Portmansmileclinic.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
53% 
Page structure
45% 
Link structure
70% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
65.70 kB
Words
915
Media files
30
Number of links
52 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Private Orthodontist | NHS Orthodontics | Portman Smile Clinic
The length of the page title is perfect. (563 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
When looking for a trusted private orthodontist, who also offer NHS orthodontics for qualifying under 18s, book your consultation with Portman Smile Clinic;...
The length of the meta description is perfect. (966 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.portmansmileclinic.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
descriptionWhen looking for a trusted private orthodontist, who also offer NHS orthodontics for qualifying under 18s, book your consultation with Portman Smile Clinic;...
referrerno-referrer-when-downgrade
robotsall
langen-gb
og:localeen_GB
og:site_namePortman Smile Clinic
og:typewebsite
og:urlhttps://www.portmansmileclinic.co.uk/
og:titlePrivate Orthodontist | NHS Orthodontics | Portman Smile Clinic
og:descriptionWhen looking for a trusted private orthodontist, who also offer NHS orthodontics for qualifying under 18s, book your consultation with Portman Smile Clinic; specialist orthodontists.
og:imagehttps://portmansmileclinic.s3.amazonaws.com/production/_1200x630_crop_center-center_82_none/Homepage-Lady-in-blue-Hero.jpg?mtime=20190327155135&focal=71.65%25+59.77%25&tmtime=20240527131751
X-UA-CompatibleIE=edge,chrome=1

