Routinecream.ca - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
68% 
Page structure
58% 
Link structure
28% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.88 s
File size
330.40 kB
Words
730
Media files
34
Number of links
215 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Routine Natural Deodorant & Natural Beauty – Routine Natural Beauty
The page title should be shorter than 580 pixels. It is 631 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Former smelly sisters who needed an antidote to our own unfortunate natural musk. Being stinky but smart, naturally, we created some. We believe armpits are lovely and deserve the best, just like every other inch of our flesh covered selves. ONLY CLEAN IN YOUR ROUTINE.
The meta description is too long: 1708 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://routinecream.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0
theme-colorEmpty
google-site-verificationSfU1GzlFpNfz80mFghsDmlDOu82-cYdTUZbd7UQMtJQ
descriptionFormer smelly sisters who needed an antidote to our own unfortunate natural musk. Being stinky but smart, naturally, we created some. We believe armpits are lovely and deserve the best, just like every other inch of our flesh covered selves. ONLY CLEAN IN YOUR ROUTINE.
facebook-domain-verification44f9qjsp5bg0s39g8xcvsko24y6v1a
shopify-digital-wallet/8858173503/digital_wallets/dialog
shopify-checkout-api-tokenbb76227e4bf90745c6be7ab25247cd7e
langen
twitter:cardsummary
twitter:titleRoutine Natural Deodorant & Natural Beauty
twitter:descriptionFormer smelly sisters who needed an antidote to our own unfortunate natural musk. Being stinky but smart, naturally, we created some. We believe armpits are lovely and deserve the best, just like every other inch of our flesh covered selves. ONLY CLEAN IN YOUR ROUTINE.
og:typewebsite
og:titleRoutine Natural Deodorant & Natural Beauty
og:descriptionFormer smelly sisters who needed an antidote to our own unfortunate natural musk. Being stinky but smart, naturally, we created some. We believe armpits are lovely and deserve the best, just like every other inch of our flesh covered selves. ONLY CLEAN IN YOUR ROUTINE.
og:urlhttps://routinecream.ca/
og:site_nameRoutine Natural Beauty
og:imagehttps://cdn.shopify.com/s/files/1/0088/5817/3503/files/007_social_routine_transparent_CIRCLE.png?v=1717522860
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0088/5817/3503/files/007_social_routine_transparent_CIRCLE.png?v=1717522860
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
This page contains 730 words. That's ok.
19.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-a3c3-245b9c6da13a_210x.png?v=1700689219Routine Natural Beauty
...hop/files/IMG_7094_1x1.heic?v=1727117834No alt attribute provided
...1-a424-6a01710b599d_1x1.jpg?v=1677891084No alt attribute provided
...a-a904-9a4f4dce2632_1x1.jpg?v=1695999967No alt attribute provided
...s_LIP_CHAP_2_Mobile_1x1.jpg?v=1690388292No alt attribute provided
...el_Long_Hair_MOVILE_1x1.jpg?v=1675876610No alt attribute provided
...1-83b4-14b5a5d91c65_1x1.jpg?v=1696001088No alt attribute provided
...2-8aa0-2b650d0401e1_1x1.jpg?v=1696007431No alt attribute provided
Video URLWidthHeight
...o/v/f8d8cb84a1f64414b366e780f412ddf0.mp4

