ruffwear.co.uk | Website SEO Review

Response time

1.76 s

File size

401.10 kB

Words

737

Media files

154

Number of links

114 internal / 11 external

Meta specifications 97% achieved

Title

(Critically important)

Outdoor Performance Dog Gear | Ruffwear

The length of the page title is perfect. (384 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Building dog gear to enhance your outdoor adventures. Trail tested & rugged dog boots, dog coats, dog harnesses, dog life jackets and much more.

The length of the meta description is perfect. (906 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://ruffwear.co.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

Language for link pointing to page itself inaccurate

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1
facebook-domain-verification	8bziyl60r0eqcqijmmxguovq3r2a2f
description	Building dog gear to enhance your outdoor adventures. Trail tested & rugged dog boots, dog coats, dog harnesses, dog life jackets and much more.
google-site-verification	RHOD31605-3c_7VsNUlCGeuhhow_pAWdoXNKtCp-gEs
shopify-digital-wallet	/24373085/digital_wallets/dialog
shopify-checkout-api-token	451c71a8d5c253130e47ea7f0cd6706a
lang	en
fb:app_id	157868391355806
og:type	website
og:url	https://ruffwear.co.uk
og:title	Outdoor Performance Dog Gear \| Ruffwear
og:description	Building dog gear to enhance your outdoor adventures. Trail tested & rugged dog boots, dog coats, dog harnesses, dog life jackets and much more.
og:image	https://ruffwear.co.uk/cdn/shop/files/Full_Width_-_Impact_Report_882x589.png?v=1720822796
X-UA-Compatible	IE=edge,chrome=1
charset	utf-8

Page quality 73% achieved

Content

(Critically important)

Some words from the page title are not used within the pages content

There are 4 text duplicates on this page:

Duplicate 1: We’ve been pushing the boundaries since 1994. Learn more about Ruffwea...
Duplicate 2: We're committed to protecting our planet for generations to come. Lear...

This page contains 737 words. That's ok.

22% of the text are stop words.

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

6 paragraphs were found on this page.

No placeholders texts or images were found.

The average number of words per sentence of 12.91 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The following tag is repeated too often: featured

Strong and Bold Tags

Image SEO

(Somewhat important)

