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Reptrak.com - SEO Checker

Overview of the SEO Check

Meta information

80%

Page quality

27%

Page structure

58%

Link structure

82%

Server

83%

External factors

100%

SEO Score

SEO Score Widget

Response time

1.05 s

File size

552.80 kB

Words

1029

Media files

Number of links

54 internal / 3 external

Task list of SEO Improvements 5 Tasks

Improve the page response time.Very important!
Improve the text of the meta description.Important!
The H1 heading should suit better to the page content. (Words from the heading are rarely used in the text)Important!
Use good alternative descriptions (alt attributes) for your images.Important!
Remove duplicate heading texts.Important!

Meta specifications 80% achieved

Title

(Critically important)

RepTrak: Corporate Reputation Management

The length of the page title is perfect. (404 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Corporate reputation management begins with continuous perception data. Learn how to measure your company's perceptions and create a stronger business with RepTrak.

The meta description is too long: 1064 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.reptrak.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1, shrink-to-fit=no
generator	Gatsby 4.25.8
title	RepTrak: Corporate Reputation Management
description	Corporate reputation management begins with continuous perception data. Learn how to measure your company's perceptions and create a stronger business with RepTrak.
image	https://images.ctfassets.net/az51l532ei6u/4QifEeIW0d5Hp3D3AfK8Vg/1aa51b5a28489c0189f1d1f396e03676/Login_logo_reptrak.png
theme-color	#07131c
lang	en
twitter:title	RepTrak: Corporate Reputation Management
twitter:description	Corporate reputation management begins with continuous perception data. Learn how to measure your company's perceptions and create a stronger business with RepTrak.
twitter:card	summary_large_image
twitter:image	https://images.ctfassets.net/az51l532ei6u/4QifEeIW0d5Hp3D3AfK8Vg/1aa51b5a28489c0189f1d1f396e03676/Login_logo_reptrak.png
og:url	Empty
og:type	website
og:title	RepTrak: Corporate Reputation Management
og:description	Corporate reputation management begins with continuous perception data. Learn how to measure your company's perceptions and create a stronger business with RepTrak.
og:image	https://images.ctfassets.net/az51l532ei6u/4QifEeIW0d5Hp3D3AfK8Vg/1aa51b5a28489c0189f1d1f396e03676/Login_logo_reptrak.png
x-ua-compatible	ie=edge
charset	utf-8

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Page quality 27% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

There are 20 text duplicates on this page:

Duplicate 1: Our latest one pager breaks down the differences between Trust and Rep...
Duplicate 2: This report breaks down the key Drivers of Pharma's reputation recover...
Duplicate 3: From the RepTrak x American Banker 2024 annual reputation study, we’re...
Duplicate 4: In this blog, we explore how using industry benchmarks to set KPIs can...
Duplicate 5: In this 5-point listicle, we provide concrete ways to boost your reput...
Duplicate 6: RepTrak's new Industry Comparison Dashboard puts the right industry da...
Duplicate 7: In this single-page blueprint, you'll learn what stakeholders think ha...
Duplicate 8: Our latest set of quick slides breaks down how sustainable efforts sha...
Duplicate 9: This infographic uncovers whose opinions matter most to your customers...
Duplicate 10: In these quick slides, we break down how our Advisory team can help tr...

This page contains 1029 words. That's ok.

29.3% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

28 paragraphs were found on this page.

No placeholders texts or images were found.

The average number of words per sentence of 20.72 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

The file size of the HTML document is very large (552.8 kB).

A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

51 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...7969e7359bf58aac986d753a0983a/Vector.svg	Advisory Icon
...f18da26d8ac3590b5a175a20b/Vector__3_.svg	Platform Icon
...30135871ad3a9954d682468fb4f7a/target.svg	Reputation Management Icon
...4ceab549c3e753ab07c4335233df7/Vector.svg	Solutions: Brand Intelligence
...2977f518caeabc990b3c193d81899/Vector.svg	ESG Intelligence
...e40605b093071b561aeed2f1e5e3f/Vector.svg	Blog
...4296ac08d67e7a9bae37a96e8920/Group_1.svg	Newsroom
...7969e7359bf58aac986d753a0983a/Vector.svg	Advisory Icon
...2782dfaab8ce57983da3b022822f3/Vector.svg	Case Studies
...9fab5ce0bcbd8ae59fe87ca3da32e29/home.svg	Our Story
...7969e7359bf58aac986d753a0983a/Vector.svg	Advisory Icon
...6589008684e5275c5031e48dc4e1f/Vector.svg	Careers
...eb5c/Hero_Image_Ideas__900_x_720_px_.svg	No alt attribute provided
...urce_Allocation_150x150.gif?w=64&fm=webp	No alt attribute provided
...isis_Management_150x150.gif?w=64&fm=webp	No alt attribute provided
...older_Alignment_150x150.gif?w=64&fm=webp	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
...f13bf604cbc9541d32ead4df0340/Buttons.svg	No alt attribute provided
...8/3e6ac7c55c69cca9ab61b3696b032fe7/2.svg	No alt attribute provided
...Y/87c802dee60b4a25099ca5f8fc8ec8e6/4.svg	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
.../Hero_Image_Ideas__900_x_720_px___1_.svg	RepTrak's Advisory
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Page structure 58% achieved

H1 heading

(Critically important)

Reputation is a Measurable and Manageable Asset.

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Reputation is a Measurable and Manageable Asset.
H2	The Problem
H2	The Solution
H2	Solutions That Drive Results
H2	See the latest reputation insights
H3	Guidance from Industry Experts
H4	Maximizing Initiative ROI
H4	Effective Crisis Response
H4	Competitive Landscapes
H4	2024 Pharma Report One-Pager: Trust vs. Reputation
H4	2024 Pharma Report
H4	2024 Annual American Banker Study
H4	Setting Smarter KPIs: The Power of Industry Benchmarks
H4	Q2 2024 Data Dose: Reputation Power Plays
H4	Stand Out in a Crowd: Industry Comparison Dashboard
H4	Q2 2024 Data Dose One-Pager: Quality Perceptions
H4	Q2 2024 Data Dose Quick Slides: Green Actions, Golden Reputation
H4	Q2 2024 Data Dose Infographic: Public Perceptions
H4	Insights to Action: Advisory Services Quick Slides
H4	2024 Pharma Report One-Pager: Trust vs. Reputation Duplicate text
H4	2024 Pharma Report Duplicate text
H4	2024 Annual American Banker Study Duplicate text
H4	Setting Smarter KPIs: The Power of Industry Benchmarks Duplicate text
H4	Q2 2024 Data Dose: Reputation Power Plays Duplicate text
H4	Stand Out in a Crowd: Industry Comparison Dashboard Duplicate text
H4	Q2 2024 Data Dose One-Pager: Quality Perceptions Duplicate text
H4	Q2 2024 Data Dose Quick Slides: Green Actions, Golden Reputation Duplicate text
H4	Q2 2024 Data Dose Infographic: Public Perceptions Duplicate text
H4	Insights to Action: Advisory Services Quick Slides Duplicate text

Link structure 82% achieved

Internal links

(Important)

Some anchor texts are used more than once.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 3 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.reptrak.com/		No Text
https://www.reptrak.com/advisory		Advisory Experts delivering insights, actions, and recommendations IMG-ALT Advisory Icon
/reptrak-platform/reputation		Platform Reputation intelligence at your fingertips IMG-ALT Platform Icon
/reptrak-platform/problems-we-...		Reputation Management Proven solutions to protect and enhance corporate reputation IMG-ALT Reputation Management Icon
/reptrak-platform/brand-intell...		Brand Intelligence Improve alignment between brand and reputation IMG-ALT Solutions: Brand Intelligence
/reptrak-platform/esg-intellig...		ESG Intelligence Measure how your stakeholders view your company’s ESG performance IMG-ALT ESG Intelligence
https://www.reptrak.com/blog/		Blog Stories, studies, and trends from the reputation economy IMG-ALT Blog
https://www.reptrak.com/media		Newsroom Latest news, press releases, and media from RepTrak IMG-ALT Newsroom
/globalreptrak		2024 Global RepTrak® 100 The definitive ranking of the world’s most reputable companies IMG-ALT Advisory Icon
/case-studies/ultimate-reputat...		The Ultimate Reputation Guide Use our guide to take control of your reputation IMG-ALT Case Studies
/about/company		Our Story The world’s leading reputation data and insights company IMG-ALT Our Story
/about/leadership		Leadership Meet our leadership team IMG-ALT Advisory Icon
https://www.reptrak.com/careers/		Careers Interested in joining The RepTrak team? IMG-ALT Careers
https://platform.reptrak.com/	External Subdomain	Log In
https://www.reptrak.com/contact		Contact sales
/request-demo		Book a demo
/request-demo/	Subdomain	Contact Us
https://www.reptrak.com/contact/	Subdomain Text duplicate	Contact Us
https://www.reptrak.com/contact/	Subdomain Text duplicate	Contact Us
https://www.reptrak.com/contact/	Subdomain Text duplicate	Contact Us
https://www.reptrak.com/advisory/	Subdomain	Learn More
/blog/2024-pharma-trust-reputa...		Explore
/blog/2024-pharma-report/	Text duplicate	Explore
/blog/2024-american-banker-rep...	Text duplicate	Explore
/blog/industry-benchmarks-kpis/	Text duplicate	Explore
/blog/reputation-strategy-stak...	Text duplicate	Explore
/blog/industry-comparison/	Text duplicate	Explore
/blog/perceptions-quality-prod...	Text duplicate	Explore
/blog/sustainability-reputation/	Text duplicate	Explore
/blog/q2-2024-reputation-trend...	Text duplicate	Explore
/blog/insight-to-action-adviso...	Text duplicate	Explore
/blog/2024-pharma-trust-reputa...	Text duplicate	Explore
/blog/2024-pharma-report/	Text duplicate	Explore
/blog/2024-american-banker-rep...	Text duplicate	Explore
/blog/industry-benchmarks-kpis/	Text duplicate	Explore
/blog/reputation-strategy-stak...	Text duplicate	Explore
/blog/industry-comparison/	Text duplicate	Explore
/blog/perceptions-quality-prod...	Text duplicate	Explore
/blog/sustainability-reputation/	Text duplicate	Explore
/blog/q2-2024-reputation-trend...	Text duplicate	Explore
/blog/insight-to-action-adviso...	Text duplicate	Explore
https://www.reptrak.com/		No Text
https://www.linkedin.com/compa...	New window External Subdomain	No Text
https://www.youtube.com/c/TheR...	New window External Subdomain	No Text
https://www.reptrak.com/advisory		Advisory
/reptrak-platform/reputation		Platform
/reptrak-platform/problems-we-...		Reputation Management
/reptrak-platform/brand-intell...		Brand Intelligence
/reptrak-platform/esg-intellig...		ESG Intelligence
https://www.reptrak.com/blog/		Blog
https://www.reptrak.com/media		Newsroom
/globalreptrak		2024 Global RepTrak® 100
/case-studies/ultimate-reputat...		The Ultimate Reputation Guide
/about/company		Our Story
/about/leadership		Leadership
https://www.reptrak.com/careers/		Careers
/cdn-cgi/l/email-protection		[email protected]

Server configuration 83% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.reptrak.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is slow (1.05 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is very large (553 kB).

Page Speed

HTTP Response Header

Name	Value
date	Sat, 05 Oct 2024 07:21:42 GMT
content-type	text/html; charset=UTF-8
age	14910
cache-control	public,max-age=0,must-revalidate
cache-status	"Netlify Edge"; hit
referrer-policy	same-origin
strict-transport-security	max-age=31536000
vary	Accept-Encoding
x-content-type-options	nosniff
x-frame-options	DENY
x-nf-request-id	01J9DRWGNRFV5RYCZWYX72X8NB
x-xss-protection	1; mode=block
cf-cache-status	DYNAMIC
report-to	{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=087AGYZYl1iYoHPEAH2mq%2F4S6IFfEuh5opLIfRMSjBebimacehbCr8hWITJYKo3NIsrPVmbXY9%2FZBQbzgPGbXC2eFXEQHW6t%2BiDNTc2gjRZPkzB9UAqH7braD8G%2F4niEHQ%3D%3D"}],"group":"cf-nel","max_age":604800}
nel	{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
server	cloudflare
cf-ray	8cdba809f9b337f8-FRA
content-encoding	gzip
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 2,244 referring domains.

This page has 61,247 backlinks.

This page has backlinks from 1,666 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Sitemap: https://reptrak.com/sitemap.xml
Host: https://www.reptrak.com

Similar sites

Search preview

www.reptrak.com

RepTrak: Corporate Reputation Management

Corporate reputation management begins with continuous perception data. Learn how to measure your company's perceptions and create a stronger business with RepTrak.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Reputation	79%	Check
manage	77%	Check
Reputation Management	72%	Check
RepTrak	71%	Check
Corporate Reputation	70%	Check
Corporate Reputation Management	67%	Check
Business Reputation	64%	Check
data	58%	Check
corporate	58%	Check
set	56%	Check
perceptions	54%	Check
RepTrak provides	53%	Check
Asset	52%	Check
Measurable	50%	Check
company	46%	Check
Advisory	46%	Check
Measure	46%	Check
business	46%	Check
Dose	46%	Check
Learn	46%	Check
Infographic	46%	Check
Q2 2024 Data Dose	46%	Check
Advisory Services	45%	Check
insights	44%	Check
Industry	44%	Check

Show more keywords and terms

Test up to 1.000 webpages of reptrak.com with our free plan!

Easy troubleshooting for your entire website
Meta and on page check for each page
Automated check for keyword optimization

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Reptrak.com - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 80% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of reptrak.com with our free plan!

Page quality 27% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 58% achieved

(Critically important)

(Important)

Heading structure

Link structure 82% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 83% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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