Page structure

H1 heading
(Critically important)
Routine Natural Beauty
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Routine Natural Beauty
H1 Botanic Serum Lip Balm
H2 Element Drops
H2 Maggie's Farm Element Drops
H2 Sexy Sadie Element Drops
H2 Moon Sisters Element Drops
H2 The Curator Element Drops
H2 alchemistry
H2 Body, Hair & Atmosphere Mists
H2 Maggie's Farm Body, Hair & Atmosphere Mist
H2 Sexy Sadie Body, Hair & Atmosphere Mist
H2 Moon Sisters Body, Hair & Atmosphere Mist
H2 The Curator Body, Hair & Atmosphere Mist
H2 I like your lip chap, it's real big.
H2 Routine Natural Beauty Duplicate text
H2 natural hair
H2 natural deodorant
H2 natural body
H2 natural face
H2 natural home
H2 the full lineup
H2 shop by artist
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Made Wild in the West.
H2 Menu
H2 join the party
H3 Featured collection
H3 your signature scent
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://routinecream.ca/Anchor Skip to content
/collections/a-girl-named-sueA Girl Named Sue
/collections/blackberry-bettyBlackberry Betty
/collections/bonita-applebomBonita Applebom
/collections/bonnie-n-clydeBonnie n' Clyde
/collections/cat-ladyCat Lady
/collections/routine-x-the-classThe Class
/collections/the-curatorThe Curator
/collections/dirty-hipsterDirty Hipster
/collections/johnnys-cashJohnny's Cash
/collections/like-a-bossLike a Boss
/collections/lucy-in-the-skyLucy in the Sky
/collections/maggies-citrus-farmMaggie's Farm
/collections/moon-sistersMoon Sisters
/collections/reuben-the-darkReuben & the Desert
/collections/sexy-sadieSexy Sadie
/collections/superstarSuperstar
/collections/sweet-janeSweet Jane
/collections/so-soSo & So
/products/the-class-nourishing...The Class Gift Set
/pages/collabsAll Collabs
/products/routine-gift-cardShop Gift Card
/collections/all-products-1Shop All Products
/pages/shop-by-vibe-quizShop By Vibe Quiz
/collections/classic-deodorantClassic Deodorant
/collections/baking-soda-free-...Baking Soda Free Deodorant
/collections/vegan-deodorantVegan Deodorant
/collections/full-strength-deo...Extra Strength Deodorant
/collections/charcoal-deodorantCharcoal Deodorant
/collections/refillable-glass-...Refillable Natural Deodorant
/collections/natural-deodorant...Sticks
/collections/kitsMinis & Minis Kits
/collections/customized-kitsCustomizable Kits
/collections/hair-body-mistsNatural Mists
/collections/full-sizeShop All Deodorant
/collections/hair-systemsLong Hair Systems
/collections/conditionerConditioner
/collections/shampooShampoo
/collections/body-oilsOils
/collections/hair-body-mistsText duplicate Natural Mists
/collections/natural-hairShop All Hair
/collections/hair-body-mistsText duplicate Natural Mists
/collections/body-creamsNatural Body Creams
/collections/natural-soap-body...Natural Soap & Body Wash
/collections/body-oilsBotanic Body Serums
/collections/solid-perfumesBotanic Perfume Balms
/products/botanic-serum-lip-balmBotanic Serum Lip Balm
/products/dirty-hipster-no-4-a...Armpit Scrub
/products/dirty-hipster-armpit...Armpit Tool
/collections/natural-bodyShop All Body
/products/day-face-serumDay Serum
/products/night-face-serumNight Serum
/products/botanic-serum-lip-balmText duplicate Botanic Serum Lip Balm
/products/dirty-hipster-no-4-a...Dirty Hipster Scrub
/collections/natural-faceShop All Face
/collections/element-dropsElement Drops
/collections/hair-body-mistsText duplicate Natural Mists
/collections/natural-soap-body...Text duplicate Natural Soap & Body Wash
/products/dirty-hipster-armpit...Text duplicate Armpit Tool
/collections/natural-homeShop All Home
/collections/damaged-goodsSale
/pages/impact-1The Routine Ripple Effect
/pages/about-usMeet the Rou-Team
/pages/the-routeamOur Story
/pages/refill-storeRoutine Shop & Refill Bar
/pages/stockistsFind a Store
/pages/shop-by-vibe-quizThe Find Your Vibe Quiz
https://routinecream.ca/accountAccount
https://www.facebook.com/routi...New window External Subdomain No Text
https://www.instagram.com/rout...New window External Subdomain No Text
/collections/damaged-goodsFREE SHIPPING OVER $68
/collections/all-products-1Shop All
/collections/all-products-1Shop by Scent
/collections/a-girl-named-sueText duplicate A Girl Named Sue
/collections/blackberry-bettyText duplicate Blackberry Betty
/collections/bonita-applebomText duplicate Bonita Applebom
/collections/bonnie-n-clydeText duplicate Bonnie n' Clyde
/collections/cat-ladyText duplicate Cat Lady
/collections/routine-x-the-classText duplicate The Class
/collections/the-curatorText duplicate The Curator
/collections/dirty-hipsterText duplicate Dirty Hipster
/collections/johnnys-cashText duplicate Johnny's Cash
/collections/like-a-bossText duplicate Like a Boss
/collections/lucy-in-the-skyText duplicate Lucy in the Sky
/collections/maggies-citrus-farmText duplicate Maggie's Farm
/collections/moon-sistersText duplicate Moon Sisters
/collections/reuben-the-darkText duplicate Reuben & the Desert
/collections/sexy-sadieText duplicate Sexy Sadie
/collections/superstarText duplicate Superstar
/collections/sweet-janeText duplicate Sweet Jane
/collections/so-soText duplicate So & So
/pages/collabsCollaborations
/products/the-class-nourishing...Text duplicate The Class Gift Set
/pages/collabsText duplicate All Collabs
/products/routine-gift-cardText duplicate Shop Gift Card
/collections/all-products-1Text duplicate Shop All Products
/pages/shop-by-vibe-quizText duplicate Shop By Vibe Quiz
/collections/full-sizeDeodorant
/collections/full-sizeShop by Formula
/collections/classic-deodorantText duplicate Classic Deodorant
/collections/baking-soda-free-...Text duplicate Baking Soda Free Deodorant
/collections/vegan-deodorantText duplicate Vegan Deodorant
/collections/full-strength-deo...Text duplicate Extra Strength Deodorant
/collections/charcoal-deodorantText duplicate Charcoal Deodorant
/collections/refillable-glass-...Text duplicate Refillable Natural Deodorant
/collections/natural-deodorant...Text duplicate Sticks
/collections/kitsText duplicate Minis & Minis Kits
/collections/customized-kitsText duplicate Customizable Kits
/collections/hair-body-mistsText duplicate Natural Mists
/collections/full-sizeText duplicate Shop All Deodorant
/collections/natural-hairHair
/collections/hair-systemsText duplicate Long Hair Systems
/collections/conditionerText duplicate Conditioner
/collections/shampooText duplicate Shampoo
/collections/body-oilsText duplicate Oils
/collections/hair-body-mistsText duplicate Natural Mists
/collections/natural-hairText duplicate Shop All Hair
/collections/natural-bodyBody
/collections/hair-body-mistsText duplicate Natural Mists
/collections/body-creamsText duplicate Natural Body Creams
/collections/natural-soap-body...Text duplicate Natural Soap & Body Wash
/collections/body-oilsText duplicate Botanic Body Serums
/collections/solid-perfumesText duplicate Botanic Perfume Balms
/products/botanic-serum-lip-balmText duplicate Botanic Serum Lip Balm
/products/dirty-hipster-no-4-a...Text duplicate Armpit Scrub
/products/dirty-hipster-armpit...Text duplicate Armpit Tool
/collections/natural-bodyText duplicate Shop All Body
/collections/natural-faceFace
/products/day-face-serumText duplicate Day Serum
/products/night-face-serumText duplicate Night Serum
/products/botanic-serum-lip-balmText duplicate Botanic Serum Lip Balm
/products/dirty-hipster-no-4-a...Text duplicate Dirty Hipster Scrub
/collections/natural-faceText duplicate Shop All Face
/collections/natural-homeHome
/collections/element-dropsText duplicate Element Drops
/collections/hair-body-mistsText duplicate Natural Mists
/collections/natural-soap-body...Text duplicate Natural Soap & Body Wash
/products/dirty-hipster-armpit...Text duplicate Armpit Tool
/collections/natural-homeText duplicate Shop All Home
/collections/damaged-goodsSaleSale
/pages/the-routeamAbout
/pages/impact-1Text duplicate The Routine Ripple Effect
/pages/about-usText duplicate Meet the Rou-Team
/pages/the-routeamText duplicate Our Story
/pages/stockistsText duplicate Find a Store
/pages/refill-storeText duplicate Routine Shop & Refill Bar
/pages/stockistsText duplicate Find a Store
/pages/shop-by-vibe-quizQUIZ
/pages/shop-by-vibe-quizText duplicate The Find Your Vibe Quiz
https://routinecream.ca/IMG-ALT Routine Natural Beauty
https://routinecream.ca/accountText duplicate Account
https://routinecream.ca/searchSearch
https://routinecream.ca/cartCart (0)
https://routinecream.ca/searchNo Text
https://routinecream.ca/cartNo Text
/collections/element-dropsELEMENT DROPS ✦ NOW AVAILABLE
/products/maggies-farm-5ml-ele...IMG-ALT Maggie's Farm Element Drops
/products/maggies-farm-5ml-ele...Text duplicate Maggie's Farm Element Drops
/products/sexy-sadie-5ml-eleme...IMG-ALT Sexy Sadie Element Drops
/products/sexy-sadie-5ml-eleme...Text duplicate Sexy Sadie Element Drops
/products/sexy-sadie-5ml-eleme...IMG-ALT Moon Sisters Element Drops
/products/sexy-sadie-5ml-eleme...Text duplicate Moon Sisters Element Drops
/products/the-curator-5ml-elem...IMG-ALT The Curator Element Drops
/products/the-curator-5ml-elem...Text duplicate The Curator Element Drops
/collections/element-dropsshop bespoke scent blends