4 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
..._Anniversary.png?height=100&v=1725482421	Featured
...stainability.jpg?height=100&v=1725482395	Featured Story
...n.shopify.com/static/images/flags/gb.svg	United Kingdom flag
...obileNav_FW24.png?v=1725482948&width=500	Shop New Gear
...ileNav_FW24_1.png?v=1725482972&width=500	Shop All Gear
...Falls_GUWO-28.png?v=1725483037&width=500	Shop by Activity
...ileNav_FW24_2.png?v=1725482994&width=500	Shop by Collection
...ders_Stories.jpg?v=1725482893&width=1300	Explored
...mbnail.0000000000_small.jpg?v=1725922248	No alt attribute provided
...-779988112e24.png?v=1722541625&width=200	Blue Pool (410)
...-1f4a56b12eb4.png?v=1722541625&width=200	Blue Pool (410)
...-b1325fbc9099.png?v=1725626794&width=200	River Rock Green (355)
...-bc6dee94ca7c.png?v=1725626794&width=200	Basalt Gray (042)
...-b1325fbc9099.png?v=1725626794&width=200	River Rock Green (355)
...-0792a81fd904.png?v=1725626794&width=200	Blue Pool (410)
...-302d96357544.png?v=1725626794&width=200	Red Canyon (625)
...-cce20d7c8ed8.png?v=1725626794&width=200	Moonlight Mountains (964)
...-d1960305b0a9.png?v=1725626794&width=200	Spring Mountains (968)
...-cbf19850d385.png?v=1725626794&width=200	Coastal Mountains (973)
...-bc6dee94ca7c.png?v=1725626794&width=200	Basalt Gray (042)
...-b1325fbc9099.png?v=1725626794&width=200	River Rock Green (355)
...-0792a81fd904.png?v=1725626794&width=200	Blue Pool (410)
...-302d96357544.png?v=1725626794&width=200	Red Canyon (625)
...-cce20d7c8ed8.png?v=1725626794&width=200	Moonlight Mountains (964)
...-d1960305b0a9.png?v=1725626794&width=200	Spring Mountains (968)
...-cbf19850d385.png?v=1725626794&width=200	Coastal Mountains (973)
...-bc6dee94ca7c.png?v=1725626794&width=200	Basalt Gray (042)
...-b1325fbc9099.png?v=1725626794&width=200	River Rock Green (355)
...-0792a81fd904.png?v=1725626794&width=200	Blue Pool (410)
...-302d96357544.png?v=1725626794&width=200	Red Canyon (625)
...-cce20d7c8ed8.png?v=1725626794&width=200	Moonlight Mountains (964)
...-d1960305b0a9.png?v=1725626794&width=200	Spring Mountains (968)
...-cbf19850d385.png?v=1725626794&width=200	Coastal Mountains (973)
...-bc6dee94ca7c.png?v=1725626794&width=200	Basalt Gray (042)
...-b1325fbc9099.png?v=1725626794&width=200	River Rock Green (355)
...-0792a81fd904.png?v=1725626794&width=200	Blue Pool (410)
...-302d96357544.png?v=1725626794&width=200	Red Canyon (625)
...-cce20d7c8ed8.png?v=1725626794&width=200	Moonlight Mountains (964)
...-d1960305b0a9.png?v=1725626794&width=200	Spring Mountains (968)
...-cbf19850d385.png?v=1725626794&width=200	Coastal Mountains (973)
...-bc6dee94ca7c.png?v=1725626794&width=200	Basalt Gray (042)
...-b1325fbc9099.png?v=1725626794&width=200	River Rock Green (355)
...-0792a81fd904.png?v=1725626794&width=200	Blue Pool (410)
...-302d96357544.png?v=1725626794&width=200	Red Canyon (625)
...-cce20d7c8ed8.png?v=1725626794&width=200	Moonlight Mountains (964)
...-d1960305b0a9.png?v=1725626794&width=200	Spring Mountains (968)
...-cbf19850d385.png?v=1725626794&width=200	Coastal Mountains (973)
...-d09b769d10ef.png?v=1722639901&width=200	Deep Jungle (979)
...-cfde60902151.png?v=1722639900&width=200	Sweeping Sage (981)
...-a4acef7c6b5b.png?v=1722639900&width=200	Reef Fish (989)
...-d09b769d10ef.png?v=1722639901&width=200	Deep Jungle (979)
...-49d7249ebd3c.png?v=1722639900&width=200	Wildflower (918)
...-e83926805547.png?v=1725289839&width=200	Basalt Gray (042)
...-5e0d0e89de4a.png?v=1722639901&width=200	Mountains Logo (955)
...-0c697fbbb2df.png?v=1725289839&width=200	Moonlight Fade (055)
...-32b543598370.png?v=1725289839&width=200	Spring Fade (320)
...-b429aee29cde.png?v=1725289839&width=200	River Rock Green (355)
...-1a7a0f457184.png?v=1725289839&width=200	Blue Pool (410)
...-e8bc06f8e73e.png?v=1725289839&width=200	Coastal Fade (451)
...-20f73a4c96c1.png?v=1725289839&width=200	Red Canyon (625)
...-52bb0c876f7c.png?v=1722637836&width=200	Basalt Gray (042)
...-52bb0c876f7c.png?v=1722637836&width=200	Basalt Gray (042)
...-d33a653a9609.png?v=1722637843&width=200	Obsidian Black (001)
...-b0b990ad95ba.png?v=1722637842&width=200	Obsidian Black (001)
...-b0b990ad95ba.png?v=1722637842&width=200	Obsidian Black (001)
...-b0b990ad95ba.png?v=1722637842&width=200	Obsidian Black (001)
...-b0b990ad95ba.png?v=1722637842&width=200	Obsidian Black (001)
...-b0b990ad95ba.png?v=1722637842&width=200	Obsidian Black (001)
...-b0b990ad95ba.png?v=1722637842&width=200	Obsidian Black (001)
...-b0b990ad95ba.png?v=1722637842&width=200	Obsidian Black (001)
...-b0b990ad95ba.png?v=1722637842&width=200	Obsidian Black (001)
...-8452c3df74ba.png?v=1722640668&width=200	Mineral Yellow (717)
...-f5c06d8b80f7.png?v=1722640686&width=200	Mineral Yellow (717)
...-00b59ad075b2.png?v=1722640665&width=200	Earth Brown (210)
...t-Angle-SMALL.png?v=1725577341&width=200	Blue Dusk (407)
...t-Angle-SMALL.png?v=1725577341&width=200	Midnight Blue (433)
