Pencil.org - SEO Checker

Overview of the SEO Check
Meta information
86% 
Page quality
88% 
Page structure
58% 
Link structure
85% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.50 s
File size
67.00 kB
Words
764
Media files
9
Number of links
43 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Pencil
The page title is too short. (128 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
PENCIL, Inc is a NYC based nonprofit that connects public school students to the business community with the aim of opening eyes, minds, and doors.
The length of the meta description is perfect. (929 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://pencil.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionPENCIL, Inc is a NYC based nonprofit that connects public school students to the business community with the aim of opening eyes, minds, and doors.
google-site-verification347297769
generatorSite Kit by Google 1.135.0
article:publisherhttps://www.facebook.com/PENCIL.org
article:modified_time2024-08-27T14:18:10+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@pencilorg
og:localeen_US
og:typewebsite
og:titleHome - Pencil
og:descriptionPENCIL, Inc is a NYC based nonprofit that connects public school students to the business community with the aim of opening eyes, minds, and doors.
og:urlhttps://pencil.org/
og:site_namePencil
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.3 words is high.
This page contains 764 words. That's ok.
34.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2020/04/header-logo.pngPencil
.../sb-instagram-feed-images/pencilorg.webpPENCIL
...ugins/instagram-feed/img/placeholder.pngPENCIL is thrilled to welcome Fox Ad Sales as our newest partner in the PENCIL community! Fox Ad Sales executive volunteers will collaborate with PENCIL to give MS 224 students an inside look at the television production industry while helping them develop essential college and career readiness skills. A special shout-out to Principal Uche Njoku for opening the doors to this exciting partnership! Visit the link in our bio to learn how your company can get involved!
...ugins/instagram-feed/img/placeholder.png“I’m excited to share PENCIL’s continuing journey with FutureReadyNYC! As CEO of PENCIL, we are honored to collaborate with the Student Pathways Office at the NYC Public Schools, supporting and coaching 9 incredible schools this year as they implement @futurereadynyc career pathways. Together, we’re empowering students to achieve their dreams and build bold futures.” Here’s a look at the amazing schools we’re working with: @rockawaycollegiate (27Q351) - Proud to continue our partnership for a second year! @rockparkhighschool (27Q324) - Another year of growth in sustainability! @hsexcelsiorprep (29Q265) - Embracing new beginnings and endless possibilities. prep4writers (29Q283) - Inspiring the next generation of writers to dream big. @gwchss29q272 (29Q272) - Nurturing the future of science and innovation. @longwoodprep (08X530) - A long-time PENCIL partner, growing stronger together. @celiacruzschool (10X442) - Excited for our visit next week! Bronx Academy of Health Careers (11X290) - Connecting today to build a healthier tomorrow. Wings Academy (12X684) - Soaring to new heights! Together, we're shaping the future, one student at a time. #FutureReadyNYC #PENCIL #StudentSuccess #CareerPathways #NYCPS
...ugins/instagram-feed/img/placeholder.pngWe are excited to showcase PENCIL's Career Explorers Technology cohort today! Over 6 weeks this summer, each student developed a technology-themed capstone project, working closely with a professional mentor who offered valuable technical expertise and real-world experience. From apps and websites to video games and more, the students created impressive projects that highlight their creativity and skills! A huge thank you to the amazing volunteers who guided and inspired our students, and a big shoutout to the students for their outstanding and innovative final projects!
...ugins/instagram-feed/img/placeholder.pngThis summer, PENCIL's intern Jayden Lin embarked on an impressive project that had a lasting impact on our team. Jayden thoroughly reviewed our orientation process, conducted insightful interviews with team members, and researched industry best practices for successful job onboarding. He then presented his findings, offering a revamped orientation process designed to set every PENCIL team member up for success. A big thank you to Jayden for his excellent work!
/wp-content/uploads/2020/04/header-logo.pngPencil

