Rota.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
77% 
Page structure
79% 
Link structure
66% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.09 s
File size
379.40 kB
Words
816
Media files
23
Number of links
106 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Race on the Agenda - One of Britain’s leading anti-racist change drivers
The page title should be shorter than 580 pixels. It is 642 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
One of Britain’s leading anti-racist change drivers
The length of the meta description is perfect. (303 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rota.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
dc.titleRace on the Agenda - One of Britain’s leading anti-racist change drivers
dc.descriptionOne of Britain’s leading anti-racist change drivers
dc.relationhttps://www.rota.org.uk/
dc.sourcehttps://www.rota.org.uk/
dc.languageen_GB
descriptionOne of Britain’s leading anti-racist change drivers
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
generatorWordPress 6.6.1
msapplication-TileImagehttps://www.rota.org.uk/wp-content/uploads/2023/11/cropped-rota-2-favicon-270x270.png
langen-gb
twitter:cardsummary
twitter:site@raceontheagenda
twitter:creator@raceontheagenda
twitter:titleRace on the Agenda - One of Britain’s leading anti-racist change drivers
twitter:descriptionOne of Britain’s leading anti-racist change drivers
twitter:imagehttps://www.rota.org.uk/wp-content/uploads/2023/11/rota-default-img2.webp
fb:pagesEmpty
fb:adminsEmpty
fb:app_idEmpty
og:urlhttps://www.rota.org.uk/
og:site_nameRace on the Agenda
og:localeen_GB
og:typewebsite
og:titleRace on the Agenda - One of Britain’s leading anti-racist change drivers
og:descriptionOne of Britain’s leading anti-racist change drivers
og:imagehttps://www.rota.org.uk/wp-content/uploads/2023/11/rota-default-img2.webp
og:image:secure_urlhttps://www.rota.org.uk/wp-content/uploads/2023/11/rota-default-img2.webp
og:image:width975
og:image:height648
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 28.75 words is high.
This page contains 816 words. That's ok.
29.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Race on the Agenda
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64airbnb750x401
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64corevaccine_event_banner750x401
data:[...] Base64Race on the Agenda
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64easyfundraising - see your favourite brands, donate to us whenever you spend with them -

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Join us
H2 About ROTA
H2 Our work
H2 Race on the Agenda (ROTA) is one of Britain’s leading anti-racist change drivers.
H2 Latest news and blogs
H2 ROTA Annual General Meeting 2022-23 and Conference “The Power of Community Research”
H2 Launch of the ROTA Community Research Partnership (RCRP)
H2 Joint response by leading anti-racism organisations to the Church of England
H2 ROTA’s Response to Islamophobic comments from Lee Anderson
H2 Join ROTA
H2 ROTA COnTact
H2 Support ROTA
H3 Funding from Propel secured
H3 ROTA’s education work
H3 Race on the Agenda and Airbnb help Hosts to be more inclusive
H3 53rd anniversary of the Stonewall Riots
H3 ‘Extremely worrying’ new figures show school exclusions for Black Caribbean girls are rising again
H3 ROTA Community Research Partnership – Launch Event on 16 May 2024
H3 CORE COVID-19 Vaccine Event – 16 March 2021
Some anchor texts are used more than once.
9 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.rota.org.uk/Anchor Skip to content
https://www.facebook.com/pages...New window External Subdomain No Text
https://twitter.com/raceonthea...New window External No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.rota.org.uk/Subdomain IMG-ALT Race on the Agenda
https://www.rota.org.uk/about-us/Subdomain About us
https://www.rota.org.uk/about-us/Subdomain Text duplicate About us
/about-us/vision-and-mission/Subdomain Vision & Mission
/about-us/patrons-and-trustees/Subdomain Board & Patrons
/about-us/funders/Subdomain Funders
https://www.rota.org.uk/news/Subdomain News
https://www.rota.org.uk/news/Subdomain News – view all news
/2023/11/01/funding-from-prope...Subdomain No Text
/2023/11/01/funding-from-prope...Subdomain Funding from Propel secured
/2023/10/30/rotas-education-work/Subdomain No Text
/2023/10/30/rotas-education-work/Subdomain ROTA’s education work
/2023/02/24/race-agenda-and-ai...Subdomain IMG-ALT airbnb750x401
/2023/02/24/race-agenda-and-ai...Subdomain Race on the Agenda and Airbnb help Hosts to be more inclusive
/2022/06/28/53rd-anniversary-s...Subdomain No Text
/2022/06/28/53rd-anniversary-s...Subdomain 53rd anniversary of the Stonewall Riots
/2024/02/09/pressrelease-new-f...Subdomain No Text
/2024/02/09/pressrelease-new-f...Subdomain ‘Extremely worrying’ new figures show school exclusions for Black Caribbean girls are rising again
/2024/04/25/rota-community-res...Subdomain No Text
/2024/04/25/rota-community-res...Subdomain ROTA Community Research Partnership – Launch Event on 16 May 2024
/2021/03/16/core-covid-19-vacc...Subdomain IMG-ALT corevaccine_event_banner750x401
/2021/03/16/core-covid-19-vacc...Subdomain CORE COVID-19 Vaccine Event – 16 March 2021
/contact-us/Subdomain To promote your event here please contact us
https://www.rota.org.uk/our-work/Subdomain Our work
https://www.rota.org.uk/our-work/Subdomain Our Work
/our-work/current-projects/Subdomain Current projects
/our-work/current-projects/edu...Subdomain Education Project
/our-work/current-projects/equ...Subdomain Equality Law Project
/our-work/current-projects/hou...Subdomain Housing Project
/our-work/current-projects/rcrp/Subdomain ROTA Community Research Partnership (RCRP)
/our-work/current-projects/vol...Subdomain Volunteer Programme
/our-work/publications/Subdomain Publications
/our-work/publications/agenda/Subdomain Agenda
/our-work/publications/policy-...Subdomain Policy & Race
/our-work/publications/supplem...Subdomain Supplement
/our-work/publications/researc...Subdomain Research Publications
/our-work/publications/policy-...Subdomain Policy E-newsletter
/our-work/publications/rota-co...Subdomain ROTA comments and briefings
/our-work/publications/consult...Subdomain Consultation Responses
/our-work/previous-work/Subdomain Previous work
/our-work/previous-work/active...Subdomain Active Lives, Healthy Minds
/our-work/previous-work/avocado/Subdomain The AVOCADO+ Programme
/our-work/previous-work/core/Subdomain The Coalition for Race Equality (CORE)
/our-work/previous-work/creme-...Subdomain CREME Project
/our-work/previous-work/crimin...Subdomain Criminal justice and mental health
/our-work/previous-work/female...Subdomain Female Voice in Violence and Building Bridges
/our-work/previous-work/health...Subdomain Healthy, Mobilised and BAME
/london-all/Subdomain London for All
/our-work/previous-work/prism-...Subdomain PRISM
/our-work/previous-work/react-...Subdomain REACT
/our-work/previous-work/restor...Subdomain Restoring Relations Project
/our-work/previous-work/tamil-...Subdomain Tamil oral history project
/get-involved/rotamembership/Subdomain Get involved
/get-involved/Subdomain Text duplicate Get involved
/rotamembership/Subdomain Membership
https://www.rota.org.uk/donate/Subdomain Support our work
/rota-jobs/Subdomain Jobs at ROTA
/volunteer-with-us/Subdomain Volunteer with us
/contact-us/Subdomain Contact us
https://cafdonate.cafonline.or...New window External Subdomain Donate
https://www.rota.org.uk/Subdomain Text duplicate IMG-ALT Race on the Agenda
/rotamembership/Subdomain Learn more
https://www.rota.org.uk/about-us/Subdomain Text duplicate Learn more
/our-work/current-projects/Subdomain View projects
/our-work/publications/Subdomain Our publications
/volunteer-with-us/Subdomain Text duplicate Volunteer with us
https://www.rota.org.uk/donate/Subdomain Support us
https://www.rota.org.uk/news/Subdomain View all news
/2024/08/14/conferenceagm24/Subdomain No Text
/2024/08/14/conferenceagm24/Subdomain ROTA Annual General Meeting 2022-23 and Conference “The Power of Community Research”
/2024/08/14/conferenceagm24/Subdomain Read More ROTA Annual General Meeting 2022-23 and Conference “The Power of Community Research”
/2024/06/23/launch-of-the-rota...Subdomain No Text
/2024/06/23/launch-of-the-rota...Subdomain Launch of the ROTA Community Research Partnership (RCRP)
/2024/06/23/launch-of-the-rota...Subdomain Read More Launch of the ROTA Community Research Partnership (RCRP)
/2024/03/15/joint-response-by-...Subdomain No Text
/2024/03/15/joint-response-by-...Subdomain Joint response by leading anti-racism organisations to the Church of England
/2024/03/15/joint-response-by-...Subdomain Read More Joint response by leading anti-racism organisations to the Church of England
/2024/02/28/rotas-response-to-...Subdomain No Text
/2024/02/28/rotas-response-to-...Subdomain ROTA’s Response to Islamophobic comments from Lee Anderson
/2024/02/28/rotas-response-to-...Subdomain Read More ROTA’s Response to Islamophobic comments from Lee Anderson
/rotamembershipSubdomain Trivial anchor text
Read more
https://www.facebook.com/pages...External Subdomain Facebook
https://twitter.com/raceonthea...External X
https://www.youtube.com/channe...External Subdomain YouTube
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://cafdonate.cafonline.or...New window Nofollow External Subdomain Anchor Donate online now
https://www.easyfundraising.or...New window Nofollow External Subdomain IMG-ALT easyfundraising - see your favourite brands, donate to us whenever you spend with them -
/content/lord-adebowale-cbeSubdomain Lord Adebowale CBE
/contact-usSubdomain CONTACT US
/content/linksSubdomain LINKS
/content/disclaimer-and-privacySubdomain DISCLAIMER AND PRIVACY
/content/accessibilitySubdomain ACCESSIBILITY
https://www.rota.org.uk/Anchor No Text
https://www.rota.org.uk/Subdomain Home
https://www.rota.org.uk/about-us/Subdomain Text duplicate About us
/about-us/vision-and-mission/Subdomain Vision and Mission
/about-us/patrons-and-trustees/Subdomain Patrons and Trustees
/about-us/funders/Subdomain Text duplicate Funders
https://www.rota.org.uk/news/Subdomain Text duplicate News
https://www.rota.org.uk/our-work/Subdomain Text duplicate Our Work
/our-work/current-projects/Subdomain Current Projects
/our-work/publications/Subdomain Text duplicate Publications
/our-work/previous-work/Subdomain Previous Work
/our-work/previous-work/active...Subdomain Active Lives, Healthy Minds project
/our-work/previous-work/avocado/Subdomain AVOCADO+ Accelerator Programme
/get-involved/Subdomain Text duplicate Get involved
/get-involved/rotamembership/Subdomain ROTA membership
/get-involved/donate/Subdomain Support our work and help us fundraise
/get-involved/rota-jobs/Subdomain Text duplicate Jobs at ROTA
/get-involved/volunteer-with-us/Subdomain Text duplicate Volunteer with us
/contact-us/Subdomain Text duplicate Contact us
https://cafdonate.cafonline.or...External Subdomain Text duplicate Donate
https://www.rota.org.uk/Anchor Text duplicate Skip to content

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rota.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.09 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (379 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 01 Sep 2024 07:40:32 GMT
content-typetext/html; charset=UTF-8
x-powered-byPHP/8.1.29
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
x-dns-prefetch-controlon
link<https://www.rota.org.uk/wp-json/>; rel="https://api.w.org/"
etag"8194-1724933595;gz"
x-litespeed-cachehit
content-encodinggzip
varyAccept-Encoding
alt-svch3=":7081"; ma=2592000, h3-29=":7081"; ma=2592000, h3-Q050=":7081"; ma=2592000, h3-Q046=":7081"; ma=2592000, h3-Q043=":7081"; ma=2592000, quic=":7081"; ma=2592000; v="43,46"
x-turbo-charged-byLiteSpeed
strict-transport-securitymax-age=15768000; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 165 referring domains.
This page has 749 backlinks.
This page has backlinks from 154 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.rota.org.uk
Race on the Agenda - One of Britain’s leading anti-racist change dr...
One of Britain’s leading anti-racist change drivers

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
one68%Check
leading65%Check
leading anti-racist change65%Check
Britain62%Check
anti-racist change drivers62%Check
Race61%Check
Agenda61%Check
change61%Check
anti-racist61%Check
drivers61%Check
Show more keywords and terms

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