...t-Angle-SMALL.png?v=1725577341&width=200	Hibiscus Pink (647)
...-f5c06d8b80f7.png?v=1722640686&width=200	Mineral Yellow (717)
...-00b59ad075b2.png?v=1722640665&width=200	Earth Brown (210)
...t-Angle-SMALL.png?v=1725577341&width=200	Blue Dusk (407)
...t-Angle-SMALL.png?v=1725577341&width=200	Midnight Blue (433)
...t-Angle-SMALL.png?v=1725577341&width=200	Hibiscus Pink (647)
...-f5c06d8b80f7.png?v=1722640686&width=200	Mineral Yellow (717)
...-00b59ad075b2.png?v=1722640665&width=200	Earth Brown (210)
...t-Angle-SMALL.png?v=1725577341&width=200	Blue Dusk (407)
...t-Angle-SMALL.png?v=1725577341&width=200	Midnight Blue (433)
...t-Angle-SMALL.png?v=1725577341&width=200	Hibiscus Pink (647)
...-f5c06d8b80f7.png?v=1722640686&width=200	Mineral Yellow (717)
...-00b59ad075b2.png?v=1722640665&width=200	Earth Brown (210)
...t-Angle-SMALL.png?v=1725577341&width=200	Blue Dusk (407)
...t-Angle-SMALL.png?v=1725577341&width=200	Midnight Blue (433)
...t-Angle-SMALL.png?v=1725577341&width=200	Hibiscus Pink (647)
...-f5c06d8b80f7.png?v=1722640686&width=200	Mineral Yellow (717)
...-00b59ad075b2.png?v=1722640665&width=200	Earth Brown (210)
...t-Angle-SMALL.png?v=1725577341&width=200	Blue Dusk (407)
...t-Angle-SMALL.png?v=1725577341&width=200	Midnight Blue (433)
...t-Angle-SMALL.png?v=1725577341&width=200	Hibiscus Pink (647)
...-f5c06d8b80f7.png?v=1722640686&width=200	Mineral Yellow (717)
...-00b59ad075b2.png?v=1722640665&width=200	Earth Brown (210)
...t-Angle-SMALL.png?v=1725577341&width=200	Blue Dusk (407)
...t-Angle-SMALL.png?v=1725577341&width=200	Midnight Blue (433)
...t-Angle-SMALL.png?v=1725577341&width=200	Hibiscus Pink (647)
...-06a1aaf88115.png?v=1722637841&width=200	Sweeping Sage (981)
...-731e0e327a78.png?v=1722637841&width=200	Sweeping Sage (981)
...-a40f6825f521.png?v=1722637841&width=200	Deep Jungle (979)
...-731e0e327a78.png?v=1722637841&width=200	Sweeping Sage (981)
...-a40f6825f521.png?v=1722637841&width=200	Deep Jungle (979)
...-731e0e327a78.png?v=1722637841&width=200	Sweeping Sage (981)
...-a40f6825f521.png?v=1722637841&width=200	Deep Jungle (979)
...-63fc922f5626.png?v=1722639912&width=200	Deep Jungle (979)
...-37ad4945a52a.png?v=1722639912&width=200	Sweeping Sage (981)
...-942f7dcfbb74.png?v=1722639911&width=200	Reef Fish (989)
...-63fc922f5626.png?v=1722639912&width=200	Deep Jungle (979)
...-aaef908e48a5.png?v=1722639912&width=200	Wildflower (918)
...-9e542b1d881f.png?v=1722639912&width=200	Mountains Logo (955)
...-09686b9ab377.png?v=1725290026&width=200	Basalt Gray (042)
...-0e0c0fe7383a.png?v=1725290026&width=200	Moonlight Fade (055)
...-a4dc50fc2d79.png?v=1725290026&width=200	Spring Fade (320)
...-51ad62200423.png?v=1725290026&width=200	River Rock Green (355)
...-1a0e2f09e156.png?v=1725290026&width=200	Blue Pool (410)
...-d781fb735a61.png?v=1725290026&width=200	Coastal Fade (451)
...-ed442369ef69.png?v=1725290026&width=200	Red Canyon (625)
...-37ad4945a52a.png?v=1722639912&width=200	Sweeping Sage (981)
...-942f7dcfbb74.png?v=1722639911&width=200	Reef Fish (989)
...-63fc922f5626.png?v=1722639912&width=200	Deep Jungle (979)
...-aaef908e48a5.png?v=1722639912&width=200	Wildflower (918)
...-9e542b1d881f.png?v=1722639912&width=200	Mountains Logo (955)
...-09686b9ab377.png?v=1725290026&width=200	Basalt Gray (042)
...-0e0c0fe7383a.png?v=1725290026&width=200	Moonlight Fade (055)
...-a4dc50fc2d79.png?v=1725290026&width=200	Spring Fade (320)
...-51ad62200423.png?v=1725290026&width=200	River Rock Green (355)
...-1a0e2f09e156.png?v=1725290026&width=200	Blue Pool (410)
...-d781fb735a61.png?v=1725290026&width=200	Coastal Fade (451)
...-ed442369ef69.png?v=1725290026&width=200	Red Canyon (625)
...-37ad4945a52a.png?v=1722639912&width=200	Sweeping Sage (981)
...-942f7dcfbb74.png?v=1722639911&width=200	Reef Fish (989)
...-63fc922f5626.png?v=1722639912&width=200	Deep Jungle (979)
...-aaef908e48a5.png?v=1722639912&width=200	Wildflower (918)
...-9e542b1d881f.png?v=1722639912&width=200	Mountains Logo (955)
...-09686b9ab377.png?v=1725290026&width=200	Basalt Gray (042)
...-0e0c0fe7383a.png?v=1725290026&width=200	Moonlight Fade (055)
...-a4dc50fc2d79.png?v=1725290026&width=200	Spring Fade (320)
...-51ad62200423.png?v=1725290026&width=200	River Rock Green (355)
...-1a0e2f09e156.png?v=1725290026&width=200	Blue Pool (410)
...-d781fb735a61.png?v=1725290026&width=200	Coastal Fade (451)
...-ed442369ef69.png?v=1725290026&width=200	Red Canyon (625)
...1_Anniversary.png?v=1725482421&width=400	No alt attribute provided
...center&height=200&v=1725287086&width=200	A dog sniffs at the camera wearing a yellow Vert Jacket.
...center&height=200&v=1725482566&width=200	No alt attribute provided
...center&height=200&v=1725402252&width=200	A human walks with their dog in the snow
...center&height=200&v=1725403199&width=200	A woman helps her senior dog up a rock with the Webmaster
...rs_TravelGear.jpg?v=1725482713&width=400	No alt attribute provided

