Pens.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
80% 
Page quality
88% 
Page structure
67% 
Link structure
76% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
204.30 kB
Words
737
Media files
51
Number of links
103 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Promotional Pens & Logo Products at Pens.com | National Pen Brand
The page title should be shorter than 580 pixels. It is 624 pixels long. Optimize title
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
Shop the best promotional pens & logo products at Pens.com, a National Pen brand. Customize & save with our Perfect Print Promise & Low Price Guarantee.
The length of the meta description is perfect. (977 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pens.com/us/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Language defined in meta tags: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionShop the best promotional pens & logo products at Pens.com, a National Pen brand. Customize & save with our Perfect Print Promise & Low Price Guarantee.
keywordsEmpty
countryUS
currencyUSD
languageen-US
viewportwidth=device-width, initial-scale=1.0, maximum-scale=3.0
msvalidate.01A41D1599CE3D1D6BD3DC2B7A84CB04D2
langen-us
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

Test up to 1.000 webpages of pens.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 737 words. That's ok.
31.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 9.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=3.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: more
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...f2c38d/build/icon-images/np-logo-rgb.svgPens.com Logo (Click to Return to Homepage for Pens.com - A National Pen Brand)Shop Promotional Pens & Logo Products at Pens.com (A National Pen Brand)
...d/icon-images/icons/mobile-menu-icon.svgmenu icon
...f2c38d/build/icon-images/np-logo-rgb.svgNational Pen
.../icon-images/icons/mobile-phone-icon.svgphone icon
...8d/build/icon-images/icons/myaccount.svguser icon
...d/icon-images/icons/mobile-cart-icon.svgcart icon
...2c38d/build/icon-images/icons/search.svgsearch icon
...2c38d/build/icon-images/icons/m-user.svguser icon
...ild/icon-images/icons/m-bag-delivery.svgbag-delivery icon
...uild/icon-images/icons/m-credit-card.svgcredit-card icon
...ld/icon-images/icons/m-livechat-icon.svglive-chat icon
...d/build/icon-images/icons/m-question.svgquestion icon
...8f29d/September_Campaign-US-HERO1-MB.jpg15% off promotional products 
...V2-Calendars-Planners-HP-Sub-MB-NADM.jpgGet Year-Round Marketing | Shop Calendars
...-fb43-488e-bed2-eaced5b35169/Post-it.pngPost-it
...f8-4197-9b72-fd664ef736d5/Paper-Mate.pngPaper Mate
...-d5c8-458b-b1e1-09917c7710cb/Sharpie.pngSharpie
...-416c-af00-02f669894dfe/Logo_Stanley.pngStanley
...4081-af5f-9862ed234373/Logo_Pens_Com.pngPens.com
...2-223c-4ad9-9dd3-52a6cf931777/Koozie.pngKoozie
.../custom-pens-with-personalized-names.pngPromotional pens with business names engraved
...a83caadfd7f2c38d/build/images/loader.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Pens.com - A National Pen Brand
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Pens.com - A National Pen Brand
H2 15% OFF SITEWIDE
H2 15% OFF SITEWIDE Duplicate text
H2 2025 CALENDARS & PLANNERS
H2 Empty heading
H2 What Our Customers Are Saying
H2 SHOP THE BRANDS YOU LOVE
H2 Why Choose Pens.com for Company Logo Pens & Promotional Items?
H2 Customer Support
H2 Sign Up for 15% Off Your First Order
H2 Thanks for Signing Up! Use Code WELCOMEGIFT for 15% Off Your First Order
H2 MORE Ways to Connect
H2 Get to Know Us
H2 Offers & Resources
H2 How Can We Help?
H2 Get to Know Us Duplicate text
H2 MORE Ways to Connect Duplicate text
H2 Offers & Resources Duplicate text
H2 How Can We Help? Duplicate text
H3 Stock up on stylish swag designed to impress.
H3 Stock up on stylish swag designed to impress. Duplicate text
H3 Order early for year-round exposure.
H4 Extend Your Reach
H4 Extend Your Reach Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.pens.com/us/s/faqHelp Center
/us/order-statusOrder Status
https://www.pens.com/us/paymentsPay My Invoice
https://www.pens.com/us/IMG-ALT Pens.com Logo (Click to Return to Homepage for Pens.com - A National Pen Brand)
https://www.pens.com/us/sign-inSign In
https://www.pens.com/us/sign-inSign In / Sign Up
/us/order-statusText duplicate Order Status
https://www.pens.com/us/paymentsText duplicate Pay My Invoice
/us/s/customer-serviceContact Us
/us/c/pens-writingPens & Writing
/us/c/promotional-custom-drink...Drinkware
/us/c/custom-bagsBags