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Connect Students to Success.
H2 Hear from our Partners
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Hear from our Partners Duplicate text
H2 Your Support Helps Us Connect Students to Success
H2 PENCIL Newsletter
H3 Principal for a Day®
H3 School Partnerships
H3 Internship Programs
H3 pencilorg
H4 Our Mission is Clear
H5 Careers
H6 About pencil
H6 Programs
H6 News & events
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.
LinkAttributesAnchor text
https://www.facebook.com/PENCI...New window External Subdomain A-TITLE Facebook
https://twitter.com/pencilorgNew window External A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Linkedin
https://www.instagram.com/penc...New window External Subdomain A-TITLE Instagram
https://pencil.org/IMG-ALT Pencil
https://pencil.org/donate/Make a donation
A-TITLE Make a donation
https://pencil.org/Home
https://pencil.org/about/About pencil
https://pencil.org/about/Anchor Theory of Change
https://pencil.org/pencil-team/The PENCIL Team
https://pencil.org/about/Anchor Our Impact
https://pencil.org/about/Anchor Board of Directors
https://pencil.org/about/Anchor Strategic Plan
https://pencil.org/about/Anchor Board Alumni
https://pencil.org/supporters/Our Supporters
https://pencil.org/about/Anchor Executive Leadership Council
https://pencil.org/financials/Financials
/principal-for-a-day/Principal for a Day®
/school-partnerships/School Partnerships
/internship-programs/Internship Programs
https://pencil.org/news-events/News & Events
https://pencil.org/contact-us/Contact Us
https://www.tfaforms.com/5141661External Subdomain No Text
/volunteer-recruitment/No Text
https://secure.givelively.org/...External Subdomain No Text
https://pencil.org/about/Trivial anchor text
Read More
A-TITLE Read More
/principal-for-a-day/find out more
A-TITLE find out more
/school-partnerships/Text duplicate find out more
A-TITLE find out more
/internship-programs/Text duplicate find out more
A-TITLE find out more
https://www.instagram.com/penc...New window Nofollow External Subdomain pencilorg PENCIL brings together business #professionals, #educators & #students across #nyc. Your support helps connect #publicschool students to success.
IMG-ALT PENCIL
A-TITLE @pencilorg
https://www.instagram.com/reel...New window Nofollow External Subdomain PENCIL is thrilled to welcome Fox Ad Sales as our
IMG-ALT PENCIL is thrilled to welcome Fox Ad Sales as our newest partner in the PENCIL community! Fox Ad Sales executive volunteers will collaborate with PENCIL to g...
https://www.instagram.com/p/DA...New window Nofollow External Subdomain “I’m excited to share PENCIL’s continuing jo
IMG-ALT “I’m excited to share PENCIL’s continuing journey with FutureReadyNYC! As CEO of PENCIL, we are honored to collaborate with the Student Pathways Office at th...
https://www.instagram.com/p/C_...New window Nofollow External Subdomain We are excited to showcase PENCIL's Career Explore
IMG-ALT We are excited to showcase PENCIL's Career Explorers Technology cohort today! Over 6 weeks this summer, each student developed a technology-themed capstone p...
https://www.instagram.com/p/C_...New window Nofollow External Subdomain This summer, PENCIL's intern Jayden Lin embarked o
IMG-ALT This summer, PENCIL's intern Jayden Lin embarked on an impressive project that had a lasting impact on our team. Jayden thoroughly reviewed our orientation p...
https://www.instagram.com/penc...New window Nofollow External Subdomain Follow on Instagram
https://pencil.org/donate/New window Make A Donation
A-TITLE Make A Donation
https://pencil.org/Text duplicate IMG-ALT Pencil
https://pencil.org/about/Anchor Text duplicate Theory of Change
https://pencil.org/about/Anchor Text duplicate Our Impact
https://pencil.org/about/Anchor Text duplicate Strategic Plan
https://pencil.org/supporters/Text duplicate Our Supporters
https://pencil.org/pencil-team/Text duplicate The PENCIL Team
https://pencil.org/about/Anchor Text duplicate Board of Directors
https://pencil.org/about/Anchor Text duplicate Board Alumni
https://pencil.org/about/Anchor Text duplicate Executive Leadership Council
/principal-for-a-day/Text duplicate Principal for a Day®
/school-partnerships/Text duplicate School Partnerships
/internship-programs/Text duplicate Internship Programs
/topics/schools-and-administra...School partnerships
/topics/students-interns/Students
https://pencil.org/career/Careers
A-TITLE Careers
https://pencil.org/Anchor Newsletter Sign-Up
https://pencil.org/financials/Text duplicate Financials
/privacy-policy/Privacy Policy
/terms-of-service/Participant Expectations
https://www.facebook.com/PENCI...New window External Subdomain Text duplicate A-TITLE Facebook
https://twitter.com/pencilorgNew window External Text duplicate A-TITLE Twitter
https://www.linkedin.com/compa...New window External Subdomain Text duplicate A-TITLE Linkedin
https://www.instagram.com/penc...New window External Subdomain Text duplicate A-TITLE Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://pencil.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.50 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (67 kB).

HTTP Response Header

NameValue
referrer-policyno-referrer-when-downgrade
x-fw-version5.0.0
content-typetext/html; charset=UTF-8
x-fw-serverFlywheel/5.1.0
link<https://pencil.org/wp-json/>; rel="https://api.w.org/"
x-fw-dynamicTRUE
content-encodinggzip
x-fw-hashsftktvhid3
x-xss-protection1
x-content-type-optionsnosniff
serverFlywheel/5.1.0
x-cacheableYES
fastly-restarts1
accept-rangesbytes
dateMon, 23 Sep 2024 11:47:38 GMT
x-served-bycache-fra-eddf8230137-FRA, cache-fra-etou8220091-FRA
x-cacheMISS, HIT
x-cache-hits0, 0
x-timerS1727092059.669237,VS0,VE3
varyAccept-Encoding
x-fw-serveTRUE
x-fw-staticNO
x-fw-typeFLYWHEEL_BOT
content-length18342
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 263 referring domains.
This page has 897 backlinks.
This page has backlinks from 176 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

# Default robots file version:2
User-agent: *
Disallow: /calendar/action*
Disallow: /events/action*
Disallow: /cdn-cgi*
Allow: /*.css
Allow: /*.js
Disallow: /*?
Crawl-delay: 3

Search preview

pencil.org
Home - Pencil
PENCIL, Inc is a NYC based nonprofit that connects public school students to the business community with the aim of opening eyes, minds, and doors.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
pencil81%Check
PENCIL connects65%Check
Students56%Check
Connect56%Check
connect students56%Check
School52%Check
Inc52%Check
Public School50%Check
NYC48%Check
Community48%Check

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