Safeandfair.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
83% 
Page structure
94% 
Link structure
65% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
457.30 kB
Words
594
Media files
24
Number of links
81 internal / 13 external

Meta specifications

Title
(Critically important)
Safe + Fair
The page title is too short. (101 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Safe + Fair is a clean label food company. We make delicious, interesting, understandable, and honestly-priced food.
The length of the meta description is perfect. (719 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.safeandfair.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
google-site-verificationeMbaFhQX16O1BuFHvDPpnUiqPhjH_JLnHFKsyyDe_PI
shopify-digital-wallet/22989655/digital_wallets/dialog
shopify-checkout-api-tokenbb6e4ec2396dd70e3afeb92c804fdbec
p:domain_verifye0a56ead1757fc47a8f0ed257bfbf921
descriptionSafe + Fair is a clean label food company. We make delicious, interesting, understandable, and honestly-priced food.
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
seomanager4.0.3
langen
twitter:cardsummary_large_image
og:site_nameSafe + Fair
og:urlhttps://www.safeandfair.com/
og:localeen_US
og:typewebsite
og:titleSafe + Fair
og:descriptionSafe + Fair is a clean label food company. We make delicious, interesting, understandable, and honestly-priced food.
og:imagehttps://www.safeandfair.com/cdn/shop/files/pasted_image_0.png?v=1624862743
og:image:height628
og:image:width1200
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: Your food has brought joy into my household! They’ve brought my family...
  • Duplicate 2: Feeling so good about this purchase. I love each new snack I try more ...
  • Duplicate 3: I feel like I can't say thank you enough. My daughter has severe food ...
This page contains 594 words. That's ok.
31.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 13.92 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
Video URLWidthHeight
...o/v/9cb90d06773841199c4d844eaa3bfce2.mp4

Page structure

H1 heading
(Critically important)
Safe + Fair
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Safe + Fair
H2 BIRTHDAY CAKE GRANOLA
H2 Remy’s cinnamon grahams
H2 Kids
H2 Granola
H2 POPCORN
H2 BUNDLES
H2 CHIPS
H3 A New Way to Shop
H3 Something for Everyone
H3 Brighten Up Your Day with Key Lime Pie
H4 SUBSCRIBE AND SAVE
H4 Our Bestsellers
H4 What our customers are saying
H4 Out in the Wild
H5 By Type
H5 By Diet
H5 Sign up for our newsletter
H5 In your Cart
H6 WELCOME! UNLOCK 10% OFF YOUR FIRST ORDER!
H6 Shop
H6 Brand
H6 Support
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://www.safeandfair.com/Anchor Skip to content
https://www.safeandfair.com/Anchor Shop
/collections/kidsKids
/collections/granolaSubdomain Granola
/collections/popcornPopcorn
/collections/chipsChips
/collections/bundlesBundles
/collections/apparelApparel
/collections/allAll Products
/collections/gluten-freeSubdomain Gluten Free
/collections/veganSubdomain Vegan
/collections/kosherSubdomain Kosher
https://www.safeandfair.com/Anchor Brand
/pages/about-usOur story
/blogs/newsBlog
/blogs/pressPress
/pages/safe-and-fair-rewardsRewards
/collections/allText duplicate Shop
/pages/about-usText duplicate Brand
/pages/safe-and-fair-rewardsText duplicate Rewards
https://www.safeandfair.com/Subdomain Safe + Fair
/account/loginAccount
A-TITLE Login or register
https://www.safeandfair.com/cartNo Text
/account/loginText duplicate Account
A-TITLE Login or register
https://www.safeandfair.com/cartNo Text
/collections/kidsText duplicate Kids
/collections/granolaText duplicate Granola
/collections/popcornText duplicate Popcorn
/collections/chipsText duplicate Chips
/collections/bundlesText duplicate Bundles
/collections/apparelSubdomain Text duplicate Apparel
/collections/gluten-freeSubdomain Text duplicate Gluten Free
/collections/veganSubdomain Text duplicate Vegan
/collections/kosherSubdomain Text duplicate Kosher
/products/binge-watching-butte...Binge Watching Buttery Seasoned Popcorn
/products/remys-cinnamon-graha...Remy's Cinnamon Grahams 25ct
/pages/about-usOur Story
/blogs/newsText duplicate Blog
/blogs/pressText duplicate Press
/products/birthday-cake-granol...SHOP NOW
/products/remys-cinnamon-graha...Text duplicate SHOP NOW
/pages/subscriptionsSubdomain TRY IT OUT
/products/birthday-cake-granol...IMG-ALT birthday cake granola pack
/products/birthday-cake-granol...Birthday Cake Granola Pack
/products/binge-watching-butte...IMG-ALT binge watching buttery seasoned popcorn pack
/products/binge-watching-butte...Binge Watching Buttery Seasoned Popcorn Pack
/collections/allSHOP ALL
/collections/kids-proteinText duplicate SHOP NOW
/collections/granolaText duplicate SHOP NOW
/collections/popcornText duplicate SHOP NOW
/collections/bundlesShop Now
/collections/chipsText duplicate Shop Now
/products/key-lime-pie-drizzle...SHOP KEY LIME PIE
https://www.instagram.com/safe...New window External Subdomain @safeandfair
https://www.instagram.com/p/CP...New window External Subdomain IMG-ALT Birthday cake
https://www.instagram.com/p/CE...New window External Subdomain IMG-ALT PET
https://www.instagram.com/p/CD...New window External Subdomain IMG-ALT ice cream
https://www.instagram.com/p/CP...New window External Subdomain IMG-ALT BaseBall
https://www.instagram.com/p/CP...New window External Subdomain IMG-ALT HICKORY
https://www.instagram.com/p/Bp...New window External Subdomain IMG-ALT Cake-Food
https://www.instagram.com/p/CO...New window External Subdomain IMG-ALT KEY LIME PIE
https://www.facebook.com/safea...New window External Subdomain Facebook
A-TITLE Safe + Fair on Facebook
https://www.instagram.com/safe...New window External Subdomain Instagram
A-TITLE Safe + Fair on Instagram
https://twitter.com/safeandfairNew window External Twitter
A-TITLE Safe + Fair on Twitter
https://www.pinterest.com/safe...New window External Subdomain Pinterest
A-TITLE Safe + Fair on Pinterest
https://www.youtube.com/channe...New window External Subdomain Youtube
A-TITLE Safe + Fair on Youtube
/collections/kids-proteinKids Protein
/collections/granolaSubdomain Text duplicate Granola
/collections/popcornText duplicate Popcorn
/collections/chipsSubdomain Text duplicate Chips
/collections/mixesSubdomain Mixes
/collections/bundlesSubdomain Text duplicate Bundles
/pages/about-usText duplicate Our Story
/blogs/newsText duplicate Blog
/blogs/pressText duplicate Press
/pages/contact-usSubdomain Contact Us
/pages/faqSubdomain FAQ
https://www.safeandfair.com/Anchor Text duplicate Shop
/collections/kids-proteinText duplicate Kids Protein
/collections/granolaSubdomain Text duplicate Granola
/collections/popcornText duplicate Popcorn
/collections/chipsSubdomain Text duplicate Chips
/collections/mixesSubdomain Text duplicate Mixes
/collections/bundlesSubdomain Text duplicate Bundles
https://www.safeandfair.com/Anchor Text duplicate Brand
/pages/about-usText duplicate Our Story
/blogs/newsText duplicate Blog
/blogs/pressText duplicate Press
https://www.safeandfair.com/Anchor Support
/pages/contact-usSubdomain Text duplicate Contact Us
/pages/faqSubdomain Text duplicate FAQ
/pages/privacy-policyPrivacy
/pages/terms-and-conditionsTerms
https://www.safeandfair.com/cartView Cart

