Readingma.gov - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
86% 
Page structure
67% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.21 s
File size
156.00 kB
Words
592
Media files
17
Number of links
86 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Reading, MA | Official Website
The length of the page title is perfect. (274 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
category0Home
theme-color#24305e
descriptionEmpty
keywordsHome
langen
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Disability Pride Month Disability Pride is celebrated each July in com...
This page contains 592 words. That's ok.
24.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 13.24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: disability pride month
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ImageRepository/Document?documentID=63Homepage
/ImageRepository/Document?documentID=73Search
/ImageRepository/Document?documentId=89Welcome
/ImageRepository/Document?documentID=15235MBTAC 73124 Flyer - FB sized
data:[...] Base647.18.24 Cybersecurity grant
data:[...] Base64NZAP - Discussion Board (PNG)
data:[...] Base64Killam School (13)
data:[...] Base64Mosquitos 2024
data:[...] Base64Working draft (1)
data:[...] Base64Town Seal Social Media bw
/ImageRepository/Document?documentID=86People walking on snow trailPeople walking on snow trail
/ImageRepository/Document?documentId=10717Town of Reading
/ImageRepository/Document?documentID=48 Facebook
/ImageRepository/Document?documentID=50 Twitter
/ImageRepository/Document?documentID=51 YouTube
/ImageRepository/Document?documentID=52Linkedin

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Town News
H3 Event Calendar
H3 July 2024
H3 July 2024 Duplicate text
H3 Contact Us
H3 Quick Links
H3 Helpful Links
H4 MBTA Communities Forum 2 - July 31, 2021
H4 Reading to share in $152,070 in cybersecurity grants
H4 NetZero (NZAP) Discussion Board Ends August 2, 2024
H4 Stay Updated on the Killam School Building Project
H4 Summer Mosquito Spraying
H4 MBTA Communities Summer Engagement - Save the Date!
H4 Sign-Up for Website Notifications
H4 Discover Reading
H4 Tue, Jul. 30
H4 Wed, Jul. 31
H4 Wed, Jul. 31 Duplicate text
H4 Tue, Jul. 30 - Wed, Jul. 31
H4 Wed, Jul. 31 - Thu, Aug. 1
H4 Wed, Jul. 31 Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.readingma.gov/Anchor Skip to Main Content
/MyAccount/ProfileCreateCreate a Website Account
/MyAccountWebsite Sign In
/179/Police-DepartmentPolice
/424/Fire-DepartmentFire
/226/Public-WorksPublic Works
/198/Economic-DevelopmentEconomic Development
https://www.readingma.gov/IMG-ALT Homepage
/Search/ResultsIMG-ALT Search
/27/DepartmentsDepartments
/278/BoardsBoards
/31/ResidentsResidents
/35/BusinessBusiness
/9/How-Do-IHow Do I...
/145/Stay-ConnectedStay ConnectedReceive Updates & Notifications
https://www.readingma.gov/377/PayOnline PaymentsFast & Easy Way To Pay Your Bills
/Jobs.aspxEmploymentView Current Openings
https://readingma.viewpointclo...External Subdomain License & PermitsFind Documents & Applications
/217/Geographic-Information-Sy...Maps & Property InfoFind What You Need
/274/Service-RequestsService RequestLet Us Help You With Your Request
/CivicAlerts.aspx?AID=482IMG-ALT MBTAC 73124 Flyer - FB sized
/CivicAlerts.aspx?AID=482MBTA Communities Forum 2 - July 31, 2021
/CivicAlerts.aspx?AID=482Read on...
/CivicAlerts.aspx?AID=481IMG-ALT 7.18.24 Cybersecurity grant
/CivicAlerts.aspx?AID=481Reading to share in $152,070 in cybersecurity grants
/CivicAlerts.aspx?AID=481Text duplicate Read on...
/CivicAlerts.aspx?AID=480New window IMG-ALT NZAP - Discussion Board (PNG)
/CivicAlerts.aspx?AID=480New window NetZero (NZAP) Discussion Board Ends August 2, 2024
/CivicAlerts.aspx?AID=480New window Text duplicate Read on...
/CivicAlerts.aspx?AID=443IMG-ALT Killam School (13)
/CivicAlerts.aspx?AID=443Stay Updated on the Killam School Building Project
/CivicAlerts.aspx?AID=443Text duplicate Read on...
/CivicAlerts.aspx?AID=475New window IMG-ALT Mosquitos 2024
/CivicAlerts.aspx?AID=475New window Summer Mosquito Spraying
/CivicAlerts.aspx?AID=475New window Text duplicate Read on...
/CivicAlerts.aspx?AID=457IMG-ALT Working draft (1)
/CivicAlerts.aspx?AID=457MBTA Communities Summer Engagement - Save the Date!
/CivicAlerts.aspx?AID=457Text duplicate Read on...
/CivicAlerts.aspx?AID=13IMG-ALT Town Seal Social Media bw
/CivicAlerts.aspx?AID=13Sign-Up for Website Notifications
/CivicAlerts.aspx?AID=13Text duplicate Read on...
/CivicAlerts.aspx?CID=1View All
https://www.readingma.gov/Anchor Facebook
https://www.readingma.gov/Anchor Twitter
https://www.readingma.gov/Anchor Text duplicate Facebook
https://www.readingma.gov/Anchor Text duplicate Twitter
https://twitter.com/TownOfRead...External Tweets by TownOfReadingMA
/272/Discover-ReadingDiscover Reading Reading is known as a great place to live - just ask anyone who lives here! Noted for its award-winning schools and outstanding Town service...
IMG-ALT People walking on snow trail
https://www.readingma.gov/Anchor 1 People walking on snow trail
https://www.readingma.gov/Anchor Meetings
https://www.readingma.gov/Anchor Community Events
https://www.readingma.gov/Anchor Text duplicate Meetings
/calendar.aspx?view=list&year=...30
/calendar.aspx?view=list&year=...31
/Calendar.aspx?EID=2588Community Preservation Act
/Calendar.aspx?EID=2588Community Preservation ActRead On
/Calendar.aspx?EID=2589Council on Aging
/Calendar.aspx?EID=2589Council on AgingRead On
/Calendar.aspx?EID=2587Community Planning and Development Commission
/Calendar.aspx?EID=2587Community Planning and Development CommissionRead On
/calendar.aspx?CID=14View All Events
https://www.readingma.gov/Anchor Text duplicate Community Events
/calendar.aspx?view=list&year=...Text duplicate 30
/calendar.aspx?view=list&year=...Text duplicate 31
/calendar.aspx?view=list&year=...1
https://www.readingma.gov/Anchor Disability Pride Month
https://www.readingma.gov/Anchor Disability Pride MonthRead On
https://www.readingma.gov/Anchor Text duplicate Disability Pride Month
https://www.readingma.gov/Anchor Text duplicate Disability Pride MonthRead On
/Calendar.aspx?EID=2539Kids Summer Concert Series - Stacey Peasley Band
/Calendar.aspx?EID=2539Kids Summer Concert Series - Stacey Peasley BandRead On
/calendar.aspx?CID=108,61,83Text duplicate View All Events
/facebookText duplicate IMG-ALT Facebook
https://www.readingma.gov/twitterText duplicate IMG-ALT Twitter
https://www.youtube.com/c/RCTV...External Subdomain IMG-ALT YouTube
/linkedinIMG-ALT Linkedin
/QuickLinks.aspx?CID=15Quick Links
/634/Public-RecordsPublic Records Requests
https://webdocs.readingma.gov/...New window External Subdomain Public Records Archive
/FAQ.aspxFAQs
/488/Bylaws-Regulations-and-Po...Bylaws and Regulations
/209/COVID-19-InformationCOVID-19 Information
/234/Construction-UpdatesConstruction Updates
/QuickLinks.aspx?CID=16Helpful Links
https://www.readingma.gov/Home
https://www.readingma.gov/sitemapSite Map
/directory.aspxContact Us
/accessibilityAccessibility
/copyrightCopyright Notices
https://www.readingma.gov/privacyPrivacy Policy
https://connect.civicplus.com/...External Subdomain CivicPlus®

