Purple.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
24% 
Page structure
66% 
Link structure
77% 
Server
98% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
529.10 kB
Words
2561
Media files
48
Number of links
96 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shop The Purple Mattress: Purple Official Website
There are word repetitions in the page title.
The length of the page title is perfect. (449 pixels out of 580 max pixel length)
Meta description
(Critically important)
Purple is the best mattress tech advancement in 80 years. Our mattresses and pillows come with free delivery, free returns, and a 100-night trial.
The length of the meta description is perfect. (889 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://purple.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionPurple is the best mattress tech advancement in 80 years. Our mattresses and pillows come with free delivery, free returns, and a 100-night trial.
abstractPurple is the best mattress tech advancement in 80 years. Our mattresses and pillows come with free delivery, free returns, and a 100-night trial.
robotsindex, follow
GeneratorDrupal 10 (https://www.drupal.org); Commerce 2
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
theme-color#8eabc3
google-site-verificationYfihJnCnGEFFLcoIfA067tnQqQUCPyYo7YdNxePpCVg
insight-app-sec-validationd4a3fc33-f6c6-4270-8674-ce8fe016662d
langen
twitter:titleComfort Tech Backed by Science | Purple
twitter:urlhttps://purple.com/
twitter:imagehttps://assets.purple.com/images/_1200x630_crop_center-center_82_none/purple-logo.jpg?mtime=20180823124637
og:site_namePurple
og:urlhttps://purple.com/
og:titleThe World's First Comfort Tech Company Backed by Science | Purple
og:descriptionPurple is the best mattress tech advancement in 80 years. Our mattresses and pillows come with free delivery, free returns, and a 100-night trial.
og:image:secure_urlhttps://assets.purple.com/images/_1200x630_crop_center-center_82_none/purple-logo.jpg?mtime=20180823124637
og:image:typeimage/jpeg
og:image:altPurple Logo
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 10 text duplicates on this page:
  • Duplicate 1: Hot summer nights interfering with sound sleep? Not with Purple. Save ...
  • Duplicate 2: *Sheet and Mattress Protector size must match size of mattress purchas...
  • Duplicate 3: Offer good for orders placed directly from Purple on this website, in ...
  • Duplicate 4: Previously purchased items currently under the one hundred (100) night...
  • Duplicate 5: Memory foam was a good sleep solution in its time, but doesn’t measure...
This page contains 2561 words. That's ok.
28.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
39 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (529.1 kB).
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: up to $400 off purple and purple plus mattresses
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...softer-hero.jpg?h=f5768cfa&itok=aGAkWMyYA woman sleeping on her side in a brightly lit room on a cozy bed
...softer-hero.jpg?h=f5768cfa&itok=aGAkWMyYA woman sleeping on her side in a brightly lit room on a cozy bed