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.safeandfair.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (457 kB).

HTTP Response Header

NameValue
dateSat, 21 Sep 2024 17:45:40 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid163
x-sorting-hat-shopid22989655
x-storefront-renderer-rendered1
etagW/"cacheable:6b91fbff9429f138b415d3d2650ad27e"
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
x-shopify-nginx-no-cookies0
set-cookie99 Characters
x-cachehit, server
content-security-policyblock-all-mixed-content; frame-ancestors *; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid22989655
x-shardid163
varyAccept
content-languageen-US
powered-byShopify
server-timingprocessing;dur=18, db;dur=4, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="128559480996", pageType;desc="index", servedBy;desc="qbvq", requestID;desc="ec8fe765-bdad-45c1-ac7e-e05e7daf0015-1726940740"
x-dcgcp-europe-west3,gcp-europe-west1,gcp-europe-west1
x-request-idec8fe765-bdad-45c1-ac7e-e05e7daf0015-1726940740
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=3i2ZOeq3JB2TGJHnErBffMuqJt6Oj%2BXoGbjgA%2FwkkYJNEV3K21bGwGjBetIE98izVR44vzBQLt2hXzZybD%2BY2FYJuStzhYm43mTXllKhMilCT5LUF8%2FGVLnwcoaKAO9tRe9ADOY%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8c6bdecc5c3dd286-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 512 referring domains.
This page has 4,368 backlinks.
This page has backlinks from 417 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *Disallow: */wpm@

Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /22989655/checkouts
Disallow: /22989655/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
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Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.safeandfair.com/sitemap.xml

User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /22989655/checkouts
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Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
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Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
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Disallow: /collections/*%2B*
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Sitemap: https://www.safeandfair.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
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Disallow: /22989655/checkouts
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Disallow: /carts
Disallow: /account
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Sitemap: https://www.safeandfair.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

www.safeandfair.com
Safe + Fair
Safe + Fair is a clean label food company. We make delicious, interesting, understandable, and honestly-priced food.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Safe89%Check
Fair89%Check
Safe Fair89%Check
food48%Check
Food Company47%Check
Granola46%Check
clean46%Check
make46%Check
delicious46%Check
Day46%Check

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Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions