Shetlandreel.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
58% 
Page structure
100% 
Link structure
65% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
187.70 kB
Words
452
Media files
17
Number of links
86 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shetland Reel Gin | Shetland Distillery
The length of the page title is perfect. (342 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Buy Shetland Reel Gin online direct from our Shetland distillery to your door. Discover our island spirit, distilled and bottled in Shetland using only the finest local botanicals. Scottish Gin distilled at the UKs most northern distillery.
The meta description is too long: 1402 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.shetlandreel.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0
theme-color#003a9f
descriptionBuy Shetland Reel Gin online direct from our Shetland distillery to your door. Discover our island spirit, distilled and bottled in Shetland using only the finest local botanicals. Scottish Gin distilled at the UKs most northern distillery.
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twitter:site@shetlandreelgin
twitter:cardsummary_large_image
twitter:titleShetland Reel Gin | Shetland Distillery
twitter:descriptionBuy Shetland Reel Gin online direct from our Shetland distillery to your door. Discover our island spirit, distilled and bottled in Shetland using only the finest local botanicals. Scottish Gin distilled at the UKs most northern distillery.
og:site_nameShetland Distillery Company Ltd
og:urlhttps://www.shetlandreel.com/
og:titleShetland Reel Gin | Shetland Distillery
og:typewebsite
og:descriptionBuy Shetland Reel Gin online direct from our Shetland distillery to your door. Discover our island spirit, distilled and bottled in Shetland using only the finest local botanicals. Scottish Gin distilled at the UKs most northern distillery.
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are only 452 words on this page. Good pages should have about 800 words of useful content.
27.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.3 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Shetland Distillery Company Ltd
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Shetland Distillery Company Ltd
H2 Shetland Reel gIN
H2 Free Postage on orders over £70
H2 Shetland Reel TV
H2 Distillery Tours & Tastings
H3 Shetland Reel Original Gin
H3 Shetland Reel Ocean Sent Gin
H3 Shetland Reel Simmer Gin
H3 Ocean Sent 200ml Gift Box
H3 Ocean Sent
H3 FILSKA
H3 SIMMER GIN
H3 BEGIN YOUR ADVENTURE WITH 15% OFF YOUR FIRST ORDER
H3 Age verification
H3 Search
H3 Shopping Cart
H4 Contact
H4 Menu
H4 Awards
H4 Join Us on social media
H4 Find Shetland Reel Original Gin on Drizly!
H4 FANCY FREE POSTAGE?
H4 Navigation 2019
H5 Your cart is currently empty.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.shetlandreel.com/Home
https://www.shetlandreel.com/Anchor About Us
/pages/our-storyOur Story
/blogs/our-teamOur Team
/pages/shetland-dialectShetland Dialect
https://www.shetlandreel.com/Anchor Shop
https://www.shetlandreel.com/Anchor Gin
/collections/core-collectionCore Collection
/collections/up-helly-aaUp Helly Aa
/collections/limited-editionSpecial Editions
/collections/extrasAccessories
https://www.shetlandreel.com/Anchor Distillery
/pages/guided-tastings-at-shet...Guided Tastings
/pages/book-a-tourBook a Tour
/blogs/peerie-cocktailsPeerie Cocktails
/blogs/newsNews
/pages/contactContact
/account/loginLog in
https://www.facebook.com/shetl...New window External Subdomain Facebook
https://twitter.com/shetlandre...New window External Twitter
https://www.instagram.com/shet...New window External Subdomain Instagram
/pages/begin-your-adventureBEGIN YOUR ADVENTURE WITH 15% OFF YOUR FIRST ORDER | SIGN UP NOW
https://www.shetlandreel.com/IMG-ALT Shetland Distillery Company Ltd
/searchSearch
https://www.shetlandreel.com/cartCart
https://www.shetlandreel.com/Text duplicate Home
/pages/distilleryText duplicate About Us
/pages/our-storyText duplicate Our Story
/blogs/our-teamText duplicate Our Team
/pages/shetland-dialectText duplicate Shetland Dialect
/collections/allText duplicate Shop
/collectionsText duplicate Gin
/collections/core-collectionText duplicate Core Collection
/collections/up-helly-aaText duplicate Up Helly Aa
/collections/limited-editionText duplicate Special Editions
/collections/extrasText duplicate Accessories
/pages/guided-tastings-at-shet...Text duplicate Guided Tastings
/pages/book-a-tourText duplicate Book a Tour
/blogs/peerie-cocktailsText duplicate Peerie Cocktails
/blogs/newsText duplicate News
/pages/contactText duplicate Contact
/account/loginText duplicate Log in
https://www.shetlandreel.com/cartCart (0)
/searchText duplicate Search
/pages/begin-your-adventureReel Club
https://www.facebook.com/shetl...New window External Subdomain Text duplicate Facebook
https://www.instagram.com/shet...New window External Subdomain Text duplicate Instagram
https://twitter.com/shetlandre...New window External Text duplicate Twitter
/pages/begin-your-adventureSign Up and Save 10%
/pages/our-storyUK's Most Northerly Distillery
/pages/shetland-reel-botanicalsLocally Foraged Botanicals
/collectionsNo Text
/collections/allSHOP GIN
/collections/core-collection/p...IMG-ALT Shetland Reel Original Gin
A-TITLE Shetland Reel Original Gin
/collections/core-collection/p...Text duplicate Shetland Reel Original Gin
A-TITLE Shetland Reel Original Gin
/collections/core-collection/p...IMG-ALT Shetland Reel Ocean Sent Gin
A-TITLE Shetland Reel Ocean Sent Gin
/collections/core-collection/p...Text duplicate Shetland Reel Ocean Sent Gin
A-TITLE Shetland Reel Ocean Sent Gin
/collections/core-collection/p...IMG-ALT Shetland Reel Simmer Gin
A-TITLE Shetland Reel Simmer Gin
/collections/core-collection/p...Text duplicate Shetland Reel Simmer Gin
A-TITLE Shetland Reel Simmer Gin
/collections/core-collection/p...IMG-ALT Ocean Sent 200ml Gift Box
A-TITLE Ocean Sent 200ml Gift Box
/collections/core-collection/p...Text duplicate Ocean Sent 200ml Gift Box
A-TITLE Ocean Sent 200ml Gift Box
/collections/limited-editionSHOP NOW
/products/shetland-reel-ocean-...Ocean Sent
/products/filskaFILSKA
/products/shetland-reel-simmer...SIMMER GIN
https://www.shetlandreel.com/Anchor Play video
https://www.shetlandreel.com/Anchor Text duplicate Play video
https://www.shetlandreel.com/Anchor Text duplicate Play video
https://www.shetlandreel.com/Anchor Text duplicate Play video
https://www.shetlandreel.com/Anchor Text duplicate Play video
https://www.shetlandreel.com/Anchor Text duplicate Play video
https://www.shetlandreel.com/Anchor Text duplicate Play video
/pages/guided-tastings-at-shet...No Text
/pages/guided-tastings-at-shet...No Text
/pages/guided-tastings-at-shet...No Text
/pages/guided-tastings-at-shet...BOOK A TOUR
/pages/begin-your-adventureSUBSCRIBE NOW
/pages/contactContact Us
/pages/delivery-returnsDelivery & Returns
/pages/terms-conditions-of-saleTerms of Sale
/pages/privacy-policyPrivacy Policy
/pages/disclaimerDisclaimer
/pages/winginCompetition T&Cs
/pages/supplier-image-packSupplier Image Pack
http://scottishcraftdistillers...New window External A-TITLE Scottish Craft Distillers Association
https://www.facebook.com/shetl...New window External Subdomain Text duplicate Facebook
https://twitter.com/shetlandre...New window External Text duplicate Twitter
https://www.instagram.com/shet...New window External Subdomain Text duplicate Instagram
/pages/begin-your-adventureJoin The Adventure
https://drizly.com/liquor/gin/...New window External Find Shetland Reel Original Gin on Drizly!
https://www.nbcommunication.com/External Subdomain NB
https://www.shetlandreel.com/Text duplicate Home
/pages/distilleryText duplicate About Us
/collections/allText duplicate Shop
/blogs/peerie-cocktailsText duplicate Peerie Cocktails
/blogs/newsText duplicate News
/pages/contactText duplicate Contact
/collections/allShop now

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.shetlandreel.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (188 kB).

HTTP Response Header

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External factors

This website has excellent links from other websites.
This page has backlinks from 122 referring domains.
This page has 1,046 backlinks.
This page has backlinks from 112 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Search preview

www.shetlandreel.com
Shetland Reel Gin | Shetland Distillery
Buy Shetland Reel Gin online direct from our Shetland distillery to your door. Discover our island spirit, distilled and bottled in Shetland using only the finest local botanicals. Scottish Gin distilled at the UKs most northern distillery.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Shetland93%Check
Shetland Reel87%Check
Shetland Distillery86%Check
Reel81%Check
Shetland Reel gIN80%Check
Distillery79%Check
Shetland Reel Original Gin71%Check
Gin68%Check
Distillery Tours60%Check
Northerly Distillery58%Check

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