...ess_16_9_v2.png?h=dc38dd92&itok=tSkNmQocaward badging
...ile_16_9_v2.png?h=624e512b&itok=SHsM-8ruaward badging for mobile
/sites/default/files/2023-11/Star-Icon.svgNo alt attribute provided
...s/default/files/2023-11/Cooling-Icon.svgNo alt attribute provided
...les/svg/2023-10/pds-icon-made-in-usa.svgmade in usa icon
...Card_Height.jpg?h=0f258dea&itok=IblJsVWhNewDay mattress exploded layers view
...efault/files/svg/2024-02/ribbon_icon.svgNo alt attribute provided
...Card_Height.jpg?h=0f258dea&itok=zTnQVBfpPurple mattress exploded layers view
.../files/svg/2024-02/hand_on_grid_icon.svgNo alt attribute provided
...Card_Height.jpg?h=0f258dea&itok=Se-3TYnAPurple Plus mattress exploded layers view
...default/files/svg/2024-02/coils_icon.svgNo alt attribute provided
...Card_Height.jpg?h=0f258dea&itok=xDhxqthzRestore Mattress layers view
...efault/files/svg/2024-02/ribbon_icon.svgNo alt attribute provided
...Card_Height.jpg?h=0f258dea&itok=baGAEtfRRestorePlus layers view
...ault/files/svg/2024-02/air_flow_icon.svgNo alt attribute provided
...Card_Height.jpg?h=0f258dea&itok=XEtafNEqRestorePremier layers view
...3x32_MediumSize_mobile_PurpleCard-2x.pngNo alt attribute provided
...5/202405_financing_affirm_logo_final.svgPrequalify
data:[...] Base64Purple Plus mattress exploded layers view
...tion_Mobile.png?h=830b5fbf&itok=ZUw1kfjUNo alt attribute provided
...023-11/logo_menshealth.png?itok=k0RVKBK7No alt attribute provided
...osoftTeams-image%20-70.PNG?itok=D3p4OyZ-No alt attribute provided
...ic/2023-11/logo_forbes.png?itok=8sOMstgDNo alt attribute provided
.../2023-11/logo_popsugar.png?itok=2to4EqcKNo alt attribute provided
...s/default/files/2023-11/Cooling-Icon.svgNo alt attribute provided
/sites/default/files/2023-11/Pain-Icon.svgNo alt attribute provided
/sites/default/files/2023-11/Sleep-Icon.svgNo alt attribute provided
...ult/files/2024-01/pds-icon-thumbs-up.svgNo alt attribute provided
...fault/files/2023-10/pds-icon-cooling.svgNo alt attribute provided
...fault/files/2024-01/ease-of-movement.svgNo alt attribute provided
...efault/files/2023-09/pds-icon-layers.svgNo alt attribute provided
/sites/default/files/2023-11/nighttime.svgNight Time
data:[...] Base64Man & Woman happy in bed
...0Wright%202.JPG?h=992b9558&itok=0-qQzNnIKatie Wright influencer image
...6%2026%20PM.JPG?h=ac0263f7&itok=IfMOMW2zMakenzie Putman influencer image
...43283806208.jpg?h=11cfd34d&itok=h3bbcD2aCustomer Review Image with Purple Mattress
...h%20Strauss.JPG?h=1a362dd4&itok=2soEun1PHannah Strauss influencer image
...tajayyy%202.JPG?h=8f0574d3&itok=srTP27sGMan Sleeping on Purple Mattress
...house%20-1.jpeg?h=2ea8ab68&itok=z1zCQimawoman with cloud pillows
data:[...] Base64woman laying on mattress in showroom
data:[...] Base64Woman on Seat Cushion
...es/default/files/2023-11/logo_amazon.svgNo alt attribute provided
...t/files/2023-11/Purple%20Logo_Purple.svgNo alt attribute provided
/sites/default/files/2023-11/location.svgNo alt attribute provided
data:[...] Base64Purple store locations
...ay-seal-200-42-whitetxt-bbb-90015217.pngPurple BBB Business Review