/us/c/promotional-stationery-o...Stationery & Office
/us/c/branded-tools-tech-givea...Keychains, Tools & Tech
/us/c/promotional-items-on-saleSale
/us/c/limited-time-promo-offersLimited-Time Promo Offers
/us/c/clearance-promotional-itemsClearance: Up to 70% Off
/us/c/promotional-items-on-saleView All Sale Items
https://www.pens.com/us/IMG-ALT National Pen
https://www.pens.com/us/sign-inIMG-ALT user icon
/us/shopping-bagCart
IMG-ALT cart icon
https://www.pens.com/us/sign-inText duplicate Sign In
IMG-ALT user icon
/us/order-statusText duplicate Order Status
IMG-ALT bag-delivery icon
https://www.pens.com/us/paymentsText duplicate Pay My Invoice
IMG-ALT credit-card icon
/us/pens-com-coupon-codesSee All Deals
IMG-ALT arrow-right-icon
https://www.pens.com/us/s/faqHelp
IMG-ALT question icon
/us/c/promotional-products?cd=...SHOP NOW
/us/pens-com-coupon-codes*Terms & Conditions Apply
/us/c/promotional-products?cd=...IMG-ALT 15% off promotional products
/us/c/promotional-calendars-pl...Subdomain Order early for year-round exposure. 2025 CALENDARS & PLANNERS Shop Now
IMG-ALT Get Year-Round Marketing | Shop Calendars
/us/c/custom-pensSubdomain Pens
IMG-ALT Shop Pens
/us/c/custom-tote-bags-persona...Subdomain Tote Bags
IMG-ALT Shop Tote Bags
/us/c/custom-logo-backpacksSubdomain Backpacks
IMG-ALT Shop Backpacks
/us/c/custom-logo-coffee-mugsSubdomain Mugs
IMG-ALT Shop Mugs
/us/c/custom-tumblers-logo-tra...Subdomain Travel Mugs & Tumblers
IMG-ALT Shop Travel Mugs & Tumblers
/us/c/custom-water-bottles-log...Subdomain Sports & Water Bottles
IMG-ALT Shop Sports & Water Bottles
/us/c/promotional-calendars-pl...Calendars & Planners
IMG-ALT Shop Calendars & Planners
/us/c/custom-bottle-openers-pr...Subdomain Bottle Openers
IMG-ALT Shop Bottle Openers
/us/c/custom-notebooks-journalsSubdomain Notebooks & Journals
IMG-ALT Shop Notebooks & Journals
/us/c/custom-logo-lanyards-badgesSubdomain Lanyards
IMG-ALT Shop Lanyards
/us/c/winter-promotional-itemsWinter Collection
/us/c/better-branding-sustaina...Better Branding
/us/c/full-colorFull Color
/us/c/design-wrap-promotional-...Design Wrap
/us/c/gym-fitness-promotional-...Gym & Fitness
/us/c/healthcare-promotional-g...Healthcare
/us/c/construction-promotional...Construction
/us/c/school-promotional-itemsSchools & Education
/us/c/value-promotional-bagsValue Bags
/uk/c/value-pensValue Pens
/us/c/limited-time-promo-offersLimited Time Deals
/us/c/clearance-promotional-itemsClearance
/us/c/executive-holiday-gift-g...Executives & Top Clients
/us/c/holiday-gifts-for-family...Family & Personal Events
/us/c/employee-holiday-giftsEmployees
/us/c/holiday-gifts-for-customersCustomers
https://www.trustpilot.com/rev...New window External Subdomain Trustpilot
/blog/alpha-pens-types/Subdomain Why the Alpha Pen Is Our Best Seller
/blog/keep-business-organized-...Subdomain How to Organize Your Business
/blog/best-laser-engraved-gift...Subdomain Best Laser Engraved Gift Ideas
/blog/power-of-the-personal-to...Subdomain Add a Personal Touch to Your Marketing
/us/c/promotional-post-it-note...IMG-ALT Post-it
/us/c/papermate-promotional-pensIMG-ALT Paper Mate
/us/c/custom-sharpie-pensIMG-ALT Sharpie
/us/c/custom-stanley-brand-dri...IMG-ALT Stanley
/us/c/pens-com-brand-promotion...IMG-ALT Pens.com
/us/c/koozie-brand-promotional...IMG-ALT Koozie
/us/c/promotional-productsSubdomain Promotional products
/us/c/custom-tote-bags-persona...Subdomain custom tote bags
/us/c/custom-water-bottles-log...Subdomain water bottles
/us/c/custom-tumblers-logo-tra...Subdomain tumblers
/us/c/custom-notebooks-journalsSubdomain notebooks
/us/c/custom-pensSubdomain personalized pens
/us/s/customer-serviceEmail Us
/us/s/privacy-policyNew window Privacy Policy
https://www.facebook.com/pensd...New window External Subdomain No Text
https://www.instagram.com/pens...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/@pensd...New window External Subdomain No Text
/us/s/about-usAbout Us
/us/s/social-responsibility-po...Social Responsibility Policy
/us/s/privacy-policyPrivacy & Cookie Policy
/us/s/terms-of-useTerms of Use & Sale
https://careers.pens.com/External Subdomain Anchor Careers at Pens.com
/us/pens-com-coupon-codesPromo Codes & Coupons
/us/c/promotional-productsPromotional Products
/us/s/artworktipsArtwork Tips
https://www.pens.com/blog/Subdomain Blog
https://www.pens.com/us/s/faqText duplicate Help Center
/us/order-statusTrack My Order / Reorder
https://www.pens.com/us/paymentsText duplicate Pay My Invoice
https://www.pens.com/promo/usRedeem Mail Offer
https://www.pens.com/us/sitemapSitemap
/us/s/customer-serviceContact Us

