need to Know and Do Now from $399.00 $5,190.00
IMG-ALT College & Career Readiness: What Parents and Students Need to Know and Do Now Resource Kit
/collections/early-childhoodText duplicate Early Childhood
IMG-ALT Black father laying on the floor reading together with his preschool-age child
/collections/elementary-schoolText duplicate Elementary School
IMG-ALT Happy Asian mother and daughter using a laptop computer for elementary school remote learning
/collections/middle-schoolText duplicate Middle School
IMG-ALT Hispanic father looking over middle school-age son's shoulder at homework on a laptop
/collections/high-schoolText duplicate High School
IMG-ALT Black teen showing her mother her high school homework on an iPad
/pages/about-usText duplicate About Us
A-TITLE About Us
/pages/contact-usText duplicate Contact Us
A-TITLE Contact Us
/pages/contact-us-footerText duplicate 5 Easy Ways to Order
A-TITLE 5 Easy Ways to Order
/pages/shipping-handlingText duplicate Shipping & Handling
A-TITLE Shipping & Handling
/pages/guarantee-of-satisfactionText duplicate Guarantee of Satisfaction
A-TITLE Guarantee of Satisfaction
/pages/frequently-asked-questionsText duplicate FAQs
A-TITLE Frequently Asked Questions
/pages/privacy-informationPrivacy & Security
A-TITLE Privacy Information
http://parent-institute.com/Text duplicate The Parent Institute

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 11 JavaScript files. This may affect the load time negatively.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (197 kB).

HTTP Response Header

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External factors

This website has excellent links from other websites.
This page has backlinks from 202 referring domains.
This page has 4,243 backlinks.
This page has backlinks from 143 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

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parent-institute.com
The Parent Institute
The mission of The Parent Institute is to encourage parent involvement in the education of their children.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
parent95%Check
Parent Institute83%Check
Institute73%Check
parent workshops65%Check
Age63%Check
Parents61%Check
Parents Make58%Check
Make56%Check
POSITIVE55%Check
Parents families55%Check
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