Video URL	Width	Height
...d34688.HD-1080p-7.2Mbps-34482174.mp4?v=0

Page structure 37% achieved

H1 heading

(Critically important)

Gear Up, Wag On.

Too many H1 headings

The H1 heading is too short (16 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Gear Up, Wag On.
H1	Sustainability at the Core
H2	Gear
H2	Collections
H2	Activities
H2	Featured
H2	About
H2	Learn more
H2	Featured Story
H2	Preferences
H2	Shop
H2	Explored
H2	Your Bag
H2	What Dogs Are Digging
H2	210 Dog Years of Innovation
H2	Explore Categories
H2	Weather the storm, explore more.
H2	Join The Pack
H2	Follow us online
H2	Learn more Duplicate text
H2	Support
H2	Account
H2	Need help?
H2	Follow us online Duplicate text
H3	30th Anniversary Quencher™ Packable Dog Bowl
H3	Front Range® Dog Harness
H3	Front Range™ Dog Lead
H3	Dirtbag™ Dog Car Seat Cover
H3	Summit Trex™ Dog Shoes
H3	Sun Shower™ Dog Raincoat
H3	Basecamp™ Foldable Dog Bed
H3	Front Range™ Dog Collar
H3	New Gear & New Colours
H3	Front Range Collection
H3	Boots
H3	Harnesses

