Rate.com - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
79% 
Page structure
68% 
Link structure
51% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.60 s
File size
329.50 kB
Words
941
Media files
36
Number of links
37 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mortgages, Loans, Home Buying, Refinance Mortgage Company | Rate
The page title should be shorter than 580 pixels. It is 639 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Rate IL - Chicago - assists you with low cost home purchase and refinance mortgages, great service, and fast closings
The length of the meta description is perfect. (728 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rate.com/?grDomainAdTrk
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The encoding (text/html) specified in the HTTP-Equivalent meta element is not correct.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionRate IL - Chicago - assists you with low cost home purchase and refinance mortgages, great service, and fast closings
viewportwidth=device-width, initial-scale=1, maximum-scale=5
format-detectiontelephone=no, email=no, address=no
robotsindex,follow
next-head-count24
twitter:cardsummary
og:descriptionRate IL - Chicago - assists you with low cost home purchase and refinance mortgages, great service, and fast closings
og:urlhttps://www.rate.com/?grDomainAdTrk=
og:typewebsite
og:imagehttps://images-cs.rate.com/v3/assets/blt4bf507db5c9bc5ae/bltb56256f0e773405d/667f47affcee4a1afe2dfda6/RATE.png?format=jpg&width=1200&height=491&quality=80
og:image:altRate logo
og:image:width1200
og:image:height491
og:titleMortgages, Loans, Home Buying, Refinance Mortgage Company | Rate
content-typetext/html
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 941 words. That's ok.
41% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=5" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...027cfd9bcd1bdc631d027c/5min_rateLogo.svgRate Home
...095f8bc5cc67b01/article1.jpg&w=3840&q=75How much income & down payment is needed for a $300k home?
...4d34c29d3bdb608/article2.jpg&w=3840&q=75How much income & down payment is needed for a $400k home?
...d5b9e826da8a10a/article3.jpg&w=3840&q=75How much income & down payment is needed for a $500k home?
...raphic-1027-x-441-19_(1).png&w=3840&q=75Which types of motorcycles are easiest to insure in 2024 article image
...5297dc7d00490a/roadside.jpeg&w=3840&q=75If my car breaks down, will insurance cover a rental article image
...d2709/article3_image_(1).jpg&w=3840&q=75Family in a RV with dog
...de46236bd4914e/home-mortgage-payment.svgMortgage payment
...058ce884c21c30546/home-affordability.svgHome affordability
...bb637288f21dfc3a/home-mortgage-rates.svgMortgage rates
...180b8b5ce24a7dc2164/home-house-value.svgHome value
/assets/next/images/appstore.svgapp store download
/assets/next/images/googlePlay.svgplay store download
[email protected]&w=3840&q=75Personal Wellness
[email protected]&w=3840&q=75Personal Wellness
[email protected]&w=3840&q=75Personal Wellness
[email protected]&w=3840&q=75Deepak Desktop
/assets/next/images/appstore.svgapp store download
/assets/next/images/googlePlay.svgplay store download
...c7cb6fe8/[email protected]&w=3840&q=75Deepak Desktop
...ae/bltf74bbb8af4f04dca/PowerBid-logo.svgPowerbid
...790b7235d5a7b32386f/home_equity_logo.svgHome equity line of credit
...972827439cf51/Same_Day_Mortgage_icon.svgSame day mortgage
...b47a9c7c739e1e343785a/insurance_logo.svgRate insurance
...47a1c7c7395e1f437856/foundation_logo.svgRate foundation
...37d49d/Testimonial_image_logo_google.svgCompany logo
...75ca758442acf/[email protected]Mthun G
...b8e9/Testimonial_image_logo_facebook.svgCompany logo
...603603d3935a7/[email protected]Brandon P
...37d49d/Testimonial_image_logo_google.svgCompany logo
...0d6f7638fe915/[email protected]John O
...b8e9/Testimonial_image_logo_facebook.svgCompany logo
...d1a1b40cf198e/[email protected]Kenneth W
...37d49d/Testimonial_image_logo_google.svgCompany logo
...ad723b3ee7d68/[email protected]Jim C
...b8e9/Testimonial_image_logo_facebook.svgCompany logo

