Rookwood.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
69% 
Page structure
81% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
484.00 kB
Words
1182
Media files
6
Number of links
177 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Rookwood – Rookwood Pottery
There are word repetitions in the page title.
The length of the page title is perfect. (398 pixels out of 580 max pixel length)
Meta description
(Critically important)
Rookwood offers high quality pottery goods since 1880. We also provide access to residential and commercial tiles all manufactured in Cincinnati, Ohio.
The length of the meta description is perfect. (934 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://rookwood.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#b28a42
descriptionRookwood offers high quality pottery goods since 1880. We also provide access to residential and commercial tiles all manufactured in Cincinnati, Ohio.
google-site-verificationqKJicAk5w6w7KzmsDKhmzZnb6dotxwsMrtRY937IS-8
shopify-digital-wallet/25979060275/digital_wallets/dialog
shopify-checkout-api-tokena9946ba2abcdc57b8e38673fce2dbb8e
langen
twitter:site@Rookwood_Co
twitter:cardsummary_large_image
twitter:titleHomepage | Rookwood
twitter:descriptionRookwood offers high quality pottery goods since 1880. We also provide access to residential and commercial tiles all manufactured in Cincinnati, Ohio.
og:site_nameRookwood Pottery
og:urlhttps://rookwood.com/
og:titleHomepage | Rookwood
og:typewebsite
og:descriptionRookwood offers high quality pottery goods since 1880. We also provide access to residential and commercial tiles all manufactured in Cincinnati, Ohio.
og:imagehttps://cdn.shopify.com/s/files/1/0259/7906/0275/files/Rookwood_Logo_Lockup_With_1880_Tagline-04.png?height=628&pad_color=ffffff&v=1623791635&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0259/7906/0275/files/Rookwood_Logo_Lockup_With_1880_Tagline-04.png?height=628&pad_color=ffffff&v=1623791635&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1182 words. That's ok.
23.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.62 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 86 characters this one is longer than 70 characters:
"gift cards are delivered by email and contain instructions to redeem them at checkout."
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...1880_Tagline-04_300x300.png?v=1623791635Rookwood Pottery
...prouse_Homepage_200x200.png?v=1727729030No alt attribute provided
.../Tours_Homepage_200x200.png?v=1727729516No alt attribute provided
...2c-359ad2e6d57b_200x200.png?v=1727729589No alt attribute provided
...s/Tile_Homepage_200x200.png?v=1727729549No alt attribute provided
...ard-Mockup-01-1_300x300.png?v=1590713672Gift Card

Page structure

H1 heading
(Critically important)
Rookwood Pottery
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Rookwood Pottery
H2 The auction has been stopped
H2 Just added to your cart
H2 Deck the Halls
H2 Thanksgiving Essentials
H2 You Are My Sunshine
H2 The Arcadia Collection
H2 Deck the Halls Duplicate text
H2 Thanksgiving Essentials Duplicate text
H2 You Are My Sunshine Duplicate text
H2 The Arcadia Collection Duplicate text
H2 A Rookwood Artist Series
H2 Guided Tours Every Week
H2 Workshops
H2 EST. 1880
H2 Add Character to Your Home
H2 Featured product
H2 In-Store Pick-Up Available!
H2 Who is Rookwood?
H2 Sign up to receive 10% off
H3 Gift Card
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://rookwood.com/Anchor Skip to content
https://rookwood.com/cartView cart ()
/pages/holiday-open-house-2024You're Invited to our Annual Holiday Open House Nov. 16th & 17th | Learn More
https://rookwood.com/IMG-ALT Rookwood Pottery
/collections/new-one-of-a-kindNew One-of-a-Kind
/collections/new-home-decorNew Home Decor
/collections/new-giftsNew Gifts
/collections/new-tabletopNew Tabletop
/collections/new-arrivalsShop All New Arrivals
/collections/stocking-stuffersStocking Stuffers
/collections/hosting-essentialsHosting Essentials
https://rookwood.com/pages/giftsGift Guides
/collections/ornament-shopThe Ornament Shop
/collections/best-sellersBest Sellers
/collections/retiring-stylesRetiring Styles
/collections/artist-series-gol...Artist Series: Golden Hour by Jenna Sprouse
/collections/rookwood-by-teren...Artist Series: Terence Hammonds
/collections/historians-pick-h...Historian's Picks
/collections/shop-all-one-of-a...Shop All One-of-a-Kind
/collections/emilia-collectionEmilia Collection
/collections/riverstoneRiverstone Collection
/collections/heritage-collectionHeritage Collection
/collections/platesPlates
/collections/bowlsBowls
/collections/mugs-and-cupsMugs & Cups
/collections/charcuterie-boardsCharcuterie Boards
/collections/cruetsCruets
/collections/glasswareGlassware
/collections/linens-flatwareLinens & Flatware
/collections/pantryPantry
/collections/tabletop-decorTabletop Decor
/collections/shop-all-tabletopShop All Tabletop
/collections/vasesVases
/collections/ornamentsOrnaments
/collections/candles-candlesticksCandles & Candlesticks
/collections/tile-decorDecorative Tiles
/collections/frames-standsFrames & Stands
/collections/decor-figurinesBookends & Figurines
/collections/boooksBooks
/collections/shop-all-home-decorShop All Home Decor
/collections/stocking-stuffersText duplicate Stocking Stuffers
/collections/hosting-essentialsText duplicate Hosting Essentials
/collections/gift-setsGift Sets
/collections/gifts-for-the-dec...For the Decorator
/collections/for-the-gardenerFor the Gardener
/collections/for-the-newlywedsFor the Newlywed
/collections/cincinnati-shopThe Cincinnati Shop
/collections/cards-gift-tagsCards & Gift Tags
/collections/gift-cards-gift-c...Gift Cards
/collections/giftsShop All Gifts
https://rookwood.com/pages/tileTile Resources
https://rookwood.com/pages/tileLearn More about Rookwood Tile
/pages/contact-our-tile-expertsContact our Tile Experts
/pages/rookwood-professional-p...Become a Professional Partner
/collections/geometric-collectionGeometric Collection
/collections/signature-collectionSignature Collection
/collections/decorative-accentsDecorative Accents
/collections/glaze-color-colle...Color Collections
/collections/glaze-color-colle...Glaze Colors
https://cdn.shopify.com/s/file...External Subdomain Dimensions Guide
https://cdn.shopify.com/s/file...External Subdomain Care Guide
/pages/trim-finishesTrims & Finishes
https://cdn.shopify.com/s/file...External Subdomain Installation Guide
https://www.ceramictilefoundat...External Subdomain Find a Tile Installer
/pages/tile-faqsFAQs
https://rookwood.com/pages/customCustom & Commemorative
/pages/custom-page-4?_pos=1&_s...Custom Rookwood Exclusives
/pages/custom-page-3?_pos=1&_s...Custom Commemorative Originals
/pages/custom-page-2?_pos=4&_s...Commemorative Awards & Trophies
/pages/custom-page-1?_pos=5&_s...Custom Hand Thrown
/pages/custom?_pos=1&_sid=ab25...Learn More about Rookwood Custom Pieces
https://rookwood.com/pages/eventsTours & Events
https://rookwood.com/pages/eventsTours, Workshops & Events
/pages/holiday-open-house-2024Holiday Open House 2024
https://rookwood.com/pages/storesStore Hours
/pages/retail-storesSunday, Tuesday-Thursday | 10-4
/pages/retail-storesFriday & Saturday | 10-6
/pages/retail-storesParking Information
/account/loginLog in
https://rookwood.com/cartCart 0 items
/collections/new-one-of-a-kindText duplicate New One-of-a-Kind
/collections/new-home-decorText duplicate New Home Decor
/collections/new-giftsText duplicate New Gifts
/collections/new-tabletopText duplicate New Tabletop
/collections/new-arrivalsText duplicate Shop All New Arrivals
/collections/stocking-stuffersText duplicate Stocking Stuffers
/collections/hosting-essentialsText duplicate Hosting Essentials
https://rookwood.com/pages/giftsText duplicate Gift Guides
/collections/ornament-shopText duplicate The Ornament Shop
/collections/best-sellersText duplicate Best Sellers
/collections/retiring-stylesText duplicate Retiring Styles
/collections/artist-series-gol...Text duplicate Artist Series: Golden Hour by Jenna Sprouse
/collections/rookwood-by-teren...Text duplicate Artist Series: Terence Hammonds
/collections/historians-pick-h...Text duplicate Historian's Picks
/collections/shop-all-one-of-a...Text duplicate Shop All One-of-a-Kind
/collections/emilia-collectionText duplicate Emilia Collection
/collections/riverstoneText duplicate Riverstone Collection
/collections/heritage-collectionText duplicate Heritage Collection
/collections/platesText duplicate Plates
/collections/bowlsText duplicate Bowls
/collections/mugs-and-cupsText duplicate Mugs & Cups
/collections/charcuterie-boardsText duplicate Charcuterie Boards
/collections/cruetsText duplicate Cruets
/collections/glasswareText duplicate Glassware
/collections/linens-flatwareText duplicate Linens & Flatware
/collections/pantryText duplicate Pantry
/collections/tabletop-decorText duplicate Tabletop Decor
/collections/shop-all-tabletopText duplicate Shop All Tabletop
/collections/vasesText duplicate Vases
/collections/ornamentsText duplicate Ornaments
/collections/candles-candlesticksText duplicate Candles & Candlesticks
/collections/tile-decorText duplicate Decorative Tiles
/collections/frames-standsText duplicate Frames & Stands
/collections/decor-figurinesText duplicate Bookends & Figurines
/collections/boooksText duplicate Books
/collections/shop-all-home-decorText duplicate Shop All Home Decor
/collections/stocking-stuffersText duplicate Stocking Stuffers
/collections/hosting-essentialsText duplicate Hosting Essentials
/collections/gift-setsText duplicate Gift Sets
/collections/gifts-for-the-dec...Text duplicate For the Decorator
/collections/for-the-gardenerText duplicate For the Gardener
/collections/for-the-newlywedsText duplicate For the Newlywed
/collections/cincinnati-shopText duplicate The Cincinnati Shop
/collections/cards-gift-tagsText duplicate Cards & Gift Tags
/collections/gift-cards-gift-c...Text duplicate Gift Cards
/collections/giftsText duplicate Shop All Gifts
https://rookwood.com/pages/tileText duplicate Tile Resources
https://rookwood.com/pages/tileText duplicate Learn More about Rookwood Tile
/pages/contact-our-tile-expertsText duplicate Contact our Tile Experts
/pages/rookwood-professional-p...Text duplicate Become a Professional Partner
/collections/geometric-collectionText duplicate Geometric Collection
/collections/signature-collectionText duplicate Signature Collection
/collections/decorative-accentsText duplicate Decorative Accents
/collections/glaze-color-colle...Text duplicate Color Collections
/collections/glaze-color-colle...Text duplicate Glaze Colors
https://cdn.shopify.com/s/file...External Subdomain Text duplicate Dimensions Guide
https://cdn.shopify.com/s/file...External Subdomain Text duplicate Care Guide
/pages/trim-finishesText duplicate Trims & Finishes
https://cdn.shopify.com/s/file...External Subdomain Text duplicate Installation Guide
https://www.ceramictilefoundat...External Subdomain Text duplicate Find a Tile Installer
/pages/tile-faqsText duplicate FAQs
https://rookwood.com/pages/customText duplicate Custom & Commemorative
/pages/custom-page-4?_pos=1&_s...Text duplicate Custom Rookwood Exclusives
/pages/custom-page-3?_pos=1&_s...Text duplicate Custom Commemorative Originals
/pages/custom-page-2?_pos=4&_s...Text duplicate Commemorative Awards & Trophies
/pages/custom-page-1?_pos=5&_s...Text duplicate Custom Hand Thrown
/pages/custom?_pos=1&_sid=ab25...Text duplicate Learn More about Rookwood Custom Pieces
https://rookwood.com/pages/eventsText duplicate Tours & Events
https://rookwood.com/pages/eventsText duplicate Tours, Workshops & Events
/pages/holiday-open-house-2024Text duplicate Holiday Open House 2024
https://rookwood.com/pages/storesText duplicate Store Hours
/pages/retail-storesText duplicate Sunday, Tuesday-Thursday | 10-4
/pages/retail-storesText duplicate Friday & Saturday | 10-6
/pages/retail-storesText duplicate Parking Information
/collections/new-arrivalsshop new arrivals
/collections/fall-shopSHOP THE COLLECTIOn
/collections/ornament-shopSHOP ORNAMENTS
/collections/vasesSHOP NOW
/collections/new-arrivalsText duplicate shop new arrivals
/collections/fall-shopText duplicate SHOP THE COLLECTIOn
/collections/ornament-shopText duplicate SHOP ORNAMENTS
/collections/vasesText duplicate SHOP NOW
/collections/artist-series-gol...shop the collection
https://rookwood.com/pages/eventsPurchase Tickets
https://rookwood.com/pages/eventsLearn More and Purchase Tickets
/pages/about-rookwoodOUR STORY
A-TITLE About Rookwood
/pages/inspiring-spaces?_pos=1...Get Inspired
/policies/shipping-policyShipping
/pages/in-store-pick-upWe offer free in-store pick-up for online orders! Select "Local Pick-Up" during checkout.
A-TITLE In Store Pick Up
/pages/in-store-pick-upPickup available during regular business hours.
A-TITLE In Store Pick Up
/pages/in-store-pick-upView In-Store Pick-Up FAQ for more information
A-TITLE In Store Pick Up
/pages/about-rookwoodRead our Story
/pages/about-rookwoodAbout Rookwood
/pages/career-opportunitiesCareers
/pages/retail-storesOur Stores
/blogs/in-the-newsPress
/blogs/rookwood-blogBlog
https://rookwood.com/pages/customCustom
/pages/terms-of-useTerms of Service
/pages/privacy-policyPrivacy Policy
/pages/accessibility-policyAccessibility Policy
/pages/shippingText duplicate Shipping
/pages/returns-exchangesExchange, Return and Refund Policy
/pages/contactContact Us
https://www.facebook.com/rookw...External Subdomain Facebook
https://twitter.com/Rookwood_CoExternal Twitter
https://www.pinterest.com/rook...External Subdomain Pinterest
https://www.instagram.com/rook...External Subdomain Instagram
https://www.youtube.com/channe...External Subdomain YouTube
https://rookwood.com/Text duplicate Rookwood Pottery
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Powered by Shopify

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://rookwood.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (484 kB).

HTTP Response Header

NameValue
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set-cookie99 Characters
x-cachehit, server
x-frame-optionsDENY
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servercloudflare
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content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 411 referring domains.
This page has 1,435 backlinks.
This page has backlinks from 233 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Search preview

rookwood.com
Homepage | Rookwood – Rookwood Pottery
Rookwood offers high quality pottery goods since 1880. We also provide access to residential and commercial tiles all manufactured in Cincinnati, Ohio.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rookwood93%Check
Rookwood Pottery85%Check
Pottery75%Check
Rookwood Tile72%Check
art pottery60%Check
Tile48%Check
Gift47%Check
Card47%Check
Gift Card47%Check
offer46%Check
Show more keywords and terms

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