Link structure 66% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 11 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://ruffwear.co.uk/	Anchor	Skip to main content
/pages/delivery		Learn More
https://ruffwear.co.uk/		Ruffwear
/collections/dog-harnesses		Harnesses
/collections/dog-leads		Leads
/collections/dog-collars		Collars
/collections/dog-apparel		Apparel
/collections/dog-life-jackets		Life Jackets
/collections/dog-boots		Boots
/collections/dog-packs		Packs
/collections/dog-bowls		Bowls
/collections/dog-accessories		Accessories
/collections/dog-beds-and-pads		Beds
/collections/dog-toys		Toys
/collections/new-dog-gear		New Gear
/collections/front-range-dog-gear		Front Range Collection
/collections/summer-dog-gear		Summer Gear
/pages/summer-cooling-gear-for...		Cooling Gear
/collections/dog-travel-gear		Travel Gear
/collections/small-dog-gear		Small Dog Gear
/collections/high-visibility-d...		High Visibility
/collections/winter-dog-gear		Winter Gear
/collections/specials		Sale
/pages/backpacking-with-dogs-101		Backpacking
/pages/hiking-with-dogs		Hiking
/pages/paddling-with-dogs		Water Gear
/pages/biking-with-dogs		Biking
/pages/running-with-dogs		Running
/pages/camping		Camping
/pages/climbing-with-dogs		Climbing
/pages/winter-dog-gear		Skiing
/pages/30-years		Featured 210 Dog Years of Innovation We’ve been pushing the boundaries since 1994. Learn more about Ruffwear’s rich history of industry-leading product innov... IMG-ALT Featured
/blogs/explored		Stories
/pages/our-path		Our Path
/pages/our-uk-pack		Our Pack
/pages/design-philosophy		Our Design Philosophy
/pages/sustainability-journey		Our Sustainability Journey
/pages/working-dogs		Working Dogs
/pages/our-ambassadors		Ambassadors
/pages/preferred-online-partners		Online Partners
/pages/store-locator		Store Locator
/pages/distributors		Distributors
/pages/sustainability-journey		Featured Story Sustainability at the Core We're committed to protecting our planet for generations to come. Learn how sustainability is woven into every aspe... IMG-ALT Featured Story
https://ruffwear.co.uk/account		My Account
/pages/store-locator	Text duplicate	Store Locator
/collections/new-dog-gear		Shop New Gear IMG-ALT Shop New Gear
/blogs/explored		Explored A curated collection of stories to inspire, and get you and your pal out there. Read the story IMG-ALT Explored
/account/login		Login
/pages/store-locator	Text duplicate	Store Locator
/collections/dog-harnesses	Text duplicate	Harnesses
/collections/dog-leads	Text duplicate	Leads
/collections/dog-collars	Text duplicate	Collars
/collections/dog-apparel	Text duplicate	Apparel
/collections/dog-life-jackets	Text duplicate	Life Jackets
/collections/dog-boots	Text duplicate	Boots
/collections/dog-packs	Text duplicate	Packs
/collections/dog-bowls	Text duplicate	Bowls
/collections/dog-accessories	Text duplicate	Accessories
/collections/dog-beds-and-pads	Text duplicate	Beds
/collections/dog-toys	Text duplicate	Toys
/pages/backpacking-with-dogs-101	Text duplicate	Backpacking
/pages/hiking-with-dogs	Text duplicate	Hiking
/pages/paddling-with-dogs	Text duplicate	Water Gear
/pages/biking-with-dogs	Text duplicate	Biking
/pages/running-with-dogs	Text duplicate	Running
/pages/camping	Text duplicate	Camping
/pages/climbing-with-dogs	Text duplicate	Climbing
/pages/winter-dog-gear	Text duplicate	Skiing
/collections/new-dog-gear	Text duplicate	New Gear
/collections/front-range-dog-gear	Text duplicate	Front Range Collection
/collections/summer-dog-gear	Text duplicate	Summer Gear
/pages/summer-cooling-gear-for...	Text duplicate	Cooling Gear
/collections/dog-travel-gear	Text duplicate	Travel Gear
/collections/small-dog-gear	Text duplicate	Small Dog Gear
/collections/high-visibility-d...	Text duplicate	High Visibility
/collections/winter-dog-gear	Text duplicate	Winter Gear
/collections/specials	Text duplicate	Sale
/collections/new-dog-gear		DIG IN
/products/anniversary-quencher		IMG-ALT Blue Pool (410)
/products/anniversary-quencher		30th Anniversary Quencher™ Packable Dog Bowl
/products/front-range-everyday...		IMG-ALT River Rock Green (355)
/products/front-range-everyday...		Front Range® Dog Harness
/products/front-range-lightwei...		IMG-ALT Deep Jungle (979)
/products/front-range-lightwei...		Front Range™ Dog Lead
/products/dirtbag-dog-seat-cover		IMG-ALT Basalt Gray (042)
/products/dirtbag-dog-seat-cover		Dirtbag™ Dog Car Seat Cover
/products/summit-trex-pairs		IMG-ALT Obsidian Black (001)
/products/summit-trex-pairs		Summit Trex™ Dog Shoes
/products/sun-shower-dog-raincoat		IMG-ALT Mineral Yellow (717)
/products/sun-shower-dog-raincoat		Sun Shower™ Dog Raincoat
/products/basecamp-bed		IMG-ALT Sweeping Sage (981)
/products/basecamp-bed		Basecamp™ Foldable Dog Bed
/products/front-range-everyday...	Text duplicate	IMG-ALT Deep Jungle (979)
/products/front-range-everyday...		Front Range™ Dog Collar
/pages/30-years		CELEBRATE WITH US
/pages/sustainability-journey	Text duplicate	Learn More
/collections/new-dog-gear		New Gear & New Colours IMG-ALT A dog sniffs at the camera wearing a yellow Vert Jacket.
/collections/front-range-dog-gear	Text duplicate	Front Range Collection
/collections/dog-boots	Text duplicate	Boots IMG-ALT A human walks with their dog in the snow
/collections/dog-harnesses	Text duplicate	Harnesses IMG-ALT A woman helps her senior dog up a rock with the Webmaster
/collections/dog-travel-gear		Explore
https://www.instagram.com/ruff...	New window External Subdomain	No Text
https://www.facebook.com/ruffw...	New window External Subdomain	No Text
https://www.youtube.com/ruffwear/	New window External Subdomain	No Text
https://www.pinterest.com/ruff...	New window External Subdomain	No Text
https://www.tiktok.com/@ruffwe...	New window External Subdomain	No Text
/pages/our-ambassadors	Text duplicate	Ambassadors
/pages/preferred-online-partners	Text duplicate	Online Partners
/pages/store-locator	Text duplicate	Store Locator
/pages/distributors	Text duplicate	Distributors
/pages/our-guarantee		Our Guarantee
/pages/delivery		Delivery
/pages/returns		Returns
/pages/uk-contact-us		Contact Us
/policies/terms-of-service		Terms of Use
/pages/privacy-policy		Privacy Policy
https://ruffwear.co.uk/cart		Cart (0)
/account/login	Text duplicate	Login
/pages/frequently-asked-questions	Text duplicate	Delivery
https://www.essentialaccessibi...	New window External Subdomain	No Text
https://www.instagram.com/ruff...	New window External Subdomain	No Text
https://www.facebook.com/ruffw...	New window External Subdomain	No Text
https://www.youtube.com/ruffwear/	New window External Subdomain	No Text
https://www.pinterest.com/ruff...	New window External Subdomain	No Text
https://www.tiktok.com/@ruffwe...	New window External Subdomain	No Text