Page structure

H1 heading
(Critically important)
So easy. So fast.
Too many H1 headings
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 So easy. So fast.
H1 Today's mortgage rates
H2 Select the language you prefer:
H2 Tools to help your financial growth
H2 Download the Rate App
H2 Make your move, powered by Rate
H2 Terms and conditions
H2 Testimonials that speak volumes
H3 Mortgage
H3 Insurance
H3 Mortgage payment
H3 Home affordability
H3 Mortgage rates
H3 Home value
H3 Financial wellness. Personal wellness.
H3 Dr. Deepak Chopra
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 3 external links on this page.
LinkAttributesAnchor text
/redirect?dest=https://www.rat...Subdomain HELOC
/redirect?dest=https://www.rat...Subdomain Personal loans
/redirect?dest=https://www.rat...Subdomain Reverse mortgage
https://www.rate.com/IMG-ALT Rate Home
/redirect?dest=https://www.rat...Subdomain Text duplicate HELOC
/redirect?dest=https://www.rat...Subdomain Text duplicate Personal loans
/redirect?dest=https://www.rat...Subdomain Text duplicate Reverse mortgage
/site-search?referrerPageUrl=h...Subdomain Search
/redirect?dest=https://login.r...Subdomain Log in
/redirect?dest=https://login.r...Subdomain Text duplicate Log in
/redirect?dest=https://apply.r...Subdomain Purchase or refi Find the perfect loan for you.
https://www.rate.com/helocSubdomain HELOC Use your home’s equity.
/personal-loansSubdomain Personal loan Receive funds within days.
/hecm-reverse-mortgageSubdomain Reverse mortgage Fund your life if you’re near retirement.
https://www.rate.com/insuranceSubdomain Rate Insurance* 100+ top carriers. This will direct you to an external website.
/mortgage-ratesSubdomain Current rates
/resources/how-to-afford-a-300...Subdomain How much income & down payment is needed for a $300k home?
IMG-ALT How much income & down payment is needed for a $300k home?
/resources/how-can-i-afford-a-...Subdomain How much income & down payment is needed for a $400k home?
IMG-ALT How much income & down payment is needed for a $400k home?
/resources/how-can-i-afford-a-...Subdomain How much income & down payment is needed for a $500k home?
IMG-ALT How much income & down payment is needed for a $500k home?
/insurance/auto-insurance/Subdomain Auto
https://rate.covrtech.com/External Subdomain Life
/insurance/business-insurance/Subdomain Business
/insurance/resources/which-typ...Subdomain Which types of motorcycles are easiest to insure in 2024?
IMG-ALT Which types of motorcycles are easiest to insure in 2024 article image
/insurance/resources/if-my-car...Subdomain If my car breaks down, will insurance cover a rental?
IMG-ALT If my car breaks down, will insurance cover a rental article image
/insurance/resources/how-much-...Subdomain How Much Does Recreational Vehicle(RV) Insurance Cost?
IMG-ALT Family in a RV with dog
/api/redirect?dest=https://app...I'm purchasing
/api/redirect?dest=https://app...I'm refinancing
https://www.rate.com/Anchor Terms and conditions
/mortgage-calculatorsSubdomain Plan your mortgage wisely
https://homeaffordability.rate...External Subdomain Crunch the numbers
/mortgage-ratesSubdomain Compare current rates
/home-valuationSubdomain Understand your worth
https://www.rate.com/powerbidSubdomain Lock your rate
https://www.rate.com/helocSubdomain Learn more
/same-day-mortgageSubdomain Get started
https://www.rate.com/insurance/Subdomain Start saving today
/about-us/gr-foundationSubdomain Get in touch
/mortgage-ratesSubdomain See our rates
https://news.rate.com/External Subdomain Read Rate news
/rate.com/same-day-mortgagerate.com/same-day-mortgage

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rate.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (330 kB).

HTTP Response Header

NameValue
dateFri, 18 Oct 2024 19:43:14 GMT
content-typetext/html; charset=utf-8
cache-controlpublic, max-age=1800
cf-cache-statusHIT
age77810
expiresFri, 18 Oct 2024 20:13:14 GMT
set-cookie253 Characters
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
x-content-type-optionsnosniff
servercloudflare
cf-ray8d4b04248b3bd281-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,913 referring domains.
This page has 223,058 backlinks.
This page has backlinks from 2,016 different ip addresses.

Robots.txt

# Make changes for all web spiders
Sitemap: https://www.rate.com/sitemap.xml

User-agent: *
Disallow: /edit/
Disallow: /preview/
Disallow: /nocache/
Disallow: /Test/
Disallow: /admin/
Disallow: /apply/process
Disallow: /apply/appwebquote
Disallow: /rcemail/
Disallow: /js/greybox_agent/
Disallow: /js/greybox/
Disallow: /20160324-grtextlegal
Disallow: /agent/
Disallow: /article-search/
Disallow: /news-search/
Disallow: /research-chart-api
Disallow: /corp/offer/mpmvalidate

User-Agent: Googlebot
Allow: /*.js
Allow: /*.css
Disallow: /edit/
Disallow: /preview/
Disallow: /nocache/
Disallow: /Test/
Disallow: /admin/
Disallow: /apply/process
Disallow: /apply/appwebquote
Disallow: /rcemail/
Disallow: /js/greybox_agent/
Disallow: /js/greybox/
Disallow: /20160324-grtextlegal
Disallow: /agent/
Disallow: /article-search/
Disallow: /news-search/
Disallow: /research-chart-api

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Search preview

www.rate.com
Mortgages, Loans, Home Buying, Refinance Mortgage Company | Rate
Rate IL - Chicago - assists you with low cost home purchase and refinance mortgages, great service, and fast closings

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rate85%Check
Mortgage Rate79%Check
Mortgage74%Check
Refinance Mortgage67%Check
Mortgage Loan64%Check
Rate App64%Check
Day Mortgage62%Check
Mortgage Rates60%Check
Mortgage Payment60%Check
Interest Rate60%Check

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