Page structure

H1 heading
(Critically important)
WELCOME TO PURPLE. Comfort, Reinvented.
The H1 heading contains the words WELCOME TO! Use important keywords instead.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 WELCOME TO PURPLE. Comfort, Reinvented.
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Footer menu
H2 Empty heading
H2 Footer Bottom Menu
H3 Empty heading
H3 PurpleFlex™ Mattress
H3 Empty heading
H3 Purple Mattress®
H3 Empty heading
H3 Purple Plus® Mattress
H3 Empty heading
H3 Purple Restore™ Hybrid Mattress
H3 Empty heading
H3 Purple RestorePlus™ Hybrid Mattress
H3 Empty heading
H3 Purple RestorePremier™ Hybrid Mattress
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H4 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://purple.com/Anchor Skip to main content
https://purple.com/saleShop Now
https://purple.com/Anchor Terms Apply
https://purple.com/saleShop Sale
https://purple.com/Anchor 1
https://purple.com/mattressesShop mattresses
https://purple.com/Start Mattress Quiz
/mattresses/purple-flexView product page
/mattresses/purple-flex4.7 (562)
/mattresses/purple-flexText duplicate View product page
/mattresses/purple-flexShop now
/mattresses/purple-bedText duplicate View product page
/mattresses/purple-bed4.5 (29647)
/mattresses/purple-bedText duplicate View product page
/mattresses/purple-bedText duplicate Shop now
/mattresses/plusText duplicate View product page
/mattresses/plusText duplicate 4.5 (29647)
/mattresses/plusText duplicate View product page
/mattresses/plusText duplicate Shop now
/mattresses/restoreText duplicate View product page
/mattresses/restore4.5 (5499)
/mattresses/restoreText duplicate View product page
/mattresses/restoreText duplicate Shop now
/mattresses/restore-plusText duplicate View product page
/mattresses/restore-plus4.6 (4830)
/mattresses/restore-plusText duplicate View product page
/mattresses/restore-plusText duplicate Shop now
/mattresses/restore-premierText duplicate View product page
/mattresses/restore-premier4.4 (2169)
/mattresses/restore-premierText duplicate View product page
/mattresses/restore-premierText duplicate Shop now
https://purple.com/Anchor Text duplicate 1
https://purple.com/Anchor Text duplicate Terms Apply
https://purple.com/saleText duplicate Shop Sale
/bundles/purple-flex-sleep-systemShop PurpleFlex Bundle
https://purple.com/reviewsNo Text
https://purple.com/reviewsRead reviews
/mattresses/purple-flex5.0 (562)
/mattresses/purple-flexPurpleFlex™ Mattress
/mattresses/purple-bed5.0 (29647)
/mattresses/purple-bedPurple Mattress®
/mattresses/plusText duplicate 5.0 (29647)
/mattresses/plusPurple Plus® Mattress
https://purple.com/Take Mattress Quiz
/mattress-reviews/tempurpedic-...Purple vs Tempur
/mattress-reviews/casper-vs-pu...Purple vs Casper
/mattress-reviews/nectar-vs-pu...Purple vs Nectar
https://purple.com/mattressesShop Mattresses
https://purple.com/stores/Store locator
https://purple.com/Chat now
https://www.amazon.com/stores/...New window External Subdomain ★ ★ ★ ★ ★ 2,000+ Reviews
https://purple.com/reviewsNew window ★ ★ ★ ★ ★ 170k+ Reviews
https://purple.com/stores/Find a store near you
https://purple.com/mattressesMattresses
https://purple.com/bed-framesBed Frames
https://purple.com/pillowsPillows
https://purple.com/beddingBedding
https://purple.com/sheetsSheets
https://purple.com/seat-cushionsSeat Cushions
https://purple.com/squishySquishy
https://purple.com/saleSale
https://purple.com/bundlesBundles
https://purple.com/gift-guideGifts
https://purple.com/gift-cardGift Cards
/mattresses/twinTwin
/mattresses/twin-xlTwin XL
/mattresses/fullFull
/mattresses/queenQueen
/mattresses/kingKing
/mattresses/california-kingCalifornia King
/mattresses/split-kingSplit King
/mattress-sizes-dimensionsSize Guide
https://support.purple.com/hc/...New window External Subdomain FAQs
/track-your-orderTrack Your Order
https://purple.com/returnsReturns + Exchanges
https://purple.com/warrantyWarranty
https://purple.com/financingFinancing
/protection-planExtend Protection Plan
https://purple.com/stores/New window Find Stores
https://purple.com/couponsNew window Discount Programs
https://purple.com/ambassadorNew window Influencer Program
/invite?traffic_source=site_fo...Refer a Friend
https://purple.com/about-usAbout
https://purple.com/purple-gridThe GelFlex Grid
/mattress-reviews/competitorsPurple vs Competitors
https://purple.com/blogBlog
https://purple.com/careersCareers
https://investors.purple.com/o...External Subdomain Investors
https://purple.com/reviewsMattress Reviews
https://www.bbb.org/us/ut/alpi...External Subdomain Anchor Purple Reviews
/blog/types-of-mattressesMattress Types
https://purple.com/patentsPatents
https://purple.com/videosVideos
https://www.pinterest.com/purple/New window External Subdomain No Text
https://www.facebook.com/LifeO...New window External Subdomain No Text
https://www.instagram.com/purple/New window External Subdomain No Text
https://www.youtube.com/purpleNew window External Subdomain No Text
https://twitter.com/PurpleNew window External No Text
https://purple.com/Live Chat
https://purple.com/stores/Visit Purple
https://www.bbb.org/us/ut/alpi...New window Nofollow External Subdomain Anchor IMG-ALT Purple BBB Business Review
https://purple.com/United States - English
https://purple.com/ca/Canada - English
/ca-supply-chain-actCA Supply Chain Act
/terms-and-privacyInterest-Based Ads
/terms-and-privacyTerms + Privacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://purple.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (529 kB).
The page response time is excellent with 0.12 seconds.