Server configuration 95% achieved

HTTP redirects

(Critically important)

This page redirects to "https://ruffwear.co.uk/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is very slow (1.76 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (401 kB).

Page Speed

HTTP Response Header

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http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 340 referring domains.

This page has 3,836 backlinks.

This page has backlinks from 242 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
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Disallow: /24373085/checkouts
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Disallow: /carts
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
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Sitemap: https://ruffwear.co.uk/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
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Disallow: /checkout
Disallow: /carts
Disallow: /orders
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Disallow: /*preview_theme_id*
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Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
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Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
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Disallow: /24373085/orders
Disallow: /carts
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Disallow: /collections/*+*
Disallow: /collections/*%2B*
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Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
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User-agent: AhrefsSiteAudit
Crawl-delay: 10
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Disallow: /orders
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Sitemap: https://ruffwear.co.uk/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

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ruffwear.co.uk

Outdoor Performance Dog Gear | Ruffwear

Building dog gear to enhance your outdoor adventures. Trail tested & rugged dog boots, dog coats, dog harnesses, dog life jackets and much more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Gear	86%	Check
Gear Up	71%	Check
New Gear	66%	Check
Ruffwear	59%	Check
Harness	56%	Check
Boots	52%	Check
Harnesses	52%	Check
Collection	51%	Check
Featured	51%	Check
Wag	50%	Check
Explore	49%	Check
Front Range Harness	48%	Check
Life	46%	Check
Jackets	46%	Check
Life Jackets	46%	Check
Collections	45%	Check
Front	44%	Check
Range	44%	Check
Front Range	44%	Check
Learn	43%	Check
Pack	43%	Check
Online	43%	Check
Shop	42%	Check
New	42%	Check
Activity	41%	Check

Show more keywords and terms

Ruffwear.co.uk - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 97% achieved

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(Nice to have)

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Meta tags

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Page quality 73% achieved

(Critically important)

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(Nice to have)

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Media list

Page structure 37% achieved

(Critically important)

(Important)

Heading structure

Link structure 66% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 95% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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Most important keywords

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