Plan.london - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
57% 
Page structure
79% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.14 s
File size
102.70 kB
Words
776
Media files
36
Number of links
52 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Product strategy consultants to mobility and consumer tech companies
The page title should be shorter than 580 pixels. It is 634 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Product strategy consultants to the world's leading mobility and consumer tech companies. We bring clarity to the early stages of innovation.
The length of the meta description is perfect. (862 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.plan.london/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=5.0, user-scalable=yes, minimal-ui
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionProduct strategy consultants to the world's leading mobility and consumer tech companies. We bring clarity to the early stages of innovation.
generatorSite Kit by Google 1.109.0
msapplication-TileColor#da532c
theme-color#ffffff
article:modified_time2023-09-22T13:12:28+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleProduct strategy consultants to mobility and consumer tech companies
og:descriptionProduct strategy consultants to the world's leading mobility and consumer tech companies. We bring clarity to the early stages of innovation.
og:urlhttps://www.plan.london/
og:site_namePlan
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 776 words. That's ok.
32.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.3 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=5.0, user-scalable=yes, minimal-ui" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
35 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...ads/2021/08/SAM_IMG_7644-copy-scaled.jpgNo alt attribute provided
...tent/uploads/2021/07/DET_1479-scaled.jpgNo alt attribute provided
...ontent/uploads/2021/08/05-PLN09120v1.jpgNo alt attribute provided
...tent/uploads/2021/07/PLN07348-scaled.jpgNo alt attribute provided
...tent/uploads/2021/07/PLN05573-scaled.jpgNo alt attribute provided
/wp-content/uploads/2022/01/cover-3.jpgNo alt attribute provided
data:[...] Base64No alt attribute provided
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...ontent/uploads/2021/07/T-Mobile-Dark.svgNo alt attribute provided
/wp-content/uploads/2021/07/HP-dark.svgNo alt attribute provided
...ntent/uploads/2021/08/Microsoft-dark.svgNo alt attribute provided
/wp-content/uploads/2021/08/Sky-dark-2.svgNo alt attribute provided
/wp-content/uploads/2021/07/O2-dark.svgNo alt attribute provided
...ntent/uploads/2021/08/samsung-dark-2.svgNo alt attribute provided
data:[...] Base64No alt attribute provided
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data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
/wp-content/uploads/2021/05/Logo-White.svgPlan

Page structure

H1 heading
(Critically important)
We bring clarity to the early stages of innovation
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 We bring clarity to the early stages of innovation
H2 Strategic foresight
H2 Opportunity discovery
H2 Proposition design
H2 Experience strategy
H2 Capability building
H2 Our story
H2 Our expertise
H2 Our clients
H2 Featured views
H3 Strategic foresight Duplicate text
H3 Annual foresight book
H3 Opportunity discovery Duplicate text
H3 10-year experience vision and pipeline
H3 Proposition design Duplicate text
H3 Foresight driven business concepts
H3 Experience strategy Duplicate text
H3 Design language foundations
H3 Capability building Duplicate text
H3 Train Design team strategy
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
/strategic-foresight/Subdomain Find out more
/opportunity-discovery/Subdomain Text duplicate Find out more
/proposition-design/Subdomain Text duplicate Find out more
/experience-strategy/Subdomain Text duplicate Find out more
/capability-building/Subdomain Text duplicate Find out more
/strategic-foresight/Subdomain Text duplicate Find out more
/projects/annual-foresight-book/Subdomain Strategic foresight Annual foresight book Develop and communicate a point of view on the future
/opportunity-discovery/Subdomain Text duplicate Find out more
/project/10-year-experience-vi...Subdomain Proposition designStrategic foresight 10-year experience vision and pipeline Defining a long-term innovation strategy in a rapidly evolving category
/proposition-design/Subdomain Text duplicate Find out more
/project/trend-inspired-busine...Subdomain Proposition designStrategic foresight Foresight driven business concepts Growth opportunities inspired by new consumer lifestyles
/experience-strategy/Subdomain Text duplicate Find out more
/project/design-language-found...Subdomain Experience strategyStrategic foresight Design language foundations Trends inspired design language strategy ideas
/capability-building/Subdomain Text duplicate Find out more
/project/train-design-strategy/Subdomain Capability buildingStrategic foresight Train Design team strategy Defining Design’s winning role in corporate strategy
https://www.plan.london/views/Subdomain View all
/designing-a-winning-product-e...Subdomain No Text
/articles-archive/?tax-content...Subdomain Articles
/articles-archive/?tax-topic=d...Subdomain Design strategy
/9-creativity-boosts-for-your-...Subdomain No Text
/articles-archive/?tax-content...Subdomain Slide decks
/articles-archive/?tax-topic=d...Subdomain Design leadership
/articles-archive/?tax-topic=i...Subdomain Innovation
/id-past-present-and-future/Subdomain No Text
/articles-archive/?tax-content...Subdomain Text duplicate Slide decks
/articles-archive/?tax-topic=d...Subdomain Text duplicate Design leadership
/beyond-the-box/Subdomain No Text
/articles-archive/?tax-content...Subdomain Text duplicate Articles
/articles-archive/?tax-topic=b...Subdomain Business design
/choices-on-the-road-ahead-art...Subdomain No Text
/articles-archive/?tax-content...Subdomain Text duplicate Articles
/articles-archive/?tax-topic=m...Subdomain Mobility
/change-ahead-how-research-and...Subdomain No Text
/articles-archive/?tax-content...Subdomain Text duplicate Articles
/articles-archive/?tax-topic=d...Subdomain Design research
/navigating-the-amazon-challenge/Subdomain No Text
/articles-archive/?tax-content...Subdomain Text duplicate Articles
/articles-archive/?tax-topic=b...Subdomain Text duplicate Business design
/expertise-and-work/Subdomain Work
/privacy-policy/Subdomain Privacy policy
/cookie-policy/Subdomain Cookie policy
https://www.plugandplaydesign....New window External Subdomain Web Design Agency
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.plan.london/IMG-ALT Plan
https://www.plan.london/aboutSubdomain About
https://www.plan.london/workSubdomain Text duplicate Work
https://www.plan.london/viewsSubdomain Perspectives
/contact-us/Subdomain Contact
https://www.plan.london/sign-up/Subdomain Subscribe
https://www.plan.london/aboutSubdomain Text duplicate About
https://www.plan.london/workSubdomain Text duplicate Work
https://www.plan.london/viewsSubdomain Text duplicate Perspectives
/contact-us/Subdomain Text duplicate Contact
https://www.plan.london/sign-up/Subdomain Text duplicate Subscribe

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.plan.london/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.14 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (103 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 28 Apr 2024 18:58:01 GMT
content-typetext/html; charset=UTF-8
content-length13386
varyX-Forwarded-Proto,Accept-Encoding
last-modifiedWed, 28 Feb 2024 12:02:14 GMT
etag"344a-6126fe9dcf32f"
accept-rangesbytes
referrer-policyno-referrer-when-downgrade
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 41 referring domains.
This page has 148 backlinks.
This page has backlinks from 41 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Similar sites

Search preview

www.plan.london
Product strategy consultants to mobility and consumer tech companies
Product strategy consultants to the world's leading mobility and consumer tech companies. We bring clarity to the early stages of innovation.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
strategy66%Check
product strategy64%Check
innovation62%Check
early62%Check
stages62%Check
bring62%Check
clarity62%Check
early stages62%Check
bring clarity62%Check
product59%Check
Show more keywords and terms

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