HTTP Response Header

NameValue
dateSun, 16 Jun 2024 00:40:02 GMT
content-typetext/html; charset=UTF-8
cf-ray8946bf043c1d9769-FRA
cf-cache-statusHIT
age97473
cache-controlpublic, max-age=31536000
content-languageen
expiresMon, 16 Jun 2025 00:40:02 GMT
last-modifiedFri, 14 Jun 2024 21:12:29 GMT
varyCookie,X-Acquia-Cookie-Key,X-Acquia-Cookie-Value,Accept-Encoding
viavarnish
x-ah-environmentprod
x-cacheHIT
x-cache-hits2
x-commerce-core2
x-content-type-optionsnosniff
x-drupal-dynamic-cacheHIT
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-request-idv-ce9ce1e6-2a92-11ef-81a9-9b60ae7404b2
x-robot-tag-removedtrue
x-xss-protection1; mode=block
set-cookie255 Characters
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,474 referring domains.
This page has 170,849 backlinks.
This page has backlinks from 3,152 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 174993 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#   ____      ________
#  /|||||    |  Good  |
#  \|||/     |   bot  |
#    //      |________|
#   //   __ /
# _//   /__\
#(_|)   |**|
# \ \__ \~~/ __
#  \o  |----|  |
#   \|_|BOT9| _|   __
#      \ }{ /\ )_ / _\
#      /\__/\ \o_O (__
#     (--/\--)    \__/
#     _)(  )(_
#    `---''---` -Mapbry
#
Sitemap: https://purple.com/sitemap.xml
Sitemap: https://purple.com/stores/sitemap.xml
User-agent: *
Disallow: /about-us/1989-fly-fishing
Disallow: /about-us/1990-hyper-elastic
Disallow: /about-us/2013-fly-fishing
Disallow: /about-us/2016-purple
Disallow: /about-us/brothers
Disallow: /about-us/mattress-max
Disallow: /amazon/amz-icon
Disallow: /amazon/ship-to-door
Disallow: /homepage/bus-ins-logo
Disallow: /homepage/entrepreneur
Disallow: /homepage/founders-2
Disallow: /homepage/inc
Disallow: /homepage/new-york
Disallow: /homepage/pillow-purple-full
Disallow: /homepage/purple-mattress-cutout
Disallow: /homepage/purple-pillow-cutout
Disallow: /homepage/purple-seat-cushion-view
Disallow: /homepage/purple-sheets-2
Disallow: /homepage/tech-crunch
Disallow: /homepage/triangle-bedroom-with-purple-bed
Disallow: /invite/dashboard
Disallow: /mattress-types/futons1
Disallow: /mattress-types/innerspring-mattresss
Disallow: /mattress-types/memory_foam_mattress
Disallow: /mattress-types/pocket-coils
Disallow: /mattress-types/screen-shot-2018-03-02-at-10-52-52-am
Disallow: /mattress-types/waterbeds
Disallow: /mattresses/adjust/adjusted-1
Disallow: /mattresses/adjust/adjusted-2
Disallow: /mattresses/adjust/align-divider
Disallow: /mattresses/adjust/elastic-divider
Disallow: /mattresses/adjust/foam-divider
Disallow: /mattresses/adjust/mattress-clean-branded
Disallow: /mattresses/adjust/polymer-divider
Disallow: /mattresses/adjust/stretch-divider-2
Disallow: /mattresses/back-sleeper/back-sleeping-comparison
Disallow: /mattresses/mattress-lies/introducing-purple1
Disallow: /mattresses/mattress-lies/money_pie_chart1
Disallow: /mattresses/mattress-lies/purple_mattress1-1024x316
Disallow: /mattresses/mattress-lies/sales
Disallow: /mattresses/mattress-lies/sales21
Disallow: /mattresses/mattress-lies/sales3
Disallow: /mattresses/mattress-lies/sales5
Disallow: /mattresses/mattress-lies/sales8
Disallow: /mattresses/pressure-point/back-pain-2
Disallow: /mattresses/pressure-point/purple-hyper-elastic
Disallow: /mattresses/purple-bed/buy/certipur-us-logo
Disallow: /mattresses/purple-bed/buy/made-in-usa-2
Disallow: /mattresses/purple-mattress/buy/whiteglove_icon
Disallow: /mattresses/side-sleeper/side-sleeper-2
Disallow: /mattresses/side-sleeper/spine-curve-comparison
Disallow: /mattresses/sleep-cool/goldi-cool-v1
Disallow: /mattresses/sleep-cool/hotbed
Disallow: /mattresses/sleep-cool/temperature-control
Disallow: /mattresses/social_share
Disallow: /pet-bed/2299b1426e4b5420bdc9bd47651f5905_original
Disallow: /pet-bed/3dddef687797adfb6370e812670b0ed6_original
Disallow: /pet-bed/buy/100-night
Disallow: /pet-bed/buy/100-night-icon
Disallow: /pet-bed/buy/flag-purple
Disallow: /pet-bed/buy/free-shipping-icon
Disallow: /pillow/buy/1-yr-wty
Disallow: /google
Disallow: /purple-vs-casper-comparison/bed-airflow
Disallow: /purple-vs-casper-comparison/bed-airflow-400w
Disallow: /purple-vs-casper-comparison/bed-position-400w
Disallow: /purple-vs-casper-comparison/pressure-free
Disallow: /purple-vs-casper-comparison/pressure-free-400w
Disallow: /refer-a-friend/dashboard
Disallow: /sleep-system/pillow-boosted
Disallow: /sleep-system/platform-base-cutoff
Disallow: /thankyou/thanks
Disallow: /why-not/10_2x
Disallow: /why-not/11_2x
Disallow: /why-not/12_2x
Disallow: /why-not/2_2x
Disallow: /why-not/4_2x
Disallow: /why-not/5_2x
Disallow: /why-not/6_2x
Disallow: /why-not/7_2x-2
Disallow: /why-not/8_2x
Disallow: /why-not/icon_call
Disallow: /why-not/icon_chat
Disallow: /why-not/originalcopy
Disallow: /why-not/why
Disallow: /chopra/free-shipping-truck
Disallow: /mattress-types/gel-infused-memory-foam-mattress
User-agent: Googlebot
Disallow:
User-agent: AdsBot-Google
Disallow:
User-agent: Googlebot-Image
Disallow:

Similar sites

Search preview

purple.com
Shop The Purple Mattress: Purple Official Website
Purple is the best mattress tech advancement in 80 years. Our mattresses and pillows come with free delivery, free returns, and a 100-night trial.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Purple93%Check
Purple Mattress78%Check
MATTRESS71%Check
Purple Mattresses70%Check
10 Purple68%Check
shop Purple68%Check
Purple hybrid67%Check
400 Purple64%Check
25 Purple63%Check
Purple Cloud63%Check
Show more keywords and terms

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Cookie Policy

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