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 8 text duplicates on this page:
  • Duplicate 1: I cannot thank them enough for the fantastic advice and treatment I ha...
  • Duplicate 2: Fixed braces have stood the test of time and produce fantastic results...
  • Duplicate 3: Your way to straighten your smile with no fixed braces or wires, try I...
  • Duplicate 4: Precise and completely invisible. If you don’t want your braces to sho...
This page contains 915 words. That's ok.
35.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.92 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/logo.svgNo alt attribute provided
/images/logo-stacked.pngNo alt attribute provided
/images/clinic-finder.svgNo alt attribute provided
...x=0.5&fp-y=0.5&auto=format&fit=crop&q=851382x921px Homepage 1
...x=0.5&fp-y=0.5&auto=format&fit=crop&q=851382x921px Homepage 3
...x=0.5&fp-y=0.5&auto=format&fit=crop&q=851382x921px Homepage 2
...x=0.5&fp-y=0.5&auto=format&fit=crop&q=85Bicester waiting area 2
...x=0.5&fp-y=0.5&auto=format&fit=crop&q=85Bicester surgery 2
...x=0.5&fp-y=0.5&auto=format&fit=crop&q=85Bicester Front Entrance
...x=0.5&fp-y=0.5&auto=format&fit=crop&q=85Bicester reception 2
...point&fp-x=0.5&fp-y=0.5&auto=format&q=85NHS braces 2x
...point&fp-x=0.5&fp-y=0.5&auto=format&q=85Fixed braces 2x
...point&fp-x=0.5&fp-y=0.5&auto=format&q=85Invisalign 2x
...point&fp-x=0.5&fp-y=0.5&auto=format&q=85Lingual braces 2x
...point&fp-x=0.5&fp-y=0.5&auto=format&q=85NHS braces 2x
...point&fp-x=0.5&fp-y=0.5&auto=format&q=85Fixed braces 2x
...point&fp-x=0.5&fp-y=0.5&auto=format&q=85Invisalign 2x
...point&fp-x=0.5&fp-y=0.5&auto=format&q=85Lingual braces 2x
/images/logo-stacked.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome to Portman Smile Clinic
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Portman Smile Clinic
H2 Request a Free Smile Evaluation
H2 Invisalign Simple from £99 per month.
H2 If you're looking for expert advice from specialists, head to our discover section for the latest news, views and insights.
H3 Considering teeth straightening?
H3 Your journey to a new smile
H3 Why choose us?
H3 Our Practices
H3 Get to know our treatments
H3 Bold or discreet? Find the right teeth straightening treatment for you.
H3 NHS orthodontists
H3 Fixed braces
H3 Invisalign® clear aligners
H3 Lingual braces
H3 NHS orthodontists Duplicate text
H3 Fixed braces Duplicate text
H3 Invisalign® clear aligners Duplicate text
H3 Lingual braces Duplicate text
H3 Popular treatments
H3 Learn
H3 Clinics
H4 Select a treatment to find out more
H5 High-tech practices
H5 Specialist care
H5 Finance available
H5 Virtual conversations
H6 Greg, 25, Margate
H6 Sara, Truro
H6 Dave, 32, Bude
Some anchor texts are used more than once.
There are 11 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
/discover/Subdomain Discover
/pricing/Subdomain Pricing
/Subdomain No Text
/clinic-finder/Subdomain Find a clinic
/treatments/teeth-straightening/Subdomain Teeth straightening
/treatments/nhs-braces/Subdomain NHS orthodontists
/treatments/fixed-braces/Subdomain Fixed braces
/treatments/cosmetic-braces/Subdomain Cosmetic treatments
/treatments/lingual-braces/Subdomain Lingual braces
/treatments/clear-braces/Subdomain Clear braces
/treatments/invisalign/Subdomain Invisalign® clear aligners
/treatments/spark-aligners/Subdomain Spark Aligners
/treatments/aftercare/Subdomain Aftercare
/treatments/teeth-whitening/Subdomain Teeth whitening
/treatments/clear-correct/Subdomain Clear Correct
/treatments/hygienist-services/Subdomain Hygienist services
/clinic-finder/Subdomain Text duplicate Find a clinic
A-TITLE Find a clinic
/refer-a-patient/Subdomain Refer a patient
A-TITLE Refer a patient
/smile-questionnaire/Start your journey
A-TITLE Get your free smile evaluation
/clinic-finder/Subdomain Find your local practice
/refer-a-patient/Subdomain Text duplicate Refer a patient
/finance/Subdomain Find out more
/treatments/nhs-braces/Subdomain Trivial anchor text
here
/smile-questionnaire/Subdomain Request a chat about your smile
/clinic-finder/Subdomain Find your local clinic
/articles/get-to-know-our-trea...Subdomain IMG-ALT Discover treatments
/articles/get-to-know-our-trea...Subdomain Get to know our treatments
/articles/get-to-know-our-trea...Subdomain Trivial anchor text
Read more
/articles/bold-or-discreet/Subdomain IMG-ALT Bold or discreet
/articles/bold-or-discreet/Subdomain Bold or discreet? Find the right teeth straightening treatment for you.
/articles/bold-or-discreet/Subdomain Text duplicate Trivial anchor text
Read more
/treatments/nhs-braces/Subdomain Text duplicate Trivial anchor text
Read more
/treatments/fixed-braces/Subdomain Text duplicate Trivial anchor text
Read more
/treatments/invisalign/Subdomain Text duplicate Trivial anchor text
Read more
/treatments/lingual-braces/Subdomain Text duplicate Trivial anchor text
Read more
/treatments/nhs-braces/Subdomain Text duplicate Trivial anchor text
Read more
/treatments/fixed-braces/Subdomain Text duplicate Trivial anchor text
Read more
/treatments/invisalign/Subdomain Text duplicate Trivial anchor text
Read more
/treatments/lingual-braces/Subdomain Text duplicate Trivial anchor text
Read more
/treatments/nhs-braces/Subdomain Text duplicate NHS orthodontists
/treatments/fixed-braces/Subdomain Text duplicate Fixed braces
/treatments/invisalign/Subdomain Text duplicate Invisalign® clear aligners
/treatments/teeth-whitening/Subdomain Text duplicate Teeth whitening
/about-us/Subdomain About Us
/discover/Subdomain Text duplicate Discover
/clinic-finder/Subdomain Find a Clinic
/pricing/Subdomain Text duplicate Pricing
/finance/Subdomain Finance
/refer-a-patient/Subdomain Text duplicate Refer a patient
https://facebook.com/PortmanSm...New window External No Text
https://www.instagram.com/port...New window External Subdomain No Text
/terms-conditions/Subdomain Terms & Conditions
/complaints-procedure/Subdomain Complaints procedure
/legal/Subdomain Legal
https://www.portmandentalcare....External Subdomain Careers
https://www.portmandentalcare....New window External Subdomain Privacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.portmansmileclinic.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
dateThu, 24 Oct 2024 03:01:13 GMT
content-typetext/html; charset=UTF-8
x-robots-tagall
link<https://www.portmansmileclinic.co.uk/>; rel='canonical'
referrer-policyno-referrer-when-downgrade
varyAccept-Encoding
x-fastcgi-cacheHIT
x-frame-optionsSAMEORIGIN
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=6DxqzbtIBSLm0NAm2KSIyAyMsBuh%2F0tt0h2ETae7SQSgXmqoQE8pEBSk9cGDLZjQZBGWVk0MQma58yb8do5kB0pJlsXpKUgumA7Zkloo8VYM1U1jcyjgsKVKvo%2FAcfaAyIc1IIeO3WqErrKvaP6k"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
x-content-type-optionsnosniff
permissions-policyaccelerometer=(self), autoplay=(self), camera=(self), cross-origin-isolated=(self), display-capture=(self), encrypted-media=(self), fullscreen=(self), geolocation=(self), gyroscope=(self), keyboard-map=(self), magnetometer=(self), microphone=(self), midi=(self), payment=(self), picture-in-picture=(self), publickey-credentials-get=(self), screen-wake-lock=(self), sync-xhr=(self), usb=(self), xr-spatial-tracking=(self), clipboard-read=(self), clipboard-write=(self), gamepad=(self), hid=(self), idle-detection=(self), interest-cohort=(self), serial=(self), unload=(self), window-placement=(self)
servercloudflare
cf-ray8d76b8985cf81ca3-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
server-timingcfL4;desc="?proto=TCP&rtt=3886&sent=8&recv=10&lost=0&retrans=0&sent_bytes=3444&recv_bytes=952&delivery_rate=747740&cwnd=62&unsent_bytes=0&cid=db5e3d35f8b181c0&ts=99&x=0"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 54 referring domains.
This page has 345 backlinks.
This page has backlinks from 44 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt for https://www.portmansmileclinic.co.uk/

Sitemap: https://www.portmansmileclinic.co.uk/sitemaps-1-sitemap.xml

# live - don't allow web crawlers to index cpresources/ or vendor/

User-agent: *
Disallow: /cpresources/
Disallow: /vendor/
Disallow: /.env

Similar sites

Search preview

www.portmansmileclinic.co.uk
Private Orthodontist | NHS Orthodontics | Portman Smile Clinic
When looking for a trusted private orthodontist, who also offer NHS orthodontics for qualifying under 18s, book your consultation with Portman Smile Clinic;...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Portman Smile Clinic91%Check
smile90%Check
clinic90%Check
Portman Smile90%Check
Portman86%Check
NHS70%Check
local Portman Smile69%Check
Free smile67%Check
Orthodontist66%Check
new smile66%Check
Show more keywords and terms

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