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.readingma.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.21 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (156 kB).

HTTP Response Header

NameValue
cache-controlprivate, s-maxage=600,no-transform
content-typetext/html; charset=utf-8
content-encodinggzip
etag" "
varyAccept-Encoding
p3pCP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
set-cookie25 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.granicus.com https://platform.civicplus.com https://account.civicplus.com https://analytics.civicplus.com; img-src * data: blob:; worker-src * data: blob: 'unsafe-eval' 'unsafe-inline'; script-src * about: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; media-src * blob:; font-src * data:; default-src *
dateTue, 30 Jul 2024 10:02:49 GMT
content-length43425
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 559 referring domains.
This page has 27,735 backlinks.
This page has backlinks from 351 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: Baiduspider
Disallow: /
User-agent: Yandex
Disallow: /
User-agent: *
Disallow: /activedit
Disallow: /admin
Disallow: /common/admin/
Disallow: /OJA
Disallow: /support
Disallow: /currenteventsview.asp
Disallow: /search.asp
Disallow: /currenteventsview.aspx
Disallow: /search.aspx
Disallow: /currentevents.aspx
Disallow: /Support
Disallow: /CurrentEventsView.asp
Disallow: /Search.asp
Disallow: /CurrentEventsView.aspx
Disallow: /Search.aspx
Disallow: /Search
Disallow: /CurrentEvents.aspx
Disallow: /Currentevents.aspx
Disallow: /map.aspx
Disallow: /map.asp
Disallow: /Map.aspx
Disallow: /Map.asp
Sitemap: /sitemap.xml
Disallow: /RSS.aspx
User-agent: Siteimprove
Crawl-delay: 20
User-agent: Siteimprovebot
Crawl-delay: 20
User-agent: Siteimprovebot-crawler
Crawl-delay: 20

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Reading72%Check
Website50%Check
Summer47%Check
Town45%Check
Official Website45%Check
MBTA44%Check
MBTA Communities Summer44%Check
Communities43%Check
July43%Check
date43%Check
Show more keywords and terms

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