/us/s/about-usText duplicate About Us
/us/s/social-responsibility-po...Text duplicate Social Responsibility Policy
/us/s/privacy-policyText duplicate Privacy & Cookie Policy
/us/s/terms-of-useText duplicate Terms of Use & Sale
https://careers.pens.com/External Subdomain Anchor Text duplicate Careers at Pens.com
https://www.facebook.com/pensd...New window External Subdomain No Text
https://www.instagram.com/pens...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/@pensd...New window External Subdomain No Text
/us/pens-com-coupon-codesText duplicate Promo Codes & Coupons
/us/c/promotional-productsText duplicate Promotional Products
/us/s/artworktipsText duplicate Artwork Tips
https://www.pens.com/blog/Subdomain Text duplicate Blog
https://www.pens.com/us/s/faqText duplicate Help Center
/us/order-statusText duplicate Track My Order / Reorder
https://www.pens.com/us/paymentsText duplicate Pay My Invoice
https://www.pens.com/promo/usText duplicate Redeem Mail Offer
https://www.pens.com/us/sitemapText duplicate Sitemap
/us/s/customer-serviceText duplicate Contact Us

https://www.pens.com/us/Anchor Top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.pens.com/us/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (204 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
content-length63731
serverCloudFront
dateWed, 18 Sep 2024 04:16:47 GMT
x-correlation-id0b5be420-407d-4ee4-ab36-2948aace56c3
content-security-policyframe-ancestors 'self';
content-encodinggzip
cache-controlpublic, max-age=84503
accept-rangesbytes
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains; preload
timing-allow-origin*
x-cacheHit from cloudfront
via1.1 f741e5a55bc5bd136ac1f5406bb11d88.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P10
alt-svch3=":443"; ma=86400
x-amz-cf-idxQ_13Rv95urozPgk84UE01PYoUkFAQvXuV5Fu7zabqOp-qIadwPjsA==
age1929
server-timingcdn-cache-hit,cdn-pop;desc="FRA60-P10",cdn-rid;desc="xQ_13Rv95urozPgk84UE01PYoUkFAQvXuV5Fu7zabqOp-qIadwPjsA==",cdn-hit-layer;desc="REC",cdn-downstream-fbl;dur=17
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 78 referring domains.
This page has 150 backlinks.
This page has backlinks from 66 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /*?bvstate*
# NPC US
Disallow: /us/customize
Disallow: /us/search?q=
Disallow: /us/mini-cart