/products/maggies-farm-200ml-h...IMG-ALT Maggie's Farm Body, Hair & Atmosphere Mist
/products/maggies-farm-200ml-h...Text duplicate Maggie's Farm Body, Hair & Atmosphere Mist
/cart/44828678881442:1Buy now
/products/sexy-sadie-200ml-hai...IMG-ALT Sexy Sadie Body, Hair & Atmosphere Mist
/products/sexy-sadie-200ml-hai...Text duplicate Sexy Sadie Body, Hair & Atmosphere Mist
/cart/44828678652066:1Text duplicate Buy now
/products/moon-sisters-200ml-h...IMG-ALT Moon Sisters Body, Hair & Atmosphere Mist
/products/moon-sisters-200ml-h...Text duplicate Moon Sisters Body, Hair & Atmosphere Mist
/products/sexy-sadie-200ml-hai...IMG-ALT The Curator Body, Hair & Atmosphere Mist
/products/sexy-sadie-200ml-hai...Text duplicate The Curator Body, Hair & Atmosphere Mist
/cart/44828678717602:1Text duplicate Buy now
/collections/hair-body-mistsView all mists
/collections/natural-deodorant...Shop the life-changing deodorant legends
/products/botanic-serum-lip-balmText duplicate IMG-ALT Botanic Serum Lip Balm
/products/botanic-serum-lip-balmText duplicate Botanic Serum Lip Balm
https://www.facebook.com/share...New window External Subdomain No Text
https://twitter.com/share?text...New window External No Text
https://pinterest.com/pin/crea...New window External No Text
/products/botanic-serum-lip-balmView product details
/collections/shop-masculine-sc...shop mens
/products/botanic-serum-lip-balmshop giant lip balm
/collections/natural-hairShop the Founders' Look
/collections/shop-masculine-sc...Text duplicate shop mens
/collections/natural-deodorant...shop deodorant sticks
/collections/natural-hairnatural hair shop now
/collections/deodorantnatural deodorant shop now
/collections/natural-bodynatural body shop now
/collections/natural-facenatural face shop now
/collections/natural-homenatural home shop now
/collections/all-products-1the full lineup shop now
/collections/so-soSHOP SO & SO
/collections/maggies-citrus-farmshop maggie's farm
/collections/sexy-sadieshop sexy sadie
/collections/moon-sistersshop moon sisters
/collections/the-curatorshop the curator
/collections/reuben-the-darkShop reuben & the dark
/collections/bonita-applebomshop bonita applebom
/collections/lucy-in-the-skyShop Lucy in the Sky
/collections/sweet-janeshop sweet jane
/collections/dirty-hipstershop dirty hipster
/collections/like-a-bossshop like a boss
/collections/superstarshop superstar
/collections/johnnys-cashshop johnny's cash
/collections/routine-x-the-classshop the class
https://www.facebook.com/routi...New window External Subdomain No Text
https://www.instagram.com/rout...New window External Subdomain No Text
/collections/all-products-1Text duplicate Shop All
/collections/allShop Deodorant
/collections/natural-bodyShop Body
/collections/natural-faceShop Face
/collections/natural-hairShop Hair
/collections/natural-homeShop Home
https://routinegoods.myshopify...External Subdomain FAQ
https://www.routinewholesale.ca/External Subdomain Wholesale
/policies/refund-policyRefunds & Returns
/pages/contact-usContact
/pages/the-routeamAbout Routine
/pages/find-a-storeText duplicate Find a Store
https://maps.app.goo.gl/G3aMYA...External Subdomain Visit the Routine Shop & Refill Bar
https://routinecream.ca/© Routine Natural Beauty
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://routinecream.ca/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.88 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (330 kB).

HTTP Response Header

NameValue
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External factors

This website has excellent links from other websites.
This page has backlinks from 223 referring domains.
This page has 1,744 backlinks.
This page has backlinks from 152 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://routinecream.ca/sitemap.xml

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routinecream.ca
Routine Natural Deodorant & Natural Beauty – Routine Natural Be...
Former smelly sisters who needed an antidote to our own unfortunate natural musk. Being stinky but smart, naturally, we created some. We believe armpits are lovely and deserve the best, just like every other inch of our flesh covered selves. ONLY CLEAN IN YOUR ROUTINE.

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KeywordResultRecheck
Routine93%Check
Routine Natural87%Check
Routine Natural Beauty81%Check
Natural79%Check
beauty routine78%Check
Routine Natural Deodorant76%Check
Natural Beauty75%Check
Deodorant Natural Beauty Routine69%Check
Natural Deodorant67%Check
Natural Hair62%Check
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