# NPC CA
Disallow: /ca/customize
Disallow: /ca/search?q=
Disallow: /ca/mini-cart

# NPL Ireland
Disallow: /ie/customise
Disallow: /ie/search?q=
Disallow: /ie/mini-cart

# NPL Portugal
Disallow: /pt/customizar
Disallow: /pt/search?q=
Disallow: /pt/mini-cart

# NPL Spain
Disallow: /es/personalizar
Disallow: /es/search?q=
Disallow: /es/mini-cart

# NPL Belgium French
Disallow: /be-fr/personnaliser
Disallow: /be-fr/search?q=
Disallow: /be-fr/mini-cart

# NPL Belgium Dutch
Disallow: /be-nl/aanpassen
Disallow: /be-nl/search?q=
Disallow: /be-nl/mini-cart

# NPL Switzerland German
Disallow: /ch-de/anpassen
Disallow: /ch-de/search?q=
Disallow: /ch-de/mini-cart

# NPL Switzerland Italian
Disallow: /ch-it/personalizza
Disallow: /ch-it/search?q=
Disallow: /ch-it/mini-cart

# NPL Switzerland French
Disallow: /ch-fr/personnaliser
Disallow: /ch-fr/search?q=
Disallow: /ch-fr/mini-cart

# NPL United Kingdom
Disallow: /uk/customise
Disallow: /uk/search?q=
Disallow: /uk/mini-cart

# NPL Germany
Disallow: /de/anpassen
Disallow: /de/search?q=
Disallow: /de/mini-cart

# NPL France
Disallow: /fr/personnaliser
Disallow: /fr/search?q=
Disallow: /fr/mini-cart

# NPL Italy
Disallow: /it/personalizza
Disallow: /it/search?q=
Disallow: /it/mini-cart

# NPL Netherlands
Disallow: /nl/aanpassen
Disallow: /nl/search?q=
Disallow: /nl/mini-cart

# NPL Austria
Disallow: /at/anpassen
Disallow: /at/search?q=
Disallow: /at/mini-cart

# NPL Czech Republic
Disallow: /cz/personalizovat
Disallow: /cz/search?q=
Disallow: /cz/mini-cart

# NPL Denmark
Disallow: /dk/tilpas
Disallow: /dk/search?q=
Disallow: /dk/mini-cart

# NPL Sweden
Disallow: /se/skräddarsy
Disallow: /se/search?q=
Disallow: /se/mini-cart

# NPL Norway
Disallow: /no/tilpass
Disallow: /no/search?q=
Disallow: /no/mini-cart

# NPL Slovakia
Disallow: /sk/prisp%C3%B4sobi%C5%A5
Disallow: /sk/search?q=
Disallow: /sk/mini-cart

# NPL Hungary
Disallow: /hu/testreszab%C3%A1s
Disallow: /hu/search?q=
Disallow: /hu/mini-cart

# NPL Australia
Disallow: /au/customise
Disallow: /au/search?q=
Disallow: /au/mini-cart

# NPL New Zealand
Disallow: /nz/customise
Disallow: /nz/search?q=
Disallow: /nz/mini-cart

# NPL Finland
Disallow: /fi/mukauta
Disallow: /fi/search?q=
Disallow: /fi/mini-cart

# Block entire site from Moz Rogerbot
User-agent: rogerbot
Disallow: /

Sitemap: https://www.pens.com/sitemapindex.xml

Similar sites

Search preview

www.pens.com
Promotional Pens & Logo Products at Pens.com | National Pen Brand
Shop the best promotional pens & logo products at Pens.com, a National Pen brand. Customize & save with our Perfect Print Promise & Low Price Guarantee.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pens89%Check
National Pen85%Check
Pen Brand85%Check
National Pen Brand84%Check
BRAND80%Check
Promotional Pens79%Check
promotional pens logo75%Check
pens logo products74%Check
promotional pens logo products72%Check
Logo68%Check
Show more keywords and terms

Test up to 1.000 webpages of pens.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions